{"id":662826,"date":"2025-04-15T15:00:38","date_gmt":"2025-04-15T12:00:38","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/reacher-and-youtube-score-big-in-march\/"},"modified":"2025-04-15T15:00:38","modified_gmt":"2025-04-15T12:00:38","slug":"reacher-and-youtube-score-big-in-march","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/reacher-and-youtube-score-big-in-march\/","title":{"rendered":"\u2018Reacher\u2019 and YouTube Score Big in March"},"content":{"rendered":"
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\n\tYouTube<\/a> hit another high point in TV usage in March, and Prime Video\u2019s Reacher<\/em> flexed its considerable muscle as well.<\/p>\n

\n\tNielsen\u2019s monthly Gauge report on TV use in the United States has YouTube commanding 12 percent of all viewing time, the highest mark for the platform since the ratings provider began tracking that data in 2021. It grew from 11.6 percent \u2014 YouTube\u2019s previous high \u2014\u00a0in February. <\/p>\n

\n\tStreaming as a whole was responsible for 43.8 percent of TV use in March (the reporting period runs from Feb. 24-March 30). That\u2019s up from 43.5 percent a month earlier and again almost equaling the combined totals for cable (24 percent of TV use) and broadcast (20.5 percent). Other TV usage, including gaming and physical media playback, accounted for the remaining 11.7 percent.<\/p>\n

\n\tCable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men\u2019s and women\u2019s NCAA basketball tournaments helped drive a 29 percent monthly increase in cable sports viewing. Broadcast, however, fell off from 21.2 percent in February following the end of the NFL season. <\/p>\n

\n\tNielsen says Reacher<\/em> was the most streamed show in March, with 6.6 billion minutes of viewing time. Seven different streamers had shows or movies<\/a> in the top 10, with App<\/a>le TV+, Disney+, Hulu, Max, Netflix and Paramount+ joining Prime Video. <\/p>\n

\n\tAs it did with Disney in January, Nielsen is now aggregating streaming use for Paramount (Paramount+ and Pluto TV) and Warner Bros. Discovery (Max and Discovery+). Paramount\u2019s streamers combined for 2.3 percent of all TV use in March, the same as their February total. Max has averaged 1.2 percent of TV viewing for the past six months, suggesting Discovery+ adds about 0.3 points to the WBD total.<\/p>\n

\n\tNielsen\u2019s Gauge numbers and the top 10 streaming titles for March 2025 are below. <\/p>\n

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