{"id":663086,"date":"2025-04-16T17:10:20","date_gmt":"2025-04-16T14:10:20","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-made-simple-leveraging-engaged-audiences\/"},"modified":"2025-04-16T17:10:20","modified_gmt":"2025-04-16T14:10:20","slug":"google-ads-made-simple-leveraging-engaged-audiences","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-made-simple-leveraging-engaged-audiences\/","title":{"rendered":"Google Ads made simple: Leveraging engaged audiences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e7cf3690e4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e7cf3690e4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-made-simple-leveraging-engaged-audiences\/#Learn_how_you_can_use_Google-engaged_audiences_for_remarketing_to_users_whove_already_interacted_with_their_brand_across_Google_platforms\" >Learn how you can use Google-engaged audiences for remarketing to users who&#8217;ve already interacted with their brand across Google platforms.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-made-simple-leveraging-engaged-audiences\/#What_is_a_Google-engaged_audience\" >What is a Google-engaged audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-made-simple-leveraging-engaged-audiences\/#Whats_so_great_about_your_Google-engaged_audience\" >What\u2019s so great about your Google-engaged audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-made-simple-leveraging-engaged-audiences\/#What_are_the_limitations_of_Google-engaged_audiences\" >What are the limitations of Google-engaged audiences?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-made-simple-leveraging-engaged-audiences\/#Google-engaged_audiences_are_perfect_for_small_business_owners\" >Google-engaged audiences are perfect for small business owners<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_how_you_can_use_Google-engaged_audiences_for_remarketing_to_users_whove_already_interacted_with_their_brand_across_Google_platforms\"><\/span>Learn how you can use Google-engaged audiences for remarketing to users who&#8217;ve already interacted with their brand across Google platforms.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div style=\"padding:177.78% 0 0 0;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Google Engaged Audience: Easy-to-use Remarketing | Google Ads Tips\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/1075456586?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/1075456586?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Google Engaged Audience: Easy-to-use Remarketing | Google Ads Tips\"><\/iframe><\/noscript><\/div>\n<p><script data-minify=\"1\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/api\/player.js?ver=1744391593\" data-rocket-defer defer><\/script><\/p>\n<p>If you\u2019ve been poking around Audience Manager in Google Ads lately, you may have noticed a new Your data segment that looks like this: \u201cGoogle-engaged audiences \u2013 for Account #######\u201d<\/p>\n<p>What is that? And what should you do with it?<\/p>\n<p>Welcome to the wonderful new world of Google-engaged audiences, a new type of remarketing that you should absolutely be paying attention to. <\/p>\n<p>This article will cover:<\/p>\n<ul class=\"wp-block-list\">\n<li>What is a Google-engaged audience?<\/li>\n<li>What\u2019s so great about your Google-engaged audience?<\/li>\n<li>What are the limitations of Google-engaged audiences?<\/li>\n<li>Google-engaged audiences are perfect for small business owners<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-google-engaged-audience\"><span class=\"ez-toc-section\" id=\"What_is_a_Google-engaged_audience\"><\/span>What is a Google-engaged audience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Google-engaged audience is a segment of users who have interacted with your website across Google\u2019s owned platforms \u2013 organic and paid. <\/p>\n<p>Every Google Ads account automatically gets one Google-engaged audience, and you can find it in Audience Manager under <em>Your data segments<\/em>.\u00a0<\/p>\n<p>For example:<\/p>\n<ul class=\"wp-block-list\">\n<li>If someone searches for your company name on Google and clicks on your organic search result, they\u2019re <strong>automatically added<\/strong> to your engaged audience in Google Ads. <\/li>\n<li>If someone clicks on your website link from your Google Business Profile? <strong>Automatically added<\/strong><em>. <\/em><\/li>\n<li>If someone clicks on any of your Google Ads on Google platforms (Search, Shopping, Discovery, Gmail, Maps, etc.), they\u2019re <strong>automatically added <\/strong>to this audience as well.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-so-great-about-your-google-engaged-audience\"><span class=\"ez-toc-section\" id=\"Whats_so_great_about_your_Google-engaged_audience\"><\/span>What\u2019s so great about your Google-engaged audience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a few reasons why these engaged audiences are particularly useful:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Effortless setup<\/strong>: Forget about complicated tagging or linking accounts. The Google-engaged audience is automatically created and populated. It\u2019s the easiest way to start reaching people who have already visited your website from Google properties. Remarketing on easy mode.<\/li>\n<li><strong>Simplicity<\/strong>: With Google-engaged audiences, you don\u2019t need to get bogged down in details like audience durations or segmentation rules. There\u2019s just one audience to work with. You can choose to target this audience, exclude it from your campaigns, or even use it as a seed for creating lookalike audiences. It keeps things nice and clean.<\/li>\n<li><strong>High-quality data<\/strong>: Because this audience is built from individuals who interacted with your brand on a Google-owned platform before visiting your site, Google has a strong understanding of who these users are (because they are often signed into their Google accounts). This means the data is <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly more reliable and complete vs. relying on website tags, which can be affected by privacy regulations, cookies, and consent management.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-limitations-of-google-engaged-audiences\"><span class=\"ez-toc-section\" id=\"What_are_the_limitations_of_Google-engaged_audiences\"><\/span>What are the limitations of Google-engaged audiences?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The simplicity of engaged audiences also means there are some limitations. Because every Google Ads account only gets one audience, you don\u2019t have the option to create more granular segments based on specific actions users took.<\/p>\n<p>Additionally, this audience only includes people who arrived at your website from Google properties. It won\u2019t capture direct traffic, visitors from <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, referral traffic, etc.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-engaged-audiences-are-perfect-for-small-business-owners\"><span class=\"ez-toc-section\" id=\"Google-engaged_audiences_are_perfect_for_small_business_owners\"><\/span>Google-engaged audiences are perfect for small business owners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite these limitations, if you\u2019re a small business owner (or you work with small business owners) I strongly recommend experimenting with Google-engaged audiences in your Google Ads campaigns. It\u2019s a low-effort way to start remarketing to people who have already shown interest in your brand through Google, and the data quality is a significant advantage. <\/p>\n<p>Remember to also check your Audience insights for this segment. You might learn something new!<\/p>\n<p><em>This article is part of our ongoing weekly Search Engine Land <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, Jyll highlights a different Google Ads feature, and what you need to know to get the best results from it \u2013 all in a quick 3-minute read.<\/em><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Jyll Saskin Gales<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<div class=\"row\" style=\"box-sizing: border-box; --bs-gutter-x: 1.5rem; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); color: #212529; font-family: Roboto; font-size: 16px; margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-12 agenda-item-speakers\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 766.193px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card border-0 mb-3\" style=\"box-sizing: border-box; --bs-card-spacer-y: 1rem; --bs-card-spacer-x: 1rem; --bs-card-title-spacer-y: 0.5rem; --bs-card-border-width: 1px; --bs-card-border-color: var(--bs-border-color-translucent); --bs-card-border-radius: 0.375rem; --bs-card-inner-border-radius: calc(0.375rem - 1px); --bs-card-cap-padding-y: 0.5rem; --bs-card-cap-padding-x: 1rem; --bs-card-cap-bg: rgba(0, 0, 0, 0.03); --bs-card-bg: #fff; --bs-card-img-overlay-padding: 1rem; --bs-card-group-margin: 0.75rem; position: relative; display: flex; flex-direction: column; min-width: 0px; height: var(--bs-card-height); overflow-wrap: break-word; background-color: var(--bs-card-bg); background-clip: border-box; border: 0px !important; border-radius: var(--bs-card-border-radius); margin-bottom: 1rem !important;\">\n<div class=\"row g-0\" style=\"box-sizing: border-box; --bs-gutter-x: 0; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-10\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 618.501px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card-body spkr-bio\" style=\"box-sizing: border-box; flex: 1 1 auto; padding: var(--bs-card-spacer-y) var(--bs-card-spacer-x); color: var(--bs-card-color);\">\n<div class=\"pt-2\" style=\"box-sizing: border-box; padding-top: 0.5rem !important;\">\n<p dir=\"ltr\" style=\"box-sizing: border-box; margin-top: 0pt; margin-bottom: 0pt; font-size: 1.125rem; line-height: 1.38;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Jyll Saskin Gales is a <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/pages\/google-ads-coach\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads coach<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts. Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/iga\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d and \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/google-ads-for-beginners\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads for Beginners<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d courses. She hosts the <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/insidegoogleads\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads podcast<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, and is TikTok\u2019s resident @the_google_pro with 63,000 followers. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-engaged-audiences-454293\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how you can use Google-engaged audiences for remarketing to users who&#8217;ve already interacted with their brand across Google platforms. If you\u2019ve been poking around Audience Manager in Google Ads lately, you may have noticed a new Your data segment that looks like this: \u201cGoogle-engaged audiences \u2013 for Account #######\u201d What is that? And what&#8230;<\/p>\n","protected":false},"author":1,"featured_media":663087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Week-15-landscape-cover-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-663086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/663086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=663086"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/663086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/663087"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=663086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=663086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=663086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}