{"id":654688,"date":"2025-02-26T01:15:13","date_gmt":"2025-02-25T22:15:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/not-appearing-in-google-ai-overviews-significantly-harms-webpages-study\/"},"modified":"2025-02-26T01:15:13","modified_gmt":"2025-02-25T22:15:13","slug":"not-appearing-in-google-ai-overviews-significantly-harms-webpages-study","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/not-appearing-in-google-ai-overviews-significantly-harms-webpages-study\/","title":{"rendered":"#Not appearing in Google AI Overviews significantly harms webpages: Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25844a68f4a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25844a68f4a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/not-appearing-in-google-ai-overviews-significantly-harms-webpages-study\/#Pages_that_get_featured_in_Googles_AI_Overviews_benefit_from_more_traffic_while_those_excluded_lose_clicks_a_new_study_finds\" >Pages that get featured in Google\u2019s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Pages_that_get_featured_in_Googles_AI_Overviews_benefit_from_more_traffic_while_those_excluded_lose_clicks_a_new_study_finds\"><\/span>Pages that get featured in Google\u2019s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Webpages are significantly harmed when excluded from Google\u2019s AI Overviews, but benefit when included in AI Overviews. That\u2019s according to a new study by Terakeet, a company that focuses on brand management for global brands.<\/p>\n<p><strong>AI Overviews benefits<\/strong>. Webpages featured in Google\u2019s AI Overviews benefit from increased traffic, regardless of their original ranking. Of note:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Top-ranked (transactional queries):<\/strong> Webpages included in AI Overview had 3.2x as many clicks as pages that were excluded.<\/li>\n<li><strong>Lower-ranked (informational queries):<\/strong> Webpages <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing in AI Overviews had 2x as many clicks compared to webpages that appeared on a SERP with no AI Overviews.<\/li>\n<li><strong>Lower-ranked (transactional queries):<\/strong> Webpages included in AI Overviews had 3.6x as many clicks versus results without AI Overviews.<\/li>\n<li><strong>Top-ranked (transactional queries):<\/strong> Webpages with a presence in AI Overviews had 3.2x as many clicks compared to webpages excluded by AI Overviews.<\/li>\n<\/ul>\n<p><strong>Informational vs. transactional queries.<\/strong> Webpages benefit, regardless of intent, according to the study. Also:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Informational:<\/strong> AI Overviews diverted traffic from webpages in Positions 1-2 but increased traffic for webpages appearing in Positions 3-10. <\/li>\n<li><strong>Transactional:<\/strong> Webpages included in AI Overviews get more traffic, regardless of position on Page 1 of Google.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> The presence of Google AI Overviews changes how searchers behave and can shift traffic away from pages that once traditionally dominated organic results. If you\u2019ve relied on visibility from appearing in top Google SERP positions in recent years, you should no longer assume traffic will follow.<\/p>\n<p><strong>What they\u2019re saying.<\/strong> The report\u2019s author, Adi Srikanth, senior data scientist at Terakeet, said:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201c\u2026We can say that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly speaking, being excluded from an [AI Overviews] has measurable and significant harms for a webpage. Conversely, being included in an [AI Overview] has clear benefits for webpages. And overall, the presence of [AI Overviews] dramatically changes web traffic across webpages.\u201d<\/li>\n<\/ul>\n<p><strong>Impact on traffic.<\/strong> Education <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> company Chegg is suing Google due to the negative impact of AI Overviews on its traffic and revenue. We also got some additional fresh insights on the traffic impact of AI Overviews from a pair of earnings calls from NerdWallet and Ziff Davis.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>NerdWallet CEO Tim Chen:<\/strong> \u201cWe\u2019re seeing these features do a really good job of answering simple educational questions, and that\u2019s affecting traffic to some of our non-commercial pages.\u201d (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/investors.nerdwallet.com\/static-files\/afc2067f-e39c-4141-af08-a7d0bd7a50f6\" target=\"_blank\" rel=\"noopener\">Link<\/a>)<\/li>\n<li><strong>Ziff Davis CEO Vivek Shah:<\/strong> \u201cAI Overviews results are present in just 12% of our top queries. \u2026 Our analysis of year over year click through rates, specifically comparing queries with similar positions that now include AI Overviews, shows no material aggregate impact on performance. \u2026 In our analysis of queries where AI Overviews are present or and then are present today but were not present in the past and our search rank remained unchanged, the overall click through rate is also relatively unchanged. (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.investing.com\/news\/transcripts\/earnings-call-transcript-ziff-davis-q4-2024-eps-beats-forecast-stock-dips-93CH-3889693\">Link<\/a>)<\/li>\n<\/ul>\n<p><strong>The report. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/engineering.terakeet.com\/posts\/aio-research-2\/\" target=\"_blank\" rel=\"noopener\">Exploring the Impact of AIOs on Web Traffic<\/a><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-overviews-harms-webpages-study-452605\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pages that get featured in Google\u2019s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds. Webpages are significantly harmed when excluded from Google\u2019s AI Overviews, but benefit when included in AI Overviews. That\u2019s according to a new study by Terakeet, a company that focuses on brand management for global&#8230;<\/p>\n","protected":false},"author":1,"featured_media":654689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-robot-searching-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[152278,78070],"class_list":["post-654688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-generative-engine-optimization-geo","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/654688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=654688"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/654688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/654689"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=654688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=654688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=654688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}