{"id":653241,"date":"2025-02-12T17:15:18","date_gmt":"2025-02-12T14:15:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-interactive-content-is-key-to-ai-optimized-search-success\/"},"modified":"2025-02-12T17:15:18","modified_gmt":"2025-02-12T14:15:18","slug":"why-interactive-content-is-key-to-ai-optimized-search-success","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/","title":{"rendered":"#Why interactive content is key to AI-optimized search success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2813dfb4920\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2813dfb4920\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Learn_why_interactive_content_can_outperform_static_content_in_generative_AI_search_and_tips_for_implementing_it\" >Learn why interactive content can outperform static content in generative AI search and tips for implementing it.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#What_is_interactive_content\" >What is interactive content?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Quiz_content\" >Quiz content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Digital_tools\" >Digital tools\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Downloadable_resource_content\" >Downloadable resource content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Interactive_content_vs_static_content\" >Interactive content vs. static content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Why_branded_interactive_content\" >Why branded interactive content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#How_to_incorporate_interactive_content_in_your_own_content_strategy\" >How to incorporate interactive content in your own content strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Ask_%E2%80%98how\" >Ask \u2018how\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Use_direct_experience\" >Use direct experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/why-interactive-content-is-key-to-ai-optimized-search-success\/#Increase_your_visibility_in_AI_search_with_interactive_content\" >Increase your visibility in AI search with interactive content\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_why_interactive_content_can_outperform_static_content_in_generative_AI_search_and_tips_for_implementing_it\"><\/span>Learn why interactive content can outperform static content in generative AI search and tips for implementing it.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Generative AI is transforming how people search for and consume information.\u00a0<\/p>\n<p>Rather than sifting through traditional search results, users now get instant AI-generated answers \u2013 often sourced from multiple websites.<\/p>\n<p>For brands, instead of competing for a single featured snippet, you now have the chance to be included in AI-generated responses.\u00a0<\/p>\n<p>The key? Creating interactive content that engages users and provides AI-friendly insights.<\/p>\n<p>This article explores why interactive content outperforms static content in AI-driven search and how brands can leverage it to increase search presence, engagement, and website traffic.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-interactive-content\"><span class=\"ez-toc-section\" id=\"What_is_interactive_content\"><\/span>What is interactive content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Interactive content is designed to engage users beyond a simple answer, encouraging deeper exploration and providing additional insights into their queries.<\/p>\n<p>We\u2019ve seen firsthand how this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach enhances search visibility and website traffic.\u00a0<\/p>\n<p>Below are some of the most effective formats brands can use to drive AI-powered search success:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-quiz-content\"><span class=\"ez-toc-section\" id=\"Quiz_content\"><\/span>Quiz content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A great example is this branded quiz that helps website visitors identify the animal in their home.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1266\" height=\"857\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-quiz-content.png.webp\" alt=\"Sample quiz content\" class=\"wp-image-451806\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-quiz-content.png.webp 1266w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-quiz-content-499x338.png.webp 499w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-quiz-content-800x542.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-quiz-content-167x113.png.webp 167w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-quiz-content-768x520.png.webp 768w\" sizes=\"(max-width: 1266px) 100vw, 1266px\"><\/figure>\n<\/div>\n<p>With just six questions, users can quickly find answers to their real concern: what animal is infesting their home?<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-digital-tools-nbsp\"><span class=\"ez-toc-section\" id=\"Digital_tools\"><\/span>Digital tools\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Interactive tools like cost calculators for sports field replacements or home financing can add value while keeping users engaged. <\/p>\n<p>Another example is a structured guide that follows a listing framework (like the one below), offering clear, actionable insights.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"822\" alt=\"Calculators featured on AI Overviews\" class=\"wp-image-451807\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-600x308.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-800x411.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-768x395.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-1536x789.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"822\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews.png.webp\" alt=\"Calculators featured on AI Overviews\" class=\"wp-image-451807\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-600x308.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-800x411.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-768x395.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Calculators-featured-on-AI-Overviews-1536x789.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-downloadable-resource-content\"><span class=\"ez-toc-section\" id=\"Downloadable_resource_content\"><\/span>Downloadable resource content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Branded guides and PDFs provide in-depth information in a shareable format.\u00a0<\/p>\n<p>The most effective versions use a list framework with trending, search-driven headers, making them easy for users (and AI) to digest.<\/p>\n<p>These listed frameworks provide engaging and clickable content. <\/p>\n<p>For example when searching for a highly searched term like \u201csauna benefits,\u201d brands looking to lead in this topic need to offer clickable buttons that link to additional research executed by the person with direct experience. <\/p>\n<p>We have seen the posts ranking in AI Overviews typically present internal linking to podcasts and branded research studies on the subject matter.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1333\" alt=\"Sauna benefits AI Overviews\" class=\"wp-image-451809\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-406x338.png.webp 406w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-720x600.png.webp 720w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-768x640.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-1536x1280.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1333\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews.png.webp\" alt=\"Sauna benefits AI Overviews\" class=\"wp-image-451809\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-406x338.png.webp 406w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-720x600.png.webp 720w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-768x640.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sauna-benefits-AI-Overviews-1536x1280.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-interactive-content-vs-static-content\"><span class=\"ez-toc-section\" id=\"Interactive_content_vs_static_content\"><\/span>Interactive content vs. static content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content creation has traditionally focused on long-form copy, but in the digital and generative AI era, users expect to be engaged and involved in the content they consume.<\/p>\n<p>While static content remains the same for all users, interactive content adapts to user actions, creating opportunities to build relationships and enhance engagement.<\/p>\n<p>Many websites leverage chatbots to collect frequently asked questions, helping brands identify customer knowledge gaps.\u00a0<\/p>\n<p>This data can then be used to create animated infographics, webinars, and explainer videos that address trending topics.<\/p>\n<p>By integrating branded interactive content into chatbot responses, customer service teams can provide valuable resources in real time.\u00a0<\/p>\n<p>This scales support efforts while generating higher-funnel sales opportunities in the lead nurturing process.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-branded-interactive-content\"><span class=\"ez-toc-section\" id=\"Why_branded_interactive_content\"><\/span>Why branded interactive content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Interactive tools embedded in digital content help generative AI and LLMs process and deliver answers more effectively.\u00a0<\/p>\n<p>Our analysis of SERP results shows that AI prioritizes links demonstrating direct experience, breaking down definitions and \u201chow-to\u201d steps \u2013 formats that work best in an interactive content setting.<\/p>\n<p>Incorporating interactive content into your strategy boosts engagement and conversions by creating contextually relevant calls to action that drive:<\/p>\n<ul class=\"wp-block-list\">\n<li>Email sign-ups.<\/li>\n<li>Form submissions.<\/li>\n<li>Calls.<\/li>\n<\/ul>\n<p>This type of content becomes a trusted resource for users in both their professional and personal lives.\u00a0<\/p>\n<p>As a result, your brand authority strengthens with your target audience.<\/p>\n<p>You can measure its impact by tracking relevant traffic within your sector.\u00a0<\/p>\n<p>Increased search presence in AI Overviews signals that your content is performing well in generative AI results.<\/p>\n<p>Another example of success can be seen in the home services sector by targeting an AI Overviews strategy with interactive content through providing a branded calculator within a context, heavy guide for calculating the cost of buying a new home.<\/p>\n<p>The screenshot below showcases link results with embedded calculators.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1223\" alt=\"AI Overviews - Housing-related calculator\" class=\"wp-image-451811\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-442x338.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-785x600.png.webp 785w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-148x113.png.webp 148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-768x587.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-1536x1174.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1223\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator.png.webp\" alt=\"AI Overviews - Housing-related calculator\" class=\"wp-image-451811\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-442x338.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-785x600.png.webp 785w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-148x113.png.webp 148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-768x587.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/AI-Overviews-Housing-related-calculator-1536x1174.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-incorporate-interactive-content-in-your-own-content-strategy\"><span class=\"ez-toc-section\" id=\"How_to_incorporate_interactive_content_in_your_own_content_strategy\"><\/span>How to incorporate interactive content in your own content strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When developing interactive content, start by considering how readers will use it.\u00a0<\/p>\n<p>Ask yourself: Does this tool or guide align with the intent behind their question?<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ask-how\"><span class=\"ez-toc-section\" id=\"Ask_%E2%80%98how\"><\/span>Ask \u2018how\u2019<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For content optimized for generative AI, focus on answering conversational queries.\u00a0<\/p>\n<p>Consider how voice search would phrase the question and ensure your content provides a clear, structured response.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-direct-experience\"><span class=\"ez-toc-section\" id=\"Use_direct_experience\"><\/span>Use direct experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Through our AI-optimization research, we\u2019ve analyzed hundreds of content pieces.\u00a0<\/p>\n<p>The results show that LLMs favor content based on direct experience \u2013 highly contextualized and tailored to the target audience.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-increase-your-visibility-in-ai-search-with-interactive-content-nbsp\"><span class=\"ez-toc-section\" id=\"Increase_your_visibility_in_AI_search_with_interactive_content\"><\/span>Increase your visibility in AI search with interactive content\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we refine strategies for generative AI search, continuous testing is key.\u00a0<\/p>\n<p>Our experience shows that starting with high-performing content is one of the most effective ways to adapt to this evolving landscape.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Casey Nifong\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Casey-Nifong.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Casey-Nifong.jpg.webp\" alt=\"Casey Nifong\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Casey Nifong<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/casey-nifong-5860731b\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div>Casey\u2019s knowledge of SEO, content marketing, paid advertising, sustainability brand messaging, website UX and digital strategy spans back to 2010, with multiple years of experience in both B2C &amp; B2B spaces that are focused on sustainability, and investing in the future of our world.<\/p>\n<p>Casey decided to start a North Carolina based digital strategy agency in 2017 she wanted to answer these questions: how does an agency add real value to the future of our world? How do they become more than just a functional need and become a driving force for good themselves? Her clients are her friends, they share conversations around more than just marketing.<\/p>\n<p>Her team connects the struggles of business ownership, the trials of growth, the challenge of balance and personal chaos in marriage, divorce, babies, adoption, and loss that comes with being human. She looks to love and friendship to guide our commitments to our clients.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/interactive-content-ai-optimized-search-success-451804\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn why interactive content can outperform static content in generative AI search and tips for implementing it. Generative AI is transforming how people search for and consume information.\u00a0 Rather than sifting through traditional search results, users now get instant AI-generated answers \u2013 often sourced from multiple websites. For brands, instead of competing for a single&#8230;<\/p>\n","protected":false},"author":1,"featured_media":653242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Why-interactive-content-is-key-to-AI-optimized-search-success-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,152278,78070],"class_list":["post-653241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-generative-engine-optimization-geo","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/653241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=653241"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/653241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/653242"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=653241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=653241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=653241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}