{"id":657808,"date":"2025-03-19T10:15:15","date_gmt":"2025-03-19T07:15:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/4-seo-practices-with-diminishing-returns\/"},"modified":"2025-03-19T10:15:15","modified_gmt":"2025-03-19T07:15:15","slug":"4-seo-practices-with-diminishing-returns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/4-seo-practices-with-diminishing-returns\/","title":{"rendered":"#4 SEO practices with diminishing returns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28a80f2970e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28a80f2970e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/4-seo-practices-with-diminishing-returns\/#Some_SEO_tactics_work_%E2%80%93_until_they_dont_Learn_which_ones_lose_value_over_time_and_how_to_optimize_smarter\" >Some SEO tactics work \u2013 until they don\u2019t. Learn which ones lose value over time and how to optimize smarter.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/4-seo-practices-with-diminishing-returns\/#1_Page_speed_improvements\" >1. Page speed improvements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/4-seo-practices-with-diminishing-returns\/#2_Increasing_backlink_authority\" >2. Increasing backlink authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/4-seo-practices-with-diminishing-returns\/#3_Publishing_net-new_content\" >3. Publishing net-new content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/4-seo-practices-with-diminishing-returns\/#4_Refreshing_old_content\" >4. Refreshing old content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/4-seo-practices-with-diminishing-returns\/#Where_should_you_spend_your_time\" >Where should you spend your time?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Some_SEO_tactics_work_%E2%80%93_until_they_dont_Learn_which_ones_lose_value_over_time_and_how_to_optimize_smarter\"><\/span>Some SEO tactics work \u2013 until they don\u2019t. Learn which ones lose value over time and how to optimize smarter.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Whether it\u2019s time, money, or expertise, marketing resources are finite.<\/p>\n<p>In today\u2019s world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources.<\/p>\n<p>That means every second spent on an SEO campaign matters.<\/p>\n<p>To keep up, SEOs must focus on actions that truly move the needle \u2013 without wasting time or unnecessary effort.<\/p>\n<p>This article highlights SEO activities that have diminishing returns \u2013 where the effort eventually outweighs the benefits \u2013 and offers tips on optimizing more effectively.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-page-speed-improvements\"><span class=\"ez-toc-section\" id=\"1_Page_speed_improvements\"><\/span>1. Page speed improvements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not long ago, I had a client who was obsessed with page speed.\u00a0<\/p>\n<p>The site\u2019s page speed was excellent, with 100% of its pages passing Core Web Vitals on desktop and more than 95% passing on mobile.<\/p>\n<p>And yet, they still wanted every URL to be rated \u201cgood\u201d for mobile and every page speed test score to be a perfect 100\/100.\u00a0<\/p>\n<p>Achieving that would have required painstaking hours digging through code and cleaning up things like unused Java<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">Script<\/a> to rework how pages loaded.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1508\" height=\"871\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Brand-with-a-good-CWV-score-on-desktop.png.webp\" alt=\"Brand with a good CWV score on desktop\" class=\"wp-image-453288\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Brand-with-a-good-CWV-score-on-desktop.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Brand-with-a-good-CWV-score-on-desktop-585x338.png.webp 585w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Brand-with-a-good-CWV-score-on-desktop-800x462.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Brand-with-a-good-CWV-score-on-desktop-196x113.png.webp 196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Brand-with-a-good-CWV-score-on-desktop-768x444.png.webp 768w\" sizes=\"(max-width: 1508px) 100vw, 1508px\"><\/figure>\n<\/div>\n<p>Let\u2019s be clear \u2013 page speed is important!\u00a0<\/p>\n<p>Plenty of data shows that improving page speed can boost conversion rates, especially for ecommerce stores.\u00a0<\/p>\n<p>But if a page loads in under two seconds, is interactive quickly, and doesn\u2019t have disruptive layout shifts, a site can gain only minor performance boosts by shaving off additional milliseconds.<\/p>\n<p>Once a site meets Core Web Vitals standards, further page speed optimizations have diminishing returns.\u00a0<\/p>\n<p>Unless a business handles a high volume of on-page transactions daily, it\u2019s usually better to focus on other areas for improvement.<\/p>\n<p>Now, if your page takes 10 seconds to load, has poor interactivity, and webpage elements move around while users try to click, then this should be a priority.\u00a0<\/p>\n<p>But if most of your pages pass Core Web Vitals and the user experience is solid, agonizing over page speed makes no sense.<\/p>\n<p>The client in the example above had much bigger priorities, like cleaning up rampant over-indexing or pruning their stockpile of old, outdated content.\u00a0<\/p>\n<p>Although this was explained to them, they ignored it, despite efforts to prevent them from wasting time on a dead end.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-increasing-backlink-authority\"><span class=\"ez-toc-section\" id=\"2_Increasing_backlink_authority\"><\/span>2. Increasing backlink authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many businesses fixate on backlink authority, seeing it as a silver bullet for rankings while overlooking issues like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Poor keyword targeting.<\/li>\n<li>Content cannibalization.<\/li>\n<li>Weak internal linking.<\/li>\n<\/ul>\n<p>Link building is <strong>not<\/strong> dead. Plenty of studies and anecdotal evidence prove it.<\/p>\n<p>Building link authority can be the missing piece that pushes rankings onto Page 1, especially for new websites or brand-new pages on an existing site.<\/p>\n<p>But if your website\u2019s authority is well established and content ranks the second it\u2019s published, then building links can have diminishing returns.<\/p>\n<p>It can even start to work against a site that:<\/p>\n<ul class=\"wp-block-list\">\n<li>Chases poor-quality link opportunities.<\/li>\n<li>Gets overly spammy with anchor text.<\/li>\n<li>Pursues links from places that aren\u2019t relevant to its content.<\/li>\n<\/ul>\n<p>Does that mean you should stop link building altogether?\u00a0<\/p>\n<p>No! Always take a quality link if you can get it.\u00a0<\/p>\n<p>But depending on a website\u2019s level of authority, more success may come from focusing efforts elsewhere \u2013 such as content strategy, public relations, or conversion rate optimization (CRO).<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-publishing-net-new-content\"><span class=\"ez-toc-section\" id=\"3_Publishing_net-new_content\"><\/span>3. Publishing net-new content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another client insisted on producing only new content.<\/p>\n<p>Refreshing old articles or removing underperforming pages was off the table.<\/p>\n<p>For a while, the strategy worked, and the website saw gains in nonbranded performance.<\/p>\n<p>However, there was a tipping point \u2013 continuously adding new content eventually led to performance declines.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"272\" alt=\"Publishing net-new content - tipping point\" class=\"wp-image-453289\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Publishing-net-new-content-tipping-point.png.webp 552w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Publishing-net-new-content-tipping-point-200x99.png.webp 200w\" data-lazy-sizes=\"(max-width: 552px) 100vw, 552px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Publishing-net-new-content-tipping-point.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"272\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Publishing-net-new-content-tipping-point.png.webp\" alt=\"Publishing net-new content - tipping point\" class=\"wp-image-453289\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Publishing-net-new-content-tipping-point.png.webp 552w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Publishing-net-new-content-tipping-point-200x99.png.webp 200w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\"><\/figure>\n<\/div>\n<p>Why?<\/p>\n<p>Writing only net-new content for years caused internal cannibalization, as multiple articles covered similar topics.\u00a0<\/p>\n<p>Relevant topics also became scarce, leading to content that was only loosely related \u2013 or even unrelated \u2013 to the company\u2019s services.<\/p>\n<p>HubSpot has been in SEO <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> recently for this exact reason.\u00a0<\/p>\n<p>When a marketing automation software company writes on topics around business credit cards, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/hubspot-blog-rankings-drop-analysis\/\" target=\"_blank\" rel=\"noopener\">performance starts to move in the wrong direction<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"684\" alt=\"HubSpot's blog posts with credit card topics \" class=\"wp-image-453290\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics-.png.webp 638w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics--315x338.png.webp 315w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics--560x600.png.webp 560w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics--105x113.png.webp 105w\" data-lazy-sizes=\"(max-width: 638px) 100vw, 638px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics-.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"684\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics-.png.webp\" alt=\"HubSpot's blog posts with credit card topics \" class=\"wp-image-453290\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics-.png.webp 638w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics--315x338.png.webp 315w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics--560x600.png.webp 560w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-blog-posts-with-credit-card-topics--105x113.png.webp 105w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"292\" alt=\"HubSpot's organic performance\" class=\"wp-image-453291\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance.png.webp 862w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance-600x203.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance-800x271.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance-768x260.png.webp 768w\" data-lazy-sizes=\"(max-width: 862px) 100vw, 862px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"292\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance.png.webp\" alt=\"HubSpot's organic performance\" class=\"wp-image-453291\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance.png.webp 862w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance-600x203.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance-800x271.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/HubSpots-organic-performance-768x260.png.webp 768w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\"><\/figure>\n<\/div>\n<p>So what does this all mean?\u00a0<\/p>\n<p>Writing net-new content can not only have diminishing returns but, if done incorrectly, can actually hurt performance.\u00a0<\/p>\n<p>Instead, it may be more effective to focus on:<\/p>\n<ul class=\"wp-block-list\">\n<li>Refreshing old content.<\/li>\n<li>Improving internal linking.<\/li>\n<li>Promoting existing content.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-4-refreshing-old-content\"><span class=\"ez-toc-section\" id=\"4_Refreshing_old_content\"><\/span>4. Refreshing old content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I know \u2013 I just said refreshing old content is often better than focusing only on new content.<\/p>\n<p>But stick with me.<\/p>\n<p>There\u2019s no debate: Refreshing old content is both a successful and necessary SEO tactic.\u00a0<\/p>\n<p>Search engines prioritize fresh content, and some of the easiest and most effective wins come from updating existing content to be more accurate and relevant.<\/p>\n<p>We surveyed about 850 enterprise-level marketers and found that updating existing content provided a greater performance lift than creating new content.<\/p>\n<p>It should come as no surprise that the biggest growth comes from content refreshes.\u00a0<\/p>\n<p>As noted in the previous section, creating new content was cited as the largest source of traffic loss between the two strategies.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1498\" alt=\"NP Digital's survey on creating vs. updating content\" class=\"wp-image-453292\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-361x338.png.webp 361w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-641x600.png.webp 641w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-121x113.png.webp 121w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-768x719.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-1536x1438.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1498\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content.png.webp\" alt=\"NP Digital's survey on creating vs. updating content\" class=\"wp-image-453292\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-361x338.png.webp 361w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-641x600.png.webp 641w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-121x113.png.webp 121w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-768x719.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/NP-Digitals-survey-on-creating-vs.-updating-content-1536x1438.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>However, even content refreshes have diminishing returns.\u00a0<\/p>\n<p>The Pareto Principle, also known as the 80\/20 rule, states that roughly 80% of results come from 20% of the inputs.\u00a0<\/p>\n<p>This applies to on-site content \u2013 about 80% of traffic or conversions typically come from just 20% of a website\u2019s pages.<\/p>\n<p>Naturally, returns will be much higher when focusing on top-performing pages and gradually decline as you move further down the list.<\/p>\n<p>Does that mean you should only focus on the top 20% of your content and ignore the rest?<\/p>\n<p>Absolutely not!\u00a0<\/p>\n<p>But it does help put things into perspective.\u00a0<\/p>\n<p>While it may be tempting to squeeze more performance out of every article, refreshing low-volume or low-relevance content eventually will not provide value.\u00a0<\/p>\n<p>Sometimes, it\u2019s best to leave an article alone or retire it \u2013 and that\u2019s OK.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>SEO prioritization \u2013 How to focus on what moves the needle<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-where-should-you-spend-your-time\"><span class=\"ez-toc-section\" id=\"Where_should_you_spend_your_time\"><\/span>Where should you spend your time?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Where to focus SEO efforts depends on various factors.\u00a0<\/p>\n<p>A newer website, for example, will likely need to prioritize link building and generating new content.\u00a0<\/p>\n<p>Meanwhile, a website with a large library of existing content and strong authority should focus more on content refreshes and leveraging existing traffic through UX and CRO strategies.<\/p>\n<p>With so many ranking factors at play, no single tactic ensures success.\u00a0<\/p>\n<p>Winning in SEO requires a combination of strategies and tactics.\u00a0<\/p>\n<p>It\u2019s on you to allocate resources wisely. Make sure every effort contributes meaningful value, avoiding the law of diminishing returns.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Prioritizing SEO strategies: Where to focus your efforts<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Rob Tindula\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Rob-Tindula.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Rob-Tindula.jpg.webp\" alt=\"Rob Tindula\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Rob Tindula<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/rob-tindula-90923b32\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tRob is the Director of SEO at NP Digital and has over 10 years of experience optimizing websites for organic search. He has worked on websites of all sizes, ranging from local businesses to large enterprises. With a solid foundation of technical SEO, content strategy, and analytics, Rob has produced results across multiple industries, including B2B, e-commerce, education, and SaaS clients. He also has a passion for implementing processes and training to help the team improve their SEO skills.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-practices-diminishing-returns-453286\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some SEO tactics work \u2013 until they don\u2019t. Learn which ones lose value over time and how to optimize smarter. Whether it\u2019s time, money, or expertise, marketing resources are finite. In today\u2019s world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources. That means every second spent&#8230;<\/p>\n","protected":false},"author":1,"featured_media":657809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/4-SEO-practices-with-diminishing-returns.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-657808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/657808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=657808"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/657808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/657809"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=657808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=657808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=657808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}