{"id":663349,"date":"2025-04-17T19:10:40","date_gmt":"2025-04-17T16:10:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/instagrams-new-blend-feature-creates-a-custom-reels-feed-for-you-and-your-friends\/"},"modified":"2025-04-17T19:10:40","modified_gmt":"2025-04-17T16:10:40","slug":"instagrams-new-blend-feature-creates-a-custom-reels-feed-for-you-and-your-friends","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/instagrams-new-blend-feature-creates-a-custom-reels-feed-for-you-and-your-friends\/","title":{"rendered":"Instagram&#8217;s new Blend feature creates a custom reels feed for you and your friends"},"content":{"rendered":"<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Instagram on Thursday announced that it\u2019s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. Blends are invite-only and can be created with a singular friend or with a group chat. The custom feeds are refreshed with new content each day.<\/p>\n<p class=\"wp-block-paragraph\">The launch doesn\u2019t come as a surprise, as TechCrunch reported in March 2024 that the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> network was developing the feature.<\/p>\n<p class=\"wp-block-paragraph\">Once you join or accept a Blend invite, you will be able to browse through reels picked for each person in the chat. When someone in the group reacts to a reel, Instagram will notify you so you can keep a convo going in the DM (direct messaging) chat.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The idea behind the feature is to explore what sorts of reels your friends are into, while also connecting with them and discovering new content together. Blend aims to introduce a new social element to Instagram, bringing it closer to its roots of sharing moments with friends, something that\u2019s been overshadowed in recent years by an influx of influencers and ads.<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?w=680\" alt=\"\" class=\"wp-image-2995170\" style=\"width:659px;height:auto\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png 1920w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=1200,675 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=1280,720 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=430,242 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=720,405 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=900,506 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=800,450 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=668,375 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=1097,617 1097w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/04\/instagram-blend.png?resize=708,398 708w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Instagram<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">With the launch of Blend, Instagram is giving users access to a feature that isn\u2019t available on TikTok, which is one of Instagram\u2019s biggest rivals. <\/p>\n<p class=\"wp-block-paragraph\">For Instagram, Blend could be a way to boost reels\u2019 discovery and watch time on the social network, as it\u2019s encouraging users to watch short-form content together.<\/p>\n<p class=\"wp-block-paragraph\">To create a Blend, you need to open a one-on-one or group DM chat and tap the new Blend icon at the top of the chat. Then, you need to select \u201cInvite\u201d to invite people from your DM chat to join the Blend. The Blend will be created when at least one member of the chat accepts your invite. You can revisit a Blend by going to the DM chat and t<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing the Blend icon.<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s worth noting that Blend is somewhat similar to\u00a0Spotify\u2019s functionality of the same name, which allows people to combine their tastes into one shared playlist that refreshes daily.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techcrunch.com\/2025\/04\/17\/instagrams-new-blend-feature-creates-a-custom-reels-feed-for-you-and-your-friends\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram on Thursday announced that it\u2019s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. Blends are invite-only and can be created with a singular friend or with a group chat. The custom feeds are refreshed with new content each day. The launch doesn\u2019t&#8230;<\/p>\n","protected":false},"author":1,"featured_media":663350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/08\/instagram-GettyImages-2150186181.jpg?resize=1200,889","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[5055,33423,153576,31059,47912],"class_list":["post-663349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apps","tag-instagram","tag-instagram-reels","tag-social","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/663349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=663349"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/663349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/663350"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=663349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=663349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=663349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}