{"id":661996,"date":"2025-04-10T20:30:27","date_gmt":"2025-04-10T17:30:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-performance-max-gets-new-customer-goals-image-controls\/"},"modified":"2025-04-10T20:30:27","modified_gmt":"2025-04-10T17:30:27","slug":"google-performance-max-gets-new-customer-goals-image-controls","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-performance-max-gets-new-customer-goals-image-controls\/","title":{"rendered":"Google Performance Max gets new customer goals, image controls"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a253d436b716\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a253d436b716\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-performance-max-gets-new-customer-goals-image-controls\/#Googles_PMax_updates_include_retention_goals_for_lapsed_customers_acquisition_cost_reporting_and_automated_image_enhancements\" >Google&#8217;s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_PMax_updates_include_retention_goals_for_lapsed_customers_acquisition_cost_reporting_and_automated_image_enhancements\"><\/span>Google&#8217;s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new image tools to boost creative flexibility.<\/p>\n<p><strong>Customer Lifecycle management expands. <\/strong>Retention goals are now widely available, giving you the power to bid more strategically for lapsed users.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>For former customers: <\/strong>You can identify high-value former customers and prioritize who sees your ads and when.<\/li>\n<li><strong>For new customer acquisition:<\/strong> In \u201cnew customer only\u201d and \u201cnew customer value\u201d modes, you will see a dedicated column in campaign reporting that displays customer acquisition cost.<\/li>\n<\/ul>\n<p><strong>Enhanced image controls.<\/strong> Two new image features aim to improve ad creative variety:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Landing page images<\/strong>: Automatically sources images from your landing pages to diversify your ad creative.<\/li>\n<li><strong>Image enhancements:<\/strong> Smart cropping creates more image versions of existing images to access more ad inventory.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.39.24-800x580.png.webp\" alt=\"Screenshot 2025 04 10 At 16.39.24\" class=\"wp-image-454212\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.39.24-800x580.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.39.24-466x338.png.webp 466w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.39.24-156x113.png.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.39.24-768x557.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.39.24.png.webp 918w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"600\" alt=\"Screenshot 2025 04 10 At 16.40.52\" class=\"wp-image-454213\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52-345x600.png.webp 345w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52-195x338.png.webp 195w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52-65x113.png.webp 65w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52.png.webp 418w\" data-lazy-sizes=\"(max-width: 345px) 100vw, 345px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52-345x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52-345x600.png.webp\" alt=\"Screenshot 2025 04 10 At 16.40.52\" class=\"wp-image-454213\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52-345x600.png.webp 345w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52-195x338.png.webp 195w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52-65x113.png.webp 65w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Screenshot-2025-04-10-at-16.40.52.png.webp 418w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\"><\/figure>\n<\/div>\n<p>Google plans to add more image enhancement options in the future, including uncropping and animation features.<\/p>\n<p><strong>Why we care. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/16127398\" target=\"_blank\" rel=\"noopener\">These improvements<\/a> address key advertiser concerns around control, reporting, and creative assets while maintaining the AI-powered efficiency that can make Performance Max valuable. The focus on customer lifecycle management aligns with increasing advertiser interest in maximizing customer lifetime value rather than just acquisition metrics.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppc.live\" target=\"_blank\" rel=\"noopener\">PPC Live<\/a> and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.themarketinganu.com\/podcast\" target=\"_blank\" rel=\"noopener\">PPCChat Roundup<\/a>.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-performance-max-new-customer-goals-image-controls-454209\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements. Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new image tools to boost creative flexibility. Customer Lifecycle management&#8230;<\/p>\n","protected":false},"author":1,"featured_media":661997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Dealing-with-Google-Ads-frustrations-Poor-support-suspensions-and-rising-costs.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-661996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/661996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=661996"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/661996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/661997"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=661996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=661996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=661996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}