{"id":657696,"date":"2025-03-18T19:30:24","date_gmt":"2025-03-18T16:30:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ai-overviews-caught-linking-back-to-its-own-search-results\/"},"modified":"2025-03-18T19:30:24","modified_gmt":"2025-03-18T16:30:24","slug":"google-ai-overviews-caught-linking-back-to-its-own-search-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-caught-linking-back-to-its-own-search-results\/","title":{"rendered":"#Google AI Overviews caught linking back to its own search results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df8c6609ff\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df8c6609ff\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-caught-linking-back-to-its-own-search-results\/#So_much_for_Google_telling_publishers_they_are_prioritizing_linking_out_to_external_sites\" >So much for Google telling publishers they are prioritizing linking out to external sites.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"So_much_for_Google_telling_publishers_they_are_prioritizing_linking_out_to_external_sites\"><\/span>So much for Google telling publishers they are prioritizing linking out to external sites.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right, Google is testing linking the AI Overviews back to new search queries on Google.com.<\/p>\n<p><strong>What it looks like. <\/strong>I posted a screenshot and video from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/SachuPatel53124\">Sachin Patel<\/a> who spotted this change on the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-ai-overview-links-more-search-results-39074.html\">Search Engine Roundtable<\/a> \u2013 here they are:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1723\" height=\"897\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overview-links-to-search-1742219008.png.webp\" alt=\"Google Ai Overview Links To Search 1742219008\" class=\"wp-image-453377\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overview-links-to-search-1742219008.png.webp 1723w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overview-links-to-search-1742219008-600x312.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overview-links-to-search-1742219008-800x416.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overview-links-to-search-1742219008-200x104.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overview-links-to-search-1742219008-768x400.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overview-links-to-search-1742219008-1536x800.png 1536w\" sizes=\"(max-width: 1723px) 100vw, 1723px\"><\/figure>\n<p>Clicking on those underlined links in the text of the AI Overview, both at the top and in the middle section, will take you back to a new Google Search.  The smaller link icons take you to the side panel links, those go to publishers and external websites.<\/p>\n<p>Here is a video:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google AI Overview <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears with an underline, and when clicked, it redirects with a new query.<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick?ref_src=twsrc%5Etfw\">@rustybrick<\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/gaganghotra_?ref_src=twsrc%5Etfw\">@gaganghotra_<\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/brodieseo?ref_src=twsrc%5Etfw\">@brodieseo<\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/Y6Df6bfxgn\">pic.twitter.com\/Y6Df6bfxgn<\/a><\/p>\n<p>\u2014 Sachin Patel (@SachuPatel53124) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/SachuPatel53124\/status\/1901555137958588496?ref_src=twsrc%5Etfw\">March 17, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1742314465\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p><strong>Why we care. <\/strong>All that talk, even recently with Google\u2019s new AI Mode, around \u201cprominently surfaces relevant links to help people find web pages and content they may not have discovered before,\u201d and I quoted that from Google, means what here? <\/p>\n<p>Those link icons in AI Overviews have shown to result in a drop in CTR from Google Search to external websites. We\u2019ve seen a large company sue Google over traffic drops due to AI Overviews.<\/p>\n<p>These links back to Google results in Google search volume growing, but do they actually help the searcher or they only help Google\u2019s bottom line.  <\/p>\n<p>What about Google saying they value independent publishers and are prioritizing ways to send traffic to publishers in AI Overviews?<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Barry Schwartz<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBarry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\" rel=\"nofollow\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\" rel=\"nofollow\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-overviews-caught-linking-back-to-its-own-search-results-453376\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So much for Google telling publishers they are prioritizing linking out to external sites. Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right, Google is testing linking the AI Overviews back&#8230;<\/p>\n","protected":false},"author":1,"featured_media":657697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-recycling-sign-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,150134,78070],"class_list":["post-657696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-search-features","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/657696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=657696"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/657696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/657697"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=657696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=657696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=657696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}