{"id":657676,"date":"2025-03-18T16:15:13","date_gmt":"2025-03-18T13:15:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/bluesky-for-ppc-what-you-need-to-know\/"},"modified":"2025-03-18T16:15:13","modified_gmt":"2025-03-18T13:15:13","slug":"bluesky-for-ppc-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/","title":{"rendered":"#Bluesky for PPC: What you need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f0ba917725\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f0ba917725\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#Blueskys_rapid_growth_is_gaining_attention_%E2%80%94_but_with_no_ads_yet_what_does_it_mean_for_PPC_Learn_how_to_prepare_for_future_opportunities\" >Bluesky&#8217;s rapid growth is gaining attention \u2014 but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#What_is_Bluesky\" >What is Bluesky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#How_does_Bluesky_differ_from_other_social_media_platforms\" >How does Bluesky differ from other social media platforms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#So_how_can_I_advertise_on_Bluesky\" >So, how can I advertise on Bluesky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#If_there_are_no_ads_then_how_is_Bluesky_making_money\" >If there are no ads, then how is Bluesky making money?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#Why_ads_on_Bluesky_would_be_a_good_thing\" >Why ads on Bluesky would be a good thing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#Why_ads_on_Bluesky_might_not_be_a_good_thing\" >Why ads on Bluesky might not be a good thing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#What_should_PPC_advertisers_be_doing_now\" >What should PPC advertisers be doing now?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#1_Claim_your_handle\" >1. Claim your handle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#2_Explore_the_platform\" >2. Explore the platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#3_Build_an_organic_presence\" >3. Build an organic presence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/bluesky-for-ppc-what-you-need-to-know\/#Whats_next\" >What\u2019s next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Blueskys_rapid_growth_is_gaining_attention_%E2%80%94_but_with_no_ads_yet_what_does_it_mean_for_PPC_Learn_how_to_prepare_for_future_opportunities\"><\/span>Bluesky&#8217;s rapid growth is gaining attention \u2014 but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Bluesky is quickly gaining attention as a growing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> platform \u2013 but what does that mean for the PPC community?\u00a0<\/p>\n<p>Here\u2019s what you need to know and how to prepare for potential ad opportunities<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-bluesky\"><span class=\"ez-toc-section\" id=\"What_is_Bluesky\"><\/span>What is Bluesky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bluesky is a social media platform that was originally founded as a research initiative at Twitter in 2019.\u00a0<\/p>\n<p>After becoming an independent company in 2021, it launched its invite-only beta in 2023 before opening to the public in February 2024.<\/p>\n<p>As of writing, Bluesky has a total of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.blueskyusercount.com\/\" target=\"_blank\" rel=\"noopener\">33.1 million registered users<\/a>, and its growth shows no signs of slowing down.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-does-bluesky-differ-from-other-social-media-platforms\"><span class=\"ez-toc-section\" id=\"How_does_Bluesky_differ_from_other_social_media_platforms\"><\/span>How does Bluesky differ from other social media platforms?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The platform, which describes itself as \u201csocial media as it should be,\u201d has a similar look and feel to how X <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eared back when it was Twitter.\u00a0<\/p>\n<p>Like most social media platforms, it allows users to post, repost, like, and share content.<\/p>\n<p>The most significant difference between Bluesky and many other platforms is that it is decentralized, meaning it allows users to host their own data and create custom feeds.\u00a0<\/p>\n<p>This helps reduce the risk of data breaches and puts control back in the hands of users.<\/p>\n<p>This decentralized approach, combined with the platform\u2019s strong content moderation tools, is highly appealing to social media users who have become discouraged by recent changes to platforms such as X.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"706\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/An-example-of-content-moderation-controls-available-for-Bluesky-users.png.webp\" alt=\"An example of content moderation controls available for Bluesky users\" class=\"wp-image-453296\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/An-example-of-content-moderation-controls-available-for-Bluesky-users.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/An-example-of-content-moderation-controls-available-for-Bluesky-users-600x265.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/An-example-of-content-moderation-controls-available-for-Bluesky-users-800x353.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/An-example-of-content-moderation-controls-available-for-Bluesky-users-200x88.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/An-example-of-content-moderation-controls-available-for-Bluesky-users-768x339.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/An-example-of-content-moderation-controls-available-for-Bluesky-users-1536x678.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Above: An example of content moderation controls available for Bluesky users<\/em><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-so-how-can-i-advertise-on-bluesky\"><span class=\"ez-toc-section\" id=\"So_how_can_I_advertise_on_Bluesky\"><\/span>So, how can I advertise on Bluesky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Slow your horses!<\/p>\n<p>There is <strong>no advertising on Bluesky<\/strong>.<\/p>\n<p>While they haven\u2019t ruled out the possibility of ads being available in the future, advertisers won\u2019t be able to add Bluesky to their PPC strategy anytime soon.<\/p>\n<p>Even if or when Bluesky does introduce advertising, it is likely to look different from the models used by other social media platforms.<\/p>\n<p>Speaking to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/11\/26\/how-bluesky-rose-out-of-twitters-ashes-to-challenge-x-and-threads.html\" target=\"_blank\" rel=\"noopener\">CNBC in November<\/a>, COO Rose Wang stated that while the company is open to the idea of including ads on the platform, they don\u2019t want it to be an \u201cintrusive experience.\u201d<\/p>\n<p>She referenced Reddit\u2019s advertising model as an example of a more intent-based approach to ads.<\/p>\n<p><strong><em>Dig deeper: PPC keyword strategy: How to align search intent with funnel stages<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-if-there-are-no-ads-then-how-is-bluesky-making-money\"><span class=\"ez-toc-section\" id=\"If_there_are_no_ads_then_how_is_Bluesky_making_money\"><\/span>If there are no ads, then how is Bluesky making money?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bluesky is funded by investors and venture capital firms. <\/p>\n<p>In November, Bluesky announced it was developing an optional subscription model. Subscriptions are rumored to provide users access to additional features, such as the ability to use a custom domain in their username and higher video upload limits.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-ads-on-bluesky-would-be-a-good-thing\"><span class=\"ez-toc-section\" id=\"Why_ads_on_Bluesky_would_be_a_good_thing\"><\/span>Why ads on Bluesky would be a good thing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there aren\u2019t any opportunities to advertise on Bluesky, that doesn\u2019t mean the time won\u2019t come.\u00a0<\/p>\n<p>With a growing user base and increasing operational costs, Bluesky will likely to introduce some.<\/p>\n<p>When that happens, here are some reasons why PPC advertisers might want to give it a try:<\/p>\n<ul class=\"wp-block-list\">\n<li>PPC advertisers are becoming increasingly frustrated with the developments \u2013 or lack thereof \u2013 on platforms like Meta and LinkedIn, which have long dominated the market.<\/li>\n<li>The introduction of Bluesky to advertisers\u2019 PPC strategy would allow them to try something new and potentially avoid the grievances and pitfalls they are experiencing on other advertising platforms.<\/li>\n<li>Early adopters are likely to gain an advantage over competitors if they quickly embrace any potential advertising openings.<\/li>\n<li>Opportunities to be the first business in your niche to advertise on a platform are rare, so advertisers could benefit from staking their claim early and cementing their presence.<\/li>\n<li>Bluesky\u2019s strong focus on privacy, moderation, and protection from misinformation could offer advertisers a more brand-safe advertising opportunity.<\/li>\n<\/ul>\n<p>With recent reports of Google Ads placements appearing on illegal and compromising websites, PPC advertisers have increasing and legitimate concerns regarding where their ads are displayed.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-why-ads-on-bluesky-might-not-be-a-good-thing\"><span class=\"ez-toc-section\" id=\"Why_ads_on_Bluesky_might_not_be_a_good_thing\"><\/span>Why ads on Bluesky might not be a good thing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If Bluesky introduces advertising, PPC advertisers should also consider potential drawbacks. These concerns include:<\/p>\n<ul class=\"wp-block-list\">\n<li>One of the biggest challenges in advertising on Bluesky stems from what makes it unique \u2013 its decentralized approach. While this is appealing and important for users, it may complicate advertising due to data and privacy restrictions.<\/li>\n<li>Depending on the type of advertising model offered, PPC advertisers may need to rethink their targeting and messaging strategies, which could limit their efficiency.<\/li>\n<li>Many Bluesky users have migrated from X, seeking a platform that values privacy over profit. As a result, Bluesky users are more likely to resist advertising, which could impact ad performance in terms of driving leads or sales.<\/li>\n<li>Early adopters of new <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> often face challenges such as technical bugs and unknown performance benchmarks. Not all businesses may be in a position to take on such risks if or when advertising reaches the Bluesky platform.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-should-ppc-advertisers-be-doing-now\"><span class=\"ez-toc-section\" id=\"What_should_PPC_advertisers_be_doing_now\"><\/span>What should PPC advertisers be doing now?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In preparation for the likely launch of some form of advertising model on the platform, there are steps PPC advertisers can take now:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-claim-your-handle\"><span class=\"ez-toc-section\" id=\"1_Claim_your_handle\"><\/span>1. Claim your handle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertisers should secure the handle for their business or clients to ensure they have access to usernames that accurately represent their brand.\u00a0<\/p>\n<p>For example:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>https:\/\/bsky.app\/profile\/searchengineland.bsky.social\u00a0<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"861\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/A-screenshot-of-the-Search-Engine-Land-account-on-Bluesky.png.webp\" alt=\"A screenshot of the Search Engine Land account on Bluesky\" class=\"wp-image-453297\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/A-screenshot-of-the-Search-Engine-Land-account-on-Bluesky.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/A-screenshot-of-the-Search-Engine-Land-account-on-Bluesky-600x323.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/A-screenshot-of-the-Search-Engine-Land-account-on-Bluesky-800x431.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/A-screenshot-of-the-Search-Engine-Land-account-on-Bluesky-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/A-screenshot-of-the-Search-Engine-Land-account-on-Bluesky-768x413.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/A-screenshot-of-the-Search-Engine-Land-account-on-Bluesky-1536x827.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Above: A screenshot of the Search Engine Land account on Bluesky<\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-2-explore-the-platform\"><span class=\"ez-toc-section\" id=\"2_Explore_the_platform\"><\/span>2. Explore the platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertisers should spend time navigating Bluesky to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Understand its interface.<\/li>\n<li>Identify the types of organic content that perform well.<\/li>\n<li>Become familiar with the platform\u2019s extensive moderation tools.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-3-build-an-organic-presence\"><span class=\"ez-toc-section\" id=\"3_Build_an_organic_presence\"><\/span>3. Build an organic presence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By posting content and engaging with the community, advertisers can build trust and recognition for their brand.\u00a0<\/p>\n<p>This proactive approach can help businesses connect with Bluesky\u2019s user base \u2013 especially if the audience remains resistant to traditional ads.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next\"><span class=\"ez-toc-section\" id=\"Whats_next\"><\/span>What\u2019s next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PPC advertisers will need to hold off a little longer before adding Bluesky to their PPC strategy.<\/p>\n<p>However, with the platform growing rapidly, some form of advertising model is likely to arrive within the next 18 months \u2013 and we\u2019ll be sure to keep you updated.<\/p>\n<p><strong><em>Dig deeper: Here\u2019s why PPC now looks more like paid social and what it means<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sophie-Logan.jpg.webp\" alt=\"Sophie Logan\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Sophie Logan<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sophielogan\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div>Sophie is the Paid Media lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands.<\/p>\n<p>Sophie has spoken at numerous conferences and industry events including Friends of Search, the International Search Summit and brightonSEO&#8217;s Search &amp; Social Advertising Show. She is also a Platinum Product Expert on the Google Ads Help forum.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/bluesky-ppc-453293\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bluesky&#8217;s rapid growth is gaining attention \u2014 but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities. Bluesky is quickly gaining attention as a growing social media platform \u2013 but what does that mean for the PPC community?\u00a0 Here\u2019s what you need to know and how to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":657677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Bluesky-for-PPCs-What-you-need-to-know-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-657676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/657676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=657676"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/657676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/657677"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=657676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=657676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=657676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}