{"id":662488,"date":"2025-04-13T08:45:15","date_gmt":"2025-04-13T05:45:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/crypto-gaming-and-gambling-ads-most-expensive-for-onboarding-users\/"},"modified":"2025-04-13T08:45:15","modified_gmt":"2025-04-13T05:45:15","slug":"crypto-gaming-and-gambling-ads-most-expensive-for-onboarding-users","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/crypto-gaming-and-gambling-ads-most-expensive-for-onboarding-users\/","title":{"rendered":"Crypto gaming and gambling ads \u2018most expensive\u2019 for onboarding users"},"content":{"rendered":"<p style=\"float:right;margin:0 0 10px 15px;width:240px\">\n                        <img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjUtMDQvMDE5NjJjZTQtMzBlZi03NjM1LTk4YjMtODg3NzRhOWMwNGYx.jpg\" class=\"type:primaryImage\">\n                    <\/p>\n<p>DeFi and CeFi campaigns are far more effective at reaching existing crypto users than crypto gaming and gambling campaigns, recent data shows.<\/p>\n<p><p>Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows.<\/p>\n<p>\u201cGaming and gambling campaigns are the most expensive, with a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>n CPW of $8.74 and a lower quartile of $3.40,\u201d Web3 marketing firm Addressable co-founder Asaf Nadler <a rel=\"nofollow\" target=\"_blank\" data-ct-non-breakable=\"null\" href=\"https:\/\/x.com\/AsafNadler\/status\/1901655081470087282\" rel=\"null\" target=\"null\" title=\"null\">said<\/a> in a recent report posted on X. CPW, or cost per wallet, is deemed a higher \u201cquality\u201d metric because it tracks the cost of website visitors with a crypto wallet already installed in their browser.<\/p>\n<p>Nadler previously told Cointelegraph that their analysis data showed that users with a wallet are more likely to convert to crypto products. <\/p>\n<p>Read more<\/p>\n<\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/general\/\" target=\"_blank\" >General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/crypto-gaming-gambling-campaigns-expensive-onboard-users?utm_source=rss_feed&#038;utm_medium=feed&#038;utm_campaign=rss_partner_inbound\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DeFi and CeFi campaigns are far more effective at reaching existing crypto users than crypto gaming and gambling campaigns, recent data shows. Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows. \u201cGaming and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":662489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/cdn-cgi\/image\/format=auto,onerror=redirect,quality=90,width=1200\/https:\/\/s3.cointelegraph.com\/uploads\/2025-04\/01962ce4-30ef-7635-98b3-88774a9c04f1","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74863,74355,72967,80],"class_list":["post-662488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-cryptocurrencies","tag-adoption","tag-gambling","tag-games"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/662488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=662488"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/662488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/662489"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=662488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=662488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=662488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}