{"id":660846,"date":"2025-04-05T03:50:18","date_gmt":"2025-04-05T00:50:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-for-ecommerce-is-a-game-of-pmax-pmax-pmax-report\/"},"modified":"2025-04-05T03:50:18","modified_gmt":"2025-04-05T00:50:18","slug":"google-ads-for-ecommerce-is-a-game-of-pmax-pmax-pmax-report","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-for-ecommerce-is-a-game-of-pmax-pmax-pmax-report\/","title":{"rendered":"Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c525c58039\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c525c58039\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-for-ecommerce-is-a-game-of-pmax-pmax-pmax-report\/#The_PMax_evolution_has_dominated_ecommerce_ad_spend_peaking_at_82_last_May_but_faces_some_decline_in_its_piece_of_the_ecommerce_pie\" >The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_PMax_evolution_has_dominated_ecommerce_ad_spend_peaking_at_82_last_May_but_faces_some_decline_in_its_piece_of_the_ecommerce_pie\"><\/span>The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google\u2019s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called \u201can experiment funded by advertisers\u201d into a mature advertising solution that\u2019s reshaping digital marketing across platforms, according to Mike Ryan, head of ecommerce insights at Smarter Ecommerce.<\/p>\n<p><strong>By the numbers.<\/strong> Here are some of the key findings from Smarter Ecommerce internal data:<\/p>\n<ul class=\"wp-block-list\">\n<li>PMax cost share peaked at nearly 82% in May 2024.<\/li>\n<li>It has since declined about 0.65% per month, losing ~6% share since peak.<\/li>\n<li>90% of PMax costs typically come from feed-based ads.<\/li>\n<li>PMax campaigns need at least 30 monthly conversions (ideally 60+) for optimal performance.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1366\" height=\"1106\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.44.56.png.webp\" alt=\"Screenshot 2025 04 02 At 19.44.56\" class=\"wp-image-453850\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.44.56.png.webp 1366w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.44.56-417x338.png.webp 417w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.44.56-741x600.png.webp 741w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.44.56-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.44.56-768x622.png.webp 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\"><\/figure>\n<\/div>\n<p><strong>Cautious optimism<\/strong>. Is PMax\u2019s recent decline in adoption a temporary setback or a signal of broader advertiser dissatisfaction? Based on recent feature additions, Ryan said he\u2019s \u201ccautiously optimistic\u201d about the future of PMax.<\/p>\n<p><strong>State of play:<\/strong> Most advertisers maintain 3-7 PMax campaigns per account, with evidence showing that excessive segmentation can hurt performance. The data shows a strong preference for <em>Maximize Conversion Value<\/em> over <em>Maximize Conversions<\/em> bidding strategies.<\/p>\n<p><strong>Why we care.<\/strong> PMax campaigns represent a significant advertising evolution, leveraging AI to optimize ad placements across Google\u2019s network, including Search, Display, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and more.\u00a0Despite some recent decline in adoption, PMax continues to improve with added controls and features, making it a key tool for maximizing conversions and ROI across multiple platforms.<\/p>\n<p><strong>What\u2019s next:<\/strong>  Google might be increasing PMax\u2019s feature parity with Standard Shopping to eventually deprecate the latter, continuing a pattern that already saw Dynamic Search Ads decline after PMax\u2019s rollout, Ryan theorized.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"870\" alt=\"Screenshot 2025 04 02 At 19.46.29\" class=\"wp-image-453852\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29.png.webp 880w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-342x338.png.webp 342w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-607x600.png.webp 607w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-114x113.png.webp 114w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-768x759.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 880px) 100vw, 880px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"870\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29.png.webp\" alt=\"Screenshot 2025 04 02 At 19.46.29\" class=\"wp-image-453852\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29.png.webp 880w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-342x338.png.webp 342w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-607x600.png.webp 607w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-114x113.png.webp 114w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-768x759.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.46.29-95x95.png.webp 95w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"536\" alt=\"Screenshot 2025 04 02 At 19.49.39\" class=\"wp-image-453853\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39.png.webp 858w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39-541x338.png.webp 541w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39-800x500.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39-181x113.png.webp 181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39-768x480.png.webp 768w\" data-lazy-sizes=\"(max-width: 858px) 100vw, 858px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"536\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39.png.webp\" alt=\"Screenshot 2025 04 02 At 19.49.39\" class=\"wp-image-453853\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39.png.webp 858w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39-541x338.png.webp 541w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39-800x500.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39-181x113.png.webp 181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.49.39-768x480.png.webp 768w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"330\" alt=\"Screenshot 2025 04 02 At 19.48.38\" class=\"wp-image-453854\" style=\"width:260px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.48.38.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.48.38-151x113.png.webp 151w\" data-lazy-sizes=\"(max-width: 442px) 100vw, 442px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.48.38.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"330\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.48.38.png.webp\" alt=\"Screenshot 2025 04 02 At 19.48.38\" class=\"wp-image-453854\" style=\"width:260px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.48.38.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-02-at-19.48.38-151x113.png.webp 151w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\"><\/figure>\n<\/div>\n<p><strong>What Google is saying. <\/strong>In response to this report, Google Ads Liaison Ginny Marvin clarified a few functionalities and updates people should be aware of on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/adsliaison\/status\/1907774752632225908\">X<\/a>:<\/p>\n<p>Standard Shopping campaigns will continue to be supported, contrary to concerns about deprecation:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThere are no plans to deprecate Standard Shopping. In fact, we\u2019ve been adding features to Standard Shopping (for example, the profit optimization beta). The goal is to provide a consistent experience for advertisers who choose to use both campaign types.\u201d<\/li>\n<\/ul>\n<p>When products <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in both PMax and Standard Shopping campaigns, they compete based on Ad Rank, with the bid being a key factor:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhen you have overlapping products in PMax &amp; Standard Shopping, they compete on Ad Rank, which in this case considers the bid, as you\u2019ve noted. But to clarify, that doesn\u2019t mean you\u2019re in effect bidding against yourself. It just means the campaign with the highest bid\/target will be selected for the auction. It won\u2019t \u201cresult in bid escalation.\u201d<\/li>\n<\/ul>\n<p>When ads from Performance Max and Demand Gen campaigns are eligible for the same placement, Ad Rank determines which is most relevant:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhen ads from PMax &amp; Demand Gen are both eligible to show, Ad Rank determines which ad is most relevant and selected for the auction. (The campaigns don\u2019t bid against each other.) We\u2019ve seen that these campaigns can complement each other. The key is to be clear about your goals for each campaign type.\u201d<\/li>\n<\/ul>\n<p><strong>The big picture<\/strong>. Performance Max has fundamentally altered the digital advertising landscape, inspiring similar \u201cblack box\u201d ad solutions across platforms from Microsoft, Meta, TikTok, Amazon, and Pinterest.<\/p>\n<p><strong>Bottom line.<\/strong> Despite critiques, Performance Max has established \u201cblack box\u201d platform-managed campaigns as the future of digital marketing. As Ryan puts it: \u201cLike it or not, I would argue we need to surf the wave, not fight the tide.\u201d<\/p>\n<p><strong>Report methodology.<\/strong> Ryan analyzed over 4,000 PMax retail campaigns across 500+ advertiser accounts, finding that while some advertisers are pulling back, Google has significantly improved the platform by adding controls that were \u201cunimaginable\u201d back in 2022.<\/p>\n<p><strong>Dive deeper.<\/strong> Read the full study <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/state-of-performance-max-campaigns-2025\/\">here<\/a>.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppc.live\" target=\"_blank\" rel=\"noopener\">PPC Live<\/a> and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.themarketinganu.com\/podcast\" target=\"_blank\" rel=\"noopener\">PPCChat Roundup<\/a>.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-ecommerce-pmax-report-453842\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. Google\u2019s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called \u201can experiment funded by advertisers\u201d into a mature advertising solution that\u2019s reshaping digital&#8230;<\/p>\n","protected":false},"author":1,"featured_media":660847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-Googles-new-Performance-Max-controls-mean-for-advertisers-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-660846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/660846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=660846"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/660846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/660847"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=660846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=660846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=660846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}