{"id":655887,"date":"2025-03-06T04:35:12","date_gmt":"2025-03-06T01:35:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/image-assets-in-google-ads-everything-you-need-to-know\/"},"modified":"2025-03-06T04:35:12","modified_gmt":"2025-03-06T01:35:12","slug":"image-assets-in-google-ads-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/image-assets-in-google-ads-everything-you-need-to-know\/","title":{"rendered":"#Image assets in Google Ads: Everything you need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2aa85090bc3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2aa85090bc3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/image-assets-in-google-ads-everything-you-need-to-know\/#Learn_all_about_Google_Ads_image_assets_for_search_campaigns_which_helps_advertisers_boost_CTRs_and_stand_out_with_responsive_search_ads\" >Learn all about Google Ads&#8217; image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/image-assets-in-google-ads-everything-you-need-to-know\/#What_are_image_assets_for_search_campaigns\" >What are image assets for search campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/image-assets-in-google-ads-everything-you-need-to-know\/#Eligibility_requirements_for_image_assets\" >Eligibility requirements for image assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/image-assets-in-google-ads-everything-you-need-to-know\/#How_to_use_image_assets_for_search_campaigns\" >How to use image assets for search campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/image-assets-in-google-ads-everything-you-need-to-know\/#How_to_avoid_image_asset_disapprovals\" >How to avoid image asset disapprovals<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_all_about_Google_Ads_image_assets_for_search_campaigns_which_helps_advertisers_boost_CTRs_and_stand_out_with_responsive_search_ads\"><\/span>Learn all about Google Ads&#8217; image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! <\/p>\n<p>Image assets for search campaigns are a relatively new Google Ads feature that can help boost your click-through rate (CTR) and stand out from your competitors.<\/p>\n<p>Here\u2019s what you\u2019ll learn in this article:<\/p>\n<ul class=\"wp-block-list\">\n<li>What are image assets for search campaigns?<\/li>\n<li>Eligibility requirements for image assets<\/li>\n<li>How to use image assets for search campaigns<\/li>\n<li>How to avoid image asset dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>rovals<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-image-assets-for-search-campaigns\"><span class=\"ez-toc-section\" id=\"What_are_image_assets_for_search_campaigns\"><\/span>What are image assets for search campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Image assets for search campaigns allow you to make your responsive search ads more appealing and eye-catching. <\/p>\n<p>You can upload up to 20 square or landscape images (square is required, landscape is optional), which may appear alongside your headlines and descriptions. <\/p>\n<p>If someone clicks on your image asset, they\u2019ll be directed to the same landing page as if they had clicked on your headline.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-eligibility-requirements-for-image-assets\"><span class=\"ez-toc-section\" id=\"Eligibility_requirements_for_image_assets\"><\/span>Eligibility requirements for image assets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although you can set up a new Google Ads account, create a campaign and launch it in a matter of minutes, you can\u2019t use image assets from day one.<\/p>\n<p>In order to use image assets for search campaigns:<\/p>\n<ul class=\"wp-block-list\">\n<li>Your account must be active for at least 60 days.<\/li>\n<li>You must have been spending on search ads for at least 28 days.<\/li>\n<li>Your account must be in good policy compliance.<\/li>\n<li>You can\u2019t operate in certain sensitive interest categories.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-image-assets-for-search-campaigns\"><span class=\"ez-toc-section\" id=\"How_to_use_image_assets_for_search_campaigns\"><\/span>How to use image assets for search campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As long as you meet the eligibility criteria, you should definitely start using image assets for all your search campaigns.<\/p>\n<p>You can add image assets at the campaign or ad group level, up to 20 images per campaign. Google recommends having at least four images per campaign.<\/p>\n<p>You can either upload image assets yourself, or use dynamic image assets; this gives Google permission to pick and choose images from your landing pages.<\/p>\n<p>And, if you have search partners enabled in your search campaign settings, your image assets will be eligible to appear in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> search results.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-avoid-image-asset-disapprovals\"><span class=\"ez-toc-section\" id=\"How_to_avoid_image_asset_disapprovals\"><\/span>How to avoid image asset disapprovals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Because these images appear on Google\u2019s precious SERP, image assets are subject to strict editorial guidelines. <\/p>\n<p>For example, your images could get disapproved if you:<\/p>\n<ul class=\"wp-block-list\">\n<li>Add text on the image<\/li>\n<li>Have too much whitespace<\/li>\n<li>Upload a collage of images<\/li>\n<li>Use a blurry image<\/li>\n<li>Provide a heavily edited image<\/li>\n<li>Choose prohibited content<\/li>\n<\/ul>\n<p>If you haven\u2019t tested image assets for search campaigns, and you\u2019re eligible to do so, give them a try! <\/p>\n<p>Advertisers that use image assets see a 6% uplift in CTR, according to Google.<\/p>\n<p><em>This article is part of our ongoing weekly Search Engine Land <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, Jyll highlights a different Google Ads feature, and what you need to know to get the best results from it \u2013 all in a quick 3-minute read.<\/em><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Jyll Saskin Gales<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<div class=\"row\" style=\"box-sizing: border-box; --bs-gutter-x: 1.5rem; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); color: #212529; font-family: Roboto; font-size: 16px; margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-12 agenda-item-speakers\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 766.193px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card border-0 mb-3\" style=\"box-sizing: border-box; --bs-card-spacer-y: 1rem; --bs-card-spacer-x: 1rem; --bs-card-title-spacer-y: 0.5rem; --bs-card-border-width: 1px; --bs-card-border-color: var(--bs-border-color-translucent); --bs-card-border-radius: 0.375rem; --bs-card-inner-border-radius: calc(0.375rem - 1px); --bs-card-cap-padding-y: 0.5rem; --bs-card-cap-padding-x: 1rem; --bs-card-cap-bg: rgba(0, 0, 0, 0.03); --bs-card-bg: #fff; --bs-card-img-overlay-padding: 1rem; --bs-card-group-margin: 0.75rem; position: relative; display: flex; flex-direction: column; min-width: 0px; height: var(--bs-card-height); overflow-wrap: break-word; background-color: var(--bs-card-bg); background-clip: border-box; border: 0px !important; border-radius: var(--bs-card-border-radius); margin-bottom: 1rem !important;\">\n<div class=\"row g-0\" style=\"box-sizing: border-box; --bs-gutter-x: 0; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-10\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 618.501px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card-body spkr-bio\" style=\"box-sizing: border-box; flex: 1 1 auto; padding: var(--bs-card-spacer-y) var(--bs-card-spacer-x); color: var(--bs-card-color);\">\n<div class=\"pt-2\" style=\"box-sizing: border-box; padding-top: 0.5rem !important;\">\n<p dir=\"ltr\" style=\"box-sizing: border-box; margin-top: 0pt; margin-bottom: 0pt; font-size: 1.125rem; line-height: 1.38;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Jyll Saskin Gales is a <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/pages\/google-ads-coach\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads coach<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts. Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/iga\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d and \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/google-ads-for-beginners\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads for Beginners<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d courses. She hosts the <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/insidegoogleads\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads podcast<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, and is TikTok\u2019s resident @the_google_pro with 63,000 followers. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/image-assets-google-ads-452986\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn all about Google Ads&#8217; image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads. If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads feature that can&#8230;<\/p>\n","protected":false},"author":1,"featured_media":655888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Week-9-landscape-cover-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-655887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/655887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=655887"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/655887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/655888"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=655887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=655887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=655887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}