{"id":654102,"date":"2025-02-19T15:35:11","date_gmt":"2025-02-19T12:35:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/4-ways-to-optimize-performance-max-campaigns-by-adthena\/"},"modified":"2025-02-19T15:35:11","modified_gmt":"2025-02-19T12:35:11","slug":"4-ways-to-optimize-performance-max-campaigns-by-adthena","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/4-ways-to-optimize-performance-max-campaigns-by-adthena\/","title":{"rendered":"#4 ways to optimize Performance Max campaigns by Adthena"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28ffdd08b69\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28ffdd08b69\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-to-optimize-performance-max-campaigns-by-adthena\/#Maximize_your_Performance_Max_campaigns_with_Adthenas_insights_to_gain_full_visibility_cut_wasted_spend_and_boost_ROI\" >Maximize your Performance Max campaigns with Adthena\u2019s insights to gain full visibility, cut wasted spend, and boost ROI.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-to-optimize-performance-max-campaigns-by-adthena\/#1_Keep_optimizing_your_search_term_coverage_to_reduce_wasted_spend\" >1. Keep optimizing your search term coverage to reduce wasted spend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-to-optimize-performance-max-campaigns-by-adthena\/#2_Grow_Search_Term_coverage_for_better_campaign_control\" >2. Grow Search Term coverage for better campaign control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-to-optimize-performance-max-campaigns-by-adthena\/#3_Boost_asset_group_and_ad_performance\" >3. Boost asset group and ad performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-to-optimize-performance-max-campaigns-by-adthena\/#4_Optimize_your_shopping_feed_for_maximum_impact\" >4. Optimize your shopping feed for maximum impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-to-optimize-performance-max-campaigns-by-adthena\/#Dont_forget_about_our_AI-powered_data_analyst\" >Don\u2019t forget about our AI-powered data analyst!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Maximize_your_Performance_Max_campaigns_with_Adthenas_insights_to_gain_full_visibility_cut_wasted_spend_and_boost_ROI\"><\/span>Maximize your Performance Max campaigns with Adthena\u2019s insights to gain full visibility, cut wasted spend, and boost ROI.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-20250219-800x450.png.webp\" alt=\"Adthena 20250219\" class=\"wp-image-451886\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-20250219-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-20250219-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-20250219-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-20250219-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-20250219-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-20250219.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p>Performance Max (PMax) campaigns offer a machine-learning-driven <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to maximizing your ad performance across Google\u2019s inventory.\u00a0<\/p>\n<p>However, with its \u201cblack box\u201d nature, optimizing PMax can feel like navigating in the dark.\u00a0<\/p>\n<p>While adjusting budgets and bid strategies are standard levers, improving your data inputs and learning from insights are key to unlocking better results.\u00a0<\/p>\n<p>Here\u2019s how you can harness search term data, ad optimization strategies, and shopping feed improvements to maximize your PMax campaigns.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-keep-optimizing-your-search-term-coverage-to-reduce-wasted-spend\"><span class=\"ez-toc-section\" id=\"1_Keep_optimizing_your_search_term_coverage_to_reduce_wasted_spend\"><\/span>1. Keep optimizing your search term coverage to reduce wasted spend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Performance Max may not be keyword-based, but search term control is still critical.\u00a0<\/p>\n<p>Identifying and applying negative keywords can help you reduce wasted spend and focus on the most valuable terms.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>With Google data<\/strong>: Google offers limited insights into search terms for PMax campaigns, but it can be a helpful starting point for building your negative keyword list.<\/li>\n<li><strong>With Adthena data:<\/strong> Adthena helps brands recover some visibility into search terms that Google doesn\u2019t surface. Some clients have achieved significant savings by using more comprehensive search term insights.<\/li>\n<\/ul>\n<p>Adthena\u2019s research found that <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/blog\/google-ads-vs-adthena-comparing-pmax-search-term-data\/?utm_campaign=7109214-FY25.3rd.Party.Articles&amp;utm_source=SEL%20PMax\" target=\"_blank\" rel=\"noopener sponsored nofollow\">61% of search terms<\/a> where we observed PMax ads appearing were missing from Google\u2019s search term detail report.<\/p>\n<p>Having more visibility on terms you appear for will help you expand your negative keyword lists and maximize your optimization efforts, especially if your PMax spend is significant.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-grow-search-term-coverage-for-better-campaign-control\"><span class=\"ez-toc-section\" id=\"2_Grow_Search_Term_coverage_for_better_campaign_control\"><\/span>2. Grow Search Term coverage for better campaign control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PMax search term data isn\u2019t just for exclusions. It\u2019s also an opportunity to expand your existing search campaigns, or keyword intent audiences.<\/p>\n<p>You can leverage Google\u2019s search term insights to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Identify terms to add to existing search campaigns for more control and precision.<\/li>\n<li>Build better audience signals by understanding the language of your market.<\/li>\n<li>Segment campaigns more effectively based on demand trends.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"287\" alt=\"Adthena's search term detail\" class=\"wp-image-451888\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-800x287.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-600x215.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-200x72.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-768x276.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-1536x552.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail.png.webp 2016w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-800x287.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"287\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-800x287.png.webp\" alt=\"Adthena's search term detail\" class=\"wp-image-451888\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-800x287.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-600x215.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-200x72.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-768x276.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail-1536x552.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-1-Search-Term-Detail.png.webp 2016w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><figcaption class=\"wp-element-caption\"><em>Adthena\u2019s Search Term Detail showing specific search terms and its competitors in shopping data<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Adthena\u2019s detailed search term reporting enables you to get even more data to power these optimizations and capture more terms that are not visible in Google.<\/p>\n<p>For example, a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> company used Adthena insights to prioritize new asset groups for specific terms like \u201cfamily holidays\u201d and \u201call-inclusive holidays,\u201d despite having limited creative resources.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-boost-asset-group-and-ad-performance\"><span class=\"ez-toc-section\" id=\"3_Boost_asset_group_and_ad_performance\"><\/span>3. Boost asset group and ad performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>High-quality ad content remains crucial for driving performance in PMax campaigns. Google\u2019s reports offer insights into asset strength and top combinations, but you can take your ad optimization further.<\/p>\n<p><strong>With Google data<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Review top-performing combinations.<\/li>\n<li>Check individual asset strength.<\/li>\n<\/ul>\n<p><strong>With Adthena data<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>View estimated impressions for all your ads as they actually appear on the SERP.<\/li>\n<li>Compare your copy with thousands of competitor ads to ensure your messaging stands out.<\/li>\n<li>Set up alerts for new competitor messaging, enabling faster reaction times.<\/li>\n<\/ul>\n<p>A UK transport company leverages <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/solutions\/performance-max\/?utm_campaign=7109214-FY25.3rd.Party.Articles&amp;utm_source=SEL%20PMax\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Adthena\u2019s PMax reporting<\/a> to test new headlines and assess performance-impacting variations.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-optimize-your-shopping-feed-for-maximum-impact\"><span class=\"ez-toc-section\" id=\"4_Optimize_your_shopping_feed_for_maximum_impact\"><\/span>4. Optimize your shopping feed for maximum impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Retailers typically allocate a large portion of their PMax budgets to shopping ads, making feed optimization the most powerful lever for improving results.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" alt=\"Adthena's Pmax table\" class=\"wp-image-451889\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-800x469.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-577x338.png.webp 577w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-193x113.png.webp 193w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-768x450.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-1536x900.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table.png.webp 2048w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-800x469.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-800x469.png.webp\" alt=\"Adthena's Pmax table\" class=\"wp-image-451889\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-800x469.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-577x338.png.webp 577w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-193x113.png.webp 193w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-768x450.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table-1536x900.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-2-Pmax-Table.png.webp 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>A global menswear retailer used Adthena\u2019s pricing data to confidently raise prices and increase profit margins. With insights revealing that direct competitors were priced significantly higher on average in Google Shopping, the retailer seized the opportunity to boost profitability without compromising competitiveness.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-don-t-forget-about-our-ai-powered-data-analyst\"><span class=\"ez-toc-section\" id=\"Dont_forget_about_our_AI-powered_data_analyst\"><\/span>Don\u2019t forget about our AI-powered data analyst!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/ask-arlo-ai-powered-data-analyst\/?utm_campaign=7109214-FY25.3rd.Party.Articles&amp;utm_source=SEL%20PMax\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Ask Arlo<\/a>, Adthena clients can analyze thousands of ads and product titles or integrate this data into custom reports, providing actionable recommendations in seconds.\u00a0<\/p>\n<p>Automating time-consuming analysis can help you make smarter decisions and faster optimizations.<\/p>\n<p>Simply Ask Arlo any question about your market landscape and drive ROI with confidence.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Adthena - Ask Arlo\" class=\"wp-image-451891\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo.png.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-800x450.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-800x450.png.webp\" alt=\"Adthena - Ask Arlo\" class=\"wp-image-451891\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-3-Ask-Arlo.png.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>Optimizing PMax campaigns is about enhancing your data inputs: refining search term coverage, optimizing ad creatives, and improving your shopping feed. While Google offers useful tools, Adthena delivers deeper insights and automation that save time, enhance precision, and provide competitive advantages.<\/p>\n<p>Don\u2019t let the PMax black box limit your potential.\u00a0<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/request-a-demo\/?utm_campaign=7109214-FY25.3rd.Party.Articles&amp;utm_source=SEL%20PMax\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Request a demo<\/a> to explore how Adthena\u2019s insights can transform your campaign performance.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Adthena\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/09\/Adthena_Logo_Stacked_Full-Colour_RGB-1.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/09\/Adthena_Logo_Stacked_Full-Colour_RGB-1.jpg.webp\" alt=\"Adthena\" width=\"140\" height=\"140\">\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Adthena<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=adthena&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/adthena\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tFounded in 2012, Adthena is an award-winning search intelligence platform. Our unique combination of patented, AI-driven <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and a world-class team of experts helps brands, marketers, and agencies across the globe dominate their competitive landscapes. We provide our customers with a clear view of the paid search landscape, helping them optimize their spend to increase ROI, all while saving them time and better informing their cross-channel strategies. Adthena\u2019s solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client\u2019s entire search landscape and Smart Monitor automatically detects threats and opportunities every day. Our award-winning Local View product provides the location-based strategic insights that marketers need to dominate at a local level. For more information, visit: <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.adthena.com\" rel=\"noreferrer noopener sponsored nofollow\">www.adthena.com<\/a>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/4-ways-to-optimize-performance-max-campaigns-451885\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maximize your Performance Max campaigns with Adthena\u2019s insights to gain full visibility, cut wasted spend, and boost ROI. Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google\u2019s inventory.\u00a0 However, with its \u201cblack box\u201d nature, optimizing PMax can feel like navigating in the dark.\u00a0 While adjusting budgets and bid strategies&#8230;<\/p>\n","protected":false},"author":1,"featured_media":654103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Adthena-20250219.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,148056],"class_list":["post-654102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/654102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=654102"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/654102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/654103"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=654102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=654102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=654102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}