{"id":658831,"date":"2025-03-26T05:15:16","date_gmt":"2025-03-26T02:15:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/"},"modified":"2025-03-26T05:15:16","modified_gmt":"2025-03-26T02:15:16","slug":"answer-engine-optimization-6-ai-models-you-should-optimize-for","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/","title":{"rendered":"Answer engine optimization: 6 AI models you should optimize for"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a276b54dd054\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a276b54dd054\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Learn_six_AI_search_players_to_watch_Google_AI_Overviews_ChatGPT_search_and_beyond_how_they_source_content_and_what_it_means_for_SEO\" >Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#AI_models_and_real-time_search\" >AI models and real-time search\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Google_AI_Overviews\" >Google: AI Overviews<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#How_AI_Overviews_work\" >How AI Overviews work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Market_share_and_adoption\" >Market share and adoption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#What_this_means_for_SEO\" >What this means for SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Google_AI_Mode\" >Google: AI Mode<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#How_AI_Mode_works\" >How AI Mode works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#What_this_means_for_SEO-2\" >What this means for SEO\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Google_Gemini\" >Google: Gemini<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#How_Gemini_works\" >How Gemini works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Market_share_and_adoption-2\" >Market share and adoption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#What_this_means_for_SEO-3\" >What this means for SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Microsoft_Bing_Copilot\" >Microsoft: Bing Copilot<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#How_Bing_Copilot_works\" >How Bing Copilot works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Market_share_and_adoption-3\" >Market share and adoption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#What_this_means_for_SEO-4\" >What this means for SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#OpenAI_ChatGPT_Search\" >OpenAI: ChatGPT Search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#How_ChatGPT_search_works\" >How ChatGPT search works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Market_share_and_adoption-4\" >Market share and adoption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#What_this_means_for_SEO-5\" >What this means for SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Perplexity_AI\" >Perplexity AI\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#How_Perplexity_works\" >How Perplexity works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#Market_share_and_adoption-5\" >Market share and adoption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#What_this_means_for_SEO-6\" >What this means for SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/buradabiliyorum.com\/en\/answer-engine-optimization-6-ai-models-you-should-optimize-for\/#The_future_of_AI_search_and_SEO\" >The future of AI search and SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_six_AI_search_players_to_watch_Google_AI_Overviews_ChatGPT_search_and_beyond_how_they_source_content_and_what_it_means_for_SEO\"><\/span>Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility.<\/p>\n<p>But as AI-driven search gains traction, is that ranking priority shifting or staying the same?\u00a0<\/p>\n<p>We\u2019re in an era of uncertainty we haven\u2019t seen since the early days of SEO \u2013 when search engines rose and fell in a battle for relevance.<\/p>\n<p>Time will tell which AI answer engine wins the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>. SEO is still relevant, but AI is rewriting the rules.<\/p>\n<p>This article will break down:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Six AI search players to watch and how they source content.<\/li>\n<li>Market share and usage trends that show where search behavior is shifting.<\/li>\n<li>How AI answer engines still depend on traditional search engines.<\/li>\n<li>What businesses should do now to optimize for AI-driven search.<\/li>\n<\/ul>\n<p>\u00a0Here\u2019s what you need to know.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ai-models-and-real-time-search-nbsp\"><span class=\"ez-toc-section\" id=\"AI_models_and_real-time_search\"><\/span>AI models and real-time search\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we move forward, a quick note on how these AI platforms <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly work. AI models are trained on data available up to specific cutoff dates.\u00a0<\/p>\n<p>For instance, Google\u2019s Gemini 2.0 Pro had a knowledge cutoff <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ai.google.dev\/gemini-api\/docs\/models\" target=\"_blank\" rel=\"noopener\">in August 2024<\/a>, while OpenAI\u2019s GPT-4o extended its training data <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.openai.com\/en\/articles\/9624314-model-release-notes\" target=\"_blank\" rel=\"noopener\">up to June 2024<\/a>. Yes, it can change daily.<\/p>\n<p>This means that for recent events or emerging trends, among other things, these models rely on real-time data retrieval rather than their internal knowledge base.\u00a0<\/p>\n<p>In other words, their ability to provide accurate and up-to-date results is directly tied to their ability to access and process <em>new information from the web<\/em>. That is key.<\/p>\n<p>Another thing to note is that AI search engines can build their own web indexes.\u00a0<\/p>\n<p>For instance, Perplexity AI\u2019s PerplexityBot crawls the web directly, creating its own content database rather than relying on Google\u2019s or Bing\u2019s indexes. But even so, AI search engines can and do still rely on search engine results, too.<\/p>\n<p>Website owners who want to control how AI search engines access their content can manage these crawlers in their robots.txt settings.<\/p>\n<p>Now let\u2019s discuss the different ways AI search engines are relevant to SEO today.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-ai-overviews\"><span class=\"ez-toc-section\" id=\"Google_AI_Overviews\"><\/span>Google: AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI Overviews represented a huge shift in Google Search.\u00a0\u00a0<\/p>\n<p>Google\u2019s AI-generated responses \u2013 powered by Google\u2019s Gemini AI model \u2013\u00a0are designed to provide quick but comprehensive answers by pulling information from multiple sources.<\/p>\n<p>For SEO professionals, this introduced both opportunities and challenges.\u00a0<\/p>\n<p>AI Overviews rely on Google\u2019s search index to determine what information to present, but they also change how users interact with search results.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1082\" height=\"681\" alt=\"Google AI Overview result for [how will AI overviews impact SEO]\" class=\"wp-image-453511\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo.png.webp 1082w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo-537x338.png.webp 537w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo-800x504.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo-180x113.png.webp 180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo-768x483.png.webp 768w\" data-lazy-sizes=\"(max-width: 1082px) 100vw, 1082px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1082\" height=\"681\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo.png.webp\" alt=\"Google AI Overview result for [how will AI overviews impact SEO]\" class=\"wp-image-453511\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo.png.webp 1082w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo-537x338.png.webp 537w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo-800x504.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo-180x113.png.webp 180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-ai-overviews-impact-seo-768x483.png.webp 768w\" sizes=\"(max-width: 1082px) 100vw, 1082px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-how-ai-overviews-work\"><span class=\"ez-toc-section\" id=\"How_AI_Overviews_work\"><\/span>How AI Overviews work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Google\u2019s<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\/\" target=\"_blank\" rel=\"noopener\"> Gemini 2.0 AI model<\/a> powers AI Overviews, generating instant summaries for certain queries.<\/li>\n<li>AI-generated responses <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear at the top of Google\u2019s search results, often before traditional organic listings.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-market-share-and-adoption\"><span class=\"ez-toc-section\" id=\"Market_share_and_adoption\"><\/span>Market share and adoption<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Google still dominates the search market, holding about <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/all\/united-states-of-america\" target=\"_blank\" rel=\"noopener\">87.28% of the U.S. search market<\/a>.<\/li>\n<li>With billions of searches per day, AI Overviews have the potential to reshape organic search traffic and user behavior.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seo\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEO\"><\/span>What this means for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Ranking in Google still matters \u2013\u00a0AI Overviews primarily pull from the search results.<\/li>\n<li>A study by Rich Sanger and Authoritas found that 46% of AI Overview citations come from the top 10 organic search results.<\/li>\n<li>Anecdotal data from my SEO agency suggests you need to be in the top 20 for a better chance of inclusion in AI Overviews. There are outliers, and some resources cited in AI Overviews will rank outside of what we would traditionally call \u201cbeing ranked at all.\u201d\u00a0<\/li>\n<li>Inclusion in AI Overviews can boost clicks to the cited sources and, according to some research, harm performance for those that don\u2019t show up. For instance, for transactional queries, webpages included in AI Overviews had 3.2 times as many clicks as pages that were excluded. For informational queries, webpages with a presence in AI Overviews had 1.5 times as many clicks compared to webpages excluded by AI Overviews.<\/li>\n<li>If your content doesn\u2019t rank well in Google, it\u2019s unlikely to appear in AI Overviews, reinforcing the need for strong SEO. There are many opinions on which tactics you need to succeed. I advocate continuing to stay the course with a strong SEO program with a balanced mix of technical SEO, on-page optimization and excellent content.<\/li>\n<li>Website owners can control whether their content is included in AI-generated answers. Google-Extended is an opt-out setting that allows websites to block Google from using their content for AI models like Gemini, while still allowing Googlebot to crawl their site for search rankings. Blocking Google-Extended won\u2019t affect your rankings in Google Search, but it will stop Gemini from using your content in AI-generated responses.\u00a0<\/li>\n<li>Take note: Research shows that inclusion in AI Overviews can be more volatile than the organic search results.\u00a0<\/li>\n<\/ul>\n<p><strong>Takeaway: <\/strong>AI Overviews aren\u2019t replacing traditional search, but they are changing how search results are consumed. For now, the strategy remains the same: Optimize for Google Search, and AI Overviews will follow.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-ai-mode\"><span class=\"ez-toc-section\" id=\"Google_AI_Mode\"><\/span>Google: AI Mode<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In March 2025, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\/\" target=\"_blank\" rel=\"noopener\">Google announced AI Mode<\/a>, an optional feature designed to offer a more AI-driven search experience.\u00a0<\/p>\n<p>Unlike standard Google Search, where AI Overviews appear alongside organic results, AI Mode allows users to toggle into a search environment where AI-generated answers take center stage.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"469\" alt=\"Google Meet Ai Mode\" class=\"wp-image-453513\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode.png.webp 1104w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode-600x255.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode-800x340.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode-768x326.png.webp 768w\" data-lazy-sizes=\"(max-width: 1104px) 100vw, 1104px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"469\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode.png.webp\" alt=\"Google Meet Ai Mode\" class=\"wp-image-453513\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode.png.webp 1104w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode-600x255.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode-800x340.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-meet-ai-mode-768x326.png.webp 768w\" sizes=\"auto, (max-width: 1104px) 100vw, 1104px\"><figcaption class=\"wp-element-caption\"><em>Image credit: The Keyword blog, Google<\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-how-ai-mode-works\"><span class=\"ez-toc-section\" id=\"How_AI_Mode_works\"><\/span>How AI Mode works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>A separate search option where AI-generated responses are more detailed, conversational, and visually enhanced. Reminiscent of Bing\u2019s <em>Copilot<\/em> toggle.<\/li>\n<li>AI Mode \u201cbrings together advanced model capabilities with Google\u2019s best-in-class information systems, and it\u2019s built right into Search. You can not only access high-quality web content, but also tap into fresh, real-time sources like the Knowledge Graph, info about the real world, and shopping data for billions of products. It uses a \u2018query fan-out\u2019 technique, issuing multiple related searches concurrently across subtopics and multiple data sources and then brings those results together to provide an easy-to-understand response,\u201d according to Google (announcement link above).\u00a0<\/li>\n<li>Google told Search Engine Land that, like AI Overviews, AI Mode surfaces relevant links to help people find webpages and content, and that Google teaches the model to decide when to include hyperlinks in the response. For example, if it\u2019s likely that users want to take action on a website (like booking tickets), then links would be useful. AI mode will also decide when to prioritize visual information, such as images or videos, for queries like how-to searches.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seo-nbsp\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEO-2\"><\/span>What this means for SEO\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Google says that AI Mode \u201cis rooted in our core quality and ranking systems, and we\u2019re also using novel approaches with the model\u2019s reasoning capabilities to improve factuality. We aim to show an AI-powered response as much as possible, but in cases where we don\u2019t have high confidence in helpfulness and quality, the response will be a set of web search results.\u201d<\/li>\n<li>AI Mode is now in testing. Whether it will impact click-through rates in the same way as AI Overviews remains to be seen.\u00a0<\/li>\n<\/ul>\n<p><strong>Takeaway:<\/strong> AI Mode signals an ongoing shift towards AI-dominated search results. For now, we can assume that the importance of ranking well in traditional search remains the same.<\/p>\n<p><strong><em>Dig deeper. Google\u2019s AI Mode: Here\u2019s what matters for SEOs and marketers<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-gemini\"><span class=\"ez-toc-section\" id=\"Google_Gemini\"><\/span>Google: Gemini<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gemini is Google\u2019s competitor to ChatGPT and other generative AI tools. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gemini.google.com\/\" target=\"_blank\" rel=\"noopener\">Gemini <\/a>functions as both an independent chatbot and the power behind AI Overviews in Google Search.<\/p>\n<p>Over the coming months, Google <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/gemini\/google-assistant-gemini-mobile\/#:~:text=Millions%20of%20people%20have%20already,as%20many%20people%20as%20possible\">plans to upgrade<\/a> virtually all Assistant-enabled devices \u2013 from phones to smart home gadgets \u2013 to use Gemini as the default assistant.<\/p>\n<p>This shift shows Google\u2019s long-term commitment to AI as a core part of search and user interactions.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"801\" alt=\"Google Gemini Why Is Space Black\" class=\"wp-image-453514\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black.png.webp 1265w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black-534x338.png.webp 534w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black-800x507.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black-178x113.png.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black-768x486.png.webp 768w\" data-lazy-sizes=\"(max-width: 1265px) 100vw, 1265px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"801\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black.png.webp\" alt=\"Google Gemini Why Is Space Black\" class=\"wp-image-453514\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black.png.webp 1265w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black-534x338.png.webp 534w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black-800x507.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black-178x113.png.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-gemini-why-is-space-black-768x486.png.webp 768w\" sizes=\"auto, (max-width: 1265px) 100vw, 1265px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-how-gemini-works\"><span class=\"ez-toc-section\" id=\"How_Gemini_works\"><\/span>How Gemini works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Gemini pulls from Google search results and third-party content partners (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/news\/associated-press-gemini-app\/#:~:text=help%20improve%20our%20products%20and,services%20for%20people%20everywhere\" target=\"_blank\" rel=\"noopener\">for example<\/a>, AP) to generate responses, integrating search rankings into its answers.\u00a0<\/li>\n<li>Gemini <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/gemini\/gemini-personalization\" target=\"_blank\" rel=\"noopener\">can also personalize results<\/a> based on a user\u2019s Google search history, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> activity, and app usage, making responses adaptive rather than purely search-driven.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-market-share-and-adoption-0\"><span class=\"ez-toc-section\" id=\"Market_share_and_adoption-2\"><\/span>Market share and adoption<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/1554189\/top-gen-ai-apps-by-downloads\/\">According to Statista<\/a>, Gemini ranks No. 3 on the most downloaded gen AI apps globally as of January 2025, with approximately 9 million downloads.<\/li>\n<li>Similarweb data shows that the majority of users are aged 25 to 34 (approximately 30%), with the second highest usage among 18- to 24-year-olds at about 21%.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"366\" alt=\"Similarweb Gemini Age Distribution\" class=\"wp-image-453515\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/similarweb-gemini-age-distribution.png.webp 653w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/similarweb-gemini-age-distribution-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/similarweb-gemini-age-distribution-200x113.png.webp 200w\" data-lazy-sizes=\"(max-width: 653px) 100vw, 653px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/similarweb-gemini-age-distribution.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"366\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/similarweb-gemini-age-distribution.png.webp\" alt=\"Similarweb Gemini Age Distribution\" class=\"wp-image-453515\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/similarweb-gemini-age-distribution.png.webp 653w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/similarweb-gemini-age-distribution-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/similarweb-gemini-age-distribution-200x113.png.webp 200w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\"><figcaption class=\"wp-element-caption\"><em>Image credit: gemini.google.com analysis, Similarweb<\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seo-0\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEO-3\"><\/span>What this means for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Ranking in Google Search is still crucial, but there\u2019s more. Gemini pulls from Google\u2019s search index, but it also sources data from content partnerships.<\/li>\n<li>Consider content that\u2019s optimized for natural language queries, structured data to help enhance context and education-focused content (where teaching something is front and center).<\/li>\n<li>When Gemini personalizes responses based on user history, visibility in Gemini answers may vary between users. For example, if a user frequently engages with a particular brand\u2019s YouTube channel, Gemini might be more inclined to mention or draw from that brand\u2019s content when that user asks a related question.\u00a0<\/li>\n<li>Click-through rates from Gemini remain uncertain, as Gemini doesn\u2019t always provide direct links. Gemini comes in third for referral traffic as compared to ChatGPT and Perplexity, according to one study.\u00a0<\/li>\n<\/ul>\n<p><strong>Takeaway: <\/strong>Visibility in Gemini means business as usual in terms of having an excellent site that can rank in Google Search, but it also adds complexity with Gemini\u2019s AI-driven personalization and conversational search trends.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-microsoft-bing-copilot\"><span class=\"ez-toc-section\" id=\"Microsoft_Bing_Copilot\"><\/span>Microsoft: Bing Copilot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing was the first major search engine to integrate AI directly into its results, launching <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.microsoft.com\/en-us\/topic\/copilot-in-bing-our-approach-to-responsible-ai-45b5eae8-7466-43e1-ae98-b48f8ff8fd44\" target=\"_blank\" rel=\"noopener\">Bing Copilot<\/a> (formerly Bing Chat) in February 2023. It\u2019s no surprise Bing beat Google here, as Microsoft has been <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/openai-2-year-lead-ai-race-chatgpt-microsoft-satya-nadella-2024-12\" target=\"_blank\" rel=\"noopener\">a big investor in OpenAI<\/a> since 2019.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1427\" height=\"585\" alt=\"Microsoft Bing Copilot Why Is Space Black\" class=\"wp-image-453517\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black.png.webp 1427w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black-600x246.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black-800x328.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black-200x82.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black-768x315.png.webp 768w\" data-lazy-sizes=\"(max-width: 1427px) 100vw, 1427px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1427\" height=\"585\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black.png.webp\" alt=\"Microsoft Bing Copilot Why Is Space Black\" class=\"wp-image-453517\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black.png.webp 1427w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black-600x246.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black-800x328.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black-200x82.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/microsoft-bing-copilot-why-is-space-black-768x315.png.webp 768w\" sizes=\"auto, (max-width: 1427px) 100vw, 1427px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-how-bing-copilot-works\"><span class=\"ez-toc-section\" id=\"How_Bing_Copilot_works\"><\/span>How Bing Copilot works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Powered by Microsoft\u2019s Prometheus model, which builds on OpenAI\u2019s GPT-4.<\/li>\n<li>Generates AI summaries based on real-time Bing search results and external data sources.<\/li>\n<li>AI-generated responses appear at the top of search results, sometimes before traditional web listings.<\/li>\n<li>You can also click on \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blogs.bing.com\/search-quality-insights\/december-2023\/Introducing-Deep-Search\">Deep Search<\/a>\u201d for more in-depth AI-powered answers. These answers are also linked to sources found on the web.\u00a0<\/li>\n<li>In addition, there\u2019s a Copilot toggle in Bing for a more interactive, fully powered AI search mode.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-market-share-and-adoption-1\"><span class=\"ez-toc-section\" id=\"Market_share_and_adoption-3\"><\/span>Market share and adoption<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Bing accounts for about<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/all\/united-states-of-america\"> 7.48% of the U.S. search market<\/a>.<\/li>\n<li>While small compared to Google, it\u2019s possible that Bing\u2019s market share may grow more in the future due to its early adoption of AI-powered search and the reliance of other AI platforms on Bing results.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seo-1\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEO-4\"><\/span>What this means for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Unlike Google\u2019s AI Overviews, Bing Copilot is more likely to cite sources outside the top-ranked pages, but ranking higher still increases the likelihood of inclusion.<\/li>\n<li>A study by Rich Sanger found that over 70% of URLs included in Bing Copilot summaries rank in the top 20 Bing search results.<\/li>\n<li>Bing may present a growing opportunity as AI search adoption increases.\u00a0<\/li>\n<\/ul>\n<p><strong>Takeaway: <\/strong>Bing may no longer be just an afterthought in many companies\u2019 SEO strategies. You\u2019ll want to continue to have a robust SEO program that takes into account ranking signals for Bing.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-openai-chatgpt-search\"><span class=\"ez-toc-section\" id=\"OpenAI_ChatGPT_Search\"><\/span>OpenAI: ChatGPT Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT search is OpenAI\u2019s initiative to enhance traditional search by integrating AI-powered real-time web search into ChatGPT.\u00a0<\/p>\n<p>It was initially launched as the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/openai.com\/index\/searchgpt-prototype\/\" target=\"_blank\" rel=\"noopener\">SearchGPT prototype<\/a> in mid-2024 and later integrated into ChatGPT, allowing users to access live search capabilities rather than relying solely on pre-trained knowledge.<\/p>\n<p>By October, OpenAI fully integrated SearchGPT into ChatGPT, enabling it to perform real-time web searches and provide more current, sourced information for user queries.<\/p>\n<p>This positioned ChatGPT search as a direct competitor to traditional search engines, offering users an AI-powered alternative to platforms like Google and Bing.\u00a0<\/p>\n<p>But here\u2019s the kicker: It still relies on search engine results.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"927\" alt=\"Chatgpt Why Is Space Black\" class=\"wp-image-453518\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black.png.webp 796w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black-290x338.png.webp 290w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black-515x600.png.webp 515w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black-97x113.png.webp 97w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black-768x894.png.webp 768w\" data-lazy-sizes=\"(max-width: 796px) 100vw, 796px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"927\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black.png.webp\" alt=\"Chatgpt Why Is Space Black\" class=\"wp-image-453518\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black.png.webp 796w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black-290x338.png.webp 290w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black-515x600.png.webp 515w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black-97x113.png.webp 97w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-why-is-space-black-768x894.png.webp 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-how-chatgpt-search-works\"><span class=\"ez-toc-section\" id=\"How_ChatGPT_search_works\"><\/span>How ChatGPT search works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Powered by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/openai.com\/index\/introducing-chatgpt-search\/\" target=\"_blank\" rel=\"noopener\">a fine-tuned version of GPT-4o<\/a>, post-trained using synthetic data-generation techniques. This includes distilling outputs from OpenAI\u2019s o1-preview model, meaning some responses are AI-synthesized rather than directly retrieved from the web.<\/li>\n<li>SearchGPT pulls data from multiple sources, including third-party search providers like Bing and direct content partnerships that supply proprietary information.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-market-share-and-adoption-2\"><span class=\"ez-toc-section\" id=\"Market_share_and_adoption-4\"><\/span>Market share and adoption<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>ChatGPT is the most widely used text generation AI tool, holding nearly 20% of the global generative AI user share in 2023, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.statista.com\/forecasts\/1423975\/world-generative-ai-text-tool-market-share\" target=\"_blank\" rel=\"noopener\">according to Statista<\/a>.<\/li>\n<li>ChatGPT\u2019s weekly active user base doubled in six months, with 400 million weekly active users now relying on its search capabilities, according to<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2025\/03\/06\/chatgpt-doubled-its-weekly-active-users-in-under-6-months-thanks-to-new-releases\/#:~:text=Users%20of%20the%20ChatGPT%20mobile,have%20had%20on%20the%20market.\" target=\"_blank\" rel=\"noopener\"> TechCrunch<\/a>.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"743\" alt=\"Generative Ai App Downloads\" class=\"wp-image-453519\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads.png.webp 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads-455x338.png.webp 455w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads-800x594.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads-152x113.png.webp 152w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads-768x571.png.webp 768w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"743\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads.png.webp\" alt=\"Generative Ai App Downloads\" class=\"wp-image-453519\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads.png.webp 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads-455x338.png.webp 455w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads-800x594.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads-152x113.png.webp 152w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/generative-ai-app-downloads-768x571.png.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><figcaption class=\"wp-element-caption\"><em>Image credit: \u201cLeading generative artificial intelligence (AI) text tools market share of users globally in 2023,\u201d Statista.com<\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seo-2\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEO-5\"><\/span>What this means for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Since<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.thekeyword.co\/news\/openai-s-chatgpt-search-relies-on-bing-s-index\"> SearchGPT relies on Bing\u2019s indexing system<\/a>, ensuring your content ranks in Bing is essential. Content <em>not indexed <\/em>by Bing is unlikely to appear in SearchGPT\u2019s responses.\u00a0<\/li>\n<li>Chatter in the SEO industry suggests that SearchGPT might favor trusted, high-ranking sources in Bing but that it also relies on sources outside the top rankings in Bing.<\/li>\n<li>SearchGPT\u2019s responses can include clickable sources, potentially driving traffic back to a site. A study analyzing traffic data from 391 SMB websites found that ChatGPT\u2019s referral traffic increased by 123% between September 2024 and February 2025, making it the largest referrer among AI-driven search engines during that period. Additionally, ChatGPT has been sending more traffic to education and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> sites, with more than 30,000 unique domains receiving referrals by November 2024.<\/li>\n<li>The conversational nature of ChatGPT is changing how users search and consume information. Continuing to emphasize helpful content can only make a website more competitive.\u00a0<\/li>\n<li>In the early days of SEO, search engines were highly susceptible to simple manipulation tactics. Similarly, ChatGPT\u2019s AI-powered search may be vulnerable to manipulation, with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/2024\/dec\/24\/chatgpt-search-tool-vulnerable-to-manipulation-and-deception-tests-show\" target=\"_blank\" rel=\"noopener\">tests showing<\/a> that it could be influenced to return misleading or biased results.<\/li>\n<\/ul>\n<p><strong>Takeaway: <\/strong>ChatGPT could be the biggest threat to search engine usage. However, SearchGPT\u2019s reliance on Bing means SEO strategies must prioritize Bing to improve the chances of being surfaced in AI-generated results as well.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-perplexity-ai-nbsp\"><span class=\"ez-toc-section\" id=\"Perplexity_AI\"><\/span>Perplexity AI\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perplexity AI is an independent, AI-powered search engine that blends large language models with real-time web data to provide concise AI-powered responses with direct citations.\u00a0<\/p>\n<p>The citations piece is probably one of the more compelling things about Perplexity.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"912\" alt=\"Perplexity Why Is Space Black\" class=\"wp-image-453520\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black.png.webp 1390w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black-515x338.png.webp 515w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black-800x525.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black-172x113.png.webp 172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black-768x504.png.webp 768w\" data-lazy-sizes=\"(max-width: 1390px) 100vw, 1390px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"912\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black.png.webp\" alt=\"Perplexity Why Is Space Black\" class=\"wp-image-453520\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black.png.webp 1390w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black-515x338.png.webp 515w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black-800x525.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black-172x113.png.webp 172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/perplexity-why-is-space-black-768x504.png.webp 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/figure>\n<p>In an interview with Lex Fridman, Perplexity\u2019s founder Aravind Srinivas <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/lexfridman.com\/aravind-srinivas-transcript#chapter1_how_perplexity_works\" target=\"_blank\" rel=\"noopener\">said<\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhen I wrote my first paper, the senior people who were working with me on the paper told me this one profound thing, which is that every sentence you write in a paper should be backed with a citation, with a citation from another peer-reviewed paper, or an experimental result in your own paper. Anything else that you say in the paper is more like an opinion.<\/li>\n<li>\u201cIt\u2019s a simple statement, but pretty profound in how much it forces you to say things that are only right.<\/li>\n<li>\u201cWe took this principle and asked ourselves, what is the best way to make chatbots accurate, is force it to only say things that it can find on the internet, and find from multiple sources.\u201d\u00a0<\/li>\n<\/ul>\n<p>Launched in late 2022, it has positioned itself as an alternative and direct competitor to traditional search engines like Google.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-perplexity-works\"><span class=\"ez-toc-section\" id=\"How_Perplexity_works\"><\/span>How Perplexity works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Perplexity AI operates as an independent search engine, actively crawling and indexing the web to provide real-time, AI-generated responses to user queries.\u00a0<\/li>\n<li>Instead of building a massive index like Google\u2019s, Perplexity prioritizes indexing <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.unite.ai\/alexandr-yarats-head-of-search-at-perplexity-interview-series\/\" target=\"_blank\" rel=\"noopener\">high-quality, frequently searched topics<\/a> based on user behavior. By focusing on trusted and helpful sources, it optimizes for accuracy and truthfulness while maintaining efficiency.<\/li>\n<li>Each response includes direct source links, differentiating Perplexity from AI chatbots that provide answers without attribution.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-market-share-and-adoption-3\"><span class=\"ez-toc-section\" id=\"Market_share_and_adoption-5\"><\/span>Market share and adoption<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Perplexity reportedly had <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.wired.com\/story\/founder-perplexity-ai-sundar-pichai-competing-to-reinvent-search\/\" target=\"_blank\" rel=\"noopener\">15 million monthly active users<\/a> by early 2024.\u00a0<\/li>\n<li>While still small, Perplexity holds approximately <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/firstpagesage.com\/reports\/top-generative-ai-chatbots\/\" target=\"_blank\" rel=\"noopener\">6% of the AI search market<\/a>\u2014and growing.<\/li>\n<li>Backed by investors like Jeff Bezos and NVIDIA, Perplexity\u2019s valuation jumped from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-12-18\/ai-startup-perplexity-closes-funding-round-at-9-billion-value\" target=\"_blank\" rel=\"noopener\">$500 million to $9 billion in under a year<\/a>.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seo-3\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEO-6\"><\/span>What this means for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Perplexity relies on trusted sources from the web. This means you must have an authoritative presence on the web.<\/li>\n<li>One study showed that 60% of Perplexity citations overlap with the top 10 Google organic results.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.brightedge.com\/perplexity\" target=\"_blank\" rel=\"noopener\">Other research<\/a> indicates that Perplexity has a group of favored, authoritative sources on the web to pull from.<\/li>\n<li>Because Perplexity is an independent search engine, ranking factors will be different from Google or Bing.\u00a0<\/li>\n<li>Content formatted in a certain way may have a leg up, including clear headings, well-organized sections and succinct answers like FAQs embedded in your content\u2014all of which can be quickly understood and extracted by Perplexity\u2019s model.\u200b<\/li>\n<li>While Perplexity links to sources, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/content\/traffic-referrals-have-dropped-sites-generative-ai-impact-uneven\" target=\"_blank\" rel=\"noopener\">data suggests referral traffic is still quite low<\/a>.\u00a0<\/li>\n<\/ul>\n<p><strong>Takeaway: <\/strong>Perplexity AI is another contender that could continue to gain traction in AI search and take users away from major search engines. It\u2019s important to remember that it still relies on sources across the web, making an authoritative site with the right content optimized for AI an important step in visibility.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-ai-search-and-seo\"><span class=\"ez-toc-section\" id=\"The_future_of_AI_search_and_SEO\"><\/span>The future of AI search and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While some predict that the rise of AI will reduce search engine volume significantly (Gartner predicts a 25% drop by 2026), the importance of having a reputable website with trustworthy, optimized content remains critical for the foreseeable future.\u00a0<\/p>\n<p>Time will tell which AI wins the game. With many AI platforms facing legal challenges (like Google\u2019s AI Overviews and<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2024\/digital\/news\/perplexity-ai-responds-lawsuit-news-corp-dow-jones-1236190651\/\" target=\"_blank\" rel=\"noopener\"> Perplexity\u2019s lawsuits<\/a>), legal decisions will also likely shape the winners and how AI search ultimately operates.<\/p>\n<p>So, which AI search engine should you optimize for right now?\u00a0<\/p>\n<p>I suggest gathering research on the potential for referral traffic and the audience demographics using the AI search engine. Does it align with your industry and business?\u00a0<\/p>\n<p>For those AI search engines that require \u201cextra SEO effort\u201d on top of what you\u2019re already doing, make sure it\u2019s worth it. Track your referral traffic to see if any patterns emerge.<\/p>\n<p>We know that Google is the dominant search engine, so continuing to optimize for Google is key.\u00a0<\/p>\n<p>The situation is not perfect, however. While some websites report clicks are up from things like AI Overviews, others are losing big time.<\/p>\n<p>For example, research shows that for queries where AI Overviews appeared in Google, organic CTR fell sharply from 1.41% to 0.64% year over year.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"600\" alt=\"Paid Organic Ctr Trends 2024 2025\" class=\"wp-image-451620\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-797x600.png.webp 797w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-768x578.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-1536x1156.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025.png.webp 1680w\" data-lazy-sizes=\"(max-width: 797px) 100vw, 797px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-797x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-797x600.png.webp\" alt=\"Paid Organic Ctr Trends 2024 2025\" class=\"wp-image-451620\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-797x600.png.webp 797w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-768x578.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-1536x1156.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025.png.webp 1680w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\"><figcaption class=\"wp-element-caption\"><em>Image credit: Seer Interactive<\/em><\/figcaption><\/figure>\n<p>On the other hand, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/rashishrivastava\/2025\/03\/03\/openai-perplexity-ai-search-traffic-report\/\">a different study<\/a> looking specifically at AI search engines like ChatGPT, Perplexity, and others found that they send 96% less referral traffic to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> sites and blogs than traditional Google Search.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/content\/traffic-referrals-have-dropped-sites-generative-ai-impact-uneven\">Emarketer data<\/a> echoes this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"354\" alt=\"Emarketer Referral Traffic Ai\" class=\"wp-image-453521\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/emarketer-referral-traffic-ai.png 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/emarketer-referral-traffic-ai-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/emarketer-referral-traffic-ai-150x113.png.webp 150w\" data-lazy-sizes=\"(max-width: 470px) 100vw, 470px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/emarketer-referral-traffic-ai.png\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"354\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/emarketer-referral-traffic-ai.png\" alt=\"Emarketer Referral Traffic Ai\" class=\"wp-image-453521\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/emarketer-referral-traffic-ai.png 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/emarketer-referral-traffic-ai-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/emarketer-referral-traffic-ai-150x113.png.webp 150w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\"><figcaption class=\"wp-element-caption\"><em>Image credit: emarketer<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Some data already suggest a basic hierarchy of referral traffic coming from certain AI search engines.\u00a0<\/p>\n<p>For example, one study found ChatGTP to be a clear winner in referral traffic overall, but things fluctuate based on industry.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"320\" alt=\"Referral Traffic Trends Over Time\" class=\"wp-image-453205\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time.png 1170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time-600x164.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time-800x219.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time-200x55.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time-768x210.png.webp 768w\" data-lazy-sizes=\"(max-width: 1170px) 100vw, 1170px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"320\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time.png\" alt=\"Referral Traffic Trends Over Time\" class=\"wp-image-453205\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time.png 1170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time-600x164.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time-800x219.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time-200x55.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Referral-traffic-trends-over-time-768x210.png.webp 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><figcaption class=\"wp-element-caption\"><em>Image credit: \u201cSMB websites see rising traffic from ChatGPT and other AI engines,\u201d William Kammer, Search Engine Land<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"393\" alt=\"Industry Fluctuations Per AI Engine\" class=\"wp-image-453206\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine.png.webp 980w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine-600x241.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine-800x321.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine-768x308.png.webp 768w\" data-lazy-sizes=\"(max-width: 980px) 100vw, 980px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"393\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine.png.webp\" alt=\"Industry Fluctuations Per AI Engine\" class=\"wp-image-453206\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine.png.webp 980w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine-600x241.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine-800x321.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Industry-fluctuations-per-AI-engine-768x308.png.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\"><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><em>Image credit: \u201cSMB websites see rising traffic from ChatGPT and other AI engines,\u201d <\/em><em>William Kammer, <\/em><em>Search Engine Land<\/em><\/p>\n<p>As we continue to see all this play out, we can relax knowing that the fundamentals of SEO are not going away.\u00a0<\/p>\n<p>Yes, the approach may change, but the foundation is the same: Put the user first, make a great website that\u2019s optimized for the platforms your target audience uses, and continue to adapt to the different ways you can remain visible in search.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Bruce Clay\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Bruce.Clay_.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Bruce.Clay_.jpg.webp\" alt=\"Bruce Clay\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Bruce Clay<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=BruceClayInc&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/bruce-clay-inc-\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBruce Clay is the founder and president of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bruceclay.com\/\">Bruce Clay Inc.<\/a>, a global digital marketing optimization firm providing search engine optimization, PPC management, paid social media marketing, SEO-friendly site architecture, content development, and SEO tools and education.<br \/>\nClay authored the book &#8220;Search Engine Optimization All-In-One For Dummies,&#8221; now in its fourth edition, and &#8220;Content Marketing Strategies for Professionals.&#8221; He wrote the first webpage-analysis tool, created the Search Engine Relationship Chart\u00ae and is credited with being the first to use the term search engine optimization. Bruce Clay&#8217;s renowned SEO training course is available online at SEOtraining.com.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/answer-engine-optimization-ai-models-453509\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO. AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search gains&#8230;<\/p>\n","protected":false},"author":1,"featured_media":658832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/How-to-evolve-your-organic-approach-for-the-rise-of-the-answer-engine-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[152278,78070],"class_list":["post-658831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-generative-engine-optimization-geo","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=658831"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/658832"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=658831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=658831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=658831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}