{"id":665353,"date":"2025-04-25T18:10:21","date_gmt":"2025-04-25T15:10:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-hypes-ai-overviews-refuses-to-answer-ctr-question\/"},"modified":"2025-04-25T18:10:21","modified_gmt":"2025-04-25T15:10:21","slug":"google-hypes-ai-overviews-refuses-to-answer-ctr-question","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-hypes-ai-overviews-refuses-to-answer-ctr-question\/","title":{"rendered":"Google hypes AI Overviews, refuses to answer CTR question"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d5cc8723f1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d5cc8723f1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-hypes-ai-overviews-refuses-to-answer-ctr-question\/#Google_also_reported_that_AI_Overviews_have_15_billion_users_%E2%80%93_even_though_AI_Overviews_are_a_default_search_feature_not_a_product\" >Google also reported that AI Overviews have 1.5 billion users \u2013 even though AI Overviews are a default search feature, not a product.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_also_reported_that_AI_Overviews_have_15_billion_users_%E2%80%93_even_though_AI_Overviews_are_a_default_search_feature_not_a_product\"><\/span>Google also reported that AI Overviews have 1.5 billion users \u2013 even though AI Overviews are a default search feature, not a product.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google\u2019s AI-generated answers impact click-through rates and conversion.<\/p>\n<p><strong>Why we care. <\/strong>Did Google decide that last night wasn\u2019t \u201cthe moment to go into details of click-through rate and conversion and so on\u201d because they don\u2019t want to state what is becoming clear to most of us? That click-through rates from AI Overviews are, simply, lower? Because, on the organic side, data shows that is certainly the case (see our Dig Deeper section, below). Many websites have seen traffic decline since AI Overviews launched last May.<\/p>\n<p><strong>The exchange. <\/strong>An analyst from JPMorgan asked (in part):<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cCan you just tell us how we should think about the 1.5 billion AI Overviews users just in terms of breadth of rollout? And I know you\u2019re saying monetization at <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately the same rate. But what does that mean in terms of click-through rates and conversion?\u201d<\/li>\n<\/ul>\n<p>Here\u2019s how Philipp Schindler, Alphabet\u2019s senior vice president and chief business officer, answered:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI don\u2019t think this is the moment to go into the details of click-through rates and conversion and so on.\u201d<\/li>\n<\/ul>\n<p><strong>By the numbers.<\/strong> Schindler once again repeated Google\u2019s year-old claim that AI Overviews \u201ccontinue to drive higher satisfaction and Search usage.\u201d Here\u2019s what else Alphabet shared about AI Overviews and monetization during the earnings call:<\/p>\n<ul class=\"wp-block-list\">\n<li>AI Overviews have \u201cmore than 1.5 billion users every month,\u201d said Sundar Pichai, Alphabet\/Google CEO.\n<ul class=\"wp-block-list\">\n<li><strong>Yes, but.<\/strong> Let\u2019s be honest. AI Overviews aren\u2019t a product that has \u201cusers.\u201d AI Overviews are a Google Search feature. All this number means is that 1.5 billion Google Search users are served AI Overviews every month \u2013 because you can\u2019t opt out of seeing AI Overviews.<\/li>\n<\/ul>\n<\/li>\n<li>The volume of commercial queries has increased since the launch of AI Overviews, Schindler said.\n<ul class=\"wp-block-list\">\n<li>This dataless data point is based on internal Google data from January that Google previously shared in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/ai-personalization-and-the-future-of-shopping\/#:~:text=For%20example%2C%20with%20the%20launch,of%20commercial%20queries%20has%20increased.&amp;text=Over%20the%20last%20year%2C%20we,experience%20into%20ads%20as%20well.\">this blog post<\/a>. <\/li>\n<\/ul>\n<\/li>\n<li>\u201cFor AI Overviews overall, we continue to see monetization at approximately the same rate,\u201d Schindler said.\n<ul class=\"wp-block-list\">\n<li>Schindler was asked later in the call for clarity on this monetization, but basically repeated what he said earlier in the call: \u201cBut as I talked about it before, for AI Overviews overall, we see the monetization at approximately the same rate, which gives us a strong base on which we can innovate even more.\u201d <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Google Search.<\/strong> More than 2 billion people use Search every day, according to Pichai, and they mentioned the 5 trillion annual searches statistic. Here\u2019s what else was discussed related to Google Search performance in Q1:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>AI Mode:<\/strong> \u201c\u2026queries are twice as long as traditional Search queries,\u201d and Google is seeing \u201csignificant growth in multimodal queries,\u201d Pichai said.<\/li>\n<li><strong>Circle to Search:<\/strong> Usage increased \u201cnearly 40% this quarter and monthly visual searches with Lens have increased by 5 billion since October,\u201d Pichai said.<\/li>\n<li><strong>Revenue:<\/strong> Google reported $77 billion in Google revenues, a 10% increase in advertising revenue YoY. This was driven primarily by financial services, insurance, retail, healthcare, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> verticals.<\/li>\n<\/ul>\n<p><strong>Dig deeper.<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>New data: Google AI Overviews are hurting click-through rates<\/li>\n<li>Google organic and paid CTRs hit new lows: Report<\/li>\n<li>Google sued by Chegg over AI Overviews hurting traffic and revenue<\/li>\n<li>Not appearing in Google AI Overviews significantly harms webpages: Study<\/li>\n<li>Google AI Overviews, clicks and traffic impact: Unraveling the mystery<\/li>\n<li>Google Search boss: AI Overviews boost click quality<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-hypes-ai-overviews-refuses-to-answer-ctr-question-454637\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google also reported that AI Overviews have 1.5 billion users \u2013 even though AI Overviews are a default search feature, not a product. Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google\u2019s AI-generated answers impact click-through rates&#8230;<\/p>\n","protected":false},"author":1,"featured_media":665354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/google-spider-web-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,107942,78070],"class_list":["post-665353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/665353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=665353"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/665353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/665354"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=665353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=665353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=665353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}