{"id":660724,"date":"2025-04-04T17:50:29","date_gmt":"2025-04-04T14:50:29","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-optimize-your-companys-google-knowledge-panel\/"},"modified":"2025-04-04T17:50:29","modified_gmt":"2025-04-04T14:50:29","slug":"how-to-optimize-your-companys-google-knowledge-panel","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/","title":{"rendered":"How to optimize your company\u2019s Google knowledge panel"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2aa5d896adc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2aa5d896adc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Knowledge_panel_cards_are_now_live_for_corporate_entities_Learn_whats_new_how_to_trigger_them_and_why_theyre_key_to_brand_visibility\" >Knowledge panel cards are now live for corporate entities. Learn what\u2019s new, how to trigger them, and why they\u2019re key to brand visibility.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Common_knowledge_panel_elements_for_a_corporation\" >Common knowledge panel elements for a corporation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Knowledge_panel_cards_Horizontal\" >Knowledge panel cards (Horizontal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Knowledge_panel_cards_Vertical\" >Knowledge panel cards (Vertical)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Filter_pills\" >Filter pills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Company_description\" >Company description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Attributes\" >Attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Key_people\" >Key people<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Social_profiles\" >Social profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Shop_ratings\" >Shop ratings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Reviews_and_ratings\" >Reviews and ratings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Video_reviews\" >Video reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Policy_attributes\" >Policy attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Videos_from\" >Videos from<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Trending_entities\" >Trending entities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Related_entities\" >Related entities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#People_also_search_for\" >People also search for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#AI_Overviews\" >AI Overviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#AI-driven_multi-source_descriptions\" >AI-driven multi-source descriptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-your-companys-google-knowledge-panel\/#Knowledge_panels_make_you_money_Optimize_them_now\" >Knowledge panels make you money: Optimize them now<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Knowledge_panel_cards_are_now_live_for_corporate_entities_Learn_whats_new_how_to_trigger_them_and_why_theyre_key_to_brand_visibility\"><\/span>Knowledge panel cards are now live for corporate entities. Learn what\u2019s new, how to trigger them, and why they\u2019re key to brand visibility.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>For the last three years, Google has been focusing on person entities. That just changed.<\/p>\n<p>Corporate entity knowledge panels recently received an upgrade with knowledge panel cards.\u00a0<\/p>\n<p>These dominate the brand SERP because they <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear right at the top, take up significant SERP real estate, and are colorful and highly visual.<\/p>\n<p>If your company doesn\u2019t have these \u2013 or worse, don\u2019t have a knowledge panel at all \u2013 you\u2019re missing out on impressing your bottom-of-the-funnel audience with Google\u2019s very visible stamp of approval on your brand SERP.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-common-knowledge-panel-elements-for-a-corporation\"><span class=\"ez-toc-section\" id=\"Common_knowledge_panel_elements_for_a_corporation\"><\/span>Common knowledge panel elements for a corporation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s corporate knowledge panels include a variety of elements designed to enhance visibility and provide valuable information to users.\u00a0<\/p>\n<p>Note that horizontal knowledge panel cards for corporations are the big <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> in 2025.\u00a0<\/p>\n<p>Most other features below are not new, but since you\u2019ll now be trying to trigger knowledge panel cards to gain that additional real estate at the top of your brand results, take this opportunity to optimize your entire corporate knowledge panel.<\/p>\n<p>Key components you should optimize include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Knowledge panel cards (Horizontal). <strong>(new)<\/strong><\/li>\n<li>Knowledge panel cards (Vertical). <strong>(new)<\/strong><\/li>\n<li>Filter pills. <strong>(new)<\/strong><\/li>\n<li>Description.<\/li>\n<li>Attributes.<\/li>\n<li>Key people. <strong>(new)<\/strong><\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social<\/a> profiles.<\/li>\n<li>Store rating.<\/li>\n<li>Reviews and ratings.<\/li>\n<li>Video reviews.<\/li>\n<li>Videos from.<\/li>\n<li>Trust score.<\/li>\n<li>Trending entities.<\/li>\n<li>Related entities.<\/li>\n<li>People also search for.<\/li>\n<li>AI Overviews.<\/li>\n<li><strong>Coming soon<\/strong>: AI-driven multi-source descriptions. (Goodbye, Wikipedia!)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-knowledge-panel-cards-horizontal\"><span class=\"ez-toc-section\" id=\"Knowledge_panel_cards_Horizontal\"><\/span>Knowledge panel cards (Horizontal)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Top rail knowledge panel cards have been showing for person entities for over five years but not for corporations.\u00a0<\/p>\n<p>Since the start of 2025, knowledge panel cards have become significantly easier to trigger for people, and it is now possible to trigger them for corporations.<\/p>\n<p>We frequently see:<\/p>\n<ul class=\"wp-block-list\">\n<li>4 to 6 photos on the left-hand side (which you can change using traditional image SEO techniques on relevant pages).<\/li>\n<li>The entity\u2019s website homepage in the middle (another reason to optimize that for brand).<\/li>\n<li>Dynamic prospect\/customer-centric content on the right-hand side (videos, recent articles, customer service number, login page, etc.).\u00a0<\/li>\n<\/ul>\n<p>To get these horizontal knowledge panel cards, you need two or more of the following:<\/p>\n<ul class=\"wp-block-list\">\n<li>A solid entity home.\u00a0<\/li>\n<li>Consistent visuals across your digital ecosystem.<\/li>\n<li>Active social media.\u00a0<\/li>\n<li>A steady flow of news.<\/li>\n<li>Solid long-term attributes in the knowledge graph, such as:\n<ul class=\"wp-block-list\">\n<li>Founders.<\/li>\n<li>Founding date.<\/li>\n<li>Founding location.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"963\" alt=\"Knowledge panel cards (Horizontal)\" class=\"wp-image-453884\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-562x338.png.webp 562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-768x462.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-1536x924.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"963\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol.png.webp\" alt=\"Knowledge panel cards (Horizontal)\" class=\"wp-image-453884\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-562x338.png.webp 562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-768x462.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Horizontal-Repsol-1536x924.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-knowledge-panel-cards-vertical\"><span class=\"ez-toc-section\" id=\"Knowledge_panel_cards_Vertical\"><\/span>Knowledge panel cards (Vertical)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The knowledge panel cards on the right rail are new.\u00a0<\/p>\n<p>They replace attributes such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Founders.<\/li>\n<li>Customer service.<\/li>\n<li>Parent or sub-organizations.\u00a0<\/li>\n<\/ul>\n<p>For now, these trigger unpredictably and appear more often on mobile than desktop.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"855\" alt=\"Knowledge panel cards (Vertical) - Chevrolet\" class=\"wp-image-453885\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-600x321.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-800x428.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-768x410.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-1536x821.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"855\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet.png.webp\" alt=\"Knowledge panel cards (Vertical) - Chevrolet\" class=\"wp-image-453885\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-600x321.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-800x428.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-768x410.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Knowledge-panel-cards-Vertical-Chevrolet-1536x821.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-filter-pills\"><span class=\"ez-toc-section\" id=\"Filter_pills\"><\/span>Filter pills<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These have been showing for person entities for several years but only became available for corporations in 2025.<\/p>\n<p>They appear as alternate topical vertical brand SERPs when Google identifies a relevant and helpful ontology, similar to how related entities are displayed, which I\u2019ll cover later in this article.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"934\" alt=\"Filter pills - ibio\" class=\"wp-image-453887\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-579x338.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-800x467.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-194x113.png.webp 194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-768x448.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-1536x897.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"934\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio.png.webp\" alt=\"Filter pills - ibio\" class=\"wp-image-453887\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-579x338.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-800x467.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-194x113.png.webp 194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-768x448.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Filter-pills-ibio-1536x897.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-company-description\"><span class=\"ez-toc-section\" id=\"Company_description\"><\/span>Company description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a Wikipedia page exists, the description will typically be the first few sentences from that page.\u00a0<\/p>\n<p>However, we\u2019re now seeing instances where other sources \u201cbeat\u201d Wikipedia.\u00a0<\/p>\n<p>This highlights the decreasing dominance and importance of Wikipedia for most businesses and knowledge panels.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1016\" alt=\"Company description - IBM\" class=\"wp-image-453889\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-532x338.png.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-800x508.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-178x113.png.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-768x488.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-1536x975.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1016\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM.png.webp\" alt=\"Company description - IBM\" class=\"wp-image-453889\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-532x338.png.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-800x508.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-178x113.png.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-768x488.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-IBM-1536x975.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>We\u2019re seeing a significant increase in descriptions summarized from company websites.\u00a0<\/p>\n<p>To achieve this, you need a well-organized, clear, and honest \u201cAbout\u201d section.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"915\" alt=\"Company description - Authoritas\" class=\"wp-image-453890\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-591x338.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-800x458.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-768x439.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-1536x878.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"915\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas.png.webp\" alt=\"Company description - Authoritas\" class=\"wp-image-453890\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-591x338.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-800x458.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-768x439.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Company-description-Authoritas-1536x878.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>We\u2019ll likely see AI-driven multi-source descriptions soon (which I cover at the end of the article).<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-attributes\"><span class=\"ez-toc-section\" id=\"Attributes\"><\/span>Attributes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google doesn\u2019t display all the attributes it has gathered. It only shows those it\u2019s confident are accurate and relevant to the user.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"888\" alt=\"Attributes - Oracle\" class=\"wp-image-453891\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-600x333.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-800x444.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-768x426.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-1536x852.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"888\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle.png.webp\" alt=\"Attributes - Oracle\" class=\"wp-image-453891\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-600x333.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-800x444.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-768x426.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Attributes-Oracle-1536x852.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>To get specific attributes in your knowledge panel, clearly state them in your \u201cAbout\u201d section and link them to corroborating information from official sources.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-key-people\"><span class=\"ez-toc-section\" id=\"Key_people\"><\/span>Key people<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is increasingly displaying key people \u2013 typically C-level executives \u2013 when they have a knowledge panel.\u00a0<\/p>\n<p>Our data shows this is especially common for financial institutions.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"700\" alt=\"Key people - JPMorgan Chase\" class=\"wp-image-453892\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-600x263.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-800x350.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-200x88.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-768x336.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-1536x672.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"700\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase.png.webp\" alt=\"Key people - JPMorgan Chase\" class=\"wp-image-453892\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-600x263.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-800x350.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-200x88.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-768x336.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-JPMorgan-Chase-1536x672.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>This is more significant than it may seem.\u00a0<\/p>\n<p>The number of people with a knowledge panel quadrupled between June 2023 and June 2024, with C-level executives at major corporations and individuals associated with YMYL corporations particularly impacted by these updates.\u00a0<\/p>\n<p>For example, Costco:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"854\" alt=\"Key people - Costco\" class=\"wp-image-453893\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-600x320.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-800x427.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-768x410.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-1536x820.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"854\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco.png.webp\" alt=\"Key people - Costco\" class=\"wp-image-453893\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-600x320.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-800x427.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-768x410.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Key-people-Costco-1536x820.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>The person\u2019s name is clickable and links directly to their brand SERP.\u00a0<\/p>\n<p>This highlights the importance of optimizing the personal brand SERP and knowledge panel for key people in your company, as this is how you\u2019ll trigger them within the corporate knowledge panel.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-social-profiles\"><span class=\"ez-toc-section\" id=\"Social_profiles\"><\/span>Social profiles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On desktop, you\u2019ll see up to four social profiles.\u00a0<\/p>\n<p>On mobile, if you have them and Google can identify them as yours, you may see five or six.\u00a0<\/p>\n<p>The selection of social channels is made on a per-company basis and is influenced by social signals such as followers, content volume, user-generated content, and engagement.<\/p>\n<p><strong>Warning<\/strong>: If you have different social accounts on the same platform for various languages, countries, departments, or products, Google may incorrectly link them.\u00a0<\/p>\n<p>It\u2019s important to clarify which audience each profile serves and have a page (or pages) on your website that clearly outlines the profile-to-audience relationship.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1202\" alt=\"Social profiles - Desktop vs Mobile - ServiceNow\" class=\"wp-image-453894\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-450x338.png.webp 450w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-800x600.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-768x577.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-1536x1154.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1202\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow.png.webp\" alt=\"Social profiles - Desktop vs Mobile - ServiceNow\" class=\"wp-image-453894\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-450x338.png.webp 450w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-800x600.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-768x577.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Social-profiles-Desktop-vs-Mobile-ServiceNow-1536x1154.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-shop-ratings\"><span class=\"ez-toc-section\" id=\"Shop_ratings\"><\/span>Shop ratings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a company is closely associated with its store, the Google Store Rating appears, linking to a Google Store Page with videos, products, reviews, insights, and an \u201cAbout\u201d summary.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"689\" alt=\"Shop ratings - Micro Center\" class=\"wp-image-453895\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-600x258.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-800x345.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-768x331.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-1536x661.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"689\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center.png.webp\" alt=\"Shop ratings - Micro Center\" class=\"wp-image-453895\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-600x258.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-800x345.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-768x331.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Shop-ratings-Micro-Center-1536x661.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-reviews-and-ratings\"><span class=\"ez-toc-section\" id=\"Reviews_and_ratings\"><\/span>Reviews and ratings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are drawn from multiple review sites across the web.\u00a0<\/p>\n<p>To optimize this, identify the strongest platforms in your industry and focus on maintaining high scores.\u00a0<\/p>\n<p>ScamAdvisor leads, followed by SiteJabber.\u00a0<\/p>\n<p>Unfortunately, these platforms gather reviews from users who may not have verified experience with the company, adding another reason to focus on proactive reputation management.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"772\" alt=\"Reviews and ratings - Harbor Freight Tools\" class=\"wp-image-453896\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-800x386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-768x371.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-1536x741.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"772\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools.png.webp\" alt=\"Reviews and ratings - Harbor Freight Tools\" class=\"wp-image-453896\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-800x386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-768x371.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Reviews-and-ratings-Harbor-Freight-Tools-1536x741.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-video-reviews\"><span class=\"ez-toc-section\" id=\"Video_reviews\"><\/span>Video reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a company is closely associated with its products, video reviews will appear.\u00a0<\/p>\n<p>Proactive reputation management of user-generated content (UGC) videos is becoming an increasingly important aspect of your corporate strategy.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1195\" alt=\"Video reviews - Apple\" class=\"wp-image-453898\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-453x338.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-800x598.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-151x113.png.webp 151w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-768x574.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-1536x1147.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1195\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple.png.webp\" alt=\"Video reviews - Apple\" class=\"wp-image-453898\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-453x338.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-800x598.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-151x113.png.webp 151w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-768x574.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Video-reviews-Apple-1536x1147.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-policy-attributes\"><span class=\"ez-toc-section\" id=\"Policy_attributes\"><\/span>Policy attributes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google will display store policies, such as shipping terms, payment methods, and return policies, when it\u2019s confident it has understood them.\u00a0<\/p>\n<p>To trigger these attributes, ensure your policies are clearly outlined and easily accessible on your site.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1030\" alt=\"Policy attributes - Harbor Freight Tools\" class=\"wp-image-453904\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-525x338.png.webp 525w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-800x515.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-176x113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-768x494.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-1536x989.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1030\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools.png.webp\" alt=\"Policy attributes - Harbor Freight Tools\" class=\"wp-image-453904\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-525x338.png.webp 525w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-800x515.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-176x113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-768x494.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Policy-attributes-Harbor-Freight-Tools-1536x989.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-videos-from\"><span class=\"ez-toc-section\" id=\"Videos_from\"><\/span>Videos from<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a company has active social channels with video content and significant engagement, videos from those channels will appear.\u00a0<\/p>\n<p>This represents valuable brand SERP real estate, making it a great incentive to invest resources in producing and posting quality, relevant, and engaging videos across your social media channels.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"988\" alt=\"Videos from Apple\" class=\"wp-image-453905\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-547x338.png.webp 547w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-800x494.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-183x113.png.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-768x474.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-1536x948.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"988\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple.png.webp\" alt=\"Videos from Apple\" class=\"wp-image-453905\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-547x338.png.webp 547w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-800x494.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-183x113.png.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-768x474.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Videos-from-Apple-1536x948.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-trending-entities\"><span class=\"ez-toc-section\" id=\"Trending_entities\"><\/span>Trending entities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This can include products or, theoretically, any related category of entities that are relevant and popular.\u00a0<\/p>\n<p>While we don\u2019t know exactly how the algorithms select these entities, search volume likely plays a key role.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"806\" alt=\"Trending entities - Guitar Center\" class=\"wp-image-453906\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-600x302.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-800x403.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-200x101.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-768x387.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-1536x774.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"806\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center.png.webp\" alt=\"Trending entities - Guitar Center\" class=\"wp-image-453906\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-600x302.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-800x403.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-200x101.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-768x387.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Trending-entities-Guitar-Center-1536x774.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-related-entities\"><span class=\"ez-toc-section\" id=\"Related_entities\"><\/span>Related entities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this case, it may be related products, such as the latest car models.\u00a0<\/p>\n<p>However, Google could show any category closely tied to the brand.\u00a0<\/p>\n<p>The chosen category depends on the strength and relevance of the relationship.<\/p>\n<p>By strengthening your presence in the knowledge graph, you can influence which related entities are displayed.<\/p>\n<p>The entities shown within that category can also change (see \u201cPeople also search for\u201d below).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"982\" alt=\"Related entities - Toyota\" class=\"wp-image-453907\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-551x338.png.webp 551w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-800x491.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-184x113.png.webp 184w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-768x471.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-1536x943.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"982\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota.png.webp\" alt=\"Related entities - Toyota\" class=\"wp-image-453907\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-551x338.png.webp 551w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-800x491.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-184x113.png.webp 184w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-768x471.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Related-entities-Toyota-1536x943.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-people-also-search-for\"><span class=\"ez-toc-section\" id=\"People_also_search_for\"><\/span>People also search for<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are the companies that Google\u2019s knowledge algorithms consider the most relevant \u2013 your direct competitors.\u00a0<\/p>\n<p>You may not agree with the selection, but this presents an opportunity to examine why Google made this choice.<\/p>\n<p>Consider the following:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>How you are communicating:<\/strong> Your brand communication is likely inconsistent across the web, which may cause confusion.<\/li>\n<li><strong>Are you misclassified on industry, corporate, and review platforms?<\/strong> Review the companies listed in your category and consider asking for reclassification if necessary.<\/li>\n<li><strong>Do you share an audience with these brands?<\/strong> Google\u2019s algorithms might show competitors that share a similar audience or market.<\/li>\n<\/ul>\n<p>Changing this element is the hardest and slowest process in a knowledge panel.\u00a0<\/p>\n<p>It requires moving your company from one cohort to another in Google\u2019s Knowledge Graph.\u00a0<\/p>\n<p>Based on our experience, this process can take a year or more.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"866\" alt=\"People also search for - Target Corporation\" class=\"wp-image-453908\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-600x325.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-800x433.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-768x416.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-1536x831.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"866\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation.png.webp\" alt=\"People also search for - Target Corporation\" class=\"wp-image-453908\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-600x325.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-800x433.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-768x416.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/People-also-search-for-Target-Corporation-1536x831.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-ai-overviews\"><span class=\"ez-toc-section\" id=\"AI_Overviews\"><\/span>AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These features sometimes appear when a knowledge panel is triggered, although they <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly don\u2019t show up when horizontal knowledge panel cards are present.<\/p>\n<p>They are becoming more frequent when a Google Business Profile (GBP) triggers for major corporations.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1002\" alt=\"AI Overviews - Barclays Bank\" class=\"wp-image-453909\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-540x338.png.webp 540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-800x501.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-180x113.png.webp 180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-768x481.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-1536x962.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1002\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank.png.webp\" alt=\"AI Overviews - Barclays Bank\" class=\"wp-image-453909\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-540x338.png.webp 540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-800x501.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-180x113.png.webp 180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-768x481.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-Overviews-Barclays-Bank-1536x962.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-ai-driven-multi-source-descriptions\"><span class=\"ez-toc-section\" id=\"AI-driven_multi-source_descriptions\"><\/span>AI-driven multi-source descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ve only seen AI-driven multi-source descriptions for person entities, but it\u2019s safe to assume this will extend to other entity types soon.<\/p>\n<p>Google now uses Gemini to combine multiple descriptions from various sources.\u00a0<\/p>\n<p>If you\u2019ve been relying on a single source for your knowledge panel description (like Wikipedia), you\u2019ll need to optimize descriptions across all platforms that Google may pull from, including your website.<\/p>\n<p>Optimizing your entire digital footprint is essential.\u00a0<\/p>\n<p>This is the only way to ensure that the description Google displays in your knowledge panel accurately reflects your official brand narrative.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1003\" alt=\"AI-driven multi-source descriptions - Saoirse-Monica Jackson\" class=\"wp-image-453910\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-539x338.png.webp 539w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-800x502.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-180x113.png.webp 180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-768x481.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-1536x963.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1003\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson.png.webp\" alt=\"AI-driven multi-source descriptions - Saoirse-Monica Jackson\" class=\"wp-image-453910\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-539x338.png.webp 539w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-800x502.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-180x113.png.webp 180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-768x481.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/AI-driven-multi-source-descriptions-Saoirse-Monica-Jackson-1536x963.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-knowledge-panels-make-you-money-optimize-them-now\"><span class=\"ez-toc-section\" id=\"Knowledge_panels_make_you_money_Optimize_them_now\"><\/span>Knowledge panels make you money: Optimize them now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The knowledge panel for a corporation is often seen as a vanity metric, but it\u2019s essential to your business.\u00a0<\/p>\n<p>Those searching for your brand are likely to be:<\/p>\n<ul class=\"wp-block-list\">\n<li>Clients, whom you need to retain with a strong brand image.<\/li>\n<li>Prospects, whom you need to convince.<\/li>\n<li>Business partners, whom you need to impress.<\/li>\n<\/ul>\n<p>Anyone who sees your knowledge panel \u2013 Google\u2019s \u201cstamp of approval\u201d \u2013 is part of your A-list audience, the people who can drive growth and improve your bottom line.\u00a0<\/p>\n<p>A well-optimized knowledge panel is a valuable asset, now is the time to improve yours.<\/p>\n<p>Google\u2019s knowledge algorithms and knowledge graph are still malleable, and last June\u2019s leak revealed that AI-generated descriptions are being used as synthetic data.\u00a0<\/p>\n<p>AI will likely impact attributes, relationships, and new entities.<\/p>\n<p>The longer you delay optimization, the harder it will be to maintain control over your brand\u2019s knowledge panel and its influence.<\/p>\n<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jason Barnard\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Jason-Barnard.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Jason-Barnard.png.webp\" alt=\"Jason Barnard\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Jason Barnard<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=jasonmbarnard&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jasonmbarnard\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jasonbarnard.com\/\">Jason Barnard<\/a> is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He\u2019s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/optimize-company-google-knowledge-panel-453882\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowledge panel cards are now live for corporate entities. Learn what\u2019s new, how to trigger them, and why they\u2019re key to brand visibility. For the last three years, Google has been focusing on person entities. That just changed. Corporate entity knowledge panels recently received an upgrade with knowledge panel cards.\u00a0 These dominate the brand SERP&#8230;<\/p>\n","protected":false},"author":1,"featured_media":660726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/How-to-optimize-your-companys-Google-knowledge-panel.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-660724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/660724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=660724"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/660724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/660726"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=660724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=660724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=660724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}