{"id":663415,"date":"2025-04-18T00:18:47","date_gmt":"2025-04-17T21:18:47","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-search-boss-ai-overviews-boost-click-quality\/"},"modified":"2025-04-18T00:18:47","modified_gmt":"2025-04-17T21:18:47","slug":"google-search-boss-ai-overviews-boost-click-quality","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-boss-ai-overviews-boost-click-quality\/","title":{"rendered":"Google Search boss: AI Overviews boost click quality"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a998401a2d2d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a998401a2d2d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-boss-ai-overviews-boost-click-quality\/#Googles_Elizabeth_Reid_says_AI_Overviews_drive_%E2%80%98higher-quality_clicks_as_many_publishers_watch_organic_traffic_decline\" >Google&#8217;s Elizabeth Reid says AI Overviews drive &#8216;higher-quality clicks&#8217; as many publishers watch organic traffic decline.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_Elizabeth_Reid_says_AI_Overviews_drive_%E2%80%98higher-quality_clicks_as_many_publishers_watch_organic_traffic_decline\"><\/span>Google&#8217;s Elizabeth Reid says AI Overviews drive &#8216;higher-quality clicks&#8217; as many publishers watch organic traffic decline.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>AI Overviews, Google\u2019s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting \u201chigher-quality clicks,\u201d according to Elizabeth Reid, Head of Google Search, in a new interview.<\/p>\n<p><strong>Why we care. <\/strong>Google Search is continuing to evolve in the direction of AI Overviews, where less clicks to websites is the new normal. <\/p>\n<p><strong>Clicks.<\/strong> Here are some quotes from Reid\u2019s interview with the Financial Times about the AI Overviews and the impact on clicks and traffic (a.k.a., that necessary evil) to publishers:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe see the clicks are of higher quality, because they\u2019re not clicking on a webpage, realising it wasn\u2019t what they want and im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely bailing. So, they spend more time on those sites. We see that it shows a greater diversity of websites that come up.<\/li>\n<li>\u201cWhat you see with something like AI Overviews, when you bring the friction down for users, is people search more and that opens up new opportunities for websites, for creators, for publishers to access. And they get higher-quality clicks.\u201d<\/li>\n<\/ul>\n<p>Reid also said that AI Overviews are \u201cdesigned to get you started and then help you dive deeper,\u201d because \u201crelying on webpages\u2026 can be difficult and AI Overviews provide more \u201csubstance\u201d than individual webpages:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBut if your question is long, finding a webpage that covers every part of your question is hard, and sometimes what you get is a very surface-level webpage. Technically it talks about every one of your words, but you didn\u2019t get much substance. With generative AI, we can go and look for web pages that talk about specific subsets. So, we\u2019ll take that query, and we\u2019ll turn it into multiple queries.<\/p>\n<p>\u201cAnd then we\u2019ll say, a-ha, OK, you\u2019re comparing two items that are not traditionally compared. Let me find a webpage about one item. Let me find a webpage about another. And then, you can expose websites that go in more depth on part of a topic, instead of just a webpage that is surface level about the whole topic.\u201d<\/p>\n<\/blockquote>\n<p><strong>Not the first time.<\/strong> Reid follows Alphabet\/Google CEO Sundar Pichai, who previously said that AI Overviews are good for click-through rate (CTR):<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf you put content and links within AI Overviews, they get higher clickthrough rates than if you put it outside of AI Overviews.\u201d<\/li>\n<\/ul>\n<p><strong>But.<\/strong> I\u2019ve seen no evidence to back up Reid or Pichai\u2019s claim. CTRs to websites are hitting new lows. Also, traffic and revenue for several websites (see: Chegg as one example) started to decline around May, which is when Google launched AI Overviews. Microsoft Bing\u2019s Fabrice Canel has also talked about \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/live\/pzxLw1ysfLU?si=3UbBFnJ705sMpChS&amp;t=376\" target=\"_blank\" rel=\"noopener\">qualified clicks<\/a>\u201d being the measure of success in AI search.<\/p>\n<p><strong>Ads and AI Overviews.<\/strong> There are \u201ca lot of opportunities for ads\u201d above, below and within AI Overviews, according to Reid, adding that \u201cAds are relevant whenever users are going to make a choice that has some commercial aspect\u201d:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhen a query is predominantly commercial intent \u2014 like we think you want to buy something \u2014 then we might often show ads. But sometimes we think you probably don\u2019t want to [see] ads, and so we don\u2019t want to give everyone ads. But some people might want to buy something. If [you search] \u2018how to clean a stain out of the couch\u2019 and the first thing we show is a bunch of ads, you\u2019re like, \u2018Whoa, I just wanted some advice.\u2019<\/p>\n<p>\u201cBut if we\u2019re giving you ideas and then we say, \u2018if you\u2019re having trouble you might want to consider a stain-remover product\u2019, and then we give you some ads for stain-remover products, it feels natural and in context.\u201d<\/p>\n<\/blockquote>\n<p><strong>How search will change. <\/strong>Some of Reid\u2019s notable quotes:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201c\u2026we want to make search effortless. That assumes multimodalities\u2026\u201d<\/li>\n<li>\u201cIt will get more personalised over time, not just in the results, but in how you learn well. Are you somebody who learns well with videos or are you someone who prefers text?\u201d<\/li>\n<\/ul>\n<p><strong>How search won\u2019t change. <\/strong>Reid said \u201cnever say never\u201d about there being a paid version of Google Search, but Google Search will remain free for the foreseeable future:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cEnsuring that search in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, the essence of it, is available for free, to allow access to information, will be important. There may be some aspects for people who have sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions in the future. But the core of search we want to have available for everyone for free, yes.<\/li>\n<\/ul>\n<p>Google Search also won\u2019t become a \u201cchatbot\u201d in the style of ChatGPT, according to Reid:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe think of search as more of an information-focused question. We are starting to experiment more with the idea that people sometimes have a question that has multiple parts plus a follow-up. And if you have a follow-up question, you don\u2019t want to start over from scratch.<\/p>\n<p>\u201cBut it\u2019s more designed as: how can you further your journey without repeating it the same way you might to a human \u2014 rather than designing it in the sense of: do you have a friend to chat with and ask them their views? It\u2019s much more about organising information.\u201d<\/p>\n<\/blockquote>\n<p>Also:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe put a lot of effort in our models on paying attention to factuality. That\u2019s a way that we make a different choice on search, compared with a chatbot. You typically have to choose between how factual it is versus how creative or how conversational it is.<\/p>\n<p>\u201cIf you\u2019re building a product that\u2019s designed to be conversational, you might weigh it one way. But in the case of [Google] Search, we have weighted factuality and put extensive work into that. We have continued to raise the bar on that for the past several months.<\/p>\n<\/blockquote>\n<p><strong>How people are searching differently.<\/strong> According to Reid:<\/p>\n<ul class=\"wp-block-list\">\n<li>Younger users are asking \u201cmore and longer questions\u201d and \u201cmore nuanced questions.\u201d<\/li>\n<li>\u201cWe see a lot of growth in multi-modality: people asking these text-plus- image questions. So, it\u2019s not just, \u2018What is this image?\u2019 or \u2018Here\u2019s my question\u2019, but combining them.<\/li>\n<\/ul>\n<p><strong>The interview.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/decc6853-4fff-448c-b1c3-be8824ab511f\" target=\"_blank\" rel=\"noopener\">Google\u2019s Elizabeth Reid: \u2018Human curiosity is boundless and people ask a lot of questions\u2019<\/a> (subscription required)<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-boss-ai-overviews-boost-click-quality-454386\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s Elizabeth Reid says AI Overviews drive &#8216;higher-quality clicks&#8217; as many publishers watch organic traffic decline. AI Overviews, Google\u2019s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting \u201chigher-quality clicks,\u201d according to Elizabeth Reid, Head of Google Search, in a new interview. Why&#8230;<\/p>\n","protected":false},"author":1,"featured_media":663416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/google-logo-broken-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,78070],"class_list":["post-663415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/663415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=663415"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/663415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/663416"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=663415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=663415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=663415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}