{"id":659751,"date":"2025-03-31T20:25:12","date_gmt":"2025-03-31T17:25:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/pagination-and-seo-what-you-need-to-know-in-2025\/"},"modified":"2025-03-31T20:25:12","modified_gmt":"2025-03-31T17:25:12","slug":"pagination-and-seo-what-you-need-to-know-in-2025","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/","title":{"rendered":"Pagination and SEO: What you need to know in 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf20ca377c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf20ca377c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Learn_how_search_engines_handle_paginated_content_plus_tips_to_prevent_indexing_issues_and_boost_crawl_efficiency\" >Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#What_is_pagination\" >What is pagination?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Examples_of_pagination_in_action\" >Examples of pagination in action<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Product_listings\" >Product listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Blog_and_news_feeds\" >Blog and news feeds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Pagination_inside_content\" >Pagination inside content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Why_is_pagination_important_for_SEO\" >Why is pagination important for SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Indexing\" >Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Crawl_efficiency\" >Crawl efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Internal_linking\" >Internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Managing_content_duplication\" >Managing content duplication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Googles_deprecation_of_relprevnext\" >Google\u2019s deprecation of rel=prev\/next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#Why_pagination_is_still_important_in_2025_The_infinite_scroll_debate\" >Why pagination is still important in 2025: The infinite scroll debate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#How_JavaScript_can_interfere_with_pagination\" >How JavaScript can interfere with pagination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/pagination-and-seo-what-you-need-to-know-in-2025\/#How_to_handle_indexing_and_canonical_tags_for_paginated_URLs\" >How to handle indexing and canonical tags for paginated URLs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_how_search_engines_handle_paginated_content_plus_tips_to_prevent_indexing_issues_and_boost_crawl_efficiency\"><\/span>Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Ever wondered why some of your ecommerce products or blog posts never <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear on Google?\u00a0<\/p>\n<p>The way your site handles pagination could be the reason.<\/p>\n<p>This article explores the complexities of pagination \u2013 what it is, whether your site needs it for SEO, and how it affects search in 2025.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-what-is-pagination\">What is pagination?<\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-examples-of-pagination-in-action\">Examples of pagination in action<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-why-is-pagination-important-for-seo\">Why is pagination important for SEO?<\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-google-s-deprecation-of-rel-prev-next\">Google\u2019s deprecation of <code>rel=prev\/next<\/code><\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-why-pagination-is-still-important-in-2025-the-infinite-scroll-debate\">Why pagination is still important in 2025: The infinite scroll debate<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-how-javascript-can-interfere-with-pagination\">How JavaScript can interfere with pagination<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-how-to-handle-indexing-and-canonical-tags-for-paginated-urls\">How to handle indexing and canonical tags for paginated URLs<\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-pagination\"><span class=\"ez-toc-section\" id=\"What_is_pagination\"><\/span>What is pagination?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pagination is the coding and technical framework on webpages that allows content to be divided across multiple pages while remaining thematically connected to the original parent page.<\/p>\n<p>When a single page contains too much content to load efficiently, pagination helps by breaking it into smaller sections.<\/p>\n<p>This improves user experience and unburdens the client (i.e., web browser) from loading too much information \u2013 much of which may not even be reviewed by the user.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-pagination-in-action\"><span class=\"ez-toc-section\" id=\"Examples_of_pagination_in_action\"><\/span>Examples of pagination in action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-product-listings\"><span class=\"ez-toc-section\" id=\"Product_listings\"><\/span>Product listings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One common example of pagination is navigating multiple pages of product results within a single product feed or category.\u00a0<\/p>\n<p>Let\u2019s look at Virgin Experience Days, a site that sells gifted experiences similar to Red Letter Days.<\/p>\n<p>Take their Mother\u2019s Day experiences page:<\/p>\n<ul class=\"wp-block-list\">\n<li><code>https:\/\/www.virginexperiencedays.co.uk\/mothers-day-gifts<\/code><\/li>\n<\/ul>\n<p>Scroll down to the \u201cAll Mother\u2019s Day Experiences &amp; Gift Ideas Experiences\u201d section, and you\u2019ll see a staggering 1,635 experiences to choose from.\u00a0<\/p>\n<p>That\u2019s a lot.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1100\" height=\"769\" alt=\"Large scale product listings\" class=\"wp-image-453711\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings.png.webp 1100w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings-483x338.png.webp 483w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings-800x559.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings-162x113.png.webp 162w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings-768x537.png.webp 768w\" data-lazy-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1100\" height=\"769\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings.png.webp\" alt=\"Large scale product listings\" class=\"wp-image-453711\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings.png.webp 1100w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings-483x338.png.webp 483w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings-800x559.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings-162x113.png.webp 162w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG01-Large-Scale-Product-Listings-768x537.png.webp 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\"><\/figure>\n<\/div>\n<p>Clearly, listing all of them on a single page wouldn\u2019t be practical.\u00a0<\/p>\n<p>It would result in excessive vertical scrolling and could slow down page loading times.<\/p>\n<p>Further down the page, you\u2019ll find pagination links:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1383\" height=\"650\" alt=\"Embedded Pagination\" class=\"wp-image-453712\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination.png 1383w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination-600x282.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination-800x376.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination-768x361.png.webp 768w\" data-lazy-sizes=\"(max-width: 1383px) 100vw, 1383px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1383\" height=\"650\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination.png\" alt=\"Embedded Pagination\" class=\"wp-image-453712\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination.png 1383w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination-600x282.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination-800x376.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG02-Embedded-Pagination-768x361.png.webp 768w\" sizes=\"auto, (max-width: 1383px) 100vw, 1383px\"><\/figure>\n<\/div>\n<p>Clicking a pagination link moves users to separate product listing pages, such as page 2:<\/p>\n<ul class=\"wp-block-list\">\n<li><code>https:\/\/www.virginexperiencedays.co.uk\/mothers-day-gifts?page=2<\/code><\/li>\n<\/ul>\n<p>In the URL, <code>?page=2<\/code> appears as a parameter extension, a common pagination syntax.\u00a0<\/p>\n<p>Variations include <code>?p=2<\/code> or <code>\/page\/2\/<\/code>, but the purpose remains the same \u2013 allowing users to browse additional pages of listings.\u00a0<\/p>\n<p>Even major retailers like Amazon use similar pagination structures.<\/p>\n<p>Pagination also helps search engines discover deeply nested products.\u00a0<\/p>\n<p>If a site is so large that all its products can\u2019t be listed in a single XML sitemap, pagination links provide an additional way for crawlers to access them.\u00a0<\/p>\n<p>Even when XML sitemaps are in place, internal linking remains important for SEO.\u00a0<\/p>\n<p>While pagination links aren\u2019t the strongest ranking signal, they serve a foundational role in ensuring content is discoverable.<\/p>\n<p><strong><em>Dig deeper: Internal linking for ecommerce: The ultimate guide<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-blog-and-news-feeds\"><span class=\"ez-toc-section\" id=\"Blog_and_news_feeds\"><\/span>Blog and news feeds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pagination isn\u2019t limited to product listings, it\u2019s also widely used in blog and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> feeds.\u00a0<\/p>\n<p>Take Search Engine Land\u2019s SEO article archive:<\/p>\n<ul class=\"wp-block-list\">\n<li><code>https:\/\/searchengineland.com\/library\/seo<\/code><\/li>\n<\/ul>\n<p>In this page, you can access a feed of all SEO-related posts on Search Engine Land.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"1104\" alt=\"Blog news pagination\" class=\"wp-image-453713\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination.png.webp 1272w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination-389x338.png.webp 389w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination-691x600.png.webp 691w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination-130x113.png.webp 130w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination-768x667.png.webp 768w\" data-lazy-sizes=\"(max-width: 1272px) 100vw, 1272px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"1104\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination.png.webp\" alt=\"Blog news pagination\" class=\"wp-image-453713\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination.png.webp 1272w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination-389x338.png.webp 389w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination-691x600.png.webp 691w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination-130x113.png.webp 130w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG03-Blog-News-Pagination-768x667.png.webp 768w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\"><\/figure>\n<\/div>\n<p>Scrolling down, you\u2019ll find pagination links.\u00a0<\/p>\n<p>Clicking \u201c2\u201d takes you to the next set of SEO articles:<\/p>\n<ul class=\"wp-block-list\">\n<li><code>https:\/\/searchengineland.com\/library\/seo\/page\/2<\/code><\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-pagination-inside-content\"><span class=\"ez-toc-section\" id=\"Pagination_inside_content\"><\/span>Pagination inside content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pagination can also exist within individual pieces of content rather than at a feed level.\u00a0<\/p>\n<p>For example, some news websites paginate comment sections when a single article receives thousands of comments.\u00a0<\/p>\n<p>Similarly, forum threads with extensive discussions often use pagination to break up replies across multiple pages.<\/p>\n<p>Consider this post from WPBeginner:<\/p>\n<ul class=\"wp-block-list\">\n<li><code>https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-choose-the-best-blogging-platform\/<\/code><\/li>\n<\/ul>\n<p>Scroll to the bottom, and you\u2019ll see that even the comment section uses pagination to organize user responses.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1491\" height=\"1584\" alt=\"UGC Article Comments Pagination\" class=\"wp-image-453714\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination.png 1491w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-318x338.png.webp 318w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-565x600.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-106x113.png.webp 106w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-768x816.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-1446x1536.png 1446w\" data-lazy-sizes=\"(max-width: 1491px) 100vw, 1491px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1491\" height=\"1584\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination.png\" alt=\"UGC Article Comments Pagination\" class=\"wp-image-453714\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination.png 1491w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-318x338.png.webp 318w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-565x600.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-106x113.png.webp 106w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-768x816.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/IMG04-UGC-Article-Comments-Pagination-1446x1536.png 1446w\" sizes=\"auto, (max-width: 1491px) 100vw, 1491px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-why-is-pagination-important-for-seo\"><span class=\"ez-toc-section\" id=\"Why_is_pagination_important_for_SEO\"><\/span>Why is pagination important for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pagination plays a crucial role in SEO for several reasons:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-indexing\"><span class=\"ez-toc-section\" id=\"Indexing\"><\/span>Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Without pagination, search crawlers may struggle to find deeply nested content such as blog posts, news articles, products, and comments.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-crawl-efficiency\"><span class=\"ez-toc-section\" id=\"Crawl_efficiency\"><\/span>Crawl efficiency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pagination increases the number of URLs on a site, which might seem counterproductive to efficient crawling. <\/p>\n<p>However, most search engines recognize common pagination structures \u2013 even without rich markup. <\/p>\n<p>This understanding allows them to prioritize crawling more valuable content while ignoring less important paginated pages.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-internal-linking\"><span class=\"ez-toc-section\" id=\"Internal_linking\"><\/span>Internal linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pagination also contributes to internal linking.<\/p>\n<p>While pagination links don\u2019t carry significant link authority, they provide structure. <\/p>\n<p>Google tends to pay less attention to orphaned pages \u2013 those without inbound links \u2013 so pagination can help ensure content remains connected.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-managing-content-duplication\"><span class=\"ez-toc-section\" id=\"Managing_content_duplication\"><\/span>Managing content duplication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If URLs aren\u2019t structured properly, search engines may mistakenly identify them as duplicate content. <\/p>\n<p>Pagination isn\u2019t as strong a signal for content consolidation as redirects or canonical tags.<\/p>\n<p>Still, when implemented correctly, it helps search engines differentiate between paginated pages and true duplicates.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-s-deprecation-of-rel-prev-next\"><span class=\"ez-toc-section\" id=\"Googles_deprecation_of_relprevnext\"><\/span>Google\u2019s deprecation of rel=prev\/next<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google previously supported <code>rel=prev\/next<\/code> for declaring paginated content.\u00a0<\/p>\n<p>However, in March 2019, it was revealed that Google had not used this markup for some time.\u00a0<\/p>\n<p>As a result, these tags are no longer necessary in a website\u2019s code.<\/p>\n<p>Google likely used <code>rel=prev\/next<\/code> to study common pagination structures.\u00a0<\/p>\n<p>Over time, those insights were integrated into its core algorithms, making the markup redundant.\u00a0<\/p>\n<p>Some SEOs believe these tags may still help with crawling, but there is little evidence to support this.<\/p>\n<p>If your site doesn\u2019t use this markup, there\u2019s no need to worry. Google can still recognize paginated URLs.\u00a0<\/p>\n<p>If your site uses it, there\u2019s also no urgent need to remove it, as it won\u2019t negatively impact your SEO.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-why-pagination-is-still-important-in-2025-the-infinite-scroll-debate\"><span class=\"ez-toc-section\" id=\"Why_pagination_is_still_important_in_2025_The_infinite_scroll_debate\"><\/span>Why pagination is still important in 2025: The infinite scroll debate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alternate methods for browsing large amounts of content have emerged over the past couple of decades.<\/p>\n<p>\u201cView more\u201d or \u201cLoad more\u201d buttons often appear under comment streams, while infinite scroll or lazy-loaded feeds are common for posts and products.\u00a0<\/p>\n<p>Some argue these features are more user-friendly.\u00a0<\/p>\n<p>Originally pioneered by social networks such as <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> (now X), this form of navigation helped boost social interactions.\u00a0<\/p>\n<p>Some websites have adopted it, but why isn\u2019t it more widespread?<\/p>\n<p>From an SEO perspective, the issue is that search engine crawlers interact with webpages in a limited way.\u00a0<\/p>\n<p>While headless browsers may sometimes execute JavaScript-based content during a page load, search crawlers typically don\u2019t \u201cscroll down\u201d to trigger new content.\u00a0<\/p>\n<p>A search engine bot certainly won\u2019t scroll indefinitely to load everything.\u00a0<\/p>\n<p>As a result, websites relying solely on infinite scroll or lazy loading risk orphaning articles, products, and comments over time.<\/p>\n<p>For major news brands with strong SEO authority and extensive XML sitemaps, this may not be a concern.\u00a0<\/p>\n<p>The trade-off between SEO and user experience may be acceptable.\u00a0<\/p>\n<p>But for most websites, implementing these technologies is likely a bad idea.\u00a0<\/p>\n<p>Search crawlers may not spend time scrolling through content feeds, but they will click hyperlinks \u2013 including pagination links.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-javascript-can-interfere-with-pagination\"><span class=\"ez-toc-section\" id=\"How_JavaScript_can_interfere_with_pagination\"><\/span>How JavaScript can interfere with pagination<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if your site doesn\u2019t use infinite scroll plugins, JavaScript can still interfere with pagination.\u00a0 <\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.searchenginejournal.com\/google-renders-all-pages-for-search-including-javascript-heavy-sites\/522103\/\">Since July 2024<\/a>, Google has at least attempted to render JavaScript for all visited pages.\u00a0<\/p>\n<p>However, details on this remain vague.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Does Google render all pages, including JavaScript, at the time of the crawl?\u00a0<\/li>\n<li>Or is execution deferred to a separate processing queue?\u00a0<\/li>\n<li>How does this affect Google\u2019s ranking algorithms?\u00a0<\/li>\n<li>Does Google make initial determinations before executing JavaScript weeks later?<\/li>\n<\/ul>\n<p>There are no definitive answers to these questions.<\/p>\n<p>What we do know is that \u201cdynamic rendering is on the decline,\u201d according to the 2024 Web Almanac SEO Chapter.\u00a0<\/p>\n<p>If Google\u2019s effort to execute JavaScript for all crawled pages is progressing well \u2013 which seems unlikely given the potential efficiency drawbacks \u2013 why are so many sites reverting to a non-dynamic state?\u00a0<\/p>\n<p>This doesn\u2019t mean JavaScript use is disappearing.\u00a0<\/p>\n<p>Instead, more sites may be shifting to server-side or edge-side rendering.<\/p>\n<p>If your site uses traditional pagination but JavaScript interferes with pagination links, it can still lead to crawling issues.<\/p>\n<p>For example, your site might use traditional pagination links, but the main content of your page is lazy-loaded.<\/p>\n<p>In turn, the pagination links only appear when a user (or bot) scrolls the page.\u00a0<\/p>\n<p><strong><em>Dig deeper: A guide to diagnosing common JavaScript SEO issues<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-handle-indexing-and-canonical-tags-for-paginated-urls\"><span class=\"ez-toc-section\" id=\"How_to_handle_indexing_and_canonical_tags_for_paginated_URLs\"><\/span>How to handle indexing and canonical tags for paginated URLs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO professionals often recommend using canonical tags to point paginated URLs to their parent pages, marking them as non-canonical.\u00a0<\/p>\n<p>This practice was especially common before Google introduced <code>rel=prev\/next<\/code>.\u00a0<\/p>\n<p>Since Google deprecated <code>rel=prev\/next<\/code>, many SEOs remain uncertain about the best way to handle pagination URLs.<\/p>\n<p>Avoid blocking paginated content via robots.txt or with canonical tags.<\/p>\n<p>Doing so prevents Google from crawling or indexing those pages.\u00a0<\/p>\n<p>In the case of news posts, certain comment exchanges might be considered valuable by Google, potentially connecting a paginated version of an article with keywords that wouldn\u2019t otherwise be associated with it.\u00a0<\/p>\n<p>This can generate free traffic \u2013 something worth keeping in 2025.<\/p>\n<p>Similarly, restricting the crawling and indexing of paginated product feeds could leave some products effectively soft-orphaned.<\/p>\n<p>In SEO, there\u2019s a tendency to chase perfection and aim for complete crawl control.\u00a0<\/p>\n<p>But being overly aggressive here can do more harm than good, so tread carefully.<\/p>\n<p>There are cases where it makes sense to de-canonicalize or limit the crawling of paginated URLs.\u00a0<\/p>\n<p>Before taking that step, make sure you have data showing that crawl-efficiency issues outweigh the potential free traffic gains.\u00a0<\/p>\n<p>If you don\u2019t have that data, don\u2019t block the URLs. Simple!<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"James Allen\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/09\/James-Allen.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/09\/James-Allen.jpeg.webp\" alt=\"James Allen\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>James Allen<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/scriptedinsight\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tHailing from the Midlands of the United Kingdom; James Allen has been working in search since 2009. Specialising in technical SEO early in his career, he is an auditor who is capable of ascertaining his own data. With a solid knowledge of XPath and some working knowledge of Python, James also dabbles in AI scripting (for example, combining the functions of BLIP with Open-AI&#8217;s GPT suite of technologies). James decided to split his career between then technical SEO, light API scripting and Analytics support disciplines. Due to this, he also has high familiarity with Google Analytics, Google Tag Manager and managing custom events within the data layer. James specialises in page-speed analysis, and utilising AI for SEO purposes.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/pagination-seo-what-you-need-to-know-453707\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency. Ever wondered why some of your ecommerce products or blog posts never appear on Google?\u00a0 The way your site handles pagination could be the reason. This article explores the complexities of pagination \u2013 what it is, whether your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":659752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/Pagination-and-SEO-What-you-need-to-know-in-2025.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070,148084],"class_list":["post-659751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/659751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=659751"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/659751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/659752"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=659751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=659751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=659751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}