{"id":658958,"date":"2025-03-26T23:05:18","date_gmt":"2025-03-26T20:05:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-seo-fundamentals-are-10x-more-important-now\/"},"modified":"2025-03-26T23:05:18","modified_gmt":"2025-03-26T20:05:18","slug":"why-seo-fundamentals-are-10x-more-important-now","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/","title":{"rendered":"Why SEO fundamentals are 10x more important now"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2fcd21a55fe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2fcd21a55fe\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#Bread_and_butter_SEO_tactics_arent_optional_anymore_Theyre_essential_Heres_why_and_how_to_thrive_in_an_AI-driven_world\" >Bread and butter SEO tactics aren&#8217;t optional anymore. They\u2019re essential. Here&#8217;s why and how to thrive in an AI-driven world.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#How_AI_tools_leverage_SEO_fundamentals\" >How AI tools leverage SEO fundamentals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#The_pillars_of_SEO_fundamentals\" >The pillars of SEO fundamentals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#Technical_SEO_A_solid_foundation\" >Technical SEO: A solid foundation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#Quality_content_Answering_questions_and_providing_value\" >Quality content: Answering questions and providing value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#Keywords_Speaking_your_audiences_language\" >Keywords: Speaking your audience\u2019s language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#Backlinks_Earning_mentions_through_good_content\" >Backlinks: Earning mentions through good content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#Thrive_in_an_AI-driven_world_by_focusing_on_fundamentals\" >Thrive in an AI-driven world by focusing on fundamentals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#1_Add_structured_data\" >1. Add structured data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#2_Publish_to_social_media_and_aggregators\" >2. Publish to social media and aggregators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#3_Use_original_data_and_statistics\" >3. Use original data and statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#4_Keep_content_fresh_and_up_to_date\" >4. Keep content fresh and up to date<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#5_Check_AI_results\" >5. Check AI results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seo-fundamentals-are-10x-more-important-now\/#SEO_fundamentals_checklist\" >SEO fundamentals checklist<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Bread_and_butter_SEO_tactics_arent_optional_anymore_Theyre_essential_Heres_why_and_how_to_thrive_in_an_AI-driven_world\"><\/span>Bread and butter SEO tactics aren&#8217;t optional anymore. They\u2019re essential. Here&#8217;s why and how to thrive in an AI-driven world.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Over the last few years, AI has upended many aspects of our world, including search. <\/p>\n<p>The rise of generative AI threw many of us for a loop. <\/p>\n<p>If you\u2019re one of them, still scrambling to make sense of this new normal, you might be wondering: what matters most in SEO now? <\/p>\n<p>The answer may surprise you. <\/p>\n<p>It isn\u2019t fancy new tricks \u2013 it\u2019s mastering the fundamentals that drive traffic and rankings.<\/p>\n<p>As AI answer engines, like ChatGPT search and Google AI Overviews, become part of everyday life, they\u2019re changing how people interact with search. <\/p>\n<p>But at their core, these tools rely on some principles that have guided SEO for years: <\/p>\n<ul class=\"wp-block-list\">\n<li>A strong technical foundation.<\/li>\n<li>High-quality content.<\/li>\n<li>Effective use of keywords.<\/li>\n<li>Authoritative backlinks.<\/li>\n<\/ul>\n<p>These same fundamentals still determine which content rises to the top.<\/p>\n<p>If you\u2019ve been wondering how to adapt your strategy in this new era, let me tell you it\u2019s not about chasing trends. It\u2019s about doubling down on what works. <\/p>\n<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-ai-tools-leverage-seo-fundamentals\"><span class=\"ez-toc-section\" id=\"How_AI_tools_leverage_SEO_fundamentals\"><\/span>How AI tools leverage SEO fundamentals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search engines and AI tools like AI Overview, Perplexity, and ChatGPT search are changing how we find information online. <\/p>\n<p>These technologies provide quick answers by pulling directly from your content. <\/p>\n<p>But they\u2019re still using logic that I\u2019d call \u201cSEO fundamentals\u201d to decide which content is valuable enough to include in their outputs.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>AI Overviews<\/strong> are a more complex featured snippet that dynamically shows multiple references instead of one. Clearly structuring your content to answer keywords and ranking highly in search results is already known to help you <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in these AI overviews.<\/li>\n<li><strong>ChatGPT search<\/strong> isn\u2019t traditional search, but is informed by similar principles. It likes well-organized, authoritative content that\u2019s helpful to users \u2014 exactly what SEO fundamentals encourage. <\/li>\n<\/ul>\n<p>Sites that fail to provide clear, trustworthy information that\u2019s helpful to their users is less likely to get surfaced by these AI systems.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-pillars-of-seo-fundamentals\"><span class=\"ez-toc-section\" id=\"The_pillars_of_SEO_fundamentals\"><\/span>The pillars of SEO fundamentals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-technical-seo-a-solid-foundation\"><span class=\"ez-toc-section\" id=\"Technical_SEO_A_solid_foundation\"><\/span>Technical SEO: A solid foundation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It doesn\u2019t matter how optimized your content is if classic search engines or the latest AI can\u2019t find it. <\/p>\n<p>Technical SEO ensures your site is structured so crawlers can access and index your content without issues. Think of it as the foundation of a house; without it, everything else falls apart.<\/p>\n<p>Even the best content won\u2019t work if it\u2019s buried under layers of errors or inaccessible to search engines and crawlers. A technically sound site gives your content the best chance of being visible and useful.<\/p>\n<p>Just a quick example from a few technical improvements we have seen multiple huge impacts in performance.<\/p>\n<p><strong>Indexability Improvements<\/strong><\/p>\n<p>At my agency, Velir, weWe have a client whose website has more than doubled with a 135% YoY increase in organic site visits. The main driver of this is two things \u2014 both connected with indexability. Implementing canonical tags properly on the website and un-gating content that had been no-indexed previously.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"989\" height=\"291\" alt=\"Indexability Organic Traffic\" class=\"wp-image-453582\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic.png.webp 989w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic-800x235.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic-768x226.png.webp 768w\" data-lazy-sizes=\"(max-width: 989px) 100vw, 989px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"989\" height=\"291\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic.png.webp\" alt=\"Indexability Organic Traffic\" class=\"wp-image-453582\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic.png.webp 989w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic-800x235.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/indexability-organic-traffic-768x226.png.webp 768w\" sizes=\"(max-width: 989px) 100vw, 989px\"><\/figure>\n<p><strong>Canonical tags<\/strong><\/p>\n<p>Canonical tags are vital for helping to prevent duplication, especially on large websites. They are a tag in the code that tells search engines which version of a page is the \u201ctrue\u201d version. Being able to control the \u201ctrue\u201d version of a page means you can run an A\/B test without worrying about keyword cannibalization or duplication.<\/p>\n<ul class=\"wp-block-list\">\n<li>Every page should have a canonical tag.\n<ul class=\"wp-block-list\">\n<li>If there isn\u2019t a duplicate version of the page make it self-referencing.<\/li>\n<\/ul>\n<\/li>\n<li>We include canonical tags on PDF pages as well.<\/li>\n<\/ul>\n<p><strong>Un-gating content<\/strong><\/p>\n<p>Running a content inventory is always helpful to understand what pages exist on your website. Using a tool like Screaming Frog to get a complete list allows you to find opportunities or old outdated content.\u00a0<\/p>\n<p>For the same client\u2019s site, we found that thousands of resources were marked as no-index.We decided to allow them to be indexed, which caused a significant increase in keywords and organic traffic going to the website.<\/p>\n<p><strong>Indexability checklist:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Add canonical tags<\/li>\n<li>Set up your robots.txt file<\/li>\n<li>Submit your sitemap to Search Console and Bing Webmaster Tools<\/li>\n<\/ul>\n<p><strong>Core Web Vitals<\/strong><\/p>\n<p>Core Web Vitals are a ranking factor and improving them can lead to solid results.<\/p>\n<p>Running a check for Core Web Vitals is something you should do regularly. We found this client\u2019s website was very slow. They set up the website with a custom theme that just wasn\u2019t nearly as efficient as other options. By changing their theme, reducing image sizes, and implementing a CDN we helped them significantly improve their Core Web Vitals.<\/p>\n<p>The results of these changes were a 123% increase in organic revenue and a 203% increase in traffic to the website. This was also done in conjunction with content optimizations which led to a 653% increase in conversions.<\/p>\n<p><strong>Schema<\/strong><\/p>\n<p>Schema will help you display dynamically in search results and tends to act as a superhighway of information for crawlers. We have found that implementing even a basic schema can help boost your search rankings.<\/p>\n<p>For example, our client saw a 288% increase in first-page keywords in one year. One of the major changes we made was implementing schema on the website. After we implemented this you can see the number of total SERP features increased by 193% YoY.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"299\" alt=\"Schema Organic Keywords\" class=\"wp-image-453583\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords.png.webp 1012w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-800x236.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-768x227.png.webp 768w\" data-lazy-sizes=\"(max-width: 1012px) 100vw, 1012px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"299\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords.png.webp\" alt=\"Schema Organic Keywords\" class=\"wp-image-453583\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords.png.webp 1012w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-800x236.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-768x227.png.webp 768w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"371\" alt=\"Schema Organic Keywords Increase\" class=\"wp-image-453584\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-increase.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-increase-600x294.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-increase-200x98.png.webp 200w\" data-lazy-sizes=\"(max-width: 756px) 100vw, 756px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-increase.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"371\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-increase.png.webp\" alt=\"Schema Organic Keywords Increase\" class=\"wp-image-453584\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-increase.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-increase-600x294.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/schema-organic-keywords-increase-200x98.png.webp 200w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\"><\/figure>\n<\/div>\n<p><strong>A list of basic schema:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>WebSite<\/li>\n<li>Organization schema<\/li>\n<li>Article<\/li>\n<li>Webpage<\/li>\n<li>Video<\/li>\n<\/ul>\n<p>Checking your schema by using the<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/search.google.com\/test\/rich-results\"> rich results test.<\/a><\/p>\n<p><strong>Metadata<\/strong><\/p>\n<p>There has been some debate about the importance of metadata as Google has been automatically rewriting meta descriptions and even some page titles. We\u2019ve found that improving metadata on a website to follow best practices still improves organic visibility and rankings.<\/p>\n<p>Just look at the results for this website. The only work we did for it was rewriting metadata to follow length best practices. No fancy optimizations.<\/p>\n<p>Just these updates led to a 55% increase in first-page keywords YoY for the client.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"291\" alt=\"Meta Data Increase First Page Keywords\" class=\"wp-image-453585\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords.png.webp 986w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords-800x236.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords-768x227.png.webp 768w\" data-lazy-sizes=\"(max-width: 986px) 100vw, 986px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"291\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords.png.webp\" alt=\"Meta Data Increase First Page Keywords\" class=\"wp-image-453585\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords.png.webp 986w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords-800x236.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/meta-data-increase-first-page-keywords-768x227.png.webp 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/figure>\n<\/div>\n<p><strong>Why indexability is critical<\/strong><\/p>\n<p>The biggest issues I\u2019ve ever seen hold back a website are indexability issues. Always check your robots.txt file, sitemap, and canonical tags. Obviously, run regular site audits for other issues but those are the first places to look. It\u2019s already known that websites<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.searchenginejournal.com\/chatgpt-search-vs-google-and-bing\/531573\/\"> not indexed by Bing will not appear in SearchGPT.<\/a><\/p>\n<p><strong>Indexability checklist:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Are there canonical tags?<\/li>\n<li>Is your robots.txt file set up properly?<\/li>\n<li>Have you submitted your sitemap to Google Search Console and Bing webmaster tools?<\/li>\n<li>How are the core website vitals?<\/li>\n<li>Is all of your key content indexable?<\/li>\n<li>Have you added all of the relevant schema markup to your site?<\/li>\n<li>Is your metadata optimized for SEO best practices?<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-quality-content-answering-questions-and-providing-value\"><span class=\"ez-toc-section\" id=\"Quality_content_Answering_questions_and_providing_value\"><\/span>Quality content: Answering questions and providing value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Any real business that grows does one simple thing, it provides value (perceived or real). That fundamental fact should be applied to any content approach for SEO, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, or TikTok. For SEO this means creating content that answers questions or takes complex issues and makes them easy to understand.<\/p>\n<p>Yes, you can follow trends but it\u2019s important for SEO that the content you create provides something of value to your audiences.<\/p>\n<p>Good content should be trustworthy, backed by sources, and written with purpose. It should be well-argued, well-written, and structured so users can understand and crawlers can process. In other words \u2014 create content that doesn\u2019t suck. But how do you do this while ensuring it\u2019s still optimized?<\/p>\n<p><strong>Using keywords in vital areas<\/strong><\/p>\n<p>There is a really simple formula I teach to my analysts that I\u2019ve found works well.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Put your primary keyword upfront in your titles.<\/li>\n<li>Add your unique selling point (USP), something to help improve CTR in results like \u201cexpertly researched.\u201d\u00a0<\/li>\n<li>Use a modifier like 2025, something to make it more relevant to the reader.<\/li>\n<\/ul>\n<p>Here\u2019s our super simple formula:<\/p>\n<p>[primary keyword][usp][modifier]<\/p>\n<p>We use this exact formula when writing page titles and H1 headers.<\/p>\n<p><strong>Helpful and natural internal links<\/strong><\/p>\n<p>Internal links are something that I see a lot of newer SEO analysts forget to implement, but it can lead to significant bumps in organic traffic and engagement. When you use internal links you make it much easier for crawlers to discover content and users to navigate the site to find helpful information.<\/p>\n<p>When done correctly internal links can help boost visibility as they did for this client website which saw a 144% YoY increase in organic clicks and a 113% YoY increase in first page keywords.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"342\" alt=\"Internal Links Keywords\" class=\"wp-image-453586\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-keywords.png.webp 738w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-keywords-600x278.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-keywords-200x93.png.webp 200w\" data-lazy-sizes=\"(max-width: 738px) 100vw, 738px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"342\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-keywords.png.webp\" alt=\"Internal Links Keywords\" class=\"wp-image-453586\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-keywords.png.webp 738w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-keywords-600x278.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-keywords-200x93.png.webp 200w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"583\" alt=\"Internal Links Clicks\" class=\"wp-image-453588\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks.png.webp 1454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks-600x241.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks-800x321.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks-768x308.png.webp 768w\" data-lazy-sizes=\"(max-width: 1454px) 100vw, 1454px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"583\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks.png.webp\" alt=\"Internal Links Clicks\" class=\"wp-image-453588\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks.png.webp 1454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks-600x241.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks-800x321.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/internal-links-clicks-768x308.png.webp 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/figure>\n<\/div>\n<p>This website has a blog that posts new content regularly. However, it rarely includes internal links to other resources. We mapped out these resources and categorized them by topic. <\/p>\n<p>We then ensured that all of the pages in each category were internally linked to each other, which helped the site to become a topical authority.\u00a0<\/p>\n<p><strong>You can do the same with our simple internal linking process:<\/strong><\/p>\n<ol class=\"wp-block-list\">\n<li>Map out all your pages in an Excel sheet.<\/li>\n<li>Categorize pages based on topics.\n<ol class=\"wp-block-list\">\n<li>Ex. Dog food, dog toys, dog leash<\/li>\n<\/ol>\n<\/li>\n<li>Review old posts to find times that make sense to naturally link.\n<ol class=\"wp-block-list\">\n<li>Ex. \u201cKeeping your dog busy you could use the <strong><em>best dog toy<\/em><\/strong> you have.\u201d<\/li>\n<li>This helps you find opportunities at scale.<\/li>\n<\/ol>\n<\/li>\n<li>Add those internal links to the pages.<\/li>\n<\/ol>\n<p><strong>Provide Multiple Ways to Engage with Content<\/strong><\/p>\n<p>Allowing your audience to engage with content how they want to has proven to drive more awareness. For example, all we did for one client was add transcripts to pages that were video pages, and they saw a 10x increase in impressions.<\/p>\n<p>Below are three pages. The first two had videos without transcripts and the third included a transcript to the page with little to no other differences.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"564\" alt=\"Video Page Performance\" class=\"wp-image-453589\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance.png.webp 1149w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance-800x393.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance-768x377.png.webp 768w\" data-lazy-sizes=\"(max-width: 1149px) 100vw, 1149px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"564\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance.png.webp\" alt=\"Video Page Performance\" class=\"wp-image-453589\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance.png.webp 1149w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance-800x393.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/video-page-performance-768x377.png.webp 768w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-keywords-speaking-your-audience-s-language\"><span class=\"ez-toc-section\" id=\"Keywords_Speaking_your_audiences_language\"><\/span>Keywords: Speaking your audience\u2019s language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords are a fundamental part of SEO. At its heart, keyword research isn\u2019t about optimizing for search engines; it\u2019s about understanding your audience and what questions they have. <\/p>\n<p>Without a clear picture of the terms and phrases people are using, you risk creating content that misses the point entirely.<\/p>\n<p>Using arbitrary language without research can leave you disconnected from your audience. <\/p>\n<p>For example, Velir had a client in healthcare who had two websites. One was focused on patients; the other was focused on doctors. What we found is these audiences used different keywords to search and wanted different types of content. <\/p>\n<p>A doctor would search using scientific language \u201ccardiac arrest\u201d whereas a patient would search \u201cheart attack.\u201d Knowing this, we updated our content and keywords so each site spoke to the correct audience.<\/p>\n<p>Implementing that keyword strategy led to a 35% YoY increase for the doctor-focused site and an 18% YoY increase for the patient site.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-backlinks-earning-mentions-through-good-content\"><span class=\"ez-toc-section\" id=\"Backlinks_Earning_mentions_through_good_content\"><\/span>Backlinks: Earning mentions through good content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Backlinks are one of the strongest indicators of authority in SEO. But in today\u2019s world, it\u2019s not just about getting links; it\u2019s about <em>earning <\/em>them by creating content that others want to mention and share.<\/p>\n<p>When you create high-value content like in-depth reports, independent research, or any resources that are hard to replicate, you become a trusted source of information. This not only gets you backlinks from other good sites but also boosts your credibility across search engines and AI tools.<\/p>\n<p>The best approach to backlinks I use is foundational (citations), guest posts, and social fortress.<\/p>\n<p><strong>1. Foundational links<\/strong><\/p>\n<ol class=\"wp-block-list\">\n<li>\n<\/li>\n<\/ol>\n<p>Foundational links are the types of backlinks every business should have. Many people call these citations. <\/p>\n<p>These are links from directory websites like Yellow Pages. Be sure your website appears in ones that are industry-specificFor example, in the mental health space Psychology Today is a foundational link for many organizations.<\/p>\n<p>While foundational links won\u2019t provide your website with a ton of authority, they are still very important to help provide a cheap and easy way to get your brand\u2019s name out there.<\/p>\n<p><strong>2. Social fortress<\/strong><\/p>\n<ol start=\"2\" class=\"wp-block-list\">\n<li>\n<\/li>\n<\/ol>\n<p>While this isn\u2019t exactly backlinks, having a social presence is huge to make your business look real. Fake businesses and scams won\u2019t want to go through the effort of setting up all of this information so it\u2019s a great way to show you are legitimate.<\/p>\n<p>By having Facebook, LinkedIn, Instagram, Twitter, and TikTok you show you are a real business. This is also where many LLMs are training their data. Have a presence there and be sure to post regularly. Also, ensure all of these platforms connect and reference each other.\u00a0<\/p>\n<p><strong>3. Guest posting<\/strong><\/p>\n<ol start=\"3\" class=\"wp-block-list\">\n<li>\n<\/li>\n<\/ol>\n<p>Guest posts are still a great way to increase organic authority for target keywords. They provide value for a content site in exchange for linking back to your resources. You want to ensure you don\u2019t end up on a spammy website, which is why we follow this guest posting criteria for websites we get featured on:<\/p>\n<ul class=\"wp-block-list\">\n<li>The site needs to have at least 1,000 monthly visitors.\n<ul class=\"wp-block-list\">\n<li>This reduces the risk of ending up on spammy websites that are just high-authority private blog networks (PBNs).<\/li>\n<\/ul>\n<\/li>\n<li>Should be industry-relevant or very high authority if they are a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> website.<\/li>\n<li>The link back to your website needs to be do-follow to pass authority.\n<ul class=\"wp-block-list\">\n<li>No-follow links are not going to help you rank higher.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>We helped a newly launched website do this simple three-step process and the results speak for themselves.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"529\" alt=\"Guest Posting Clicks\" class=\"wp-image-453590\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks.png.webp 1458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks-600x218.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks-800x290.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks-200x73.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks-768x279.png.webp 768w\" data-lazy-sizes=\"(max-width: 1458px) 100vw, 1458px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"529\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks.png.webp\" alt=\"Guest Posting Clicks\" class=\"wp-image-453590\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks.png.webp 1458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks-600x218.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks-800x290.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks-200x73.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-clicks-768x279.png.webp 768w\" sizes=\"auto, (max-width: 1458px) 100vw, 1458px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"355\" alt=\"Guest Posting Organic Keywords\" class=\"wp-image-453591\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-organic-keywords.png.webp 734w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-organic-keywords-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-organic-keywords-200x97.png.webp 200w\" data-lazy-sizes=\"(max-width: 734px) 100vw, 734px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-organic-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"355\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-organic-keywords.png.webp\" alt=\"Guest Posting Organic Keywords\" class=\"wp-image-453591\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-organic-keywords.png.webp 734w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-organic-keywords-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/guest-posting-organic-keywords-200x97.png.webp 200w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\"><\/figure>\n<\/div>\n<p>From a purely logical perspective the more you\u2019re mentioned the more likely someone is to use your information when answering questions.<\/p>\n<p>One more logical leap here is that this then increases your chances of being featured in AI-generated content as these systems favor widely mentioned, trusted content. <\/p>\n<p>Essentially, the more people are talking about how good your information is the more likely you are to be the answer AI features.<\/p>\n<p><strong>How to get backlinks by being a resource<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Create original research:<\/strong> Conduct surveys, analyze trends, or compile unique data that others in your industry can reference.<\/li>\n<li><strong>Use shareable visuals:<\/strong> Infographics were widely used to get more links about five years ago but the thing is research and data visualization still work.<\/li>\n<li><strong>Develop in-depth guides:<\/strong> Publish evergreen content that positions you as an expert in your niche.<\/li>\n<li><strong>Pursue quality over quantity:<\/strong> A few high-quality backlinks from good sites are worth more than a hundred low-quality ones.<\/li>\n<li><strong>Promote strategically:<\/strong> Share your content with industry influencers or partner with relevant organizations to get noticed. Research and reports won\u2019t get themselves to others in the industry so shamelessly plug your stuff.\u00a0<\/li>\n<\/ul>\n<p>By creating content that others want to reference, you get backlinks and authority in the eyes of users and algorithms.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-thrive-in-an-ai-driven-world-by-focusing-on-fundamentals\"><span class=\"ez-toc-section\" id=\"Thrive_in_an_AI-driven_world_by_focusing_on_fundamentals\"><\/span>Thrive in an AI-driven world by focusing on fundamentals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is evolving. The rise of AI tools has brought new challenges. <\/p>\n<p>But like Jeff Bezos says \u201cchallenges are just opportunities in work clothes.\u201d By getting back to basics with your SEO strategy you can thrive in an AI-driven world and stay one step ahead of your competitors. <\/p>\n<p>Double down on what has always worked: creating good, relevant, and accessible content. <\/p>\n<p>Here\u2019s a reminder of how to do it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-add-structured-data\"><span class=\"ez-toc-section\" id=\"1_Add_structured_data\"><\/span>1. Add structured data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schema markup helps search engines and AI models understand your content quickly and accurately. AI tools need structured data to crawl large amounts of content and display it to users. Adding schema to your site makes it easier for your content to be surfaced in search results and AI outputs.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Tip:<\/strong> Use ChatGPT to generate complex schemas. Many users have used AI tools to create advanced markup that passes <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/search.google.com\/test\/rich-results\">Google\u2019s Rich Results Test.<\/a> It can read the page and fill it out for you.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-2-publish-to-social-media-and-aggregators\"><span class=\"ez-toc-section\" id=\"2_Publish_to_social_media_and_aggregators\"><\/span>2. Publish to social media and aggregators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI models openly admit to training their datasets on data from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/privacy\/genai\/\">Facebook<\/a>, Reddit, and other aggregators. By publishing your content on these platforms you\u2019re putting your data directly in front of the systems training the AI models. This not only increases your visibility by building a social fortress but also gets your content into the broader AI knowledge base.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Tip:<\/strong> Share your content across all social platforms and submit to aggregators where relevant to your industry. Being in these spaces means your voice is part of the data AI systems use.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-3-use-original-data-and-statistics\"><span class=\"ez-toc-section\" id=\"3_Use_original_data_and_statistics\"><\/span>3. Use original data and statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI and users love reliable, authoritative data. Publishing original research, creating independent studies, or offering expert quotes and statistics makes your content unique. AI tools often favor content with hard-to-replicate data so your content is a go-to source for training and referencing.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Tip:<\/strong> This doesn\u2019t need to be huge clinical trials, just add real-life examples to your content that are unique to you even if it\u2019s just a few screenshots. Cite your sources if you use them.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-4-keep-content-fresh-and-up-to-date\"><span class=\"ez-toc-section\" id=\"4_Keep_content_fresh_and_up_to_date\"><\/span>4. Keep content fresh and up to date<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Updating your content is easier than ever with AI tools. Regularly updating content tells search engines and AI models it\u2019s still relevant. Users also prefer up-to-date information which increases engagement and trust.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Tip:<\/strong> Use ChatGPT to rewrite your intro paragraph or point out references to old research then update it.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-5-check-ai-results\"><span class=\"ez-toc-section\" id=\"5_Check_AI_results\"><\/span>5. Check AI results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To see how AI tools display information in your industry you need to test them yourself. Use these tools every day. Make searches and see what type of results AI is favoring. Try to track your findings to see if you can find consistency.\u00a0<\/p>\n<p>Personally, I\u2019ve seen different results for different types of searches and industries. For example, historical or general informational searches show Wikipedia as a source or as textbook-style information like Khan Academy.<\/p>\n<p>For local businesses, I\u2019ve seen individual sites get shown or directories\/industry listing sites. You want to stay on top of these trends because that is how you will find specific tactics that work.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Tip:<\/strong> Regularly use AI tools like Perplexity or ChatGPT to search for your industry keywords. Look at the patterns in the results to find new opportunities you can pursue represented or content you can optimize.<\/li>\n<\/ul>\n<p>Catering to generative AI with your SEO means being proactive, flexible, and focused on value. By adding structured data, sharing content, doing original research, updating your content, and checking AI results you can stay ahead of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> and win in the long term.<\/p>\n<p>SEO is evolving and the rise of AI tools like ChatGPT and Google\u2019s SGE have changed the landscape. While some tactics may need to change, the <em>fundamentals of SEO not only remain relevant, they\u2019ve become essential<\/em>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-seo-fundamentals-checklist\"><span class=\"ez-toc-section\" id=\"SEO_fundamentals_checklist\"><\/span>SEO fundamentals checklist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Audit Technical SEO:<\/strong> Fix crawlability issues, and errors and optimize your site structure for accessibility.<\/li>\n<li><strong>Create quality content:<\/strong> Answer user questions with valuable, trustworthy, and well-structured content.<\/li>\n<li><strong>Use keywords:<\/strong> Do keyword research to understand your audience\u2019s language and intent.<\/li>\n<li><strong>Build backlinks:<\/strong> Create unique, shareable content like reports or independent research to get mentioned and cited.<\/li>\n<li><strong>Use structured data:<\/strong> Add schema markup to your content so AI tools and search engines can consume it.<\/li>\n<li><strong>Publish beyond your website:<\/strong> Share your content on social media and aggregators where AI models train their data.<\/li>\n<li><strong>Do original research:<\/strong> Publish data, stats, and findings to establish your authority and credibility.<\/li>\n<li><strong>Update content:<\/strong> Regularly refresh your content with the latest <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, insights, and information.<\/li>\n<li><strong>Check AI results:<\/strong> See how AI tools display industry results to find optimization opportunities.<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Cory Nelson\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Cory-Nelson.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Cory-Nelson.jpg.webp\" alt=\"Cory Nelson\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Cory Nelson<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cory-nelson-\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tCory Nelson leads the SEO team at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.velir.com\/\">Velir<\/a>, a digital marketing agency specializing in assisting large organizations. He began his journey in digital marketing by starting his first agency while in college and now brings over 10 years of experience to the field. Focused on developing data-driven SEO strategies, standard operating procedures, and in-depth analysis, Cory is committed to strategies that deliver measurable results. He also publishes independent findings on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nelsonmarketing.co\/\">Nelson Marketing<\/a> and enjoys collaborating with other digital marketers.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-fundamentals-more-important-453581\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bread and butter SEO tactics aren&#8217;t optional anymore. They\u2019re essential. Here&#8217;s why and how to thrive in an AI-driven world. Over the last few years, AI has upended many aspects of our world, including search. The rise of generative AI threw many of us for a loop. If you\u2019re one of them, still scrambling to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":658959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/seo_rocket_1920x1080.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-658958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=658958"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/658958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/658959"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=658958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=658958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=658958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}