{"id":658956,"date":"2025-03-26T23:00:34","date_gmt":"2025-03-26T20:00:34","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-lumon-terminal-pro-computer-pops-up-on-apples-website\/"},"modified":"2025-03-26T23:00:34","modified_gmt":"2025-03-26T20:00:34","slug":"the-lumon-terminal-pro-computer-pops-up-on-apples-website","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-lumon-terminal-pro-computer-pops-up-on-apples-website\/","title":{"rendered":"The Lumon Terminal Pro computer pops up on Apple’s website"},"content":{"rendered":"
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The Lumon Terminal Pro \u2014 the computer used in App<\/a>le TV\u2019s hit series<\/a> \u201cSeverance\u201d \u2014 has appeared on Apple\u2019s retail website. When shopping Apple.com, you\u2019ll see the new device, adorned with a red \u201cNew\u201d label, when you click to view the available Mac computers Apple has for sale from the top-level navigation. <\/p>\n

But sorry, \u201cSeverance\u201d fans: The Lumon terminal computer isn\u2019t actually for sale.<\/p>\n

Instead, its appearance on the retail website serves as an advertisement for Apple\u2019s streaming service, Apple TV+, which is available as a free three-month trial with any purchase of a Mac computer. The streaming offering is a part of Apple\u2019s growing services business, which grew by 4% in the most recent quarter to reach $26.34 billion<\/a>, helping push Apple\u2019s gross margin to the highest on record. <\/p>\n

Given its pop culture appeal, the Cupertino-based tech giant has been heavily marketing \u201cSeverance,\u201d now Apple\u2019s most-watched TV series ever<\/a>, with a number of official tie-ins, including<\/a> free e-books<\/a> on Apple Books, a \u201cSeverance\u201d podcast <\/a>with Ben Stiller and Adam Scott, a LinkedIn profile for Lumon Industries<\/a> (the fictional company in the show), a \u201cSeverance\u201d-themed playlist<\/a>, an NYC pop-up<\/a>, and more.<\/p>\n

On Wednesday, the company also showcased how one of the show\u2019s editors<\/a>, Geoffrey Richman, uses an iMac, Mac mini, and MacBook Pro to work on the series, whether on location, at home, or on the go. <\/p>\n

Alongside the Lumon Terminal Pro listing, there\u2019s a link to a short film<\/a> offering a behind-the-scenes look at his editing process. <\/p>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Lumon Terminal Pro \u2014 the computer used in Apple TV\u2019s hit series \u201cSeverance\u201d \u2014 has appeared on Apple\u2019s retail website. When shopping Apple.com, you\u2019ll see the new device, adorned with a red \u201cNew\u201d label, when you click to view the available Mac computers Apple has for sale from the top-level navigation. But sorry, \u201cSeverance\u201d…<\/p>\n","protected":false},"author":1,"featured_media":658957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/03\/Lumon-terminal.jpg?resize=1200,822","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[5029,7152,52711],"class_list":["post-658956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-apple-tv","tag-hardware"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=658956"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/658957"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=658956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=658956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=658956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}