{"id":658910,"date":"2025-03-26T17:35:16","date_gmt":"2025-03-26T14:35:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/"},"modified":"2025-03-26T17:35:16","modified_gmt":"2025-03-26T14:35:16","slug":"how-to-build-a-better-smarter-more-discoverable-site-architecture","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/","title":{"rendered":"How to build a better, smarter, more discoverable site architecture"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a363bd92c8da\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a363bd92c8da\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Learn_how_to_use_Screaming_Frog_ChatGPT_and_Relume_to_create_visualization_charts_and_build_a_hierarchical_navigation_menu_with_wireframes\" >Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Site_architecture_is_more_important_than_ever\" >Site architecture is more important than ever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#3_hints_from_Google_that_signal_poor_site_architecture\" >3 hints from Google that signal poor site architecture<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#1_Sitelinks\" >1. Sitelinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#2_Missing_breadcrumbs\" >2. Missing breadcrumbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#3_Your_subdomains_get_crawled_more_than_your_root_domain\" >3. Your subdomains get crawled more than your root domain<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#How_to_use_Screaming_Frogs_visualization_tools_to_build_your_information_architecture\" >How to use Screaming Frog\u2019s visualization tools to build your information architecture\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Understanding_the_difference_between_crawl_diagrams_vs_directory_diagrams_in_Screaming_Frog\" >Understanding the difference between crawl diagrams vs. directory diagrams in Screaming Frog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Good_vs_bad_site_architecture_in_crawl_diagrams\" >Good vs. bad site architecture in crawl diagrams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Integrate_your_Google_Search_Console_with_Screaming_Frog_to_get_click_data\" >Integrate your Google Search Console with Screaming Frog to get click data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Use_Google_Analytics_4_path_exploration_report_to_guide_assumptions\" >Use Google Analytics 4 path exploration report to guide assumptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#How_to_use_ChatGPT_to_build_your_main_navigation_structure_and_URL_map\" >How to use ChatGPT to build your main navigation structure and URL map<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Turn_your_ChatGPT_main_navigation_into_a_wireframe\" >Turn your ChatGPT main navigation into a wireframe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Create_a_URL_map_with_ChatGPT\" >Create a URL map with ChatGPT\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#4_tips_to_remember_when_building_your_main_navigation\" >4 tips to remember when building your main navigation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#1_Priority_begins_from_left_to_right\" >1. Priority begins from left to right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#2_Highlight_the_users_current_section\" >2. Highlight the user\u2019s current section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#3_Crawling_may_be_split_into_page-type_templates\" >3. Crawling may be split into page-type templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#4_Stick_to_sentence_case_unless_referring_to_products\" >4. Stick to sentence case unless referring to products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Site_structure_case_study_that_improved_organic_traffic_by_131_in_less_than_3_months\" >Site structure case study that improved organic traffic by 131% in less than 3 months\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Make_a_business_use_case_to_gain_buy-in_from_your_C-suite_for_site_architecture_changes\" >Make a business use case to gain buy-in from your C-suite for site architecture changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#The_future_of_site_architecture_is_through_conversational_web_navigation\" >The future of site architecture is through conversational web navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-better-smarter-more-discoverable-site-architecture\/#Watch_Build_a_better_smarter_and_more_discoverable_site_architecture\" >Watch: Build a better, smarter, and more discoverable site architecture<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_how_to_use_Screaming_Frog_ChatGPT_and_Relume_to_create_visualization_charts_and_build_a_hierarchical_navigation_menu_with_wireframes\"><\/span>Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Has your organic traffic looked like this over the past couple of years?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1132\" height=\"581\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/organic-traffic-google-algorithm-impact.png.webp\" alt=\"Organic Traffic Google Algorithm Impact\" class=\"wp-image-453598\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/organic-traffic-google-algorithm-impact.png.webp 1132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/organic-traffic-google-algorithm-impact-600x308.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/organic-traffic-google-algorithm-impact-800x411.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/organic-traffic-google-algorithm-impact-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/organic-traffic-google-algorithm-impact-768x394.png.webp 768w\" sizes=\"(max-width: 1132px) 100vw, 1132px\"><\/figure>\n<\/div>\n<p>I\u2019ve evaluated a handful of global websites negatively impacted by core updates related to page experience, helpful content, and spam.\u00a0<\/p>\n<p>This specific site is a large enterprise global site with multiple subdomains and millions of orphaned pages without proper URL structure.\u00a0<\/p>\n<p>If you\u2019re an SEO professional seeing an impact like this on your organic traffic, you may want to read on.\u00a0\u00a0<\/p>\n<p>Many websites struggle with buried content, missing internal links, and a lack of logical hierarchy.\u00a0<\/p>\n<p>The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>?\u00a0<\/p>\n<p>You can optimize your site architecture and give users and search engines the road map they need to explore your site efficiently.\u00a0<\/p>\n<p>By the end of this guide, you\u2019ll have actionable insights into improving your site\u2019s structure and a step-by-step <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to building site architecture that drives results.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-site-architecture-is-more-important-than-ever\"><span class=\"ez-toc-section\" id=\"Site_architecture_is_more_important_than_ever\"><\/span>Site architecture is more important than ever<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>About 11 months ago, Google\u2019s Gary Illyes posted on LinkedIn that <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7180832169156562945\/\">Google is crawling less pages<\/a>.\u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" height=\"557\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7180832168472911872\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7180832168472911872\" height=\"557\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/noscript><\/p>\n<p>Illyes is indirectly telling us having a clean site architecture is vital to help signal to Google what your priority pages are.\u00a0<\/p>\n<p>You want to prioritize your highest-quality content pages and ensure Google is crawling those pages.\u00a0<\/p>\n<p>And if you\u2019re like me, you spend hours trying to dissent the updated <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide#group-topically\" target=\"_blank\" rel=\"noopener\">SEO Starter Guide by Google<\/a>.\u00a0<\/p>\n<p>Google recently revamped the SEO Starter Guide, and specifically, it updated the site structure section to highlight how important linking to your high-priority pages is.\u00a0<\/p>\n<p>Take this gift from Google. Google directly tells you what they want to see in your site architecture.\u00a0<\/p>\n<p>I\u2019ve also been watching SEO Office Hours on repeat lately.\u00a0<\/p>\n<p>On top of this, Illyes stated in SEO Office Hours that <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/youtu.be\/gnmXbUMxFoM?si=1wEBfaIKnN8oTdVu\" target=\"_blank\" rel=\"noopener\">Google prefers a hierarchical structure for large sites<\/a>.\u00a0<\/p>\n<\/p>\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/gnmXbUMxFoM\" data-id=\"gnmXbUMxFoM\" data-query=\"si=1wEBfaIKnN8oTdVu\" data-alt=\"YouTube video player\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"English Google SEO office-hours from September 2023\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gnmXbUMxFoM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/p>\n<p>Illyes also mentioned that crawls could crawl directories differently.\u00a0<\/p>\n<p>For example, if you have a \/news\/ section, that content may be crawled faster.\u00a0<\/p>\n<p>If you have an \/archive\/ subfolder filled with old content, that could be crawled less than.\u00a0<\/p>\n<p>However, putting everything under one directory makes it difficult for the crawler to segment its crawls.\u00a0<\/p>\n<p>Google has been dropping these golden nuggets of information, just waiting for SEO professionals to take advantage of it.\u00a0<\/p>\n<p>Let me show you how you can do that.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-hints-from-google-that-signal-poor-site-architecture\"><span class=\"ez-toc-section\" id=\"3_hints_from_Google_that_signal_poor_site_architecture\"><\/span>3 hints from Google that signal poor site architecture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-1-sitelinks\"><span class=\"ez-toc-section\" id=\"1_Sitelinks\"><\/span>1. Sitelinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sitelinks are a good indicator of a potentially poor site structure.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"533\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Site Links Poor Site Architecture\" class=\"wp-image-453600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-links-poor-site-architecture.png.webp 686w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-links-poor-site-architecture-435x338.png.webp 435w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-links-poor-site-architecture-145x113.png.webp 145w\" data-lazy-sizes=\"(max-width: 686px) 100vw, 686px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-links-poor-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"533\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-links-poor-site-architecture.png.webp\" alt=\"Site Links Poor Site Architecture\" class=\"wp-image-453600\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-links-poor-site-architecture.png.webp 686w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-links-poor-site-architecture-435x338.png.webp 435w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-links-poor-site-architecture-145x113.png.webp 145w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\"><\/figure>\n<\/div>\n<p>For example, here we can see one product name listed, but more than five products exist.\u00a0<\/p>\n<p>What can you do to increase the chances of the other product pages showing up in the sitelinks?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"253\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Main Navigation Site Architecture\" class=\"wp-image-453601\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-site-architecture.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-site-architecture-600x199.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-site-architecture-200x66.png.webp 200w\" data-lazy-sizes=\"(max-width: 763px) 100vw, 763px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"253\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-site-architecture.png.webp\" alt=\"Main Navigation Site Architecture\" class=\"wp-image-453601\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-site-architecture.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-site-architecture-600x199.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-site-architecture-200x66.png.webp 200w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\"><\/figure>\n<\/div>\n<p>Google chooses what links to put in your sitelinks.\u00a0<\/p>\n<p>If you\u2019re missing key pages you\u2019d like to see above, that\u2019s a sign you need to restructure your site or add more internal links.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-missing-breadcrumbs\"><span class=\"ez-toc-section\" id=\"2_Missing_breadcrumbs\"><\/span>2. Missing breadcrumbs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re missing breadcrumbs, that\u2019s another signal of poor site structure.\u00a0<\/p>\n<p>Google has been hinting at its love for breadcrumbs more, so this is now not an option.\u00a0<\/p>\n<p>Every page needs breadcrumbs.\u00a0<\/p>\n<p>Users use breadcrumbs to help orient themselves on the site.\u00a0<\/p>\n<p>Here is an example of what good breadcrumbs look like from Gusto.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1828\" height=\"1086\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Breadcrumbs Example Gusto Site Architecture\" class=\"wp-image-453602\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture.png.webp 1828w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-569x338.png.webp 569w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-800x475.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-190x113.png.webp 190w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-768x456.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-1536x913.png 1536w\" data-lazy-sizes=\"(max-width: 1828px) 100vw, 1828px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1828\" height=\"1086\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture.png.webp\" alt=\"Breadcrumbs Example Gusto Site Architecture\" class=\"wp-image-453602\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture.png.webp 1828w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-569x338.png.webp 569w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-800x475.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-190x113.png.webp 190w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-768x456.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/breadcrumbs-example-gusto-site-architecture-1536x913.png 1536w\" sizes=\"auto, (max-width: 1828px) 100vw, 1828px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-3-your-subdomains-get-crawled-more-than-your-root-domain\"><span class=\"ez-toc-section\" id=\"3_Your_subdomains_get_crawled_more_than_your_root_domain\"><\/span>3. Your subdomains get crawled more than your root domain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Crawl stats in Google Search Console are a hidden gem for signals on how Google is crawling your site.\u00a0<\/p>\n<p>If you see subdomains eating up your crawl requests, it could signal that Google is wasting time crawling lower-priority pages.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"391\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Crawl Stats Google Search Console Site Architecture\" class=\"wp-image-453604\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture.png.webp 1158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture-600x203.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture-800x270.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture-768x259.png.webp 768w\" data-lazy-sizes=\"(max-width: 1158px) 100vw, 1158px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"391\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture.png.webp\" alt=\"Crawl Stats Google Search Console Site Architecture\" class=\"wp-image-453604\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture.png.webp 1158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture-600x203.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture-800x270.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-stats-google-search-console-site-architecture-768x259.png.webp 768w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-screaming-frog-s-visualization-tools-to-build-your-information-architecture\"><span class=\"ez-toc-section\" id=\"How_to_use_Screaming_Frogs_visualization_tools_to_build_your_information_architecture\"><\/span>How to use Screaming Frog\u2019s visualization tools to build your information architecture\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s walk through how to use <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/tutorials\/site-architecture-crawl-visualisations\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog\u2019s visualization tools<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1217\" height=\"372\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Screaming Frog Visualization Site Architecture\" class=\"wp-image-453605\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture.png.webp 1217w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture-600x183.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture-800x245.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture-768x235.png.webp 768w\" data-lazy-sizes=\"(max-width: 1217px) 100vw, 1217px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1217\" height=\"372\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture.png.webp\" alt=\"Screaming Frog Visualization Site Architecture\" class=\"wp-image-453605\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture.png.webp 1217w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture-600x183.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture-800x245.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-visualization-site-architecture-768x235.png.webp 768w\" sizes=\"auto, (max-width: 1217px) 100vw, 1217px\"><\/figure>\n<p>Screaming Frog\u2019s crawl diagrams should never be used as a replacement for a website audit.\u00a0<\/p>\n<p>Full website audits should include Hotjar recordings and heaps, Google Analytics user flow analysis, real user research with card sorting, and journey mapping.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-understanding-the-difference-between-crawl-diagrams-vs-directory-diagrams-in-screaming-frog\"><span class=\"ez-toc-section\" id=\"Understanding_the_difference_between_crawl_diagrams_vs_directory_diagrams_in_Screaming_Frog\"><\/span>Understanding the difference between crawl diagrams vs. directory diagrams in Screaming Frog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Crawl diagrams are the shortest path to page from start URL<\/strong><\/p>\n<p>\ud83c\udfc5Crawl diagrams are the best option for information architecture.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"474\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Crawl Diagrams Screaming Frog Site Architecture\" class=\"wp-image-453606\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-diagrams-screaming-frog-site-architecture.png.webp 529w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-diagrams-screaming-frog-site-architecture-377x338.png.webp 377w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-diagrams-screaming-frog-site-architecture-126x113.png.webp 126w\" data-lazy-sizes=\"(max-width: 529px) 100vw, 529px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-diagrams-screaming-frog-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"474\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-diagrams-screaming-frog-site-architecture.png.webp\" alt=\"Crawl Diagrams Screaming Frog Site Architecture\" class=\"wp-image-453606\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-diagrams-screaming-frog-site-architecture.png.webp 529w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-diagrams-screaming-frog-site-architecture-377x338.png.webp 377w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/crawl-diagrams-screaming-frog-site-architecture-126x113.png.webp 126w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\"><\/figure>\n<\/div>\n<p>For example, if you are crawling your entire site, your homepage will be the center of the crawl, and the other pages will be shown based on proximity (the link depth) to the home page.\u00a0<\/p>\n<p>The circles are called nodes.\u00a0<\/p>\n<p>The darker the green circle, the shorter the click depth (likely less than 2 clicks).\u00a0<\/p>\n<p>The red nodes are non-indexable pages.\u00a0<\/p>\n<p><strong>Directory diagrams show the directory level by URL path<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"480\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Directory Diagrams Screaming Frog Site Architecture\" class=\"wp-image-453607\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/directory-diagrams-screaming-frog-site-architecture.png.webp 594w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/directory-diagrams-screaming-frog-site-architecture-418x338.png.webp 418w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/directory-diagrams-screaming-frog-site-architecture-140x113.png.webp 140w\" data-lazy-sizes=\"(max-width: 594px) 100vw, 594px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/directory-diagrams-screaming-frog-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"480\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/directory-diagrams-screaming-frog-site-architecture.png.webp\" alt=\"Directory Diagrams Screaming Frog Site Architecture\" class=\"wp-image-453607\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/directory-diagrams-screaming-frog-site-architecture.png.webp 594w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/directory-diagrams-screaming-frog-site-architecture-418x338.png.webp 418w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/directory-diagrams-screaming-frog-site-architecture-140x113.png.webp 140w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\"><\/figure>\n<\/div>\n<p>Directory diagrams let you explore your website on a directory level.\u00a0<\/p>\n<p>The URLs are connected to a directory path.<\/p>\n<p>Since we\u2019re talking about site structure and ways to improve our information architecture, I will dive into the crawl diagrams because this gives us the best view of how crawlers crawl your site.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-good-vs-bad-site-architecture-in-crawl-diagrams\"><span class=\"ez-toc-section\" id=\"Good_vs_bad_site_architecture_in_crawl_diagrams\"><\/span>Good vs. bad site architecture in crawl diagrams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the good side, we can see clear groupings of topics with clean, full circles of nodes. <\/p>\n<p>The greens are spread out evenly. There are a lot of low-priority pages.\u00a0<\/p>\n<p><strong>\u2705 Good<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"443\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Example Good Site Architecture Crawl Screaming Frog\" class=\"wp-image-453608\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-good-site-architecture-crawl-screaming-frog.png.webp 550w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-good-site-architecture-crawl-screaming-frog-420x338.png.webp 420w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-good-site-architecture-crawl-screaming-frog-140x113.png.webp 140w\" data-lazy-sizes=\"(max-width: 550px) 100vw, 550px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-good-site-architecture-crawl-screaming-frog.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"443\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-good-site-architecture-crawl-screaming-frog.png.webp\" alt=\"Example Good Site Architecture Crawl Screaming Frog\" class=\"wp-image-453608\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-good-site-architecture-crawl-screaming-frog.png.webp 550w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-good-site-architecture-crawl-screaming-frog-420x338.png.webp 420w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-good-site-architecture-crawl-screaming-frog-140x113.png.webp 140w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\"><\/figure>\n<\/div>\n<p>On the bad side, the groupings are scattered all over the place. There\u2019s no clear loop. Many nodes are dark, signaling that there are a lot of high-priority pages that might not be accurate.\u00a0<\/p>\n<p><strong>\u2716\ufe0fBad<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Example Bad Site Architecture Crawl Screaming Frog\" class=\"wp-image-453609\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-bad-site-architecture-crawl-screaming-frog.png.webp 516w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-bad-site-architecture-crawl-screaming-frog-376x338.png.webp 376w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-bad-site-architecture-crawl-screaming-frog-126x113.png.webp 126w\" data-lazy-sizes=\"(max-width: 516px) 100vw, 516px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-bad-site-architecture-crawl-screaming-frog.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"464\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-bad-site-architecture-crawl-screaming-frog.png.webp\" alt=\"Example Bad Site Architecture Crawl Screaming Frog\" class=\"wp-image-453609\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-bad-site-architecture-crawl-screaming-frog.png.webp 516w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-bad-site-architecture-crawl-screaming-frog-376x338.png.webp 376w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/example-bad-site-architecture-crawl-screaming-frog-126x113.png.webp 126w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\"><\/figure>\n<\/div>\n<p>The chart above tells us that our user experience isn\u2019t solid.\u00a0<\/p>\n<p>How much time you spend on product images, beautiful design, or landing page optimization doesn\u2019t matter.\u00a0<\/p>\n<p>If your user\u2019s overall experience looks like the bad example above, you fail at user experience.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-integrate-your-google-search-console-with-screaming-frog-to-get-click-data\"><span class=\"ez-toc-section\" id=\"Integrate_your_Google_Search_Console_with_Screaming_Frog_to_get_click_data\"><\/span>Integrate your Google Search Console with Screaming Frog to get click data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Integrating your Google Search Console with Screaming Frog gives you a bird\u2019s eye view of your whole website in terms of pages with the most clicks.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"649\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Google Search Console Click Data Screaming Frog Site Architecture\" class=\"wp-image-453610\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture.png.webp 1067w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture-556x338.png.webp 556w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture-800x487.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture-186x113.png.webp 186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture-768x467.png.webp 768w\" data-lazy-sizes=\"(max-width: 1067px) 100vw, 1067px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"649\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture.png.webp\" alt=\"Google Search Console Click Data Screaming Frog Site Architecture\" class=\"wp-image-453610\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture.png.webp 1067w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture-556x338.png.webp 556w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture-800x487.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture-186x113.png.webp 186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-click-data-screaming-frog-site-architecture-768x467.png.webp 768w\" sizes=\"auto, (max-width: 1067px) 100vw, 1067px\"><\/figure>\n<p>Once you have Google Search Console integrated into Screaming Frog, go to Settings and choose GSC clicks.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"544\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Google Search Console Set Up Screaming Frog Information Architecture\" class=\"wp-image-453611\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-set-up-screaming-frog-information-architecture.png.webp 295w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-set-up-screaming-frog-information-architecture-183x338.png.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-set-up-screaming-frog-information-architecture-61x113.png.webp 61w\" data-lazy-sizes=\"(max-width: 295px) 100vw, 295px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-set-up-screaming-frog-information-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"544\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-set-up-screaming-frog-information-architecture.png.webp\" alt=\"Google Search Console Set Up Screaming Frog Information Architecture\" class=\"wp-image-453611\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-set-up-screaming-frog-information-architecture.png.webp 295w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-set-up-screaming-frog-information-architecture-183x338.png.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-search-console-set-up-screaming-frog-information-architecture-61x113.png.webp 61w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\"><\/figure>\n<\/div>\n<p>Ask yourself:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Why are these pages getting the most clicks?<\/li>\n<li>What keywords do these pages rank for?<\/li>\n<li>What is the value of these pages?<\/li>\n<li>Are these orphaned pages without any internal links?\u00a0<\/li>\n<\/ul>\n<p>Next, let\u2019s investigate the \/blogs\/ subfolder.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"46\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Blog Subfolder Screaming Frog Site Architecture\" class=\"wp-image-453612\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/blog-subfolder-screaming-frog-site-architecture.png.webp 581w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/blog-subfolder-screaming-frog-site-architecture-200x16.png.webp 200w\" data-lazy-sizes=\"(max-width: 581px) 100vw, 581px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/blog-subfolder-screaming-frog-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"46\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/blog-subfolder-screaming-frog-site-architecture.png.webp\" alt=\"Blog Subfolder Screaming Frog Site Architecture\" class=\"wp-image-453612\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/blog-subfolder-screaming-frog-site-architecture.png.webp 581w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/blog-subfolder-screaming-frog-site-architecture-200x16.png.webp 200w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\"><\/figure>\n<\/div>\n<p>Our awards and news announcements are performing well with low click depth.\u00a0<\/p>\n<p>However, users cannot easily find this category on the website.\u00a0<\/p>\n<p>They need to click on the blog and then the category.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"46\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Screaming Frog Subfolder Information Architecture\" class=\"wp-image-453613\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-subfolder-information-architecture.png.webp 581w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-subfolder-information-architecture-200x16.png.webp 200w\" data-lazy-sizes=\"(max-width: 581px) 100vw, 581px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-subfolder-information-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"46\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-subfolder-information-architecture.png.webp\" alt=\"Screaming Frog Subfolder Information Architecture\" class=\"wp-image-453613\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-subfolder-information-architecture.png.webp 581w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/screaming-frog-subfolder-information-architecture-200x16.png.webp 200w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\"><\/figure>\n<\/div>\n<p>There are two things we can do:\u00a0<\/p>\n<ol class=\"wp-block-list\">\n<li>Update the XML sitemap to ensure category pages are listed\u00a0<\/li>\n<li>Update the blog menu to include the most clicked category pages<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\" id=\"h-use-google-analytics-4-path-exploration-report-to-guide-assumptions\"><span class=\"ez-toc-section\" id=\"Use_Google_Analytics_4_path_exploration_report_to_guide_assumptions\"><\/span>Use Google Analytics 4 path exploration report to guide assumptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The GA4 path exploration report allows us to determine a sequence of pages visited by users and the actions they performed.<\/p>\n<p>The GA4 path exploration report shows the top pages new users visited after visiting the homepage.\u00a0<\/p>\n<p>And you can uncover users\u2019 looping behavior.<\/p>\n<p>For example, if users continuously go back to visit page A, then B, and then A again.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"708\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Google Analytics Path Exploration Report Site Architecture\" class=\"wp-image-453614\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture.png.webp 859w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture-410x338.png.webp 410w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture-728x600.png.webp 728w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture-137x113.png.webp 137w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture-768x633.png.webp 768w\" data-lazy-sizes=\"(max-width: 859px) 100vw, 859px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"708\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture.png.webp\" alt=\"Google Analytics Path Exploration Report Site Architecture\" class=\"wp-image-453614\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture.png.webp 859w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture-410x338.png.webp 410w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture-728x600.png.webp 728w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture-137x113.png.webp 137w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/google-analytics-path-exploration-report-site-architecture-768x633.png.webp 768w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-chatgpt-to-build-your-main-navigation-structure-and-url-map\"><span class=\"ez-toc-section\" id=\"How_to_use_ChatGPT_to_build_your_main_navigation_structure_and_URL_map\"><\/span>How to use ChatGPT to build your main navigation structure and URL map<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s walk through how to use ChatGPT for information architecture and building your site.\u00a0<\/p>\n<p>Shout out to AI for Work website. I\u2019ve tried a bunch of different prompts, but <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.aiforwork.co\/prompts\/chatgpt-prompt-web-designer-creative-create-a-navigation-structure-document\" target=\"_blank\" rel=\"noopener\">this ChatGPT prompt \u201cCreate a navigation structure document,\u201d<\/a> is the most detailed.\u00a0<\/p>\n<p>You can copy\/paste the prompt directly into ChatGPT.\u00a0<\/p>\n<p>You can also <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/chatgpt.com\/share\/671bcdb4-e2b0-800e-869e-1ab31c04affe\" target=\"_blank\" rel=\"noopener\">access my ChatGPT interaction directly<\/a>.<\/p>\n<p>After entering the prompt, you\u2019ll be asked a few additional questions.\u00a0<\/p>\n<p>Questions like who your target audience is, how many sections you want, and type of style of navigation.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"587\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Chatgpt Site Architecture Prompt\" class=\"wp-image-453615\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-site-architecture-prompt.png.webp 696w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-site-architecture-prompt-401x338.png.webp 401w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-site-architecture-prompt-134x113.png.webp 134w\" data-lazy-sizes=\"(max-width: 696px) 100vw, 696px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-site-architecture-prompt.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"587\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-site-architecture-prompt.png.webp\" alt=\"Chatgpt Site Architecture Prompt\" class=\"wp-image-453615\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-site-architecture-prompt.png.webp 696w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-site-architecture-prompt-401x338.png.webp 401w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-site-architecture-prompt-134x113.png.webp 134w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\"><\/figure>\n<\/div>\n<p>Once you answer those sets of questions, you\u2019ll be served your main navigation elements.\u00a0<\/p>\n<p>You\u2019ll go through a couple of rounds of edits on your main navigation. I went through 5 rounds before I ended on a site structure relevant to the site.\u00a0<\/p>\n<p><strong>Round 1 of main navigation elements<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"629\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Chatgpt Navigation Menu Example 1\" class=\"wp-image-453617\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1.png.webp 348w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1-187x338.png.webp 187w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1-332x600.png.webp 332w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1-63x113.png.webp 63w\" data-lazy-sizes=\"(max-width: 348px) 100vw, 348px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"629\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1.png.webp\" alt=\"Chatgpt Navigation Menu Example 1\" class=\"wp-image-453617\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1.png.webp 348w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1-187x338.png.webp 187w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1-332x600.png.webp 332w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-1-63x113.png.webp 63w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\"><\/figure>\n<\/div>\n<p><strong>Round 2 of main navigation elements<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"640\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Chatgpt Navigation Menu Example 2\" class=\"wp-image-453618\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2.png.webp 321w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2-170x338.png.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2-301x600.png.webp 301w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2-57x113.png.webp 57w\" data-lazy-sizes=\"(max-width: 321px) 100vw, 321px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"640\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2.png.webp\" alt=\"Chatgpt Navigation Menu Example 2\" class=\"wp-image-453618\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2.png.webp 321w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2-170x338.png.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2-301x600.png.webp 301w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-2-57x113.png.webp 57w\" sizes=\"auto, (max-width: 321px) 100vw, 321px\"><\/figure>\n<\/div>\n<p><strong>Round 5 of main navigation elements<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"643\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Chatgpt Navigation Menu Example 3\" class=\"wp-image-453619\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3.png.webp 302w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3-159x338.png.webp 159w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3-282x600.png.webp 282w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3-53x113.png.webp 53w\" data-lazy-sizes=\"(max-width: 302px) 100vw, 302px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"643\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3.png.webp\" alt=\"Chatgpt Navigation Menu Example 3\" class=\"wp-image-453619\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3.png.webp 302w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3-159x338.png.webp 159w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3-282x600.png.webp 282w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-navigation-menu-example-3-53x113.png.webp 53w\" sizes=\"auto, (max-width: 302px) 100vw, 302px\"><\/figure>\n<\/div>\n<p>The best part about this ChatGPT prompt?\u00a0<\/p>\n<p>It provides an evaluation to get you to a rating of 10\/10 on key components essential to a clean site structure.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"635\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Chatgpt Main Navigation Site Architecture Evaluation\" class=\"wp-image-453620\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation.png.webp 541w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation-288x338.png.webp 288w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation-511x600.png.webp 511w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation-96x113.png.webp 96w\" data-lazy-sizes=\"(max-width: 541px) 100vw, 541px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"635\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation.png.webp\" alt=\"Chatgpt Main Navigation Site Architecture Evaluation\" class=\"wp-image-453620\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation.png.webp 541w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation-288x338.png.webp 288w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation-511x600.png.webp 511w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/chatgpt-main-navigation-site-architecture-evaluation-96x113.png.webp 96w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\"><\/figure>\n<\/div>\n<p>You can emulate focused group feedback or automatically make it a 10\/10.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"423\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Main Navigation Chatgpt Evaluation\" class=\"wp-image-453621\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-chatgpt-evaluation.png.webp 640w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-chatgpt-evaluation-511x338.png.webp 511w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-chatgpt-evaluation-171x113.png.webp 171w\" data-lazy-sizes=\"(max-width: 640px) 100vw, 640px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-chatgpt-evaluation.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"423\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-chatgpt-evaluation.png.webp\" alt=\"Main Navigation Chatgpt Evaluation\" class=\"wp-image-453621\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-chatgpt-evaluation.png.webp 640w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-chatgpt-evaluation-511x338.png.webp 511w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-chatgpt-evaluation-171x113.png.webp 171w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-turn-your-chatgpt-main-navigation-into-a-wireframe\"><span class=\"ez-toc-section\" id=\"Turn_your_ChatGPT_main_navigation_into_a_wireframe\"><\/span>Turn your ChatGPT main navigation into a wireframe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Next, copy\/paste your final site structure from ChatGPT into a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.relume.io\/\" target=\"_blank\" rel=\"noopener\">wireframe tool like Relume<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"700\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Create Wireframe Ai Chatgpt Site Architecture\" class=\"wp-image-453622\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture.png.webp 295w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture-142x338.png.webp 142w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture-253x600.png.webp 253w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture-48x113.png.webp 48w\" data-lazy-sizes=\"(max-width: 295px) 100vw, 295px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"700\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture.png.webp\" alt=\"Create Wireframe Ai Chatgpt Site Architecture\" class=\"wp-image-453622\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture.png.webp 295w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture-142x338.png.webp 142w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture-253x600.png.webp 253w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/create-wireframe-ai-chatgpt-site-architecture-48x113.png.webp 48w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\"><\/figure>\n<\/div>\n<p>Relume will automatically generate a wireframe with AI.\u00a0<\/p>\n<p>Here\u2019s an example of the wireframe from Relume.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"302\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Ai Wireframe Example 1 Site Architecture\" class=\"wp-image-453623\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture.png.webp 1188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture-600x153.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture-800x203.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture-200x51.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture-768x195.png.webp 768w\" data-lazy-sizes=\"(max-width: 1188px) 100vw, 1188px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"302\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture.png.webp\" alt=\"Ai Wireframe Example 1 Site Architecture\" class=\"wp-image-453623\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture.png.webp 1188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture-600x153.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture-800x203.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture-200x51.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-1-site-architecture-768x195.png.webp 768w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"267\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Ai Wireframe Example 2 Site Architecture\" class=\"wp-image-453624\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture.png.webp 1190w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture-600x135.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture-800x179.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture-200x45.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture-768x172.png.webp 768w\" data-lazy-sizes=\"(max-width: 1190px) 100vw, 1190px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"267\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture.png.webp\" alt=\"Ai Wireframe Example 2 Site Architecture\" class=\"wp-image-453624\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture.png.webp 1190w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture-600x135.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture-800x179.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture-200x45.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/ai-wireframe-example-2-site-architecture-768x172.png.webp 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/figure>\n<\/div>\n<p>Relume allows you to export to Figma, Webflow, and CSV files.<\/p>\n<p>This way, you can communicate your vision to your UX, dev, or C-suite teams.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-a-url-map-with-chatgpt\"><span class=\"ez-toc-section\" id=\"Create_a_URL_map_with_ChatGPT\"><\/span>Create a URL map with ChatGPT\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Then, if you go back to ChatGPT in the same conversation, you can ask ChatGPT to build your URL mapping based on your site structure.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"254\" height=\"730\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Url Map Chatgpt Site Architecture\" class=\"wp-image-453626\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture.png.webp 254w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture-118x338.png.webp 118w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture-209x600.png 209w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture-39x113.png.webp 39w\" data-lazy-sizes=\"(max-width: 254px) 100vw, 254px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"254\" height=\"730\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture.png.webp\" alt=\"Url Map Chatgpt Site Architecture\" class=\"wp-image-453626\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture.png.webp 254w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture-118x338.png.webp 118w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture-209x600.png 209w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-chatgpt-site-architecture-39x113.png.webp 39w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\"><\/figure>\n<\/div>\n<p>It will provide a list of proper URL structures.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"671\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Url Map Spreadsheet Site Architecture\" class=\"wp-image-453627\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture.png.webp 341w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture-172x338.png.webp 172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture-305x600.png.webp 305w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture-57x113.png.webp 57w\" data-lazy-sizes=\"(max-width: 341px) 100vw, 341px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"671\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture.png.webp\" alt=\"Url Map Spreadsheet Site Architecture\" class=\"wp-image-453627\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture.png.webp 341w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture-172x338.png.webp 172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture-305x600.png.webp 305w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/url-map-spreadsheet-site-architecture-57x113.png.webp 57w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\"><\/figure>\n<\/div>\n<p>You can export that into a spreadsheet to share with the Dev team.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-tips-to-remember-when-building-your-main-navigation\"><span class=\"ez-toc-section\" id=\"4_tips_to_remember_when_building_your_main_navigation\"><\/span>4 tips to remember when building your main navigation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-1-priority-begins-from-left-to-right\"><span class=\"ez-toc-section\" id=\"1_Priority_begins_from_left_to_right\"><\/span>1. Priority begins from left to right<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People read from left to right, and crawlers attempt to emulate how users view your site.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"846\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Main Navigation Priority Left Right Site Architecture\" class=\"wp-image-453628\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture-768x431.png.webp 768w\" data-lazy-sizes=\"(max-width: 1508px) 100vw, 1508px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"846\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture.png.webp\" alt=\"Main Navigation Priority Left Right Site Architecture\" class=\"wp-image-453628\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/main-navigation-priority-left-right-site-architecture-768x431.png.webp 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\"><\/figure>\n<\/div>\n<p>Also, think of this like a list.\u00a0<\/p>\n<p>The items at the beginning and end are the most effective because that\u2019s where attention and retention are highest. This refers to the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.simplypsychology.org\/primacy-recency.html\" target=\"_blank\" rel=\"noopener\">serial-position effect<\/a>.\u00a0<\/p>\n<p>Items at the beginning are easy to remember.\u00a0<\/p>\n<p>Items at the end (or things that just happened) are more easily remembered.<\/p>\n<p>When thinking about your navigation, anything you put at the beginning or end becomes more prominent.\u00a0<\/p>\n<p>Remember, 7 is the magic number when thinking about your main nav. You want to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/baymard.com\/blog\/ecommerce-over-categorization\" target=\"_blank\" rel=\"noopener\">avoid overcategorization<\/a>.<\/p>\n<p>When considering subcategories in the drop-down menu, you want to keep them to less than 10.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-highlight-the-user-s-current-section\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_users_current_section\"><\/span>2. Highlight the user\u2019s current section<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You want to highlight the user\u2019s current scope in the main navigation to help the user quickly determine their position in the site hierarchy.\u00a0<\/p>\n<p>You want to make it easy to internalize a site\u2019s structure and navigate to a new top-level scope.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"843\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Highlight Section Main Nav Site Architecture\" class=\"wp-image-453629\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture-600x335.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture-800x447.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture-768x429.png.webp 768w\" data-lazy-sizes=\"(max-width: 1508px) 100vw, 1508px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"843\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture.png.webp\" alt=\"Highlight Section Main Nav Site Architecture\" class=\"wp-image-453629\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture-600x335.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture-800x447.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/highlight-section-main-nav-site-architecture-768x429.png.webp 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-3-crawling-may-be-split-into-page-type-templates\"><span class=\"ez-toc-section\" id=\"3_Crawling_may_be_split_into_page-type_templates\"><\/span>3. Crawling may be split into page-type templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO professionals learned in 2022 that Google\u2019s page experience update may <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/youtu.be\/v6TBD9EvwrM?si=OEftrPQk_gmAwwQl\" target=\"_blank\" rel=\"noopener\">split your site into different sections for crawling<\/a>.\u00a0<\/p>\n<p>Search engines are trying to understand the similarities between page types and templates.\u00a0<\/p>\n<\/p>\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/v6TBD9EvwrM\" data-id=\"v6TBD9EvwrM\" data-query=\"si=OEftrPQk_gmAwwQl&amp;start=625\" data-alt=\"YouTube video player\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"English Google SEO office-hours from March 11, 2022\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/v6TBD9EvwrM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/p>\n<p>If you have a page template like a product page optimized with breadcrumbs, quality content, and it\u2019s fast, they will look at product pages separately and treat them like their own.\u00a0<\/p>\n<p>This will help you prioritize your money pages.\u00a0<\/p>\n<p><strong>Product page template example<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"481\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Product Page Template Example\" class=\"wp-image-453630\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/product-page-template-example.png.webp 515w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/product-page-template-example-362x338.png.webp 362w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/product-page-template-example-121x113.png.webp 121w\" data-lazy-sizes=\"(max-width: 515px) 100vw, 515px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/product-page-template-example.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"481\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/product-page-template-example.png.webp\" alt=\"Product Page Template Example\" class=\"wp-image-453630\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/product-page-template-example.png.webp 515w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/product-page-template-example-362x338.png.webp 362w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/product-page-template-example-121x113.png.webp 121w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\"><\/figure>\n<\/div>\n<p><strong>Information page template example<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"481\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Informational Page Template Example\" class=\"wp-image-453631\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/informational-page-template-example.png.webp 496w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/informational-page-template-example-349x338.png.webp 349w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/informational-page-template-example-117x113.png.webp 117w\" data-lazy-sizes=\"(max-width: 496px) 100vw, 496px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/informational-page-template-example.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"481\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/informational-page-template-example.png.webp\" alt=\"Informational Page Template Example\" class=\"wp-image-453631\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/informational-page-template-example.png.webp 496w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/informational-page-template-example-349x338.png.webp 349w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/informational-page-template-example-117x113.png.webp 117w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-4-stick-to-sentence-case-unless-referring-to-products\"><span class=\"ez-toc-section\" id=\"4_Stick_to_sentence_case_unless_referring_to_products\"><\/span>4. Stick to sentence case unless referring to products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Try to stick to sentence case when building out your main navigation.\u00a0<\/p>\n<p>It\u2019s hidden in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/style\/capitalization\" target=\"_blank\" rel=\"noopener\">Google\u2019s Developers\u2019 best practices<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1203\" height=\"430\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Sentence Case Main Navigation Site Architecture\" class=\"wp-image-453632\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture.png.webp 1203w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture-600x214.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture-800x286.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture-768x275.png.webp 768w\" data-lazy-sizes=\"(max-width: 1203px) 100vw, 1203px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1203\" height=\"430\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture.png.webp\" alt=\"Sentence Case Main Navigation Site Architecture\" class=\"wp-image-453632\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture.png.webp 1203w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture-600x214.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture-800x286.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/sentence-case-main-navigation-site-architecture-768x275.png.webp 768w\" sizes=\"auto, (max-width: 1203px) 100vw, 1203px\"><\/figure>\n<p>I see a lot of websites using ALL CAPS in the main navigation. It might be great for certain things, but think about accessibility and what this means in context.\u00a0<\/p>\n<p>As you think about the future of navigation, some software may read each capitalized text letter-by-letter if you\u2019re using text-to-audio.<\/p>\n<p>Remember, if you make crawling easier, it\u2019ll be easier.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-site-structure-case-study-that-improved-organic-traffic-by-131-in-less-than-3-months\"><span class=\"ez-toc-section\" id=\"Site_structure_case_study_that_improved_organic_traffic_by_131_in_less_than_3_months\"><\/span>Site structure case study that improved organic traffic by 131% in less than 3 months\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is an example of a website I worked on that lost 45% of organic traffic due to site structure changes without SEO support.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"845\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Site Structure Bad Traffic Analysis\" class=\"wp-image-453633\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis.png.webp 1488w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis-595x338.png.webp 595w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis-800x454.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis-768x436.png.webp 768w\" data-lazy-sizes=\"(max-width: 1488px) 100vw, 1488px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"845\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis.png.webp\" alt=\"Site Structure Bad Traffic Analysis\" class=\"wp-image-453633\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis.png.webp 1488w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis-595x338.png.webp 595w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis-800x454.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-bad-traffic-analysis-768x436.png.webp 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\"><\/figure>\n<\/div>\n<p>The site broke all internal links, removed subfolders, and changed the main navigation.<\/p>\n<p>Sadly, the site went an entire year with a giant drop in organic traffic before they partnered with an SEO.<\/p>\n<p>Luckily, within less than three months, the site saw a 131% improvement in organic traffic by changing the main navigation, subtopics, URL structure, and internal links.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"846\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Site Structure Good Traffic Analysis\" class=\"wp-image-453634\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis.png.webp 1470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis-587x338.png.webp 587w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis-800x460.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis-196x113.png.webp 196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis-768x442.png.webp 768w\" data-lazy-sizes=\"(max-width: 1470px) 100vw, 1470px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"846\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis.png.webp\" alt=\"Site Structure Good Traffic Analysis\" class=\"wp-image-453634\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis.png.webp 1470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis-587x338.png.webp 587w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis-800x460.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis-196x113.png.webp 196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-structure-good-traffic-analysis-768x442.png.webp 768w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-make-a-business-use-case-to-gain-buy-in-from-your-c-suite-for-site-architecture-changes\"><span class=\"ez-toc-section\" id=\"Make_a_business_use_case_to_gain_buy-in_from_your_C-suite_for_site_architecture_changes\"><\/span>Make a business use case to gain buy-in from your C-suite for site architecture changes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How do you bring this to your C-suite?<\/p>\n<p>Let\u2019s use some back of the napkin math.<\/p>\n<p>If you\u2019re a SaaS product, you\u2019ll need access to trial downloads and revenue from organic traffic.\u00a0<\/p>\n<p>You assume the site structure will increase 5% of trial downloads.\u00a0<\/p>\n<p>I start small with 5% because I\u2019d rather underpromise and overdeliver.\u00a0<\/p>\n<p>What is that 5% equal in trial downloads per bring and what is the potential revenue impact?<\/p>\n<p>In this example, I can show an ROI of 31%.\u00a0<\/p>\n<p>You want to subtract the potential costs of tools like Figma and any human investment like focus groups, and you still get an ROI of 31%.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1452\" height=\"847\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Site Architecture Business Use Case ROI\" class=\"wp-image-453635\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI.png.webp 1452w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI-579x338.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI-800x467.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI-194x113.png.webp 194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI-768x448.png.webp 768w\" data-lazy-sizes=\"(max-width: 1452px) 100vw, 1452px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1452\" height=\"847\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI.png.webp\" alt=\"Site Architecture Business Use Case ROI\" class=\"wp-image-453635\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI.png.webp 1452w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI-579x338.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI-800x467.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI-194x113.png.webp 194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/site-architecture-business-use-case-ROI-768x448.png.webp 768w\" sizes=\"auto, (max-width: 1452px) 100vw, 1452px\"><\/figure>\n<\/div>\n<p>Again, this is a guesstimate, but you will speak the language of your C-suite. The people who are ultimately responsible for believing in you to make this decision.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-site-architecture-is-through-conversational-web-navigation\"><span class=\"ez-toc-section\" id=\"The_future_of_site_architecture_is_through_conversational_web_navigation\"><\/span>The future of site architecture is through conversational web navigation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Looking ahead, conversational navigation is likely to play a leading role.\u00a0<\/p>\n<p>Tools like <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/digialps.com\/hume-ai-evi-now-allows-users-to-navigate-websites-through-voice-commands\/\" target=\"_blank\" rel=\"noopener\">Hume AI<\/a> are already showcasing how chatbots can revolutionize experiences by guiding users to the exact pages they need.\u00a0<\/p>\n<p>Whether through natural language queries or dynamic search features, the Internet is moving toward smarter, more intuitive navigation models.<\/p>\n<p>For now, however, the fundamental pillars of site structure \u2013 hierarchy, navigation clarity, and priority signaling \u2013 remain your best tools for making your site the smartest, most discoverable version of itself.<\/p>\n<p>By improving your site architecture, you\u2019re paving the way for both search engines and users to unlock the true potential of your digital presence.<\/p>\n<p>Now\u2019s the time to fine-tune your architecture to meet the demands of an increasingly intelligent web.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-watch-build-a-better-smarter-and-more-discoverable-site-architecture\"><span class=\"ez-toc-section\" id=\"Watch_Build_a_better_smarter_and_more_discoverable_site_architecture\"><\/span>Watch: Build a better, smarter, and more discoverable site architecture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Feeling inspired to improve your site\u2019s navigation and structure? Check out my presentation from SMX Next:<\/p>\n<\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Build a better, smarter, and more discoverable site architecture\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/1011078595?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/1011078595?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Build a better, smarter, and more discoverable site architecture\"><\/iframe><\/noscript><\/div>\n<p><script data-minify=\"1\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/api\/player.js?ver=1742318391\" data-rocket-defer defer><\/script><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Anna Crowe\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/anna-crowe.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/anna-crowe.jpg.webp\" alt=\"Anna Crowe\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anna Crowe<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=annaleacrowe&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/annaleacrowe\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/annaleacrowe.com\/\">Anna Crowe<\/a> is a Frank&#8217;s Hot Buffalo sauce advocate (leading with obvious priorities), writer, SEO Director and Consultant. Over the last 13+ years, Anna has successfully run SEO and content programs for brands like Parallels, Dollar Thrifty Rental, Marriott, Hilton, Hearst Magazine, Mailboat Records, Philip Morris International, Bloomin&#8217; Brands and Brother and many more. She enjoys burritos and puppies (in that order) when she&#8217;s not moonlighting as a soccer coach.\u00a0\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/site-architecture-better-smarter-discoverable-453596\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes. Has your organic traffic looked like this over the past couple of years? I\u2019ve evaluated a handful of global websites negatively impacted by core updates related to page experience, helpful content, and spam.\u00a0 This&#8230;<\/p>\n","protected":false},"author":1,"featured_media":658911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/build-a-better-smarter-and-more-discoverable-site-architecture.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070,148084],"class_list":["post-658910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=658910"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/658911"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=658910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=658910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=658910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}