{"id":665146,"date":"2025-04-24T23:45:16","date_gmt":"2025-04-24T20:45:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-rolls-out-ads-globally-on-threads-feed\/"},"modified":"2025-04-24T23:45:16","modified_gmt":"2025-04-24T20:45:16","slug":"meta-rolls-out-ads-globally-on-threads-feed","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-rolls-out-ads-globally-on-threads-feed\/","title":{"rendered":"Meta rolls out ads globally on Threads feed"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d207e69bc4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d207e69bc4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-rolls-out-ads-globally-on-threads-feed\/#Advertisers_will_be_able_to_reach_the_300_million_monthly_active_Thread_users_with_Metas_targeting_capabilities\" >Advertisers will be able to reach the 300 million monthly active Thread users with Meta&#8217;s targeting capabilities.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_will_be_able_to_reach_the_300_million_monthly_active_Thread_users_with_Metas_targeting_capabilities\"><\/span>Advertisers will be able to reach the 300 million monthly active Thread users with Meta&#8217;s targeting capabilities.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Meta\u2019s text-based <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> platform is now monetizing its 300 million monthly active users<\/p>\n<p>Meta\u2019s standalone <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> Threads is beginning a global rollout of advertisements within its feed starting Wednesday, expanding beyond the limited testing that began in January.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/threads-instagram-app-2023-800x450.webp\" alt=\"Threads Instagram App 2023\" class=\"wp-image-454565\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/threads-instagram-app-2023-800x450.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/threads-instagram-app-2023-600x338.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/threads-instagram-app-2023-200x113.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/threads-instagram-app-2023-768x432.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/threads-instagram-app-2023.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>What\u2019s happening:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Image-based ads will appear between content in users\u2019 Threads feeds.<\/li>\n<li>All eligible advertisers will gain access to Meta\u2019s inventory filler.<\/li>\n<li>Ad placement on Threads will be a default for new campaigns using Advantage+ or manual placements.<\/li>\n<li>Advertisers can opt out through manual placement settings.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> The move signals Meta\u2019s confidence in Threads\u2019 growth and viability as an advertising platform almost two years after its July 2023 launch as a competitor to X (formerly Twitter). Threads also inherits Meta\u2019s sophisticated targeting capabilities while providing a fresh opportunity to reach text-focused audiences who may have migrated from Twitter\/X. <\/p>\n<p>The platform\u2019s growth trajectory and integration with existing Meta ad systems make it a potentially valuable addition to social media marketing strategies, with minimal additional effort required for brands already advertising on Facebook or Instagram.<\/p>\n<p><strong>Between the lines.<\/strong> Meta will implement its brand safety standards and controls on Threads, addressing a key concern for advertisers wary of some competitors in the text-based social media space.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cPeople come to Meta\u2019s apps for a personalized experience that helps them discover business and content they love, and ads are an essential part of enabling this,\u201d <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/social-marketing\/metas-threads-begins-global-ad-rollout-within-its-feed\/\">Meta said in a statement<\/a>.<\/li>\n<\/ul>\n<p><strong>The rollout plan.<\/strong> The company is taking a phased approach, testing ads in more than 30 countries, including the U.S., <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/news\/654048\/meta-threads-ads-advertisers-globally\" target=\"_blank\" rel=\"noopener\">according to Meta spokesperson Matthew Tye<\/a>.<\/p>\n<p>Users can identify ads by looking for posts with a gray <em>Sponsored<\/em> label next to account usernames.<\/p>\n<p><strong>The early adopters.<\/strong> Fast-food chain Wendy\u2019s and media-buying group GroupM participated in the initial testing phase in January.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe\u2019ve been active on Threads since day one, and believe it provides a space to build community and bring our brand persona to life,\u201d said Russ Mischner, VP of integrated marketing at Wendy\u2019s.<\/li>\n<\/ul>\n<p>Jim Kensicki, COO at GroupM Nexus North America, noted that early testing on Threads helped inform their clients\u2019 media investment strategies.<\/p>\n<p>These are two mega brands in their respective fields, so advertisers of all sizes should still approach cautiously.<\/p>\n<p><strong>Bottom line.<\/strong> Threads represents a significant new revenue stream for Meta, which has been clear about its monetization intentions despite initial user concerns.<\/p>\n<p>As Instagram and Threads head Adam Mosseri stated earlier this year: <\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAt the end of the day we\u2019re a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free.\u201d<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppc.live\" target=\"_blank\" rel=\"noopener\">PPC Live<\/a> and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.themarketinganu.com\/podcast\" target=\"_blank\" rel=\"noopener\">PPCChat Roundup<\/a>.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/threads-ads-global-454562\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers will be able to reach the 300 million monthly active Thread users with Meta&#8217;s targeting capabilities. Meta\u2019s text-based social platform is now monetizing its 300 million monthly active users Meta\u2019s standalone app Threads is beginning a global rollout of advertisements within its feed starting Wednesday, expanding beyond the limited testing that began in January&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":665147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/shutterstock_2327525131.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,107942],"class_list":["post-665146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/665146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=665146"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/665146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/665147"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=665146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=665146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=665146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}