{"id":660878,"date":"2025-04-05T07:15:18","date_gmt":"2025-04-05T04:15:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/chatgpt-adoption-skyrockets-in-india-but-monetization-may-be-trailing\/"},"modified":"2025-04-05T07:15:18","modified_gmt":"2025-04-05T04:15:18","slug":"chatgpt-adoption-skyrockets-in-india-but-monetization-may-be-trailing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/chatgpt-adoption-skyrockets-in-india-but-monetization-may-be-trailing\/","title":{"rendered":"ChatGPT adoption skyrockets in India, but monetization may be trailing"},"content":{"rendered":"<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">For years, U.S.-based tech companies have t<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ed into India\u2019s vast and increasing internet user base for growth. OpenAI is no exception. But while the AI lab claims that India is one of its fastest-growing ChatGPT markets, third-party data suggests that OpenAI may be struggling to turn that momentum into revenue. <\/p>\n<p class=\"wp-block-paragraph\">According to analytics firm SensorTower, users in India have spent $8 million on ChatGPT subscriptions through in-app purchases since 2023. That doesn\u2019t include purchases made through the ChatGPT web app. But notably, it\u2019s a fraction of the $330 million SensorTower estimates U.S. users have spent on ChatGPT in-app.<\/p>\n<p class=\"wp-block-paragraph\">One likely factor is the lack of local pricing for India. OpenAI\u2019s cheapest ChatGPT plan in the country costs $20 (more than \u20b91,700) per month, which is considered expensive for a digital subscription in India. <\/p>\n<p class=\"wp-block-paragraph\">When contacted, OpenAI did not share specific details about its growth in India but pointed us to a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/bradlightcap\/status\/1907810330018726042\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recent post<\/a> on X by COO Brad Lightcap, which claims that India is ChatGPT\u2019s fastest-growing market.<\/p>\n<p class=\"wp-block-paragraph\">Low as the revenue might be at present, India may still end up being a major growth driver for OpenAI. The company\u2019s CEO, Sam Altman, recently expressed a desire for OpenAI to become <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/stratechery.com\/2025\/an-interview-with-openai-ceo-sam-altman-about-building-a-consumer-tech-company\/\">a multi-billion-user platform<\/a>. Tapping into India\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.gadgets360.com\/telecom\/news\/imc-2024-pm-modi-broadband-5g-technology-ai-announcements-6793807\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">over 950 million internet users<\/a> could help bootstrap that effort. <\/p>\n<p class=\"wp-block-paragraph\">OpenAI apparently thinks so. The company is <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.theinformation.com\/articles\/openai-meta-seek-ai-alliance-indias-reliance\">reportedly courting an alliance with Reliance Jio<\/a>, one of India\u2019s biggest mobile carriers, to get ChatGPT in front of more users.<\/p>\n<p class=\"wp-block-paragraph\">In the meantime, ChatGPT continues to grow organically in India. <\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4656\" height=\"3190\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png\" alt=\"ChatGPT downloads and monthly active users in India\" class=\"wp-image-2989203\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png 4656w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=150,103 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=300,206 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=768,526 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=680,466 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=1200,822 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=1280,877 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=430,295 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=720,493 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=900,617 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=800,548 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=1536,1052 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=2048,1403 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=668,458 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=547,375 547w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=901,617 901w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-maus-downloads.png?resize=708,485 708w\" sizes=\"auto, (max-width: 4656px) 100vw, 4656px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Jagmeet Singh \/ TechCrunch<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">According to data from app tracker Appfigures, more than 20% of ChatGPT Android app downloads this year so far have been in India. At least a portion of that growth was fueled by the recently released revamped image generator in ChatGPT, which went viral for its ability to create realistic Ghibli-style art.<\/p>\n<p class=\"wp-block-paragraph\">For context, ChatGPT has more than 500 million weekly users globally.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techcrunch.com\/2025\/04\/04\/chatgpt-adoption-skyrockets-in-india-but-monetization-may-be-trailing\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, U.S.-based tech companies have tapped into India\u2019s vast and increasing internet user base for growth. OpenAI is no exception. But while the AI lab claims that India is one of its fastest-growing ChatGPT markets, third-party data suggests that OpenAI may be struggling to turn that momentum into revenue. According to analytics firm SensorTower,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":660879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/chatgpt-india.jpg?resize=1200,800","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[77337,5055,138467,17318,141199],"class_list":["post-660878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-apps","tag-chatgpt","tag-india","tag-openai"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/660878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=660878"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/660878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/660879"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=660878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=660878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=660878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}