{"id":657128,"date":"2025-03-15T03:45:13","date_gmt":"2025-03-15T00:45:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/"},"modified":"2025-03-15T03:45:13","modified_gmt":"2025-03-15T00:45:13","slug":"navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/","title":{"rendered":"#Navigating Google\u2019s site reputation abuse policy: What publishers need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4e07ee0ba96\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4e07ee0ba96\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#Google_Search_Liaison_Danny_Sullivan_addresses_concerns_around_freelance_writers_writing_teams_manual_actions_and_more\" >Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#What_is_site_reputation_abuse\" >What is site reputation abuse?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#How_can_I_check_if_my_content_is_violating_Googles_policy\" >How can I check if my content is violating Google\u2019s policy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#Are_freelance_writers_%E2%80%98third_parties\" >Are freelance writers \u2018third parties\u2019?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#Are_centralized_writing_teams_an_issue\" >Are centralized writing teams an issue?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#Do_staff_writers_rank_better_than_freelancers\" >Do staff writers rank better than freelancers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#Is_Google_putting_limitations_on_publishers\" >Is Google putting limitations on publishers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#Manual_actions_What_to_expect_and_how_to_recover\" >Manual actions: What to expect and how to recover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/navigating-googles-site-reputation-abuse-policy-what-publishers-need-to-know\/#Googles_priority_Serving_users_not_publishers\" >Google\u2019s priority: Serving users, not publishers<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Search_Liaison_Danny_Sullivan_addresses_concerns_around_freelance_writers_writing_teams_manual_actions_and_more\"><\/span>Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google\u2019s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year.<\/p>\n<ul class=\"wp-block-list\">\n<li>Some publishers, like Forbes, blame the policy for forcing devastating decisions in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>rooms \u2013 like the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2024\/12\/17\/24322485\/forbes-vetted-freelance-google-search-parasite-seo\" target=\"_blank\" rel=\"noopener\">firing of all freelance journalists<\/a>. <\/li>\n<li>Others argue that it\u2019s yet another example of Google \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/hellopartner.com\/2024\/12\/03\/google-is-abusing-its-market-position-affiliate-networks-respond-to-site-reputation-abuse\/\" target=\"_blank\" rel=\"noopener\">abusing its dominant market position<\/a>\u201d to dictate how websites can and cannot generate revenue in an already fiercely competitive industry.<\/li>\n<\/ul>\n<p>Well, like it or not, the policy is here to stay.<\/p>\n<p>That\u2019s why publishers must fully understand what is and isn\u2019t allowed \u2013 and what Google is actually trying to achieve \u2013 before making any drastic decisions.<\/p>\n<p>Acting too quickly without a clear grasp of the rules could do more harm than good and, in some cases, even put the jobs of journalists at risk.\u00a0<\/p>\n<p>At a recent Association for Online Publishing (AOP) meetup in London, Google Search Liaison Danny Sullivan addressed these concerns and set out to clarify the policy.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-site-reputation-abuse\"><span class=\"ez-toc-section\" id=\"What_is_site_reputation_abuse\"><\/span>What is site reputation abuse?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you still some confused about what <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#site-reputation\" target=\"_blank\" rel=\"noopener\">site reputation abuse<\/a> actually is?<\/p>\n<p>Simply put, it\u2019s when a site tries to take advantage of the ranking signals it\u2019s earned primarily through first-party content by suddenly hosting significantly more third-party content to boost search traffic.<\/p>\n<p>Instead of ranking on its own merit, this third-party content piggybacks on the reputation the site has earned through its first-party content, giving it an unfair advantage in search results.<\/p>\n<p>Just to clarify, Google doesn\u2019t have an issue with publishers using third-party content if that\u2019s how your authority was built.<\/p>\n<p>However, if your site ranks well for shopping queries due to historical first-party efforts (like staff writers), and you then flood your site with third-party shopping content simply because you see it as \u201clow-hanging fruit,\u201d that\u2019s when Google will probably raise its eyebrows.<\/p>\n<p>For instance:<\/p>\n<ul class=\"wp-block-list\">\n<li>If a news site known for quality <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> content \u2013 written both in-house and by third parties \u2013 hires a freelancer to write about the best cruises for families (even with affiliate links), that\u2019s fine. <\/li>\n<li>However, if a respected business news publisher, known for its in-house stock market and financial reporting, starts covering gaming and assigns a freelancer to write this content, that could violate Google\u2019s policy. <\/li>\n<li>If the same publisher were to task in-house writers with the exact same content, it would be acceptable.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-can-i-check-if-my-content-is-violating-google-s-policy\"><span class=\"ez-toc-section\" id=\"How_can_I_check_if_my_content_is_violating_Googles_policy\"><\/span>How can I check if my content is violating Google\u2019s policy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The key is to determine whether you\u2019re manipulating your site\u2019s authority to boost third-party content that probably wouldn\u2019t rank on its own. <\/p>\n<p>If you\u2019re unsure whether content you\u2019ve commissioned is site reputation abuse, ask yourself:<\/p>\n<ul class=\"wp-block-list\">\n<li>Have I always used freelancers for this topic, or is this a recent change?\u00a0<\/li>\n<li>Am I now relying more heavily on third-party content than before?<\/li>\n<li>Am I providing useful, trustworthy information that serves user intent, or am I chasing search traffic for \u201ceasy wins?\u201d<\/li>\n<li>Would this content rank well on its own, or does it only perform because it\u2019s on my site?<\/li>\n<li>Do my readers expect in-house expertise on this topic?\u00a0<\/li>\n<li>Would my audience be confused or dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointed to see third-party writers covering this rather than my in-house writers?<\/li>\n<\/ul>\n<p>If your answers raise red flags, it might be time to rethink your strategy.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-are-freelance-writers-third-parties\"><span class=\"ez-toc-section\" id=\"Are_freelance_writers_%E2%80%98third_parties\"><\/span>Are freelance writers \u2018third parties\u2019?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google classifies freelance journalists as third parties. Even if they write the content in your office, and the article is assigned and edited personally by you before publishing, it\u2019s still considered third-party content. <\/p>\n<p>Essentially, any source that isn\u2019t a permanent employee is a third party.<\/p>\n<p>That said, not all freelance content is automatically a violation of Google\u2019s site reputation abuse policy, Sullivan emphasized. <\/p>\n<p>The issue only arises when you assign content to freelancers on a grander scale, knowing it will rank well regardless of the authority your site has built historically through first-party work.\u00a0<\/p>\n<p>Freelance content itself does not violate the site reputation abuse policy, nor does the policy single out specific freelance writers. Enforcement is based on a site\u2019s overall behavior, not individual contributors. <\/p>\n<p>When a penalty is issued, it applies to the site \u2013 not the writer. This means that if a piece of content leads to a manual penalty on one site, it does not automatically impact the writer\u2019s work on other sites.<\/p>\n<p>If you want to maintain flexibility with third-party content and avoid violating this policy, the best approach is to build authority using both in-house and freelance contributions from the very beginning.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-are-centralized-writing-teams-an-issue\"><span class=\"ez-toc-section\" id=\"Are_centralized_writing_teams_an_issue\"><\/span>Are centralized writing teams an issue?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In an effort to streamline operations, many news publishers now have centralized teams of writers, picture editors, and sub-editors who work across multiple sites. This can lead to the same author bylines appearing on different publications, which some fear may signal to external parties like Google that these writers are freelancers rather than staff.\u00a0<\/p>\n<p>Despite some speculation, there is no list of freelancers that could trigger a site reputation abuse action. Instead, Google relies on a human review of your content to determine if there\u2019s a policy violation. <\/p>\n<p>All site reputation abuse actions are handled manually.\u00a0<\/p>\n<p>There has been some debate within the SEO community about whether the site reputation abuse penalty is now algorithmic. However, Sullivan confirmed that it is still not the case. While this will eventually change, that specific update is not yet in the works.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-do-staff-writers-rank-better-than-freelancers\"><span class=\"ez-toc-section\" id=\"Do_staff_writers_rank_better_than_freelancers\"><\/span>Do staff writers rank better than freelancers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This question was debated during the AOP meeting, and there may be some truth to the theory \u2013 but not because Google intentionally penalises freelance writers. It\u2019s more about expertise.<\/p>\n<p>Put yourself in the searcher\u2019s shoes for a moment. <\/p>\n<p>If you\u2019re a new parent looking for reviews on baby car seats before making a purchase, what would you find more helpful: a review written by a trusted parenting editor you\u2019re familiar with who has personally tested the car seat, or one by a freelance sports writer that you are unfamiliar with? <\/p>\n<p>Exactly. <\/p>\n<p>Now, if you were Google, which review would you prioritize in your search results?<\/p>\n<p>Too often, we focus on what\u2019s best for Google, when really, we should be asking what\u2019s best for the reader. <\/p>\n<p>When content serves user intent, better rankings should naturally follow.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-is-google-putting-limitations-on-publishers\"><span class=\"ez-toc-section\" id=\"Is_Google_putting_limitations_on_publishers\"><\/span>Is Google putting limitations on publishers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google isn\u2019t saying your site can\u2019t branch out into new topics or subtopics. In fact, during an interview with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=m3M_tal884c\" target=\"_blank\" rel=\"noopener\">Aleyda Solis<\/a>, Sullivan said quite the opposite:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf you are a small independent website and you start branching out into other things and you\u2019re doing good work, you wouldn\u2019t want the ranking system to say \u2018I\u2019m sorry, you started here, so you can never go there \u2013 or you started out as this publication and so that\u2019s how it always has to be. Nothing is like that in the world. Nothing is static. It\u2019s not a good thing for a search engine to say \u2018you can only ever be successful in this area\u2019.\u201d<\/li>\n<\/ul>\n<p>The site reputation abuse policy does not analyze what a site is known for in terms of coverage. It looks at whether you are known for first- or third-party content.\u00a0<\/p>\n<p>If you\u2019re a publisher wanting to branch into new topics with freelancers but don\u2019t have a history of using them, your best bet might be to do this on a new site. Because a new domain wouldn\u2019t have an established reputation from first-party content, this approach wouldn\u2019t violate Google\u2019s policy, allowing you to build authority organically with third-party content from scratch.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-manual-actions-what-to-expect-and-how-to-recover\"><span class=\"ez-toc-section\" id=\"Manual_actions_What_to_expect_and_how_to_recover\"><\/span>Manual actions: What to expect and how to recover<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like all of us, news publishers would appreciate a heads-up from Google before receiving a manual action. Unfortunately, that\u2019s not how it works, and Sullivan explained that\u2019s not going to change. <\/p>\n<p>If Google determines that your site is breaking its rules, it will be penalized.<\/p>\n<p>If you receive a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175#site-reputation-abuse&amp;zippy=%2Csite-reputation-abuse\" target=\"_blank\" rel=\"noopener\">manual action<\/a> for site reputation abuse, you have several options to choose from to recover:<\/p>\n<ul class=\"wp-block-list\">\n<li>No-indexing the offending content <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/control-what-you-share\" target=\"_blank\" rel=\"noopener\">to exclude the content from Search indexing<\/a>.<\/li>\n<li>Move the offending content to a new domain.<\/li>\n<li>Rewrite the offending content as first-party-content.\u00a0<\/li>\n<\/ul>\n<p>After doing any of the above, submit an appeal to get the penalty lifted. <\/p>\n<p>Other methods, such as <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/block-indexing\" target=\"_blank\" rel=\"noopener\">disallowing via robots.txt<\/a> or using canonical tags won\u2019t work, as <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.gsqi.com\/marketing-blog\/how-to-block-content-site-reputation-abuse\/\" target=\"_blank\" rel=\"noopener\">Glenn Gabe<\/a> has previously explained.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-s-priority-serving-users-not-publishers\"><span class=\"ez-toc-section\" id=\"Googles_priority_Serving_users_not_publishers\"><\/span>Google\u2019s priority: Serving users, not publishers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We won\u2019t always agree with some of Google\u2019s decisions, but I believe Google\u2019s top priority is delivering the best search experience for users. Google makes money by selling ads. <\/p>\n<p>Google constantly tweaks its algorithms and rolls out new policies \u2013 not to make life harder for publishers (though it can feel that way), but to improve its product.\u00a0<\/p>\n<p>Google may be an internet gatekeeper, but it doesn\u2019t owe any website traffic. It owes its users the best results. <\/p>\n<p>Ultimately, that\u2019s the mindset news SEOs should have too: it\u2019s not about pleasing Google, but serving our readers.\u00a0<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Nicola Agius<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tNicola Agius is the Director of SEo and Discover at Reach PLC<span style=\"font-family: Calibri, Helvetica, sans-serif; font-size: 16px;\">. Previously, she <\/span>was Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Before this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-site-reputation-abuse-policy-publishers-453251\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more. Google\u2019s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Some publishers, like Forbes, blame the policy for forcing devastating decisions in newsrooms \u2013 like the firing of all freelance journalists. Others argue&#8230;<\/p>\n","protected":false},"author":1,"featured_media":657129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/google-robot-broken-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149959,78070],"class_list":["post-657128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-news-publisher","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/657128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=657128"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/657128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/657129"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=657128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=657128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=657128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}