{"id":655756,"date":"2025-03-05T11:40:15","date_gmt":"2025-03-05T08:40:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/"},"modified":"2025-03-05T11:40:15","modified_gmt":"2025-03-05T08:40:15","slug":"how-to-get-better-results-from-meta-ads-with-vertical-video-formats","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/","title":{"rendered":"#How to get better results from Meta ads with vertical video formats"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be606ac39d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be606ac39d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/#Tactics_for_using_9_16_Reels_and_4_5_in-feed_video_ads_optimizing_safe_zones_and_using_creative_variations_to_drive_better_engagement\" >Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/#The_power_of_Metas_video_innovation\" >The power of Meta\u2019s video innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/#Metas_video_advertising_focus\" >Meta\u2019s video advertising focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/#3_ways_to_get_more_from_9_16_and_4_5_Meta_video_ad_formats\" >3 ways to get more from 9:16 and 4:5 Meta video ad formats<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/#1_Optimize_Reel_placement\" >1. Optimize Reel placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/#2_Pay_attention_to_your_ads_safe_zones\" >2. Pay attention to your ad\u2019s safe zones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-better-results-from-meta-ads-with-vertical-video-formats\/#3_Embrace_creative_variation\" >3. Embrace creative variation<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Tactics_for_using_9_16_Reels_and_4_5_in-feed_video_ads_optimizing_safe_zones_and_using_creative_variations_to_drive_better_engagement\"><\/span>Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance.\u00a0<\/p>\n<p>Here\u2019s how 9:16 and 4:5 videos can help you get better results in Meta, and even across TikTok and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> Shorts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-meta-s-video-innovation\"><span class=\"ez-toc-section\" id=\"The_power_of_Metas_video_innovation\"><\/span>The power of Meta\u2019s video innovation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many ecommerce brands have found success using Meta ads.<\/p>\n<p>However, many of these brands don\u2019t understand the formatting details that, when used correctly, can drive better results.<\/p>\n<p>For context, Meta has undergone more changes than other platforms like Google Ads (which together form the digital advertising duopoly).\u00a0<\/p>\n<p>While Google Ads is older, Meta continues to innovate. It first entered the vertical video space by launching Stories as a direct competitor to Snapchat.<\/p>\n<p>Today, Meta is in a similar competition with TikTok through Reels.<\/p>\n<p>Different placements work for different advertisers, so it\u2019s important to understand where your brand performs best to succeed.<\/p>\n<p><strong><em>Dig deeper: Why video is key to building brand identity and engagement<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-meta-s-video-advertising-focus\"><span class=\"ez-toc-section\" id=\"Metas_video_advertising_focus\"><\/span>Meta\u2019s video advertising focus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Over the past three months, I\u2019ve spoken with Meta reps, agency owners, and clients to better understand where Meta is focusing its efforts.<\/p>\n<p>The answer?<\/p>\n<p>9:16 and 4:5 video ad formats.\u00a0<\/p>\n<p>These formats perform well on Meta\u2019s platform and work as effective creative for TikTok and YouTube Shorts.<\/p>\n<p>Both vertical placements are key to getting the most out of your ad campaigns.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>The 9:16: <\/strong>Maximizes the area within the Story placement.<\/li>\n<li><strong>The 4:5: <\/strong>Provides the largest creative space within the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>feed and Reel placements \u2013 and more space means more opportunity.<\/li>\n<\/ul>\n<p>At our agency, we work with 30 brands, giving us a broad view of trends and patterns. And we\u2019ve noticed one key thing:<\/p>\n<p>Reels (9:16) are more cost-efficient but convert less immediately for most brands.\u00a0<\/p>\n<p>There is a clear difference between engagement, shareability, and research within Reels compared to In-Feed and Stories.<\/p>\n<p>Why does this matter to you as an advertiser?<\/p>\n<p>Because Meta is getting more expensive, you need to be more efficient.\u00a0<\/p>\n<p>Instead of simply saying, \u201cJump on Reels, they\u2019re cheap,\u201d I want to share data-backed tactics you can use right away.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-ways-to-get-more-from-9-16-and-4-5-meta-video-ad-formats\"><span class=\"ez-toc-section\" id=\"3_ways_to_get_more_from_9_16_and_4_5_Meta_video_ad_formats\"><\/span>3 ways to get more from 9:16 and 4:5 Meta video ad formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With a million different tactics floating around on the internet, use these 3 to make a dent in your media buying:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-optimize-reel-placement\"><span class=\"ez-toc-section\" id=\"1_Optimize_Reel_placement\"><\/span>1. Optimize Reel placement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start by creating varied content, then refine it through testing within the Reels placement to gather feedback and increase exposure at a lower cost.<\/p>\n<p>Next, identify which creative drives performance versus engagement.\u00a0<\/p>\n<p>Focus on growing sales, top-funnel reach, and boosting engagement through shares and Google searches.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"891\" alt=\"On Reels, creative is the variable that multiplies\" class=\"wp-image-452903\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-600x334.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-800x446.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-768x428.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-1536x855.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"891\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success.png.webp\" alt=\"On Reels, creative is the variable that multiplies\" class=\"wp-image-452903\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-600x334.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-800x446.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-768x428.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/On-Reels-creative-is-the-variable-that-multiplies-success-1536x855.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-2-pay-attention-to-your-ad-s-safe-zones\"><span class=\"ez-toc-section\" id=\"2_Pay_attention_to_your_ads_safe_zones\"><\/span>2. Pay attention to your ad\u2019s safe zones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In Meta advertising, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/980593475366490?id=12401&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">safe zones<\/a>\u201d are areas within Stories and Reels ads where key creative elements \u2013 such as text and logos \u2013 should be placed to prevent them from being obscured by interface features like profile icons or call-to-action buttons.<\/p>\n<p>Safe zones have become one of the biggest talking points with our clients heading into 2025.<\/p>\n<p>What makes safe zones complex is how primary placements (Stories, Reels, and In-Feed) interact with other placements (video feed, Explore, search, etc.).\u00a0<\/p>\n<p>This complexity increases when you expand to other platforms like YouTube Shorts and TikTok, which present content differently to users.<\/p>\n<p>When optimizing safe zones, ensure clear communication between:<\/p>\n<ul class=\"wp-block-list\">\n<li>Media buyer.<\/li>\n<li>Client.<\/li>\n<li>Creative team.<\/li>\n<\/ul>\n<p>A strong safe zone strategy is key to increasing click-through rates (CTR) and engagement (shares, saves, comments, and reactions).<\/p>\n<p>This improved engagement helps the algorithm lower costs (CPM) while collecting valuable data on how users respond \u2013 both positively and negatively \u2013 to your ads.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"949\" alt=\"Safe zones across placements\" class=\"wp-image-452904\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-570x338.png.webp 570w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-800x475.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-191x113.png.webp 191w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-768x456.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-1536x911.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"949\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements.png.webp\" alt=\"Safe zones across placements\" class=\"wp-image-452904\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-570x338.png.webp 570w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-800x475.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-191x113.png.webp 191w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-768x456.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Safe-zones-across-placements-1536x911.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-3-embrace-creative-variation\"><span class=\"ez-toc-section\" id=\"3_Embrace_creative_variation\"><\/span>3. Embrace creative variation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most important factor in creative development is variation.<\/p>\n<p>Take one of our clients, for example \u2013 a company specializing in ergonomic home products.<\/p>\n<p>They\u2019ve developed an unmatched product, and we\u2019ve created personalized dashboards to track their ad account at the founder\u2019s creative level.<\/p>\n<p>This helps us better understand their return on ad spend (ROAS) alongside engagement metrics like shares, saves, and comments.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"455\" alt=\"Meta ads - analytics dashboard\" class=\"wp-image-452905\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard.png.webp 1528w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard-600x179.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard-800x238.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard-200x60.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard-768x229.png.webp 768w\" data-lazy-sizes=\"(max-width: 1528px) 100vw, 1528px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"455\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard.png.webp\" alt=\"Meta ads - analytics dashboard\" class=\"wp-image-452905\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard.png.webp 1528w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard-600x179.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard-800x238.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard-200x60.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-analytics-dashboard-768x229.png.webp 768w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\"><\/figure>\n<\/div>\n<p>Data visualization allows us to quickly see how each creative performs:<\/p>\n<ul class=\"wp-block-list\">\n<li>Some drive high shareability.<\/li>\n<li>Some generate more purchases and stronger ROAS.<\/li>\n<li>Others encourage comments.<\/li>\n<\/ul>\n<p>If you aren\u2019t analyzing this information, you\u2019re missing key insights that could improve your creative performance.<\/p>\n<p>By understanding how each founder-led creative performs, we can refine those assets and expand into new variations.\u00a0<\/p>\n<p>For this brand, founder creative was the most impactful and engaging \u2013 but it shouldn\u2019t be the only focus.\u00a0<\/p>\n<p>We found that the \u201chealth\u201d creative category drives both purchases and ROAS.\u00a0<\/p>\n<p>This type of content is ideal for retargeting \u2013 potentially in a carousel format through the feed for users already familiar with the brand.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"398\" alt=\"Meta ads - video ad campaigns\" class=\"wp-image-452906\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns.png.webp 1272w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns-600x188.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns-800x250.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns-768x240.png.webp 768w\" data-lazy-sizes=\"(max-width: 1272px) 100vw, 1272px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"398\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns.png.webp\" alt=\"Meta ads - video ad campaigns\" class=\"wp-image-452906\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns.png.webp 1272w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns-600x188.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns-800x250.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Meta-ads-video-ad-campaigns-768x240.png.webp 768w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\"><\/figure>\n<\/div>\n<p>But let\u2019s dig a level deeper.<\/p>\n<p>Within the \u201chealth\u201d category, we discovered that \u201cspine-specific health\u201d content is both engaging and high-performing.\u00a0<\/p>\n<p>This makes it a strong candidate for evergreen ads in both prospecting and retargeting.<\/p>\n<p>This high-performing creative can now be iterated and repurposed in different ways, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Featuring a new UGC spine expert.<\/li>\n<li>Highlighting a target audience user.<\/li>\n<li>Using an overhead shot of the product with a voice-over about spine health.<\/li>\n<\/ul>\n<p>One successful ad can branch into multiple creative opportunities. <\/p>\n<p>When you combine these variations with 9:16, 4:5, and safe zones, you create ads that are optimized for lasting success.<\/p>\n<p><strong><em>Dig deeper: Meta introduces generative AI video advertising tools<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Cory Henke\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Cory-Henke-Headshot.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Cory-Henke-Headshot.png.webp\" alt=\"Cory Henke\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Cory Henke<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=coryhenke&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/coryhenke\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tCory Henke, a digital advertising expert with over 15 years of experience in the industry. As the founder of Variable Media, a successful ad agency with a focus on data and analytics, particularly in the realm of video advertising on YouTube, Cory has been helping businesses succeed in the world of digital advertising for over 6 years. In addition to running his own agency, Cory has also been sharing his wealth of knowledge and experience as a speaker at conferences for the past 5 years.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-ads-vertical-video-formats-452902\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement. Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance.\u00a0 Here\u2019s how 9:16 and 4:5 videos can help you get better results in Meta, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":655757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/How-to-get-better-results-from-Meta-ads-with-vertical-video-formats.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,107942,70588],"class_list":["post-655756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-ppc","tag-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/655756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=655756"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/655756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/655757"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=655756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=655756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=655756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}