{"id":661756,"date":"2025-04-09T23:16:58","date_gmt":"2025-04-09T20:16:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-to-expand-discover-to-googles-desktop-homepage\/"},"modified":"2025-04-09T23:16:58","modified_gmt":"2025-04-09T20:16:58","slug":"google-to-expand-discover-to-googles-desktop-homepage","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-to-expand-discover-to-googles-desktop-homepage\/","title":{"rendered":"Google to expand Discover to Google\u2019s desktop homepage"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c1afb7483c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c1afb7483c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-to-expand-discover-to-googles-desktop-homepage\/#Google_has_been_testing_this_for_years_but_kicked_up_its_testing_over_the_past_several_days\" >Google has been testing this for years, but kicked up its testing over the past several days.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_has_been_testing_this_for_years_but_kicked_up_its_testing_over_the_past_several_days\"><\/span>Google has been testing this for years, but kicked up its testing over the past several days.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google will be bringing Google Discover, the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> feed, to the desktop version of the Google.com home page.  Google Discover is currently available on the mobile <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s and mobile version of Google.com, it has been since 2018.  And soon it will come to the desktop version of the Google home page.<\/p>\n<p><strong>More details. <\/strong>Clara Soteras on\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/ClaraSoteras\/status\/1909913684362645905\">X<\/a>\u00a0and Gianluca Fiorelli on\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/gfiorelli1\/status\/1909911569749729532\">X<\/a>\u00a0posted the slides from a Googler announcing this at the Search Central Live event in Madrid this morning. <\/p>\n<p>Here is one of those slides that says Google Discover is \u201cexpanding surfaces\u201d to \u201cdesktop Search.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-slide-1744199358.jpg.webp\" alt=\"Google Discover Desktop Slide 1744199358\" class=\"wp-image-454157\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-slide-1744199358.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-slide-1744199358-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-slide-1744199358-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-slide-1744199358-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-slide-1744199358-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-slide-1744199358-1536x864.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Clara Soteras added, \u201cGoogle Discover will be available for desktop! The Google team is working to expand Discover on more surfaces. They just showed it in #sclmadrid, a great new feature for News and that will change the real-time and content strategy of publishers.\u201d<\/p>\n<p><strong>Been testing. <\/strong>Google has been testing Discover on the desktop version of the home page for years. I covered this <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-testing-discover-feed-on-google-home-page-36208.html\">in 2023<\/a> with this screenshot showing the feed on desktop:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" alt=\"Google Discover Feed Desktop 1697198792\" class=\"wp-image-454158\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-800x520.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-520x338.png.webp 520w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-174x113.png.webp 174w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-768x500.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792.png.webp 1253w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-800x520.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-800x520.png.webp\" alt=\"Google Discover Feed Desktop 1697198792\" class=\"wp-image-454158\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-800x520.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-520x338.png.webp 520w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-174x113.png.webp 174w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792-768x500.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-feed-desktop-1697198792.png.webp 1253w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p>A week or so ago, this was also spotted being tested in the wild by this <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/talksaboutseo\">X user<\/a> who shared these screenshots:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" alt=\"Google Discover Desktop Turn On 1744199443\" class=\"wp-image-454159\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-800x413.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-600x309.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-200x103.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-768x396.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-1536x792.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443.jpg.webp 2048w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-800x413.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-800x413.jpg.webp\" alt=\"Google Discover Desktop Turn On 1744199443\" class=\"wp-image-454159\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-800x413.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-600x309.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-200x103.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-768x396.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443-1536x792.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-turn-on-1744199443.jpg.webp 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"417\" alt=\"Google Discover Desktop On 1744199443\" class=\"wp-image-454160\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-800x417.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-600x313.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-200x104.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-768x401.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-1536x801.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443.jpg.webp 2048w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-800x417.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-800x417.jpg.webp\" alt=\"Google Discover Desktop On 1744199443\" class=\"wp-image-454160\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-800x417.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-600x313.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-200x104.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-768x401.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443-1536x801.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-discover-desktop-on-1744199443.jpg.webp 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Why we care. <\/strong>Discover can be a huge traffic driver to news publishers and right now, it is primarily only shown on mobile devices when accessing the Google mobile apps or Google\u2019s mobile home page.<\/p>\n<p>If it comes to Google\u2019s desktop home page, that can about double the exposure of Google Discover traffic for publishers.  This can be a very good thing for some, those at least who normally get a lot of traffic from Discover.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Barry Schwartz<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBarry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\" rel=\"nofollow\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\" rel=\"nofollow\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-to-expand-discover-googles-desktop-homepage-454155\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has been testing this for years, but kicked up its testing over the past several days. Google will be bringing Google Discover, the news feed, to the desktop version of the Google.com home page. Google Discover is currently available on the mobile apps and mobile version of Google.com, it has been since 2018. And&#8230;<\/p>\n","protected":false},"author":1,"featured_media":661758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-light-bulb-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,147868,150134,78070],"class_list":["post-661756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-seo","tag-search-features","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/661756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=661756"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/661756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/661758"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=661756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=661756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=661756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}