{"id":658934,"date":"2025-03-26T20:37:18","date_gmt":"2025-03-26T17:37:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/maximize-conversion-value-google-ads-bidding-explained\/"},"modified":"2025-03-26T20:37:18","modified_gmt":"2025-03-26T17:37:18","slug":"maximize-conversion-value-google-ads-bidding-explained","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/maximize-conversion-value-google-ads-bidding-explained\/","title":{"rendered":"Maximize Conversion Value: Google Ads bidding explained"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d61e6bbdc4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d61e6bbdc4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/maximize-conversion-value-google-ads-bidding-explained\/#Want_Google_Ads_to_focus_on_your_most_valuable_conversions_Maximize_Conversion_Value_bidding_might_be_the_answer\" >Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/maximize-conversion-value-google-ads-bidding-explained\/#What_is_Maximize_Conversion_Value_bidding\" >What is Maximize Conversion Value bidding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/maximize-conversion-value-google-ads-bidding-explained\/#Whats_the_difference_between_Maximize_Conversion_Value_and_Maximize_Conversions\" >What\u2019s the difference between Maximize Conversion Value and Maximize Conversions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/maximize-conversion-value-google-ads-bidding-explained\/#Should_you_use_Maximize_Conversion_Value_bidding\" >Should you use Maximize Conversion Value bidding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/maximize-conversion-value-google-ads-bidding-explained\/#Whats_the_difference_between_Maximize_Conversion_Value_and_Target_ROAS\" >What\u2019s the difference between Maximize Conversion Value and Target ROAS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/maximize-conversion-value-google-ads-bidding-explained\/#When_can_you_use_Maximize_Conversion_Value_bidding\" >When can you use Maximize Conversion Value bidding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/maximize-conversion-value-google-ads-bidding-explained\/#Tips_for_optimizing_your_Maximize_Conversion_Value_bid_strategy\" >Tips for optimizing your Maximize Conversion Value bid strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Want_Google_Ads_to_focus_on_your_most_valuable_conversions_Maximize_Conversion_Value_bidding_might_be_the_answer\"><\/span>Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div style=\"padding:177.78% 0 0 0;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Is Maximize Conversion Value right for your Google Ads campaigns?\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/1069576646?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/1069576646?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Is Maximize Conversion Value right for your Google Ads campaigns?\"><\/iframe><\/noscript><\/div>\n<p><script data-minify=\"1\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/api\/player.js?ver=1742318391\" data-rocket-defer defer><\/script><\/p>\n<p>Are all Google Ads conversions created equal? <\/p>\n<p>Let\u2019s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? <\/p>\n<p>If not, you need to test Maximize Conversion Value, one of the four Smart Bidding strategies in Google Ads.<\/p>\n<p>We\u2019re going to cover:<\/p>\n<ul class=\"wp-block-list\">\n<li>What is Maximize Conversion Value bidding?<\/li>\n<li>What\u2019s the difference between Maximize Conversion Value and Maximize Conversions?<\/li>\n<li>Should you use Maximize Conversion Value bidding?<\/li>\n<li>What\u2019s the difference between Maximize Conversion Value and Target ROAS?<\/li>\n<li>Do you need a Target ROAS with Maximize Conversion Value?<\/li>\n<li>When can you use Maximize Conversion Value bidding?<\/li>\n<li>Tips for optimizing your Maximize Conversion Value bid strategy<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-maximize-conversion-value-bidding\"><span class=\"ez-toc-section\" id=\"What_is_Maximize_Conversion_Value_bidding\"><\/span>What is Maximize Conversion Value bidding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maximize Conversion Value is an AI-powered smart bidding strategy that focuses on maximizing the total <em>value<\/em> of your conversions, within your specified budget. Those values may be revenue, profit, lead scoring\u2026 whatever conversion values you\u2019ve assigned to your conversion actions.<\/p>\n<p>Importantly, Maximize Conversion Value\u2019s first goal is to spend your budget, and its second goal is to maximize value.<\/p>\n<p>If you have a specific efficiency goal in mind, you\u2019ll probably want to add an optional Target ROAS, to turn this into a Target ROAS bid strategy instead (we\u2019ll get to that in a bit).<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-the-difference-between-maximize-conversion-value-and-maximize-conversions\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_Maximize_Conversion_Value_and_Maximize_Conversions\"><\/span>What\u2019s the difference between Maximize Conversion Value and Maximize Conversions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike Maximize Conversions, which aims to get as many conversions as possible within your budget, Maximize Conversion Value considers the different values assigned to each conversion.<\/p>\n<p>In short:<\/p>\n<ul class=\"wp-block-list\">\n<li>Maximize Conversions tells Google, \u201cGet me as many customers as possible.\u201d <\/li>\n<li>Maximize Conversion Value says, \u201cGet me the most valuable customers possible.\u201d\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-should-you-use-maximize-conversion-value-bidding\"><span class=\"ez-toc-section\" id=\"Should_you_use_Maximize_Conversion_Value_bidding\"><\/span>Should you use Maximize Conversion Value bidding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ll want to use Maximize Conversion Value when not all conversions are created equal. If some conversions bring in significantly more revenue, profit or value than others, this strategy helps Google prioritize those higher-value actions.<\/p>\n<p>Consider a software company where a free trial sign-up is worth less than a full sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion. Maximize Conversion Value helps Google focus on driving those high-value subscriptions.<\/p>\n<p>For example, these types of businesses will find Maximize Conversion Value useful:<\/p>\n<ul class=\"wp-block-list\">\n<li>An ecommerce store selling items ranging from $50 to $500.<\/li>\n<li>A lead generation business that assigns different values to leads based on their qualification stage.<\/li>\n<li>A software company that tracks both free trial sign-ups and subscription sign-ups as Primary conversion actions.<\/li>\n<\/ul>\n<p>However, if all you\u2019re tracking as a Primary conversion action is a phone call, or a lead, or a meeting booking \u2013 some kind of binary \u201cconversion happened \/ conversion didn\u2019t happen\u201d \u2013 then you don\u2019t need a value-based bid strategy.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-the-difference-between-maximize-conversion-value-and-target-roas\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_Maximize_Conversion_Value_and_Target_ROAS\"><\/span>What\u2019s the difference between Maximize Conversion Value and Target ROAS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Target ROAS (Return on Ad Spend) is a more advanced version of Maximize Conversion Value. <\/p>\n<ul class=\"wp-block-list\">\n<li>When you\u2019re using Maximize Conversion Value, you\u2019re telling Google to spend your budget in order to get as much value as possible. <\/li>\n<li>With Target ROAS, you\u2019re telling Google that efficiency (return on ad spend) is your first priority, and to only spend your budget when it believes it can achieve your efficiency goals.<\/li>\n<\/ul>\n<p>Think of it like this. Let\u2019s say you\u2019re playing darts, where the objective is to hit a bullseye. If Maximize Conversion Value were playing, her approach would be, \u201cKeep throwing darts until we get as close to the center as possible.\u201d If Target ROAS were playing, her approach would be, \u201cDon\u2019t bother throwing the dart if you\u2019re not pretty darn sure you\u2019re getting a bullseye.\u201d<\/p>\n<p>In <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, you should start with Maximize Conversion Value to gather data, then consider adding a Target ROAS once your actual ROAS has stabilized at or near an acceptable level.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-when-can-you-use-maximize-conversion-value-bidding\"><span class=\"ez-toc-section\" id=\"When_can_you_use_Maximize_Conversion_Value_bidding\"><\/span>When can you use Maximize Conversion Value bidding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maximize Conversion Value bidding works with Search, Display, Demand Gen and Performance Max campaigns. <\/p>\n<p>Unfortunately, it\u2019s not compatible with Shopping campaigns. For Shopping, you\u2019ll need to use manual bidding (Manual CPC or Maximize Clicks) or Target ROAS.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-tips-for-optimizing-your-maximize-conversion-value-bid-strategy\"><span class=\"ez-toc-section\" id=\"Tips_for_optimizing_your_Maximize_Conversion_Value_bid_strategy\"><\/span>Tips for optimizing your Maximize Conversion Value bid strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although Maximize Conversion Value is a fully automated Smart Bidding strategy, you\u2019ve still got a variety of tools at your disposal to optimize and guide the algorithm. These include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Conversion Value Rules:<\/strong> Use these to set different conversion values based on audience, device, or location. This allows for more granular control.<\/li>\n<li><strong>Device Bid Adjustments: <\/strong>This is the only bid adjustment that works with Maximize Conversion Value, if you want to exclude certain devices altogether.<\/li>\n<li><strong>Conversion Data:<\/strong> Aim for 50-60 conversions every 30 days for Maximize Conversion Value to work effectively. If you\u2019re falling short, consider sticking with Maximize Conversions until you have enough data.<\/li>\n<\/ul>\n<p>Maximize Conversion Value is a great starter bid strategy for businesses that value conversions differently. These types of businesses should aim to transition to Target ROAS in order to scale and drive sustainable performance.<\/p>\n<p><em>This article is part of our ongoing weekly Search Engine Land <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, Jyll highlights a different Google Ads feature, and what you need to know to get the best results from it \u2013 all in a quick 3-minute read.<\/em><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Jyll Saskin Gales<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<div class=\"row\" style=\"box-sizing: border-box; --bs-gutter-x: 1.5rem; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); color: #212529; font-family: Roboto; font-size: 16px; margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-12 agenda-item-speakers\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 766.193px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card border-0 mb-3\" style=\"box-sizing: border-box; --bs-card-spacer-y: 1rem; --bs-card-spacer-x: 1rem; --bs-card-title-spacer-y: 0.5rem; --bs-card-border-width: 1px; --bs-card-border-color: var(--bs-border-color-translucent); --bs-card-border-radius: 0.375rem; --bs-card-inner-border-radius: calc(0.375rem - 1px); --bs-card-cap-padding-y: 0.5rem; --bs-card-cap-padding-x: 1rem; --bs-card-cap-bg: rgba(0, 0, 0, 0.03); --bs-card-bg: #fff; --bs-card-img-overlay-padding: 1rem; --bs-card-group-margin: 0.75rem; position: relative; display: flex; flex-direction: column; min-width: 0px; height: var(--bs-card-height); overflow-wrap: break-word; background-color: var(--bs-card-bg); background-clip: border-box; border: 0px !important; border-radius: var(--bs-card-border-radius); margin-bottom: 1rem !important;\">\n<div class=\"row g-0\" style=\"box-sizing: border-box; --bs-gutter-x: 0; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-10\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 618.501px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card-body spkr-bio\" style=\"box-sizing: border-box; flex: 1 1 auto; padding: var(--bs-card-spacer-y) var(--bs-card-spacer-x); color: var(--bs-card-color);\">\n<div class=\"pt-2\" style=\"box-sizing: border-box; padding-top: 0.5rem !important;\">\n<p dir=\"ltr\" style=\"box-sizing: border-box; margin-top: 0pt; margin-bottom: 0pt; font-size: 1.125rem; line-height: 1.38;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Jyll Saskin Gales is a <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/pages\/google-ads-coach\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads coach<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts. Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/iga\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d and \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/google-ads-for-beginners\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads for Beginners<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d courses. She hosts the <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/insidegoogleads\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads podcast<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, and is TikTok\u2019s resident @the_google_pro with 63,000 followers. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/maximize-conversion-value-google-ads-bidding-explained-453638\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer. Are all Google Ads conversions created equal? Let\u2019s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one&#8230;<\/p>\n","protected":false},"author":1,"featured_media":658935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Maximize-Conversion-Value-Google-Ads-bidding-explained-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-658934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=658934"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/658935"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=658934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=658934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=658934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}