{"id":658000,"date":"2025-03-20T11:15:14","date_gmt":"2025-03-20T08:15:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/"},"modified":"2025-03-20T11:15:14","modified_gmt":"2025-03-20T08:15:14","slug":"how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/","title":{"rendered":"#How Deming\u2019s 14 principles provide the foundation for Positionless Marketing by Optimove"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f7b179eff5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f7b179eff5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#Why_Positionless_Marketing_embodies_Demings_philosophy_of_efficiency_and_innovation\" >Why Positionless Marketing embodies Deming\u2019s philosophy of efficiency and innovation.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#1_Create_a_constant_purpose_toward_improvement\" >1. Create a constant purpose toward improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#2_Adopt_the_new_philosophy\" >2. Adopt the new philosophy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#3_Stop_depending_on_inspections\" >3. Stop depending on inspections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#4_Improve_constantly_and_forever\" >4. Improve constantly and forever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#5_Use_training_on_the_job\" >5. Use training on the job<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#6_Implement_leadership\" >6. Implement leadership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#7_Eliminate_fear\" >7. Eliminate fear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#8_Break_down_barriers_between_departments\" >8. Break down barriers between departments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#9_Get_rid_of_unclear_slogans\" >9. Get rid of unclear slogans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#10_Eliminate_management_by_objectives\" >10. Eliminate management by objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#11_Remove_barriers_to_pride_of_workmanship\" >11. Remove barriers to pride of workmanship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#12_Implement_education_and_self-improvement\" >12. Implement education and self-improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#13_Use_a_single_supplier_for_consistency\" >13. Use a single supplier for consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#14_Make_transformation_everyones_job\" >14. Make transformation everyone\u2019s job<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-by-optimove\/#Positionless_Marketing_based_on_Demings_principles\" >Positionless Marketing based on Deming\u2019s principles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Why_Positionless_Marketing_embodies_Demings_philosophy_of_efficiency_and_innovation\"><\/span>Why Positionless Marketing embodies Deming\u2019s philosophy of efficiency and innovation.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Optimove-20250319-800x450.jpg.webp\" alt=\"Optimove 20250319\" class=\"wp-image-453301\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Optimove-20250319-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Optimove-20250319-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Optimove-20250319-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Optimove-20250319-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Optimove-20250319-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Optimove-20250319.jpg.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><figcaption class=\"wp-element-caption\">Andriana18, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\" target=\"_blank\" rel=\"noopener sponsored nofollow\">CC BY-SA 4.0<\/a>, via Wiki<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> Commons<\/figcaption><\/figure>\n<\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.uthsc.edu\/its\/business-productivity-solutions\/lean-uthsc\/deming.php\" target=\"_blank\" rel=\"noopener sponsored nofollow\">W. Edwards Deming\u2019s 14 principles<\/a> transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren\u2019t just about improving production lines\u2014they were about creating a culture of adaptability and excellence.<\/p>\n<p>Today, marketing faces its own shift. The traditional, assembly-line model of campaign execution\u2014where data, creative, and deployment are handled in rigid steps\u2014is no longer fast enough for real-time customer engagement.<\/p>\n<p>Positionless Marketing builds on Deming\u2019s legacy by enabling marketers to act independently, collaborate fluidly and use AI-powered tools to engage customers at the speed of interaction\u2014without compromising quality. Below, we explore how each of Deming\u2019s 14 principles <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lies to modern marketing and how they provide a foundation for Positionless Marketing.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-create-a-constant-purpose-toward-improvement\"><span class=\"ez-toc-section\" id=\"1_Create_a_constant_purpose_toward_improvement\"><\/span>1. Create a constant purpose toward improvement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming emphasized long-term thinking\u2014businesses should continuously improve rather than seek short-term fixes.<\/p>\n<p>Positionless Marketing follows this same philosophy. Marketers no longer rely on static, pre-planned campaigns but instead use AI-driven insights to continuously refine their efforts. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-adopt-the-new-philosophy\"><span class=\"ez-toc-section\" id=\"2_Adopt_the_new_philosophy\"><\/span>2. Adopt the new philosophy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming urged organizations to embrace change rather than resist it. Businesses stuck in outdated models would struggle to compete.<\/p>\n<p>Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.<\/p>\n<p>Marketers must embrace a fundamental philosophical change to expand capabilities beyond their area of expertise. It means embracing new technologies and methods.\u00a0\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-stop-depending-on-inspections\"><span class=\"ez-toc-section\" id=\"3_Stop_depending_on_inspections\"><\/span>3. Stop depending on inspections<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In manufacturing, inspections don\u2019t improve quality\u2014they just identify failures after the fact. Deming believed that quality should be built into the process from the start.<\/p>\n<p>Positionless Marketing applies the same principle. Instead of waiting for post-campaign reports, marketers can refine messaging, creative and targeting in real time using AI and automation. Without relying on data analysts or creatives, they can optimize on the fly, ensuring relevance and engagement without delays. By embedding optimization into the process, Positionless Marketers achieve continuous quality improvement while moving at the speed of the customer.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-improve-constantly-and-forever\"><span class=\"ez-toc-section\" id=\"4_Improve_constantly_and_forever\"><\/span>4. Improve constantly and forever<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming\u2019s philosophy of continuous improvement is central to Positionless Marketing.<\/p>\n<p>Rather than treating marketing as a set-it-and-forget-it process, marketers use AI-powered tools to test, learn and iterate constantly. Real-time feedback loops allow campaigns to evolve as customer behaviors shift, ensuring that messaging stays fresh and relevant.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-use-training-on-the-job\"><span class=\"ez-toc-section\" id=\"5_Use_training_on_the_job\"><\/span>5. Use training on the job<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming emphasized on-the-job training so employees could continuously develop their skills and adapt to changing industry demands.<\/p>\n<p>Positionless Marketers must also embrace continuous learning. While AI and automation make execution easier, marketers must still refine their skills in data analysis, creative strategy and customer journey optimization. The best Positionless Marketers are adaptable and proactive learners. They are looking for the next breakthrough to help realize their multipotentiality.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-implement-leadership\"><span class=\"ez-toc-section\" id=\"6_Implement_leadership\"><\/span>6. Implement leadership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming encouraged leadership that supports and empowers employees, rather than micromanaging them.<\/p>\n<p>Positionless Marketing follows this principle by shifting power to marketers themselves. Instead of waiting for executive approval at every step, marketers can leverage AI-driven insights to make informed decisions\u2014speeding up execution without sacrificing quality.<\/p>\n<p>The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-eliminate-fear\"><span class=\"ez-toc-section\" id=\"7_Eliminate_fear\"><\/span>7. Eliminate fear<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A culture of fear stifles innovation. Deming believed that employees should feel safe to experiment and make improvements.<\/p>\n<p>Positionless Marketing removes bureaucratic barriers that slow down execution. Marketers are encouraged to test, iterate and refine strategies without fear of failure\u2014because AI and real-time analytics allow for immediate course correction.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-8-break-down-barriers-between-departments\"><span class=\"ez-toc-section\" id=\"8_Break_down_barriers_between_departments\"><\/span>8. Break down barriers between departments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming advocated for cross-functional collaboration\u2014he believed that siloed teams led to inefficiencies.<\/p>\n<p>Positionless Marketing eliminates silos entirely. Data, creative, and execution are no longer separate departments but rather interconnected functions within a single, AI-powered ecosystem. This allows for faster, more seamless marketing execution.<\/p>\n<p>In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-9-get-rid-of-unclear-slogans\"><span class=\"ez-toc-section\" id=\"9_Get_rid_of_unclear_slogans\"><\/span>9. Get rid of unclear slogans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming discouraged vague corporate slogans that lacked actionable guidance. Instead, he emphasized clear, meaningful communication.<\/p>\n<p>Positionless Marketing aligns with this, usurping slogans with real-time marketing execution. AI ensures that each interaction is tailored to individual customers\u2014making brand communication more specific and relevant.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-10-eliminate-management-by-objectives\"><span class=\"ez-toc-section\" id=\"10_Eliminate_management_by_objectives\"><\/span>10. Eliminate management by objectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming warned against focusing solely on numerical targets, as this often led to shortcuts and a decline in quality.<\/p>\n<p>Positionless Marketing shifts the focus from vanity metrics (such as email open rates) to long-term customer engagement and lifetime value. Instead of chasing short-term performance spikes, marketers prioritize sustainable, customer-led growth.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-11-remove-barriers-to-pride-of-workmanship\"><span class=\"ez-toc-section\" id=\"11_Remove_barriers_to_pride_of_workmanship\"><\/span>11. Remove barriers to pride of workmanship<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming believed that employees should have ownership over their work, rather than feeling constrained by strict processes.<\/p>\n<p>Positionless Marketers have greater creative freedom. They can adjust messaging dynamically, respond to real-time customer behavior, and contribute meaningfully to brand engagement\u2014rather than simply following a rigid set of rules.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-12-implement-education-and-self-improvement\"><span class=\"ez-toc-section\" id=\"12_Implement_education_and_self-improvement\"><\/span>12. Implement education and self-improvement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming emphasized lifelong learning. Organizations should invest in continuous education for employees.<\/p>\n<p>Positionless Marketing encourages marketers to develop their expertise across multiple disciplines\u2014from data analysis to creative execution. AI-powered tools assist with execution, but strategic thinking and continuous learning remain critical. In addition, Positionless Marketers embrace the future to always find ways to be more powerful augmented by <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-13-use-a-single-supplier-for-consistency\"><span class=\"ez-toc-section\" id=\"13_Use_a_single_supplier_for_consistency\"><\/span>13. Use a single supplier for consistency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming promoted consistency in production, urging manufacturers to minimize variation by relying on trusted suppliers.<\/p>\n<p>To execute Positionless Marketing effectively, brands must continuously deploy the latest technology empowering marketers to reach their full potential. Marketing platforms and solutions that enable Positionless Marketing must be seamless, intuitive and built for marketers. Brands attempting to piece-meal multiple vendors risk creating a patchwork quilt system that can be stretched at the seams. To truly embrace Positionless Marketing, brands need a platform that frees marketers to work independently\u2014from data to optimization\u2014without relying on additional teams.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-14-make-transformation-everyone-s-job\"><span class=\"ez-toc-section\" id=\"14_Make_transformation_everyones_job\"><\/span>14. Make transformation everyone\u2019s job<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming believed that improving quality was not just the responsibility of leadership\u2014it was something that every employee should contribute to.<\/p>\n<p>Positionless Marketing follows this same philosophy. Instead of a top-down approach, marketers at all levels are empowered to take action, using AI to execute campaigns independently while still collaborating with experts when needed.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-positionless-marketing-based-on-deming-s-principles\"><span class=\"ez-toc-section\" id=\"Positionless_Marketing_based_on_Demings_principles\"><\/span>Positionless Marketing based on Deming\u2019s principles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deming\u2019s ideas transformed manufacturing quality and today, they shape the future of marketing. Positionless Marketing doesn\u2019t reject his principles\u2014it builds upon them.<\/p>\n<ul class=\"wp-block-list\">\n<li>Continuous improvement remains key but now happens in real time rather than post-campaign.<\/li>\n<li>Eliminating silos accelerates execution while maintaining quality.<\/li>\n<li>Removing approval bottlenecks fosters a more innovative, data-driven marketing culture.<\/li>\n<li>AI-powered optimization ensures quality is embedded in every step, rather than applied after the fact.<\/li>\n<\/ul>\n<p>Positionless Marketing isn\u2019t just about speed\u2014it\u2019s about precision, adaptability and sustained engagement. If Deming were alive today, he might not be refining the assembly line\u2014he\u2019d be reimagining it for an AI-driven, Positionless future.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Optimove\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/optimove-logo-black-140x140-.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/optimove-logo-black-140x140-.jpg.webp\" alt=\"Optimove\" width=\"140\" height=\"140\">\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Optimove<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/optimove\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.optimove.com\/\" rel=\"nofollow noreferrer sponsored\">Optimove<\/a> is the first Customer-Led Marketing Platform ensuring marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner&#8217;s 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was highest in execution\/furthest in vision among Challengers. In Gartner&#8217;s companion report, it ranked #1 Multichannel Marketing Journey Orchestration.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/how-demings-14-principles-provide-the-foundation-for-positionless-marketing-453300\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Positionless Marketing embodies Deming\u2019s philosophy of efficiency and innovation. Andriana18, CC BY-SA 4.0, via Wikimedia Commons W. Edwards Deming\u2019s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren\u2019t just about improving production lines\u2014they were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. 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