{"id":655426,"date":"2025-03-03T18:05:11","date_gmt":"2025-03-03T15:05:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/"},"modified":"2025-03-03T18:05:11","modified_gmt":"2025-03-03T15:05:11","slug":"reddit-for-smbs-a-hidden-seo-and-engagement-goldmine","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/","title":{"rendered":"#Reddit for SMBs: A hidden SEO and engagement goldmine"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36680906a04\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36680906a04\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Reddit_posts_rank_in_Google_making_it_a_powerful_tool_for_SMBs_looking_to_boost_SEO_engage_locally_and_build_brand_trust\" >Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Consider_Reddit_as_another_social_platform\" >Consider Reddit as another social platform<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Reddit_in_search\" >Reddit in search\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Community\" >Community<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Getting_started\" >Getting started<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Build_out_your_profile\" >Build out your profile\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Find_the_right_subreddits\" >Find the right subreddits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Engage_authentically\" >Engage authentically\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Sharing_is_caring\" >Sharing is caring\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Think_of_it_as_an_investment\" >Think of it as an investment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Use_Reddit_as_a_research_tool\" >Use Reddit as a research tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-for-smbs-a-hidden-seo-and-engagement-goldmine\/#Authenticity_drives_success_on_Reddit\" >Authenticity drives success on Reddit<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Reddit_posts_rank_in_Google_making_it_a_powerful_tool_for_SMBs_looking_to_boost_SEO_engage_locally_and_build_brand_trust\"><\/span>Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> isn\u2019t just a place for memes and viral debates \u2013 it\u2019s a powerful tool for small and medium-sized businesses (SMBs) looking to boost visibility, connect with audiences, and even boost SEO.\u00a0<\/p>\n<p>While most marketing advice for Reddit focuses on big brands, SMBs can use the platform effectively to engage with potential customers, build trust, and drive real results.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-consider-reddit-as-another-social-platform\"><span class=\"ez-toc-section\" id=\"Consider_Reddit_as_another_social_platform\"><\/span>Consider Reddit as another social platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So why should an SMB consider using Reddit?\u00a0<\/p>\n<p>Unlike other social media channels, such as Instagram, where you\u2019re forced to keep up with every new feature so the algorithm will push your account, Reddit doesn\u2019t really change.<\/p>\n<p>It\u2019s a forum-style site that lets people join specific communities \u2013 subreddits \u2013 to engage with others who share their interests.\u00a0<\/p>\n<p>Rather than simply hoping people will see your content by following social media best practices, you can instantly connect with your audience on Reddit.<\/p>\n<p>There\u2019s a subreddit for nearly anything you can think of.<\/p>\n<p>Whether you\u2019re a photographer or a personal trainer, there are plenty of existing communities where you can be active.<\/p>\n<p>It takes the guesswork out of finding your audience.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-reddit-in-search-nbsp\"><span class=\"ez-toc-section\" id=\"Reddit_in_search\"><\/span>Reddit in search\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another consideration is the popularity of Reddit in search results. People are actively searching for Reddit posts on Google.<\/p>\n<p>While looking for a personal trainer in Brooklyn, one autocomplete suggestion includes Reddit.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1496\" height=\"468\" alt=\"Google search autocomplete - personal trainer brooklyn\" class=\"wp-image-452851\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn.png.webp 1496w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn-600x188.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn-800x250.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn-768x240.png.webp 768w\" data-lazy-sizes=\"(max-width: 1496px) 100vw, 1496px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1496\" height=\"468\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn.png.webp\" alt=\"Google search autocomplete - personal trainer brooklyn\" class=\"wp-image-452851\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn.png.webp 1496w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn-600x188.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn-800x250.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-autocomplete-personal-trainer-brooklyn-768x240.png.webp 768w\" sizes=\"(max-width: 1496px) 100vw, 1496px\"><\/figure>\n<\/div>\n<p>This means that users are actually adding \u201cReddit\u201d to their queries. (Autocomplete predictions are based on real searches and common word patterns found across the web.)<\/p>\n<p>People want real reviews, advice, and opinions from actual people.\u00a0<\/p>\n<p>Reddit is where they are going to get that \u2013 they\u2019re just using Google to get there.<\/p>\n<p>Even for people searching for local businesses without <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ending \u201cReddit\u201d to their queries, there are SERP features that show Reddit results.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"1068\" alt=\"Google search DIscussions and forums - newborn photographer\" class=\"wp-image-452853\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer.png.webp 1458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer-461x338.png.webp 461w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer-800x586.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer-154x113.png.webp 154w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer-768x563.png.webp 768w\" data-lazy-sizes=\"(max-width: 1458px) 100vw, 1458px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"1068\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer.png.webp\" alt=\"Google search DIscussions and forums - newborn photographer\" class=\"wp-image-452853\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer.png.webp 1458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer-461x338.png.webp 461w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer-800x586.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer-154x113.png.webp 154w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-search-DIscussions-and-forums-newborn-photographer-768x563.png.webp 768w\" sizes=\"auto, (max-width: 1458px) 100vw, 1458px\"><\/figure>\n<\/div>\n<p>Discussions and forums is a SERP feature that displays Reddit and other posts from forums like Quora in search results.<\/p>\n<p>While looking for a photographer, I can see who other people in my area are recommending and read about their experiences.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-community\"><span class=\"ez-toc-section\" id=\"Community\"><\/span>Community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reddit has its own communities filled with people who are interested in and even passionate about every topic imaginable.<\/p>\n<p><strong><em>Dig deeper: How the Google-Reddit partnership impacts brand management<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-getting-started\"><span class=\"ez-toc-section\" id=\"Getting_started\"><\/span>Getting started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jumping into Reddit as an SMB may initially seem intimidating, but starting small and staying authentic is the key.\u00a0<\/p>\n<p>Rather than treating it like a traditional marketing channel, think of it as a space to connect with potential customers naturally.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-build-out-your-profile-nbsp\"><span class=\"ez-toc-section\" id=\"Build_out_your_profile\"><\/span>Build out your profile\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just like any other platform, make sure you fill out your Reddit profile:<\/p>\n<ul class=\"wp-block-list\">\n<li>Add a profile picture.<\/li>\n<li>Write a short bio about who you are and what you do.<\/li>\n<li>Add your website and social links.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"1074\" alt=\"Sample Redditor profile\" class=\"wp-image-452854\" style=\"width:411px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile.png.webp 624w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile-196x338.png.webp 196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile-349x600.png.webp 349w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile-66x113.png.webp 66w\" data-lazy-sizes=\"(max-width: 624px) 100vw, 624px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"1074\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile.png.webp\" alt=\"Sample Redditor profile\" class=\"wp-image-452854\" style=\"width:411px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile.png.webp 624w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile-196x338.png.webp 196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile-349x600.png.webp 349w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Sample-Redditor-profile-66x113.png.webp 66w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\"><\/figure>\n<\/div>\n<p>The Redditor above is a lifestyle, competition preparation, and posing coach.\u00a0<\/p>\n<p>Their profile clearly shows who they are and what they do and links to their various social media accounts.\u00a0<\/p>\n<p>You can also see that they have earned post karma and comment karma from people upvoting their posts and comments.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-find-the-right-subreddits\"><span class=\"ez-toc-section\" id=\"Find_the_right_subreddits\"><\/span>Find the right subreddits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The power of Reddit for SMBs lies in hyperlocal communities.\u00a0<\/p>\n<p>You\u2019re not trying to blast your message to the masses. You\u2019re engaging with people in your city or niche interest groups.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Find your people:<\/strong> Search for subreddits related to your area (like r\/Portland or r\/Philly). Also, look for industry-specific subreddits where your target audience hangs out. For example, if you run a gym, you might find potential clients in r\/Fitness or r\/bikinitalk.<\/li>\n<li><strong>Follow the rules:<\/strong> Each subreddit has its own guidelines. Some are strict about self-promotion, while others are more lenient if you contribute valuable content. Make sure to read the rules before posting.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-engage-authentically-nbsp\"><span class=\"ez-toc-section\" id=\"Engage_authentically\"><\/span>Engage authentically\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reddit users can spot spammy self-promotion from a mile away.\u00a0<\/p>\n<p>While the eventual goal is to bring in leads, your primary goal should be to become a trusted community member.\u00a0<\/p>\n<p>Without building trust and being transparent in your Reddit strategy, you won\u2019t be successful.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Start by commenting<\/strong>: Get your feet wet by commenting on new, existing threads. Don\u2019t search for all threads relevant to your business, and comment on ones from a month ago. Stick to posts that are at most a week old, depending on how active the subreddit is. Share tips, answer questions, or join discussions in a meaningful way.<\/li>\n<li><strong>Be a human, not a brand<\/strong>: People go to Reddit for real opinions and recommendations. Share lessons you\u2019ve learned and funny experiences related to your business, and answer people\u2019s questions genuinely.\u00a0<\/li>\n<\/ul>\n<p>You don\u2019t have to comment only on things directly related to your business.\u00a0<\/p>\n<p>Let\u2019s say you run a caf\u00e9 and partner with a local bakery to provide pastries.\u00a0<\/p>\n<p>If people ask where to find the best croissants in your city, you can comment and recommend them.<\/p>\n<p>It doesn\u2019t hurt to shout out any businesses or charities you partner with when people ask for recommendations on related topics.<\/p>\n<p>It\u2019s authentic to offer suggestions for businesses you\u2019ve already worked with in the past.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"1106\" alt=\"Reddit - in person training thread\" class=\"wp-image-452855\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread.png.webp 1558w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-476x338.png.webp 476w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-800x568.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-159x113.png.webp 159w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-768x545.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-1536x1090.png 1536w\" data-lazy-sizes=\"(max-width: 1558px) 100vw, 1558px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"1106\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread.png.webp\" alt=\"Reddit - in person training thread\" class=\"wp-image-452855\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread.png.webp 1558w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-476x338.png.webp 476w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-800x568.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-159x113.png.webp 159w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-768x545.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Reddit-in-person-training-thread-1536x1090.png 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\"><\/figure>\n<\/div>\n<p>The screenshot above is a great example of engaging with your community and being real.<\/p>\n<ul class=\"wp-block-list\">\n<li>Someone asked for advice on the pricing of training sessions.<\/li>\n<li>The coach, whose bio we looked at earlier, commented to address the Redditor\u2019s concerns and sharing how much they charge because it was relevant to the post.<\/li>\n<\/ul>\n<p>It\u2019s the perfect example of discussing your offerings without being spammy or \u201cin your face.\u201d<\/p>\n<p><strong><em>Dig deeper: SEO beyond Google \u2013 Building your brand on Reddit, Quora, TikTok and more<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-sharing-is-caring-nbsp\"><span class=\"ez-toc-section\" id=\"Sharing_is_caring\"><\/span>Sharing is caring\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reddit is all about sharing information. It\u2019s some people\u2019s source of truth.\u00a0<\/p>\n<p>When using it as a channel for your SMB, remember that sharing is caring.\u00a0<\/p>\n<p>You have to give more than you take for this to work, and that means offering genuinely helpful information should be the focus.<\/p>\n<p>If every post is a sales pitch, you can get eaten alive by downvotes and possibly even banned from subreddits.\u00a0<\/p>\n<p>You\u2019ll also create a negative association with your business by spamming people with your services when they\u2019re just trying to get information.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-think-of-it-as-an-investment\"><span class=\"ez-toc-section\" id=\"Think_of_it_as_an_investment\"><\/span>Think of it as an investment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Like other social media channels, you have to consider this an investment.\u00a0<\/p>\n<p>You don\u2019t usually see amazing results from posting a TikTok or an Instagram Story unless you happen to go viral, which is rare.\u00a0<\/p>\n<p>Don\u2019t expect to see results from Reddit overnight, either.<\/p>\n<p>You\u2019re demonstrating your expertise and highlighting your experiences for others to see.\u00a0<\/p>\n<p>Yes, the goal is to generate leads, but you have to do the legwork of building trust and connections with others to get there.<\/p>\n<p>SMBs can manage this in-house. There\u2019s no need to hire a company.<\/p>\n<p>You\u2019re already familiar with the business, industry, and local community and are best suited to engage authentically on Reddit.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-use-reddit-as-a-research-tool\"><span class=\"ez-toc-section\" id=\"Use_Reddit_as_a_research_tool\"><\/span>Use Reddit as a research tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While you\u2019re going through relevant subreddits, take note of what you\u2019re reading.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Are people constantly mentioning a competitor?\u00a0<\/li>\n<li>Are people complaining about your industry?<\/li>\n<li>What are people\u2019s pain points with your services or products?<\/li>\n<\/ul>\n<p>Gather this information and use it to your advantage.\u00a0<\/p>\n<p>You can manually search on subreddits for what people are saying. <\/p>\n<p>Britney Muller also shared an amazing resource on building your <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/aeolian-oriole-7ca.notion.site\/Lightning-Lesson-Reddit-Insights-Tool-18b39ff9e06e80999c90fda1656221ab#18b39ff9e06e8099af70e67561bca0da\" target=\"_blank\" rel=\"noopener\">AI-Powered Reddit tool<\/a>.\u00a0<\/p>\n<p>If you\u2019re comfortable with code, she created a Colab notebook to help you gather:<\/p>\n<ul class=\"wp-block-list\">\n<li>Comments from a specific post.<\/li>\n<li>Insights on a specific keyword.<\/li>\n<li>Lots more information for whatever topic you\u2019re looking for.\u00a0<\/li>\n<\/ul>\n<p>She also provided a no-code option, but it does limit how much information you can gather.<\/p>\n<p>Use these insights on your business, industry, and competitors to create informed content for your site.<\/p>\n<ul class=\"wp-block-list\">\n<li>Pain points can turn into blog posts addressing them.<\/li>\n<li>Commonly asked questions in subreddits can be added to your FAQ pages.<\/li>\n<li>Use industry or competitor weaknesses to create strong messaging that highlights your strengths (if it\u2019s true).<\/li>\n<\/ul>\n<p><strong>Example:<\/strong> Some plumbers quote one price but charge a higher one after completing the service. If your plumbing business offers transparent pricing, highlight that in your messaging.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-authenticity-drives-success-on-reddit\"><span class=\"ez-toc-section\" id=\"Authenticity_drives_success_on_Reddit\"><\/span>Authenticity drives success on Reddit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reddit gives SMBs a unique opportunity to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Connect with local communities.<\/li>\n<li>Engage in relevant discussions.<\/li>\n<li>Improve search visibility.\u00a0<\/li>\n<\/ul>\n<p>Unlike other social platforms, staying relevant doesn\u2019t require constant content creation. It rewards authenticity and meaningful interactions.<\/p>\n<p>By actively participating in the right subreddits, building trust, and providing value without being overly promotional, SMBs can foster real relationships that lead to tangible results.\u00a0<\/p>\n<p>Think of Reddit as a long-term investment. Consistent effort and genuine engagement will pay off over time.<\/p>\n<p>If you\u2019re looking for a platform to connect directly with your audience, gain insights, and establish credibility in your niche, Reddit is worth exploring.\u00a0<\/p>\n<p>Start small, be helpful, and most importantly, be real because, on Reddit, authenticity always wins.<\/p>\n<p><strong><em>Dig deeper: Reddit: Your new online reputation challenge<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Celeste Gonzalez\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Celeste-Gonzalez.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Celeste-Gonzalez.jpeg.webp\" alt=\"Celeste Gonzalez\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Celeste Gonzalez<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=CelestexLili&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/celestelili\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tCeleste Gonzalez is a recognized thought leader in local SEO and testing. As the Director of RooLabs, the experimental SEO testing division at RicketyRoo, she pioneers data-driven strategies that push the boundaries of &#8220;traditional SEO.&#8221; A passionate advocate for advancing the SEO industry, Celeste is a writer, speaker, and judge for the 2024 Search Engine Land Awards. Her expertise extends to content marketing, UX optimization, and split testing. In addition, Celeste serves as a Course Creator for the Local SEO curriculum on the Wix SEO Hub, empowering businesses and professionals with actionable strategies for local search success.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/reddit-smbs-seo-engagement-goldmine-452850\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust. Reddit isn\u2019t just a place for memes and viral debates \u2013 it\u2019s a powerful tool for small and medium-sized businesses (SMBs) looking to boost visibility, connect with audiences, and even boost SEO.\u00a0 While&#8230;<\/p>\n","protected":false},"author":1,"featured_media":655427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Reddit-for-SMBs-A-hidden-SEO-and-engagement-goldmine.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[5005,78070],"class_list":["post-655426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-reddit","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/655426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=655426"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/655426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/655427"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=655426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=655426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=655426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}