{"id":653511,"date":"2025-02-14T09:30:27","date_gmt":"2025-02-14T06:30:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/"},"modified":"2025-02-14T09:30:27","modified_gmt":"2025-02-14T06:30:27","slug":"5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/","title":{"rendered":"#5 underrated tools to boost your B2B PPC performance in 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e61e7b2e33\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e61e7b2e33\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/#These_tools_will_help_you_track_smarter_outsmart_competitors_and_make_sense_of_multi-channel_chaos_in_2025\" >These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/#Tool_1_Segment\" >Tool 1: Segment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/#Tool_2_Stape\" >Tool 2: Stape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/#Tool_3_Competitive_research_tools\" >Tool 3: Competitive research tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/#Tool_4_Northbeam\" >Tool 4: Northbeam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/#Tool_5_Google_Ads_Editor\" >Tool 5: Google Ads Editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025\/#Optimize_track_and_compete_with_these_five_PPC_tools\" >Optimize, track and compete with these five PPC tools<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"These_tools_will_help_you_track_smarter_outsmart_competitors_and_make_sense_of_multi-channel_chaos_in_2025\"><\/span>These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Third-party tools have always been valuable in B2B PPC, but in 2025, they\u2019re essential.\u00a0<\/p>\n<p>With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are leaving massive optimization opportunities on the table.<\/p>\n<p>To stay ahead, you need the right external tools. This article breaks down five I recommend testing or doubling down on ASAP to level up your PPC strategy, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>My favorite CDP.<\/li>\n<li>My ace in the hole for non-browser tracking.<\/li>\n<li>My preferred competitive research tool.<\/li>\n<li>My choice for a multi-channel attribution tool.<\/li>\n<li>Google Ads Editor (including some new functionality).<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-tool-1-segment\"><span class=\"ez-toc-section\" id=\"Tool_1_Segment\"><\/span>Tool 1: Segment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Segment is a leading customer data platform (CDP) that helps marketers consolidate data sources and break down silos \u2013 an ability that\u2019s more critical than ever in today\u2019s evolving measurement landscape.<\/p>\n<p>We integrate Segment with GTM for our clients to reduce reliance on third-party cookies \u2013 tracking mechanisms controlled by browsers that are increasingly unstable.\u00a0<\/p>\n<p>Segment centralizes data within servers, giving you greater control and ownership of your analytics.<\/p>\n<p>Other CDPs, such as Tealium and Salesforce Data Cloud, offer similar functionality, but Segment is our choice because it offers a wide range (400+) of integrations.\u00a0<\/p>\n<p>We\u2019ve also found that it\u2019s relatively easy for technical teams to implement, scales well, and has very handy features that help with data validation.<\/p>\n<p>Keep in mind, though, that Segment is a significant investment. CDPs, in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, are not cheap.\u00a0<\/p>\n<p>It won\u2019t solve all of your data issues. Its value relies on having:<\/p>\n<ul class=\"wp-block-list\">\n<li>A well-developed data infrastructure.<\/li>\n<li>Multiple destinations (e.g., a mobile attribution tool, a user analytics tool, and assorted martech sources) for event data to consolidate.\u00a0<\/li>\n<\/ul>\n<p>If you\u2019re fairly new to the concept of CDPs, make sure (and this is true of any martech investment) you can identify the exact challenges you need help with.<\/p>\n<p>Do your due diligence in the consideration stage to ensure your CDP of choice has a plan to help you overcome them.<\/p>\n<p><strong><em>Dig deeper: Top 6 B2B paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> platforms: Where and how to advertise effectively<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-tool-2-stape\"><span class=\"ez-toc-section\" id=\"Tool_2_Stape\"><\/span>Tool 2: Stape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Server-side tracking is crucial to a successful performance marketing program, especially in 2025. I recommend Stape, which bills itself as \u201can all-in-one server-side tracking solution.\u201d\u00a0<\/p>\n<p>Stape carries a slightly lower price tag than its competitors (including taggers.io) and lets customers choose from client- or server-side tracking.<\/p>\n<p>While both methods give clients control over their data, client-side tracking depends on cookies and is vulnerable to ad blockers and user settings.<\/p>\n<p>It could take a significant hit once Google rolls out the Chrome opt-out prompt.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-tool-3-competitive-research-tools\"><span class=\"ez-toc-section\" id=\"Tool_3_Competitive_research_tools\"><\/span>Tool 3: Competitive research tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a bit of a cheat since it\u2019s more of a category than a tool. On the third-party side, old standout Semrush is our tool of choice for both PPC and SEO campaigns.\u00a0<\/p>\n<p>We also rely on:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn and Meta ad libraries<\/strong>: Great resources for seeing your competitors\u2019 creative.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/technology\/ads\/announcing-the-launch-of-the-new-ads-transparency-center\/\"><strong>Google\u2019s Ad Transparency Center<\/strong><\/a>: Launched in spring 2023, it provides a ton of information on competitors\u2019 ads on Search, YouTube, and Display \u2013 even breaking things down by geo, format, and timing for the ads\u2019 run.<\/li>\n<\/ul>\n<p>Combine these tools with Semrush\u2019s insights \u2013 estimated competitor budgets, target keywords, landing pages, search volume, and CPCs \u2013 and you\u2019ll have everything you need to map out your competitive advertising landscape.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to benchmark PPC competitors: The definitive guide<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-tool-4-northbeam\"><span class=\"ez-toc-section\" id=\"Tool_4_Northbeam\"><\/span>Tool 4: Northbeam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Multi-channel marketing attribution tools abound these days, whether they\u2019re third-party martech tools or available in-platform (e.g., Meta\u2019s Robyn).\u00a0<\/p>\n<p>Northbeam is known more for its work helping B2C\/ecommerce brands understand attribution than it is for B2B brands, but we like it at my agency for a few reasons:<\/p>\n<ul class=\"wp-block-list\">\n<li>Its analysis covers the entire marketing mix, which helps brands understand cross-platform performance and interplay.<\/li>\n<li>It features custom attribution models, which is critical because attribution models are neither set-and-forget nor broadly <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>licable across brands. Some testing and tweaking is required, and attribution models should always align with business goals.<\/li>\n<li>Like other third-party attribution tools, Northbeam doesn\u2019t rely on in-platform data, which means it doesn\u2019t have any inherent biases that may affect holistic analysis.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-tool-5-google-ads-editor\"><span class=\"ez-toc-section\" id=\"Tool_5_Google_Ads_Editor\"><\/span>Tool 5: Google Ads Editor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads Editor has been around for years. I suspect someone on your team is already well-versed in it. <\/p>\n<p>But there are a few functionalities that really make this a must-use tool, so make sure you or the practitioners on your team are using these to the fullest:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Bulk edits<\/strong>: Easily make large-scale changes across multiple campaigns and ads.<\/li>\n<li><strong>Offline access<\/strong>: Work offline and upload changes later \u2013 so you can stay productive even without wifi.<\/li>\n<li><strong>Enhanced custom rules<\/strong>: Over the last few versions of Ads Editor, Google has introduced <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/editor\/answer\/7437941?hl=en\" target=\"_blank\" rel=\"noopener\">some updates to custom rules<\/a> that can help alert advertisers to less-than-ideal settings in their campaigns (and they can also be ignored or turned off if advertisers prefer). Make sure you\u2019re keeping up on the range of rules and understand the benefits of applying each. They could save you some unforced campaign errors.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-optimize-track-and-compete-with-these-five-ppc-tools\"><span class=\"ez-toc-section\" id=\"Optimize_track_and_compete_with_these_five_PPC_tools\"><\/span>Optimize, track and compete with these five PPC tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is by no means a comprehensive list.<\/p>\n<p>I haven\u2019t even touched on GPT or LLMs or the functionality available through HubSpot, which we use to help our clients build nurturing strategies integrated with CRM data as leads and customers come into the system. <\/p>\n<p>But the list does represent some relatively under-used options that we\u2019ve seen make a big impact in our clients\u2019 campaigns over the last year-plus.\u00a0<\/p>\n<p>One thing\u2019s for sure: as new challenges arise, there\u2019ll be a proliferation of martech options to help you tackle them.<\/p>\n<p>As you build momentum in 2025, incorporate these recommendations where they fit \u2013 but don\u2019t spread yourself too thin unless you have a clear use case for each tool.<\/p>\n<p><strong><em>Dig deeper: 11 free tools for PPC campaign management<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Laura Schiele\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg.webp\" alt=\"Laura Schiele\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Laura Schiele<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/laura-schiele\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tLaura Schiele, Head of Paid Acquisition at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.jordandigitalmarketing.com\/\">Jordan Digital Marketing<\/a>, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/5-underrated-tools-to-boost-your-b2b-ppc-performance-in-2025-451837\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025. Third-party tools have always been valuable in B2B PPC, but in 2025, they\u2019re essential.\u00a0 With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are leaving massive optimization&#8230;<\/p>\n","protected":false},"author":1,"featured_media":653512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/5-underrated-tools-to-boost-your-B2B-PPC-performance-in-2025.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-653511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/653511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=653511"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/653511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/653512"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=653511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=653511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=653511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}