{"id":661563,"date":"2025-04-09T03:17:45","date_gmt":"2025-04-09T00:17:45","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-ai-powered-search-is-reshaping-seo-and-what-to-do-about-it\/"},"modified":"2025-04-09T03:17:45","modified_gmt":"2025-04-09T00:17:45","slug":"how-ai-powered-search-is-reshaping-seo-and-what-to-do-about-it","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-ai-powered-search-is-reshaping-seo-and-what-to-do-about-it\/","title":{"rendered":"How AI-powered search is reshaping SEO (and what to do about it)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33743e5c262\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33743e5c262\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-ai-powered-search-is-reshaping-seo-and-what-to-do-about-it\/#From_ChatGPT_to_Googles_AI_Overviews_generative_search_is_already_impacting_how_people_find_and_engage_with_content_online\" >From ChatGPT to Google\u2019s AI Overviews, generative search is already impacting how people find and engage with content online.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"From_ChatGPT_to_Googles_AI_Overviews_generative_search_is_already_impacting_how_people_find_and_engage_with_content_online\"><\/span>From ChatGPT to Google\u2019s AI Overviews, generative search is already impacting how people find and engage with content online.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/GenAI-and-Search-800x450.png.webp\" alt=\"GenAI And Search\" class=\"wp-image-454154\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/GenAI-and-Search-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/GenAI-and-Search-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/GenAI-and-Search-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/GenAI-and-Search-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/GenAI-and-Search-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/GenAI-and-Search.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p>The search landscape is shifting fast\u2014and AI is at the center of it.  So how should your SEO strategy evolve?<\/p>\n<p>Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search\u2014and how marketers and SEOs can adapt now. In <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bigmarker.com\/third-door-media\/the-impact-of-chatgpt-and-generative-ai-on-search-insights-from-industry-experts?utm_bmcr_source=sitepost2\"><strong>The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts<\/strong><\/a>, you\u2019ll learn:<\/p>\n<ul class=\"wp-block-list\">\n<li>How AI-powered tools are changing the way users search\u2014and what that means for your rankings.<\/li>\n<li>What it takes to get your content cited by AI assistants like ChatGPT and Perplexity.<\/li>\n<li>How brand mentions, structured data, and topical authority play a bigger role in AI visibility.<\/li>\n<\/ul>\n<p>Before the webinar, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a> this <strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/lp\/evolution-of-online-after-ai\/en\/?utm_source=reminder&amp;utm_medium=tdmwebinar&amp;utm_campaign=reportstatista.\">comprehensive ebook<\/a> <\/strong>our panelists will discuss\u2014it\u2019s packed with insights to strengthen your strategy.<\/p>\n<p>This session is designed for SEOs, digital marketers, and brand leaders looking to stay ahead of the curve. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bigmarker.com\/third-door-media\/the-impact-of-chatgpt-and-generative-ai-on-search-insights-from-industry-experts?utm_bmcr_source=sitepost2\"><strong>Sign up here!<\/strong><\/a><\/p>\n<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Edna Chavira\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/headshot-ec.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/headshot-ec.png.webp\" alt=\"Edna Chavira\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Edna Chavira<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: Roboto; font-size: 16px;\">Edna Chavira is the Senior Director of Marketing Services at Third Door <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>. She has over 20 years of experience helping B2B companies generate leads and acquire customers.<\/span>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/how-ai-powered-search-is-reshaping-seo-and-what-to-do-about-it-454153\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From ChatGPT to Google\u2019s AI Overviews, generative search is already impacting how people find and engage with content online. The search landscape is shifting fast\u2014and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion&#8230;<\/p>\n","protected":false},"author":1,"featured_media":661565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/GenAI-and-Search.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[141199,78070,147870],"class_list":["post-661563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-openai","tag-seo","tag-sponsored-white-papers-webinars"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/661563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=661563"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/661563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/661565"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=661563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=661563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=661563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}