{"id":660300,"date":"2025-04-03T03:45:31","date_gmt":"2025-04-03T00:45:31","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ai-overviews-spiked-during-march-2025-core-update\/"},"modified":"2025-04-03T03:45:31","modified_gmt":"2025-04-03T00:45:31","slug":"google-ai-overviews-spiked-during-march-2025-core-update","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-spiked-during-march-2025-core-update\/","title":{"rendered":"Google AI Overviews spiked during March 2025 core update"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a309eea2940b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a309eea2940b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-spiked-during-march-2025-core-update\/#More_queries_in_the_entertainment_restaurants_and_travel_industries_are_triggering_Googles_AI_Overviews_since_the_core_update\" >More queries in the entertainment, restaurants, and travel industries are triggering Google&#8217;s AI Overviews since the core update.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"More_queries_in_the_entertainment_restaurants_and_travel_industries_are_triggering_Googles_AI_Overviews_since_the_core_update\"><\/span>More queries in the entertainment, restaurants, and travel industries are triggering Google&#8217;s AI Overviews since the core update.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google\u2019s AI Overviews expanded greatly in three sectors \u2013 entertainment, restaurants, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> \u2013 during the March 2025 core update.<\/p>\n<p><strong>By the numbers.<\/strong> Between March 13 and 27, according to data shared with Search Engine Land by enterprise SEO platform BrightEdge, the presence of AI Overviews grew by:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>528%<\/strong> for entertainment queries (e.g., [Julia Roberts <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a>], [Movies filmed in Chicago]).<\/li>\n<li><strong>387%<\/strong> for restaurant queries (e.g., [date night restaurants], [Thai restaurant near me], [downtown restaurants]).<\/li>\n<li><strong>381% <\/strong>for travel queries (e.g., [things to do in Santa Fe], [things to do in Hawaii], [things to do in Las Vegas]).<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1844\" height=\"1054\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-ai-overviews-spike-core-update.jpg.webp\" alt=\"Google Ai Overviews Spike Core Update\" class=\"wp-image-453843\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-ai-overviews-spike-core-update.jpg.webp 1844w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-ai-overviews-spike-core-update-591x338.jpg.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-ai-overviews-spike-core-update-800x457.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-ai-overviews-spike-core-update-198x113.jpg.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-ai-overviews-spike-core-update-768x439.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-ai-overviews-spike-core-update-1536x878.jpg 1536w\" sizes=\"(max-width: 1844px) 100vw, 1844px\"><\/figure>\n<\/div>\n<p><strong>But.<\/strong> Part of the reason for these high percentage increases is because these three industries historically have triggered AI Overviews less often when compared to categories like healthcare and education.<\/p>\n<p><strong>Why we care.<\/strong> If you do SEO for brands or businesses in the entertainment, restaurant, or travel industries, you should check whether AI Overviews are now <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing in Google SERPs on any mission-critical keywords, as this could alter your traffic and click-through rates from search. Even if your rankings haven\u2019t changed, your traffic could be impacted by the arrival of AI Overviews.<\/p>\n<p><strong>What to do?<\/strong> Here are three areas to focus on, according to Jim Yu, founder and executive chair of BrightEdge:<\/p>\n<ul class=\"wp-block-list\">\n<li>Create content that supports decision-making, including activities and ideas for things to do.<\/li>\n<li>Track and refresh content that matches shifting seasonal interest.<\/li>\n<li>Optimize for entity-driven searches, especially in entertainment or around prominent people in your organization<\/li>\n<\/ul>\n<p><strong>The core update.<\/strong> Google\u2019s March 2025 core update started rolling out March 13 and completed March 27. Barry Schwartz dug into the impact in Data providers: Google March 2025 core update had similar volatility to the previous update.<\/p>\n<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-overviews-spike-march-2025-core-update-453841\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More queries in the entertainment, restaurants, and travel industries are triggering Google&#8217;s AI Overviews since the core update. Google\u2019s AI Overviews expanded greatly in three sectors \u2013 entertainment, restaurants, and travel \u2013 during the March 2025 core update. By the numbers. Between March 13 and 27, according to data shared with Search Engine Land by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":660301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/09\/google-core-update-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-660300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/660300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=660300"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/660300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/660301"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=660300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=660300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=660300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}