{"id":661936,"date":"2025-04-10T16:52:58","date_gmt":"2025-04-10T13:52:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/a-testing-primer-for-b2b-paid-social-creative-optimization\/"},"modified":"2025-04-10T16:52:58","modified_gmt":"2025-04-10T13:52:58","slug":"a-testing-primer-for-b2b-paid-social-creative-optimization","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/","title":{"rendered":"A testing primer for B2B paid social creative optimization"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d7c5d4ac44\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d7c5d4ac44\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#Your_B2B_ad_creative_needs_to_evolve_Learn_how_to_test_it_right_avoid_tired_tactics_and_turn_results_into_insights_on_LinkedIn_and_Meta\" >Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#2025_B2B_creative_trends\" >2025 B2B creative trends<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#Human-first_messaging_is_replacing_product-first_positioning\" >Human-first messaging is replacing product-first positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#Video_has_become_a_must-have_in_B2B_social_creative\" >Video has become a must-have in B2B social creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#Standing_out_requires_bold_creative_risks\" >Standing out requires bold, creative risks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#Recommendations_for_B2B_paid_social_testing\" >Recommendations for B2B paid social testing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#Common_B2B_paid_social_creative_testing_mistakes\" >Common B2B paid social creative testing mistakes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#General\" >General<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#LinkedIn-specific_mistakes\" >LinkedIn-specific mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#Meta-specific_mistakes\" >Meta-specific mistakes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#How_to_glean_ICP_insights_from_B2B_creative_testing\" >How to glean ICP insights from B2B creative testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/a-testing-primer-for-b2b-paid-social-creative-optimization\/#Closing_thoughts\" >Closing thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Your_B2B_ad_creative_needs_to_evolve_Learn_how_to_test_it_right_avoid_tired_tactics_and_turn_results_into_insights_on_LinkedIn_and_Meta\"><\/span>Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Widely used bidding and targeting algorithms have left paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> advertisers with fewer levers to drive differentiated campaign performance in 2025.<\/p>\n<p>One of those levers \u2013 and perhaps the biggest in B2B campaigns \u2013 is creative.\u00a0<\/p>\n<p>But this article isn\u2019t about how to design beautiful, on-brand, high-performing creative elements.\u00a0<\/p>\n<p>It\u2019s about building a testing process that helps you identify which creative is actually moving the growth needle and where to go from there.<\/p>\n<p>This article covers:<\/p>\n<ul class=\"wp-block-list\">\n<li>B2B creative trends to know for 2025.<\/li>\n<li>Paid social creative testing recommendations.<\/li>\n<li>Common paid social creative testing mistakes.\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a>.<\/li>\n<li>LinkedIn.<\/li>\n<li>Meta.<\/li>\n<\/ul>\n<\/li>\n<li>How to translate tests into ICP insights.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-2025-b2b-creative-trends\"><span class=\"ez-toc-section\" id=\"2025_B2B_creative_trends\"><\/span>2025 B2B creative trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today\u2019s creative trends follow shifting user priorities.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-human-first-messaging-is-replacing-product-first-positioning\"><span class=\"ez-toc-section\" id=\"Human-first_messaging_is_replacing_product-first_positioning\"><\/span>Human-first messaging is replacing product-first positioning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A few years ago, B2B buyers prioritized a product or service\u2019s functionality above all other attributes, and high-performing creative reflected that.\u00a0<\/p>\n<p>Today\u2019s B2B buyers are responding to relatable, value-driven partnership messaging and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s.<\/p>\n<p>That shift could be a counter-response to the rise of AI, a reflection of the authenticity and humanity long embraced in B2C, a broader societal need to connect \u2013 or some combination of all three.<\/p>\n<p>Whatever the reason, it\u2019s clear that your creative needs to humanize your B2B brand.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-video-has-become-a-must-have-in-b2b-social-creative\"><span class=\"ez-toc-section\" id=\"Video_has_become_a_must-have_in_B2B_social_creative\"><\/span>Video has become a must-have in B2B social creative<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When even LinkedIn is leaning hard into video, it\u2019s time to get on board.<\/p>\n<p>Social media and video content were high on B2B marketers\u2019 lists to grab more emphasis late in 2024, per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/content\/b2b-video-marketing-2024\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>.<\/p>\n<p>Videos consistently record higher engagement levels for longer durations than text-only creative.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-standing-out-requires-bold-creative-risks\"><span class=\"ez-toc-section\" id=\"Standing_out_requires_bold_creative_risks\"><\/span>Standing out requires bold, creative risks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creative needs to be creative.\u00a0<\/p>\n<p>B2B ad campaigns have always faced more of a challenge to stand out than more fun, product-based B2C campaigns.<\/p>\n<p>Still, advertisers must feel emboldened to take big swings with humor, empathy, and personalization to stop users\u2019 eyes and thumbs in social feeds.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/magnaglobal.com\/wp-content\/uploads\/2024\/08\/Magna-LinkedIn-The-B2B-Renaissance-05.14.pdf\" target=\"_blank\" rel=\"noopener\">Nearly half of users<\/a> said they\u2019d be more likely to look into the products and services of a brand whose creative impressed them, per Magna Global.<\/p>\n<p>Now that you\u2019re more familiar with today\u2019s B2B creative landscape, we\u2019ll move into the nuts and bolts of testing.<\/p>\n<p><strong><em>Dig deeper: Top 6 B2B paid media platforms: Where and how to advertise effectively<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-recommendations-for-b2b-paid-social-testing-nbsp\"><span class=\"ez-toc-section\" id=\"Recommendations_for_B2B_paid_social_testing\"><\/span>Recommendations for B2B paid social testing\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s the flow we follow to test paid social creative at my agency.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1066\" alt=\"Recommendations for B2B paid social testing\u00a0\" class=\"wp-image-454164\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing-.jpg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--507x338.jpg.webp 507w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--800x533.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--170x113.jpg.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--768x512.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--1536x1023.jpg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing-.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing-.jpg.webp\" alt=\"Recommendations for B2B paid social testing\u00a0\" class=\"wp-image-454164\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing-.jpg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--507x338.jpg.webp 507w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--800x533.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--170x113.jpg.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--768x512.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Recommendations-for-B2B-paid-social-testing--1536x1023.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Now let\u2019s break down some details you don\u2019t necessarily see in the graphic:<\/p>\n<ul class=\"wp-block-list\">\n<li>Creative is <strong>always<\/strong><em> <\/em>good to refresh. The volume and frequency of refreshes vary by budget, audience size, and data density. Still, to keep new ideas coming and to minimize audience fatigue, rotate in new creatives weekly, biweekly, or at least monthly.<\/li>\n<li>Each test must incorporate logical lookback windows to glean useful insights and recommendations. The timeframe should be based on data density. Use your judgment and weigh factors like seasonality, big product launches, and company-specific or macro events that might have influenced results.<\/li>\n<li>Start with big swings (\u201cconcepts\u201d in the above visual) to get a clear winner. Once you have a clear winner, you can try little tweaks to get that variation to work, although with the algorithms these days, you may still get false results with a small win because the system might favor the legacy ad.<\/li>\n<li>Test at least two ad variations for each concept. These variations can include:\n<ul class=\"wp-block-list\">\n<li>Icons vs. people<\/li>\n<li>Light vs. dark backgrounds<\/li>\n<li>Text\/CTA variations<\/li>\n<\/ul>\n<\/li>\n<li>For a clean test, make sure all new ad iterations\/tweaked versions are paired with the same ad copy to reduce any unneeded variables.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-common-b2b-paid-social-creative-testing-mistakes\"><span class=\"ez-toc-section\" id=\"Common_B2B_paid_social_creative_testing_mistakes\"><\/span>Common B2B paid social creative testing mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-general\"><span class=\"ez-toc-section\" id=\"General\"><\/span>General<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regardless of the channel, we see some mistakes pop up over and over in legacy client campaigns.<\/p>\n<p><strong>Poor audience segmentation<\/strong><\/p>\n<p>These run the gamut between:<\/p>\n<ul class=\"wp-block-list\">\n<li>Too small and over-segmented.<\/li>\n<li>Too large (especially for brands that have several distinct niches).<\/li>\n<li>Illogical combinations (believe it or not, I\u2019ve seen prospecting and retargeting audiences lumped together plenty of times).\u00a0<\/li>\n<\/ul>\n<p>In general, aim for something big enough to accrue the scale that teaches the platform algorithms but discrete enough for you to pull meaningful insights about that audience\u2019s preferences and behaviors.<\/p>\n<p><strong>Lazy creative<\/strong><\/p>\n<p>By this, I don\u2019t mean just flat messaging, but:<\/p>\n<ul class=\"wp-block-list\">\n<li>Having a limited range of messaging angles.<\/li>\n<li>Using the same messaging across all funnel stages.<\/li>\n<li>Sticking to the same old types of creative (e.g., just static images, with no animation, gifs, video, or even carousels).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-specific-mistakes\"><span class=\"ez-toc-section\" id=\"LinkedIn-specific_mistakes\"><\/span>LinkedIn-specific mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beyond the above, we often see over-segmented LinkedIn audiences \u2013 brands sometimes go a little overboard with the platform\u2019s unique targeting options.<\/p>\n<p>We also frequently need to course-correct for misalignment between funnel stages and user experience.<\/p>\n<p>That could mean:<\/p>\n<ul class=\"wp-block-list\">\n<li>Mismatched creative offers.<\/li>\n<li>Lead forms that don\u2019t fit the context.<\/li>\n<li>Landing pages that don\u2019t reflect the user\u2019s intent.<\/li>\n<\/ul>\n<p>Before you launch anything, consider your audience\u2019s buying-journey stage, then put yourself in their shoes.\u00a0<\/p>\n<p>Would you want to be bombarded with a big \u201cGet a demo\u201d message if you downloaded an infographic without a high-intent topic?\u00a0<\/p>\n<p>A few additional mistakes we see in LinkedIn campaigns are really just oversights in adopting new features. These include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Not mixing up the media (e.g., testing Thought Leader ads or leveraging LinkedIn\u2019s recent push for video).<\/li>\n<li>Not incorporating LinkedIn\u2019s new CAPI measurement or Revenue Attribution Report, which would help brands see with more precision which creatives were pulling the right users into a journey that eventually leads to pipeline and\/or revenue.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: 7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-meta-specific-mistakes\"><span class=\"ez-toc-section\" id=\"Meta-specific_mistakes\"><\/span>Meta-specific mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Over-segmentation of audiences is also a problem for Meta.\u00a0<\/p>\n<p>Still, perhaps an even bigger issue is creative that\u2019s \u201coptimized\u201d so thoroughly for universal best practices that it blends right into the user\u2019s feed.<\/p>\n<p>And, yes, this is more common with B2B.\u00a0<\/p>\n<p>This is why it\u2019s so important to take big swings and test new concepts, even if they feel a bit wild.<\/p>\n<p>Simple iterations on a theme will result in ads getting stale quickly over time.\u00a0<\/p>\n<p>Avoid the sea of sameness and test bold messaging and out-of-the-box visuals.\u00a0<\/p>\n<p>Got a great, quippy client testimonial?\u00a0<\/p>\n<p>See if that raises CTR above your old brand tagline.\u00a0<\/p>\n<p><strong><em>Dig deeper: How to get better results from Meta ads with vertical video formats<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-glean-icp-insights-from-b2b-creative-testing\"><span class=\"ez-toc-section\" id=\"How_to_glean_ICP_insights_from_B2B_creative_testing\"><\/span>How to glean ICP insights from B2B creative testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Great creative testing does more than point the way to high-performing ads.<\/p>\n<p>It also helps you better understand your ideal customer profile (ICP). <\/p>\n<p>That could mean identifying the messaging or media that resonates most \u2013 or, in some cases, uncovering new use cases or pain points relevant to the product or service.<\/p>\n<p>Some examples of learnings we\u2019ve gleaned from past tests:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ads featuring well-known logos drove a strong lift in CVR.<\/li>\n<li>Short-form video drove twice the CTR over image-based creative.<\/li>\n<li>Ads calling out user identifiers like job title or industry drove twice the CTR of ads that didn\u2019t.<\/li>\n<\/ul>\n<p>These insights aren\u2019t universal, but they gave us helpful direction in rolling out subsequent creative assets for those brands.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-closing-thoughts\"><span class=\"ez-toc-section\" id=\"Closing_thoughts\"><\/span>Closing thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even truly differentiated B2B paid social creative won\u2019t achieve maximum impact without being backed by a solid structure and testing strategy.\u00a0<\/p>\n<p>If you take nothing else from this byline, make sure:<\/p>\n<ul class=\"wp-block-list\">\n<li>You\u2019re always testing <strong>some<\/strong><em> <\/em>version of creative.<\/li>\n<li>You give yourself permission to take creative chances in both messaging and media.<\/li>\n<li>You do a sanity check on your audience segmentation to gauge its ability to surface real testing insights and optimizations.<\/li>\n<\/ul>\n<p>Good luck!<\/p>\n<p><strong><em>Dig deeper: How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns<\/em><\/strong><\/p>\n<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Laura Schiele\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg.webp\" alt=\"Laura Schiele\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Laura Schiele<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/laura-schiele\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tLaura Schiele, Head of Paid Acquisition at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.jordandigitalmarketing.com\/\">Jordan Digital Marketing<\/a>, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/b2b-paid-social-creative-optimization-454162\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta. Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers \u2013 and perhaps the biggest&#8230;<\/p>\n","protected":false},"author":1,"featured_media":661937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/A-testing-primer-for-B2B-paid-social-creative-optimization.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[92385,147878,107942],"class_list":["post-661936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-linkedin","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/661936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=661936"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/661936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/661937"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=661936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=661936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=661936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}