{"id":665161,"date":"2025-04-25T01:13:46","date_gmt":"2025-04-24T22:13:46","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads\/"},"modified":"2025-04-25T01:13:46","modified_gmt":"2025-04-24T22:13:46","slug":"perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads\/","title":{"rendered":"Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads"},"content":{"rendered":"
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Perplexity doesn\u2019t just want to compete with Google, it app<\/a>arently wants to be Google.\u00a0<\/p>\n

CEO Aravind Srinivas said this week on the TBPN podcast<\/a> that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. This so it can sell premium ads.<\/p>\n

\u201cThat\u2019s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,\u201d Srinivas said. \u201cBecause some of the prompts that people do in these AIs is purely work-related. It\u2019s not like that\u2019s personal.\u201d<\/p>\n

And work-related queries won\u2019t help the AI company build an accurate-enough dossier.<\/p>\n

\u201cOn the other hand, what are the things you\u2019re buying; which hotels are you going [to]; which restaurants are you going to; what are you spending time browsing, tells us so much more about you,\u201d he explained.<\/p>\n

Srinivas believes that Perplexity\u2019s browser users will be fine with such tracking because the ads should be more relevant to them.\u00a0<\/p>\n

\u201cWe plan to use all the context to build a better user profile and, maybe you know, through our discover feed we could show some ads there,\u201d he said.<\/p>\n

The browser, named Comet, suffered setbacks but is on track to be launched in May, Srinivas said.\u00a0<\/p>\n

He\u2019s not wrong, of course. Quietly following users around the internet helped Google become the roughly $2 trillion market cap company it is today.\u00a0<\/p>\n

That\u2019s why it built a browser and a mobile operating system. Indeed, Perplexity is attempting something in the mobile world, too. It\u2019s signed a partnership with Motorola, announced Thursday,<\/a> where its app will be pre-installed on the Razr series<\/a> and can be accessed though the Moto AI by typing \u201cAsk Perplexity.\u201d<\/p>\n

Perplexity is also in talks with Samsung, Bloomberg reported<\/a>. Srinivas didn\u2019t flat-out confirm that, though he did reference on the podcast the Bloomberg article, published earlier this month, that discussed both partnerships.<\/p>\n

Obviously, Google isn\u2019t the only one watching users online to sell ads. Meta\u2019s ad tracking technology<\/a>, Pixels, which is embedded on websites across the internet, is how Meta gathers data, even on people that don\u2019t have Facebook<\/a> or Instagram accounts.\u00a0Even Apple, which has marketed itself as a privacy protector, can\u2019t resist tracking users\u2019 locations to sell advertising in some of its apps<\/a> by default.<\/p>\n

On the other hand, this kind of thing has led people across the political spectrum in the U.S. and in Europe to distrust big tech.\u00a0<\/p>\n

The irony of Srinivas openly explaining his browser-tracking ad-selling ambitions this week also can\u2019t be overstated.\u00a0<\/p>\n

Google is currently in court fighting the U.S. Department of Justice who has alleged Google behaved in monopolistic ways to dominate search and online advertising. The DoJ wants the judge to order Google to divest Chrome.\u00a0<\/p>\n

Both OpenAI and Perplexity<\/a> \u2013 not surprisingly, given Srinivas\u2019 reasons \u2013 said they would buy the Chrome browser business if Google was forced to sell.\u00a0<\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Perplexity doesn\u2019t just want to compete with Google, it apparently wants to be Google.\u00a0 CEO Aravind Srinivas said this week on the TBPN podcast that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. This so it can sell premium ads. \u201cThat\u2019s kind…<\/p>\n","protected":false},"author":1,"featured_media":665162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/01\/GettyImages-2181313521.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[77337,155064,155882,152732,70917],"class_list":["post-665161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-browsers","tag-online-tracking","tag-perplexity","tag-startups"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/665161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=665161"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/665161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/665162"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=665161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=665161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=665161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}