{"id":654304,"date":"2025-02-23T03:00:33","date_gmt":"2025-02-23T00:00:33","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/linkedin-launches-two-tools-to-enhance-marketing-attribution\/"},"modified":"2025-02-23T03:00:33","modified_gmt":"2025-02-23T00:00:33","slug":"linkedin-launches-two-tools-to-enhance-marketing-attribution","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/linkedin-launches-two-tools-to-enhance-marketing-attribution\/","title":{"rendered":"#LinkedIn launches two tools to enhance marketing attribution"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a39e40a48ca7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a39e40a48ca7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-launches-two-tools-to-enhance-marketing-attribution\/#LinkedIns_new_Conversions_API_and_Revenue_Attribution_Report_can_help_give_marketers_deeper_insights_and_improved_attribution_accuracy\" >LinkedIn&#8217;s new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"LinkedIns_new_Conversions_API_and_Revenue_Attribution_Report_can_help_give_marketers_deeper_insights_and_improved_attribution_accuracy\"><\/span>LinkedIn&#8217;s new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR).<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Conversions API (CAPI)<\/strong>. Enables marketers to securely connect first-party online and offline data to LinkedIn.\n<ul class=\"wp-block-list\">\n<li>Tracks conversions from website actions, phone sales, and in-person events.<\/li>\n<li>Sends marketing data directly from a server to LinkedIn to measure campaign performance.<\/li>\n<li>Helps optimize campaigns using LinkedIn\u2019s analytics.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917260751-800x444.png.webp\" alt=\"1739917260751\" class=\"wp-image-452169\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917260751-800x444.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917260751-600x333.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917260751-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917260751-768x426.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917260751.png.webp 1488w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Revenue Attribution Report (RAR)<\/strong>. Connects CRM data to LinkedIn campaigns for long-term tracking.\n<ul class=\"wp-block-list\">\n<li>Extends review periods up to 365 days.<\/li>\n<li>Tracks revenue impact at the company level.<\/li>\n<li>Offers insights to refine campaign strategies and increase ROI.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"386\" alt=\"1739917533450\" class=\"wp-image-452168\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-800x386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-768x371.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-1536x741.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450.png.webp 2048w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-800x386.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-800x386.png.webp\" alt=\"1739917533450\" class=\"wp-image-452168\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-800x386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-768x371.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450-1536x741.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/1739917533450.png.webp 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Best practices for CAPI integration:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Use multiple matching parameters (e.g., user IDs, emails, company name) to enhance signal quality.<\/li>\n<li>Leverage deduplication to avoid counting the same event multiple times.<\/li>\n<li>Enable enhanced conversion tracking by using the LinkedIn Insight Tag and tracking UUID.<\/li>\n<\/ul>\n<p><strong>Why we care<\/strong>. As marketers face increasing challenges in tracking conversions across multiple touchpoints, these tools provide deeper insights, improve attribution accuracy, and helps maximize return on investment (ROI).<\/p>\n<p><strong>Bottom line:<\/strong> With <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/helping-b2b-marketers-prove-campaign-performance-new-fl6ic\/?trackingId=r9keFlhOTmeN7ApcTGAzBw%3D%3D\" target=\"_blank\" rel=\"noopener\">CAPI and RAR<\/a>, LinkedIn is making it easier for marketers to track conversions, improve attribution accuracy, and optimize their advertising strategies in an increasingly data-driven landscape.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppc.live\" target=\"_blank\" rel=\"noopener\">PPC Live<\/a> and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.themarketinganu.com\/podcast\" target=\"_blank\" rel=\"noopener\">PPCChat Roundup<\/a>.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/linkedin-conversion-api-revenue-attribution-report-452167\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn&#8217;s new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy. LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers to securely connect&#8230;<\/p>\n","protected":false},"author":1,"featured_media":654305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/LinkedIn-Message-Ads-Everything-you-need-to-know.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-654304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/654304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=654304"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/654304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/654305"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=654304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=654304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=654304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}