{"id":658053,"date":"2025-03-20T18:30:27","date_gmt":"2025-03-20T15:30:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsoft-bing-copilot-use-schema-for-its-llms\/"},"modified":"2025-03-20T18:30:27","modified_gmt":"2025-03-20T15:30:27","slug":"microsoft-bing-copilot-use-schema-for-its-llms","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-bing-copilot-use-schema-for-its-llms\/","title":{"rendered":"#Microsoft Bing\/Copilot use schema for its LLMs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2dcdbb2291b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dcdbb2291b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-bing-copilot-use-schema-for-its-llms\/#Fabrice_Canel_confirmed_that_Microsoft_does_use_schema_markup_to_help_its_LLMs_learn_and_understand\" >Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Fabrice_Canel_confirmed_that_Microsoft_does_use_schema_markup_to_help_its_LLMs_learn_and_understand\"><\/span>Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content.  There has been a debate around if AI models and LLMs use schema or structured data, and at least Microsoft has confirmed they do.<\/p>\n<p><strong>Source. <\/strong>Fabrice Canel from Microsoft\u2019s Bing confirmed this while on stage at SMX Munich the other day. David wrote, \u201cFabrice Canel confirms that schema markup helps Microsoft\u2019s LLMs understand your content in his excellent SMX \u2013 Search Marketing Expo in Munich presentation.\u201d<\/p>\n<p>David Mihm posted on\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/davidmihm_fabrice-canel-confirms-that-schema-markup-activity-7307785448548941830-AkW8\/\">LinkedIn<\/a> these details, which later Fabrice Canel confirmed in the comments area.<\/p>\n<p>Fabrice added, \u201cGen AIs value fresh content in particular, partly as a reference check of their LLM training data. Use the API at indexnow.org to push that information as it\u2019s published or updated.\u201d<\/p>\n<p><strong>Other AI engines. <\/strong>It is not clear if Google\u2019s Gemini or other AI engines, like OpenAI, Perplexity and others use schema or not.  It would make sense that Gemini uses it in conjunction with AI Overviews in Search, but we do not have official confirmation from Google on that.<\/p>\n<p><strong>Why we care. <\/strong>Marking up your content with structured data and schema can help search engines understand your content, and also help their LLMs understand your content.  Plus, they help you gain rich results within Google Search, which may improve your click-through rate from the search results.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Barry Schwartz<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBarry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\" rel=\"nofollow\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\" rel=\"nofollow\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-bing-copilot-use-schema-for-its-llms-453455\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand. Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and at least Microsoft has confirmed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":658054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/bing-hexagonal-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[48041,148291,70286,78070],"class_list":["post-658053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-bing","tag-bing-seo","tag-microsoft","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=658053"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/658054"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=658053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=658053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=658053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}