{"id":654919,"date":"2025-02-27T15:30:25","date_gmt":"2025-02-27T12:30:25","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-local-service-ads-now-uses-your-booking-links-from-business-profiles\/"},"modified":"2025-02-27T15:30:25","modified_gmt":"2025-02-27T12:30:25","slug":"google-local-service-ads-now-uses-your-booking-links-from-business-profiles","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-local-service-ads-now-uses-your-booking-links-from-business-profiles\/","title":{"rendered":"#Google Local Service Ads now uses your booking links from Business Profiles"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3fab0598fff\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3fab0598fff\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-local-service-ads-now-uses-your-booking-links-from-business-profiles\/#Make_sure_you_opt_out_if_you_do_not_want_to_pay_for_booking_link_leads_%E2%80%93_because_Google_has_opted_you_in\" >Make sure you opt out, if you do not want to pay for booking link leads &#8211; because Google has opted you in.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Make_sure_you_opt_out_if_you_do_not_want_to_pay_for_booking_link_leads_%E2%80%93_because_Google_has_opted_you_in\"><\/span>Make sure you opt out, if you do not want to pay for booking link leads &#8211; because Google has opted you in.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local Service Ads. And when a searcher fills out that booking link, that will be charged to your ads account as Google would charge you for a phone call or message within Local Service Ads.<\/p>\n<p><strong>What is changed. <\/strong>Google said that starting yesterday, February 25, 2025, if Google detects a booking link associated with your Google Business Profiles, Google will start showing those booking links on your Local Service Ads.<\/p>\n<p>Google said you will be charged for those bookings like you would be charged for calls or messages through Local Service Ads.<\/p>\n<p><strong>Why this is bad. <\/strong>I mean, if you want this, sure, this is a good thing.  But this can be bad for advertisers for a few reasons:<\/p>\n<p>(1) Google has automatically opted you in to this, and you need to manually opt out. So some advertisers might have no clue they were opted in (although emails did go out notifying them).<\/p>\n<p>(2) Often, booking links are automatically associated to a Business Profile and those leads go no where. Meaning, the business has no clue they have a booking link and those bookings go into some blackhole that the business is unaware is available for them to check.<\/p>\n<p>(3) You are being charged for these like you would be charged for a phone call, which is likely a lot less valuable than someone filling out a form.<\/p>\n<p><strong>More details. <\/strong>Anthony Higman <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/AnthonyHigman\/status\/1894456311179518448\">posted<\/a> about this on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> and shared the email, here is that email:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"658\" height=\"996\" alt=\"Google Lsa Booking Link Email 1740509153\" class=\"wp-image-452699\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153.jpg.webp 658w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153-223x338.jpg.webp 223w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153-396x600.jpg.webp 396w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153-75x113.jpg.webp 75w\" data-lazy-sizes=\"(max-width: 658px) 100vw, 658px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"658\" height=\"996\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153.jpg.webp\" alt=\"Google Lsa Booking Link Email 1740509153\" class=\"wp-image-452699\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153.jpg.webp 658w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153-223x338.jpg.webp 223w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153-396x600.jpg.webp 396w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-lsa-booking-link-email-1740509153-75x113.jpg.webp 75w\" sizes=\"(max-width: 658px) 100vw, 658px\"><\/figure>\n<p><strong>Why we care. <\/strong>If you do Google Local Service Ads, it would be wise to check to make sure that you are not being charged for these booking links leads by going to your settings section in your profile and budget page and turning off the feature.<\/p>\n<p>Otherwise, make sure you treat those booking link leads like you would any LSA lead, because LSA leads can get pretty expensive. <\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Barry Schwartz<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBarry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\" rel=\"nofollow\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\" rel=\"nofollow\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-local-service-ads-now-uses-your-booking-links-from-business-profiles-452698\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make sure you opt out, if you do not want to pay for booking link leads &#8211; because Google has opted you in. Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local Service Ads. And when a searcher fills out that booking link, that will&#8230;<\/p>\n","protected":false},"author":1,"featured_media":654920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/06\/GoogleAds_1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-654919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/654919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=654919"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/654919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/654920"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=654919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=654919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=654919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}