{"id":656136,"date":"2025-03-07T16:35:10","date_gmt":"2025-03-07T13:35:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/"},"modified":"2025-03-07T16:35:10","modified_gmt":"2025-03-07T13:35:10","slug":"multilingual-and-international-seo-5-mistakes-to-watch-out-for","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/","title":{"rendered":"#Multilingual and international SEO: 5 mistakes to watch out for"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a414e0968caa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a414e0968caa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/#Want_traffic_in_new_markets_Bad_SEO_kills_global_growth_Fix_these_common_issues_before_expanding_your_site\" >Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/#1_No_market_research\" >1. No market research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/#2_Poorly_prepared_base_version\" >2. Poorly prepared base version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/#3_No_keyword_research\" >3. No keyword research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/#Poor_keyword_implementation\" >Poor keyword implementation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/#4_Internal_linking\" >4. Internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/#5_Only_thinking_about_text\" >5. Only thinking about text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/multilingual-and-international-seo-5-mistakes-to-watch-out-for\/#Going_global_successfully_with_smarter_SEO\" >Going global successfully with smarter SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Want_traffic_in_new_markets_Bad_SEO_kills_global_growth_Fix_these_common_issues_before_expanding_your_site\"><\/span>Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>English-language keywords are becoming more competitive daily, making it harder to rank for popular terms \u2013 even with an unlimited budget.\u00a0<\/p>\n<p>To maximize your efforts, consider alternatives like multilingual or international SEO.<\/p>\n<p>Before we dive in, let\u2019s clarify the difference:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Multilingual SEO involves multiple languages, regardless of the target country. For example, adapting a U.S. website into Spanish or Traditional Chinese for U.S. residents is multilingual but not international.<\/li>\n<li>International SEO targets different countries. A U.S. company expanding to Canada, the U.K., or Australia would be engaging in international SEO but not multilingual.<\/li>\n<\/ul>\n<p>This article covers both.<\/p>\n<p>Expanding beyond your current audience comes with challenges.\u00a0<\/p>\n<p>With over five years in international SEO, I\u2019ve seen many brands make common mistakes. Here\u2019s how to avoid them.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-no-market-research\"><span class=\"ez-toc-section\" id=\"1_No_market_research\"><\/span>1. No market research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes, businesses notice traffic and sales from a specific country and assume they can simply AI-translate their content to rank.\u00a0<\/p>\n<p>Since they perform well in their home country, they believe their authority and links will carry over.<\/p>\n<p>Wrong!\u00a0<\/p>\n<p>Every country has its own industry landscape, which may not align with what you\u2019re used to.\u00a0<\/p>\n<p>Regulations on products, content, and marketing can also vary.\u00a0<\/p>\n<p>Most importantly, your ideal customer may have different preferences or priorities in another country.<\/p>\n<p>A U.S. affiliate site for online casinos launched an international content effort but didn\u2019t get the expected traffic. They targeted Germany, China, and Japan.\u00a0<\/p>\n<p>Here\u2019s what they overlooked:<\/p>\n<ul class=\"wp-block-list\">\n<li>Online gambling is illegal in two of those markets and heavily regulated in the third. While people still play in unauthorized casinos, legal restrictions affect how businesses enter the market. The risk is lower as an affiliate, but companies selling products or sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions must confirm whether they can sell and whether their sales model is allowed.<\/li>\n<li>The market had strong local manufacturers and distributors that weren\u2019t active elsewhere. Creating content around these brands boosted traffic.<\/li>\n<li>A <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> influencer was trending in Germany for online slot play. Content focused on this trend ranked well and attracted visitors.<\/li>\n<\/ul>\n<p>Without market research, you\u2019ll miss major opportunities to stand out \u2013 and you might even run into legal trouble, depending on your product and sales model.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to use SEO to enhance your visibility within a specific geographic area<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-poorly-prepared-base-version\"><span class=\"ez-toc-section\" id=\"2_Poorly_prepared_base_version\"><\/span>2. Poorly prepared base version<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your primary language site is poorly built or optimized, those issues will carry over when you add another language.\u00a0<\/p>\n<p>I\u2019ve seen multilingual sites with no H1s, custom child themes that make content updates difficult, and internal structures that don\u2019t scale well.\u00a0<\/p>\n<p>Even a font choice can cause problems.<\/p>\n<p>A clear, consistent structure also helps translation software function properly.\u00a0<\/p>\n<p>Most translation tools scan for text strings, but improperly tagged elements \u2013 like buttons, callout boxes, and other design features \u2013 may be missed.\u00a0<\/p>\n<p>In the image below, the gray text appears on mouseover but wasn\u2019t translated from the original German to English.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1210\" height=\"636\" alt=\"Example of poorly prepared base version\" class=\"wp-image-453032\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version.png.webp 1210w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version-600x315.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version-800x420.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version-768x404.png.webp 768w\" data-lazy-sizes=\"(max-width: 1210px) 100vw, 1210px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1210\" height=\"636\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version.png.webp\" alt=\"Example of poorly prepared base version\" class=\"wp-image-453032\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version.png.webp 1210w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version-600x315.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version-800x420.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Example-of-poorly-prepared-base-version-768x404.png.webp 768w\" sizes=\"(max-width: 1210px) 100vw, 1210px\"><\/figure>\n<\/div>\n<p>Ensure your designers and developers create a framework that supports multiple languages, currencies, tax rates, and shipping options.<\/p>\n<p>When adapting from English to another language, allow extra space for text expansion.\u00a0<\/p>\n<p>English tends to be more concise than other Western languages \u2013 and significantly shorter than Chinese or Japanese.\u00a0<\/p>\n<p>This is especially crucial for navigation menus and buttons.\u00a0<\/p>\n<p>A translation can break your design simply because there are too many words or one long word that doesn\u2019t fit.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"48\" alt=\"Website navigation in English\" class=\"wp-image-453033\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English.png.webp 1136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English-600x25.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English-800x34.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English-200x8.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English-768x32.png.webp 768w\" data-lazy-sizes=\"(max-width: 1136px) 100vw, 1136px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"48\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English.png.webp\" alt=\"Website navigation in English\" class=\"wp-image-453033\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English.png.webp 1136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English-600x25.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English-800x34.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English-200x8.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-English-768x32.png.webp 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\"><figcaption class=\"wp-element-caption\"><em>Website navigation in English<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"43\" alt=\"Website navigation in English\" class=\"wp-image-453034\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-German.png.webp 693w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-German-600x37.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-German-200x12.png.webp 200w\" data-lazy-sizes=\"(max-width: 693px) 100vw, 693px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-German.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"43\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-German.png.webp\" alt=\"Website navigation in English\" class=\"wp-image-453034\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-German.png.webp 693w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-German-600x37.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Website-navigation-in-German-200x12.png.webp 200w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\"><figcaption class=\"wp-element-caption\"><em>Website navigation in English<\/em><\/figcaption><\/figure>\n<\/div>\n<p>You can\u2019t predict every challenge, but a clean, well-structured site will make expanding to new markets much easier.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to craft an international SEO approach that balances tech, translation and trust<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-no-keyword-research\"><span class=\"ez-toc-section\" id=\"3_No_keyword_research\"><\/span>3. No keyword research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many companies translate first and think about SEO later, resulting in multilingual content with no keyword focus.\u00a0<\/p>\n<p>Conducting keyword research before translation helps your team incorporate key terms from the start.<\/p>\n<p>It also helps determine whether a term should be translated at all.\u00a0<\/p>\n<p>Some languages, like German, often retain English terms, while French is less likely to do so.\u00a0<\/p>\n<p>A quick check with a keyword research tool can show whether to translate, keep the original term, or use both.<\/p>\n<p>Keyword research can also reveal potential conflicts.\u00a0<\/p>\n<p>For example, a company wanted to rank for \u201cMDR\u201d in German, referring to \u201cmanaged detection and response.\u201d\u00a0<\/p>\n<p>However, MDR is also the name of a major German public TV and radio station \u2013 making ranking for the term impossible.<\/p>\n<p>Beyond choosing keywords, research helps identify local content clusters and plan accordingly.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-poor-keyword-implementation\"><span class=\"ez-toc-section\" id=\"Poor_keyword_implementation\"><\/span>Poor keyword implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Writing with keywords in mind is challenging in any language, and it becomes even trickier in a foreign one.\u00a0<\/p>\n<p>Translators prioritize accuracy, not SEO.\u00a0<\/p>\n<p>Where you see keyword variations, a translator sees inconsistency, which can lead to over-optimization.<\/p>\n<p>Working with a native writer instead of a translator allows for better flexibility and keyword integration.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>15 SEO localization dos and don\u2019ts: Navigating cultural sensitivity<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-4-internal-linking\"><span class=\"ez-toc-section\" id=\"4_Internal_linking\"><\/span>4. Internal linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Too many websites overlook internal linking in their international content.\u00a0<\/p>\n<p>Both navigational and in-content links must be fully localized to maximize their value.\u00a0<\/p>\n<p>Many sites either link back to English pages or only to the target language homepage, missing key opportunities.<\/p>\n<p>This is primarily a user experience issue.\u00a0<\/p>\n<p>When users land on unexpected content, it can be frustrating and lead to high bounce rates.\u00a0<\/p>\n<p>You want visitors to take action, and you\u2019ve invested in content \u2013 so it needs to perform.\u00a0<\/p>\n<p>Users who can\u2019t easily find relevant information are less likely to convert.<\/p>\n<p>From an SEO perspective, internal linking is one of the few factors you can fully control.\u00a0<\/p>\n<p>With so many ranking elements out of your hands, taking advantage of what you can is crucial.\u00a0<\/p>\n<p>As you develop your keyword list, create an internal linking strategy alongside it.<\/p>\n<p>Keep local preferences in mind. Your best-selling product in one country may not be the same in another, so adjusting your internal links accordingly can improve efficiency.<\/p>\n<p>Also, share your linking strategy with your translation team.\u00a0<\/p>\n<p>Translators and transcreators can help create natural, localized links, but most translation software won\u2019t automatically adjust links to point to the correct language version.\u00a0<\/p>\n<p>A native-speaking editor is your best option for ensuring strong anchor text and proper link placement.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>International SEO: How to avoid common translation and localization pitfalls<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-only-thinking-about-text\"><span class=\"ez-toc-section\" id=\"5_Only_thinking_about_text\"><\/span>5. Only thinking about text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Images and videos are powerful content tools, but if they\u2019re not relevant or accessible to your audience, they lose their impact.<\/p>\n<p>The images you choose can shape how visitors perceive your brand. That\u2019s why it\u2019s important to have a local review them.\u00a0<\/p>\n<p>Sometimes, it\u2019s as simple as ensuring the people in your images reflect the local population.\u00a0<\/p>\n<p>Other times, it\u2019s more complex. Allegorical images, for example, may not translate culturally.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"504\" alt=\"Images localized for German, Czech, and Arabic-speaking customers.\" class=\"wp-image-453035\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers.png.webp 1201w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers-600x252.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers-800x336.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers-200x84.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers-768x322.png.webp 768w\" data-lazy-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"504\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers.png.webp\" alt=\"Images localized for German, Czech, and Arabic-speaking customers.\" class=\"wp-image-453035\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers.png.webp 1201w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers-600x252.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers-800x336.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers-200x84.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Images-localized-for-German-Czech-and-Arabic-speaking-customers-768x322.png.webp 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\"><figcaption class=\"wp-element-caption\"><em>Images localized for German, Czech, and Arabic-speaking customers.<\/em><\/figcaption><\/figure>\n<\/div>\n<p>If you keep the same images, update your alt tags to reflect the local language and, if possible, include relevant keywords.<\/p>\n<p>For videos, narration can be highly engaging \u2013 unless the viewer doesn\u2019t understand the language. In that case, it becomes alienating.\u00a0<\/p>\n<p>Some companies opt for instrumental music and subtitles, allowing users to select their preferred language.<\/p>\n<p>If your videos are already produced, the easiest and most cost-effective way to internationalize them is by adding localized closed captions.\u00a0<\/p>\n<p>Fully localizing or dubbing them is more expensive but provides a better user experience.\u00a0<\/p>\n<p>These assets can also be repurposed for other targeted campaigns.\u00a0<\/p>\n<p>However, if you\u2019re hosting them on platforms like YouTube or Vimeo, you must organize them properly to ensure seamless access.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>6 SEO considerations for a successful international expansion<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-going-global-successfully-with-smarter-seo\"><span class=\"ez-toc-section\" id=\"Going_global_successfully_with_smarter_SEO\"><\/span>Going global successfully with smarter SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Internationalization can feel overwhelming, especially for small and medium-sized businesses.\u00a0<\/p>\n<p>Taking the time to prepare \u2013 particularly with market and keyword research \u2013 can reveal significant opportunities and reinforce commitment to the project.\u00a0<\/p>\n<p>With that foundation in place, it\u2019s time to move forward with localization.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Christina Spaulding\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Christina-Spaulding.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Christina-Spaulding.jpg.webp\" alt=\"Christina Spaulding\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Christina Spaulding<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/linkedin.com\/in\/christinaspaulding\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tChristina is the founder of Manzanita Marketing and focuses on international SEO and content marketing. She got her start at Textbroker, and has spoken at PubCon, DigiMarCon and the International Search Summit.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/multilingual-and-international-seo-5-mistakes-to-watch-out-for-453030\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site. English-language keywords are becoming more competitive daily, making it harder to rank for popular terms \u2013 even with an unlimited budget.\u00a0 To maximize your efforts, consider alternatives like multilingual or international SEO. Before we dive in, let\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":656137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Multilingual-and-international-SEO-5-mistakes-to-watch-out-for.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[124783,78070],"class_list":["post-656136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-international","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/656136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=656136"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/656136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/656137"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=656136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=656136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=656136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}