{"id":658161,"date":"2025-03-21T07:30:25","date_gmt":"2025-03-21T04:30:25","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/seo-priorities-for-2025-your-guide-to-search-success\/"},"modified":"2025-03-21T07:30:25","modified_gmt":"2025-03-21T04:30:25","slug":"seo-priorities-for-2025-your-guide-to-search-success","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/","title":{"rendered":"#SEO priorities for 2025: Your guide to search success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ab5e347c21\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ab5e347c21\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#SEO_in_2025_feels_confusing_but_smart_strategies_still_win_Learn_proven_tactics_to_stay_visible_in_search_and_drive_results\" >SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#The_evolution_of_search_engines_in_2025\" >The evolution of search engines in 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#The_rise_of_AI-generated_search_results\" >The rise of AI-generated search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#The_shift_toward_answer_engines\" >The shift toward answer engines<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Content_strategy_and_optimization\" >Content strategy and optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Content_relevance_and_structure\" >Content relevance and structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Building_topical_expertise\" >Building topical expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Optimizing_for_E-E-A-T_signals\" >Optimizing for E-E-A-T signals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Adapting_to_zero-click_searches\" >Adapting to zero-click searches<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Creating_content_for_AI_Overviews\" >Creating content for AI Overviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Focusing_on_user_experience_metrics\" >Focusing on user experience metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Core_Web_Vitals_optimization\" >Core Web Vitals optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Mobile-first_indexing_requirements\" >Mobile-first indexing requirements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Structured_data_and_semantic_SEO\" >Structured data and semantic SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Enhanced_search_visibility\" >Enhanced search visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#AI_search_integration\" >AI search integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Implementation_benefits\" >Implementation benefits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Preparing_for_the_future\" >Preparing for the future<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Building_an_adaptive_SEO_strategy\" >Building an adaptive SEO strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#SEOs_role_in_a_broader_marketing_strategy\" >SEO\u2019s role in a broader marketing strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-priorities-for-2025-your-guide-to-search-success\/#Whats_next\" >What\u2019s next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"SEO_in_2025_feels_confusing_but_smart_strategies_still_win_Learn_proven_tactics_to_stay_visible_in_search_and_drive_results\"><\/span>SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>SEO keeps evolving faster than most of us can handle.<\/p>\n<p>If you\u2019re finding it hard to keep up with all the changes in search, you\u2019re not the only one.<\/p>\n<p>I\u2019ve talked to dozens of marketing teams this quarter, and they all tell me the same thing: the old SEO playbook just isn\u2019t working anymore.<\/p>\n<p>Whether you\u2019re running your company\u2019s search strategy or working with clients, you need a smarter <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach that puts users first and works across all the places people search online.<\/p>\n<p>This guide shows you key areas that are driving SEO success right now in 2025.<\/p>\n<p>It\u2019s based on what\u2019s working for the most successful marketing teams I work with.<\/p>\n<p>You\u2019ll get practical tips on how to integrate SEO with your other marketing efforts and build the real expertise that search engines now reward.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-search-engines-in-2025\"><span class=\"ez-toc-section\" id=\"The_evolution_of_search_engines_in_2025\"><\/span>The evolution of search engines in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search engines have moved way beyond the old days of typing in keywords.<\/p>\n<p>They now use smart AI systems and work across many platforms where people find content.<\/p>\n<p>Search happens everywhere, from <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> to shopping sites to new AI-powered search tools.<\/p>\n<p><strong>What to do right now<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Run an audit of where your traffic actually comes from. Check Google Analytics and look beyond Google Search. Track visibility on YouTube, TikTok, Amazon, and other platforms where your audience might be finding you.<\/li>\n<li>Set up tracking for zero-click interactions. Even if users don\u2019t visit your site, brand impressions in featured snippets and knowledge panels still have value.<\/li>\n<li>Create a platform-specific visibility report card to identify gaps in your current strategy. You might be invisible on platforms that drive significant traffic in your industry.<\/li>\n<\/ul>\n<p>Google still owns most of the market with 90.15% share, while other search engines make up the rest.<\/p>\n<p>But these numbers don\u2019t fully show how search has spread across many different platforms and experiences.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" alt=\"StatCounter - Global search market share\" class=\"wp-image-453420\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share.png.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share.png.webp\" alt=\"StatCounter - Global search market share\" class=\"wp-image-453420\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share.png.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/StatCounter-Global-search-market-share-768x432.png.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Search everywhere optimization \u2013 7 platforms SEOs need to optimize for beyond Google<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-rise-of-ai-generated-search-results\"><span class=\"ez-toc-section\" id=\"The_rise_of_AI-generated_search_results\"><\/span>The rise of AI-generated search results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI is completely changing how search results look through smart content organization and personalized experiences.\u00a0<\/p>\n<p>Today\u2019s search engines group results into clear topic sections with subtopics, which gives more space for shopping and local search results.<\/p>\n<p>When you search for something, you usually see AI Overviews at the top that summarize the topic.\u00a0<\/p>\n<p>These summaries pull information from different websites to provide quick answers without requiring you to click through to any specific site.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"478\" alt=\"Google AI Overviews Example\" class=\"wp-image-453422\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-800x478.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-566x338.png.webp 566w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-768x459.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example.png.webp 1311w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-800x478.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"478\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-800x478.png.webp\" alt=\"Google AI Overviews Example\" class=\"wp-image-453422\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-800x478.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-566x338.png.webp 566w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example-768x459.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Google-AI-Overviews-example.png.webp 1311w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-the-shift-toward-answer-engines\"><span class=\"ez-toc-section\" id=\"The_shift_toward_answer_engines\"><\/span>The shift toward answer engines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engines have basically turned into answer engines that give direct solutions to all kinds of questions.<\/p>\n<p>They no longer just handle basic information searches. They also tackle shopping questions and buying decisions with instant, useful information.<\/p>\n<p>The quick answers you get without clicking on websites are much better and more accurate now.<\/p>\n<p>AI summaries include extra context that tries to guess what you might ask next.<\/p>\n<p>Search engines have become adept at telling the difference between someone who is just learning about something and someone who is ready to buy.<\/p>\n<p>This evolution means you must optimize for multiple platforms with different content requirements.<\/p>\n<ul class=\"wp-block-list\">\n<li>Social media platforms like YouTube, TikTok, Instagram, Pinterest, LinkedIn, and Reddit have all developed their own search functionalities with unique ranking factors.\u00a0<\/li>\n<li>Ecommerce platforms such as Amazon, Facebook Marketplace, Google Shopping, and Etsy have similarly developed sophisticated discovery algorithms.<\/li>\n<li>Dedicated AI search platforms like Perplexity and ChatGPT search have gained significant traction. They offer conversational search experiences that combine web results with AI-generated summaries and analysis.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-content-strategy-and-optimization\"><span class=\"ez-toc-section\" id=\"Content_strategy_and_optimization\"><\/span>Content strategy and optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing in 2025 is all about creating stuff people actually want that also works well with how search engines operate.\u00a0<\/p>\n<p>We\u2019ve moved on from obsessing over keywords to building complete content experiences that show you know your stuff.<\/p>\n<p><strong>Actionable content strategy steps<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Perform a content gap analysis comparing your site to the top 3-5 competitors in your space. Look specifically for topics they cover comprehensively that you\u2019re missing entirely.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"861\" alt=\"Keyword gap analysis example\" class=\"wp-image-453423\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example.png.webp 1148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example-451x338.png.webp 451w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example-800x600.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example-151x113.png.webp 151w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example-768x576.png.webp 768w\" data-lazy-sizes=\"(max-width: 1148px) 100vw, 1148px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"861\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example.png.webp\" alt=\"Keyword gap analysis example\" class=\"wp-image-453423\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example.png.webp 1148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example-451x338.png.webp 451w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example-800x600.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example-151x113.png.webp 151w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Keyword-gap-analysis-example-768x576.png.webp 768w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Develop cornerstone content pieces that can serve as pillar pages for your most valuable topic clusters.<\/li>\n<li>Map out supporting content that addresses specific questions and subtopics from different angles.<\/li>\n<li>Create a quarterly content refresh schedule, prioritizing high-traffic pages that haven\u2019t been updated in over six months.<\/li>\n<\/ul>\n<p>The days of trying to rank one page for one keyword are over.\u00a0<\/p>\n<p>Winning content strategies now consider a user\u2019s whole journey, creating resources that cover different parts of a topic and help guide people through making decisions.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-content-relevance-and-structure\"><span class=\"ez-toc-section\" id=\"Content_relevance_and_structure\"><\/span>Content relevance and structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content relevance drives user engagement through targeted information delivery.\u00a0<\/p>\n<p>To achieve this relevance, create topic clusters with clear hierarchies that help search engines understand content relationships.\u00a0<\/p>\n<p>A well-structured topic cluster consists of a pillar page broadly covering a main topic, with multiple supporting pages that dive deeper into specific aspects.<\/p>\n<p>For example, a financial services company might create:<\/p>\n<ul class=\"wp-block-list\">\n<li>A pillar page about retirement planning.<\/li>\n<li>Supporting content covering specific aspects like:\n<ul class=\"wp-block-list\">\n<li>401(k) options.<\/li>\n<li>IRA comparisons.<\/li>\n<li>Early retirement strategies.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>This structure signals to search engines that your site has comprehensive topic coverage, enhancing your perceived expertise.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1107\" height=\"693\" alt=\"Topical Overview For A Financial Services Company\" class=\"wp-image-453424\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company.png.webp 1107w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company-540x338.png.webp 540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company-800x501.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company-181x113.png.webp 181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company-768x481.png.webp 768w\" data-lazy-sizes=\"(max-width: 1107px) 100vw, 1107px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1107\" height=\"693\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company.png.webp\" alt=\"Topical Overview For A Financial Services Company\" class=\"wp-image-453424\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company.png.webp 1107w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company-540x338.png.webp 540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company-800x501.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company-181x113.png.webp 181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Topical-overview-for-a-financial-services-company-768x481.png.webp 768w\" sizes=\"auto, (max-width: 1107px) 100vw, 1107px\"><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Topic clustering for SEO: 5 mistakes to avoid<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-building-topical-expertise\"><span class=\"ez-toc-section\" id=\"Building_topical_expertise\"><\/span>Building topical expertise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Establishing topical authority requires comprehensive coverage of specific subject areas through interconnected content.<\/p>\n<p>When creating content around a topic, consider developing multiple pieces that address related subtopics and questions your audience might have.<\/p>\n<p>Structure your content with clear headings and organized information hierarchies that make it easy for users and search engines to navigate.\u00a0<\/p>\n<p>Develop in-depth resources that answer specific user questions, providing valuable information that addresses user needs at different stages of their journey.<\/p>\n<p>Regular content updates are also crucial for maintaining relevance.\u00a0<\/p>\n<p>Content that was accurate six months ago may now be outdated, harming your authority and trustworthiness.<\/p>\n<p>Implement a regular content audit process to identify pieces that need refreshing with current information.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to become an industry thought leader by building content pillars<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-optimizing-for-e-e-a-t-signals\"><span class=\"ez-toc-section\" id=\"Optimizing_for_E-E-A-T_signals\"><\/span>Optimizing for E-E-A-T signals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) is now at the heart of how search engines judge if your content is any good.\u00a0<\/p>\n<p>It\u2019s not about simple checkboxes anymore.<\/p>\n<p>Search engines have gotten really good at telling if your content actually helps people.<\/p>\n<p><strong>E-E-A-T action items<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Create or update author bio pages with specific credentials, experience, and expertise that relates to what they\u2019re writing about. Include links to published work, certifications, and relevant professional experience.<\/li>\n<li>Implement a fact-checking process for all content, especially for YMYL (Your Money Your Life) topics. Document this process in your editorial guidelines and mention it on your site\u2019s About page.<\/li>\n<li>Add \u201clast updated\u201d dates to evergreen content and set calendar reminders to refresh statistics and examples regularly.<\/li>\n<li>Include clear citations with links to primary sources for all statistical claims and research. Create a style guide for how these should be formatted.<\/li>\n<li>Reach out to recognized experts in your field for quotes and insights to include in your content. Their endorsement strengthens your own authority.<\/li>\n<\/ul>\n<p>To boost your E-E-A-T, back up what you say with solid sources and links to trusted sites.\u00a0<\/p>\n<p>Make your content easy to navigate with clear headings and give straightforward answers to people\u2019s questions.<\/p>\n<p>Who wrote your content matters a lot more now.\u00a0<\/p>\n<p>Having real experts write or review your content makes a huge difference in how search engines see you, especially for anything that could affect someone\u2019s health, money, or safety.<\/p>\n<p>I\u2019ve put together a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1gc5mGPa6CyhbTdEwqYLynjfJUooNvQ8EVmnwHhwB3ag\/copy\" target=\"_blank\" rel=\"noopener\">free E-E-A-T website audit checklist<\/a> <em>(click to create a copy)<\/em> to help you think critically about how your website demonstrates the qualities that Google\u2019s guidelines highlight when assessing credibility.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Decoding Google\u2019s E-E-A-T \u2013 A comprehensive guide to quality assessment signals<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-adapting-to-zero-click-searches\"><span class=\"ez-toc-section\" id=\"Adapting_to_zero-click_searches\"><\/span>Adapting to zero-click searches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zero-click searches now account for 60% of Google queries, where users find answers directly in search results without visiting websites.\u00a0<\/p>\n<p>This fundamental shift requires adapting content strategies to maintain visibility in featured snippets and knowledge panels while still driving valuable traffic.<\/p>\n<p>The challenge is to provide enough information to be featured in these prominent positions while still giving users a reason to click through to your website for more detailed information.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-creating-content-for-ai-overviews\"><span class=\"ez-toc-section\" id=\"Creating_content_for_AI_Overviews\"><\/span>Creating content for AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI Overviews display direct answers at the top of Google search results, capturing users\u2019 attention before they see traditional organic listings.\u00a0<\/p>\n<p>When targeting AI Overviews:<\/p>\n<ul class=\"wp-block-list\">\n<li>Structure content in a Q&amp;A format using clear headings with questions as titles to optimize for these valuable positions.<\/li>\n<li>Write concise 40- to 60-word answers summarizing key information while hinting at additional value on your website.\u00a0<\/li>\n<li>Use bullet points, numbered lists, and tables to organize data in a way that\u2019s easy for users and search engines to understand.<\/li>\n<li>Include relevant statistics and facts supported by authoritative sources, which adds credibility to your content and increases the likelihood of being featured.\u00a0<\/li>\n<li>Format content with proper HTML heading tags to help search engines identify the hierarchical structure of your information.<\/li>\n<li>Research the specific questions your audience is asking about your topic.\u00a0<\/li>\n<li>Look at <em>People also ask<\/em> boxes and related searches to identify opportunities to address common questions in your content.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-focusing-on-user-experience-metrics\"><span class=\"ez-toc-section\" id=\"Focusing_on_user_experience_metrics\"><\/span>Focusing on user experience metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>User experience metrics track how people interact with your website and what they think of it.<\/p>\n<p>These stats now play a huge role in search rankings; if your site gives people a bad experience, it could lead to a drop in the results.<\/p>\n<p>Search engines care a lot about sending people to sites that answer their questions and are easy and pleasant to use.\u00a0<\/p>\n<p>They want happy users, not frustrated ones.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-core-web-vitals-optimization\"><span class=\"ez-toc-section\" id=\"Core_Web_Vitals_optimization\"><\/span>Core Web Vitals optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Core Web Vitals measure three key user experience factors (Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift).\u00a0<\/p>\n<p>To optimize these metrics:<\/p>\n<ul class=\"wp-block-list\">\n<li>Compress images using modern formats like WebP and AVIF without sacrificing quality.\u00a0<\/li>\n<li>Remove unused JavaScript code that can slow down page processing and interfere with interactivity.\u00a0<\/li>\n<li>Implement lazy loading for below-fold content to prioritize loading what users see first.<\/li>\n<li>Minimize third-party script usage, as these can significantly impact performance while being largely outside your direct control.\u00a0<\/li>\n<li>Reserve space for dynamic content like ads or embedded social media to prevent layout shifts as these elements load.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-mobile-first-indexing-requirements\"><span class=\"ez-toc-section\" id=\"Mobile-first_indexing_requirements\"><\/span>Mobile-first indexing requirements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mobile-first indexing prioritizes your website\u2019s mobile version for ranking purposes, reflecting the predominance of mobile search traffic.<\/p>\n<p>Important mobile optimization elements include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Responsive design that adapts to screen sizes, providing a consistent experience across devices.<\/li>\n<li>Touch-friendly navigation elements with adequate spacing ensure users can easily interact with your site on small touchscreens.\u00a0<\/li>\n<li>Readable font sizes without horizontal scrolling make content accessible without requiring users to adjust their view constantly.<\/li>\n<li>Fast loading times on mobile networks are important, as mobile connections are often slower and less stable than desktop connections.\u00a0<\/li>\n<li>Properly sized images for mobile devices help achieve these faster loading times while conserving users\u2019 data allowances.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-structured-data-and-semantic-seo\"><span class=\"ez-toc-section\" id=\"Structured_data_and_semantic_SEO\"><\/span>Structured data and semantic SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Structured data used to be just a bonus optimization, but now it\u2019s essential for good SEO.\u00a0<\/p>\n<p>This code format helps search engines understand your content better, which gives you enhanced search features and helps engines figure out what your content is really about.<\/p>\n<p><strong>Structured data action plan<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Audit your current schema<\/strong>\n<ul class=\"wp-block-list\">\n<li>Use <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/tutorials\/structured-data-testing-validation\/\">Screaming Frog to crawl your site<\/a> to see what schema you already have and what\u2019s missing or broken on which pages.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Prioritize these schema types first<\/strong>\n<ul class=\"wp-block-list\">\n<li>For product pages: Product schema with ratings, price, availability, and reviews.<\/li>\n<li>For articles: Article schema with author info, dates, and headline.<\/li>\n<li>For local businesses: LocalBusiness schema with hours, services.<\/li>\n<li>For how-to content: HowTo schema with step-by-step markup.<\/li>\n<li>For FAQ sections: FAQPage schema for each question\/answer pair.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Implementation checklist<\/strong>\n<ul class=\"wp-block-list\">\n<li>Add Organization schema to your homepage with your logo, social profiles, and contact info.<\/li>\n<li>Mark up your most popular content types first, then expand.<\/li>\n<li>Test each implementation with the Schema Markup Validator.<\/li>\n<li>Monitor rich results performance in Google Search Console.<\/li>\n<li>Use Google\u2019s Rich Results Test tool to preview how your pages might appear.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Advanced techniques<\/strong>\n<ul class=\"wp-block-list\">\n<li>Implement BreadcrumbList schema for improved site navigation display.<\/li>\n<li>Add structured data for videos with VideoObject schema.<\/li>\n<li>Use WebPage schema with speakable property for voice search optimization.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Remember, properly implemented schema markup can increase CTR by up to 30%, according to case studies from large ecommerce sites.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-enhanced-search-visibility\"><span class=\"ez-toc-section\" id=\"Enhanced_search_visibility\"><\/span>Enhanced search visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structured data formats content in a way search engines can easily interpret, enabling rich results that showcase details like ratings, events, or prices.\u00a0<\/p>\n<p>These enhanced listings boost click-through rates by making your content more informative and visually appealing.\u00a0<\/p>\n<p>For example, recipe markup can highlight cooking time, calorie count, and user ratings, helping your content stand out in crowded search results.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ai-search-integration\"><span class=\"ez-toc-section\" id=\"AI_search_integration\"><\/span>AI search integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structured data is crucial for AI-powered search, helping systems understand content context, entity relationships, and webpage attributes.\u00a0<\/p>\n<p>By providing clear signals about your content\u2019s meaning and purpose, structured data improves content categorization and search relevance.\u00a0<\/p>\n<p>This enhanced understanding boosts your chances of appearing in relevant search results.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-implementation-benefits\"><span class=\"ez-toc-section\" id=\"Implementation_benefits\"><\/span>Implementation benefits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Clear content organization through schema markup helps both users and search engines navigate and understand your information.\u00a0<\/p>\n<p>Eligibility for enhanced SERP features like knowledge panels, carousel results, and rich snippets provides additional visibility opportunities.<\/p>\n<p>Improved content comprehension by search engines leads to more accurate indexing and categorization.\u00a0<\/p>\n<p>Higher visibility in relevant search queries results from better alignment between your content and user intent.\u00a0<\/p>\n<p>Better alignment with semantic search principles ensures your content remains relevant as search <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> evolves.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-preparing-for-the-future\"><span class=\"ez-toc-section\" id=\"Preparing_for_the_future\"><\/span>Preparing for the future<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO in 2025 must balance adaptability with proven fundamentals.\u00a0<\/p>\n<p>The best strategies combine emerging AI search features with time-tested practices to maintain lasting visibility.\u00a0<\/p>\n<p>While technology will continue to evolve, the core goal remains the same: connecting users with helpful, relevant information.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-building-an-adaptive-seo-strategy\"><span class=\"ez-toc-section\" id=\"Building_an_adaptive_SEO_strategy\"><\/span>Building an adaptive SEO strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A smart SEO strategy adapts to user intent, whether they\u2019re researching, navigating to a site, or ready to buy.\u00a0<\/p>\n<p>By aligning content with these needs, you can guide users effectively at every stage.\u00a0<\/p>\n<p>As AI systems improve at understanding intent, creating tailored content becomes even more critical.<\/p>\n<p>Regular content performance analysis helps:<\/p>\n<ul class=\"wp-block-list\">\n<li>Identify gaps.<\/li>\n<li>Highlight underperforming pages.<\/li>\n<li>Uncover opportunities to address emerging topics.\u00a0<\/li>\n<\/ul>\n<p>This ensures your content stays relevant and effective.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-seo-s-role-in-a-broader-marketing-strategy\"><span class=\"ez-toc-section\" id=\"SEOs_role_in_a_broader_marketing_strategy\"><\/span>SEO\u2019s role in a broader marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO no longer stands alone. It thrives when integrated with other marketing efforts.\u00a0<\/p>\n<p>Consistent messaging across SEO content, social media, and other channels reinforces your brand identity and builds trust.<\/p>\n<p>Establishing authority through comprehensive content clusters and expert-backed resources positions your brand as a reliable information source, strengthening SEO and overall marketing impact.<\/p>\n<p>Collaborating with PR, social, and marketing teams maximizes content value, while platform-specific optimization ensures your content resonates on each discovery channel.\u00a0<\/p>\n<p>Tailoring content for platforms like YouTube, TikTok, or LinkedIn expands reach without sacrificing brand consistency.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next\"><span class=\"ez-toc-section\" id=\"Whats_next\"><\/span>What\u2019s next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remember that SEO isn\u2019t a quick-fix <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> anymore.<\/p>\n<p>It\u2019s about building something that lasts and can adapt to whatever new technology comes along while always keeping what your users need at the center of everything you do.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Adam Heitzman\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Adam-Heitzman.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Adam-Heitzman.jpg.webp\" alt=\"Adam Heitzman\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Adam Heitzman<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=AdamHeitzman&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/adam1heitzman\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tAdam Heitzman is Co-Founder and Managing Partner of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.highervisibility.com\/\">HigherVisibility<\/a>, a leading digital marketing agency known for its data-driven SEO and tailored growth strategies. With two decades of experience, Adam has helped hundreds of businesses grow revenue through innovative search and content marketing techniques. His insights focus on practical strategies to boost visibility and drive meaningful results.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-priorities-2025-453418\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results. SEO keeps evolving faster than most of us can handle. If you\u2019re finding it hard to keep up with all the changes in search, you\u2019re not the only one. I\u2019ve talked to dozens of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":658162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/SEO-priorities-for-2025-Your-guide-to-search-success.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-658161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=658161"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/658162"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=658161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=658161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=658161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}