{"id":666451,"date":"2025-05-02T04:38:03","date_gmt":"2025-05-02T01:38:03","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/reddits-ai-play-is-for-the-google-crowd-not-just-the-community-scrollers\/"},"modified":"2025-05-02T04:38:03","modified_gmt":"2025-05-02T01:38:03","slug":"reddits-ai-play-is-for-the-google-crowd-not-just-the-community-scrollers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/reddits-ai-play-is-for-the-google-crowd-not-just-the-community-scrollers\/","title":{"rendered":"Reddit’s AI play is for the Google crowd, not just the community scrollers"},"content":{"rendered":"
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Reddit CEO Steve Huffman says there are two kinds of people who come to the social media<\/a> platform: Scrollers and seekers.<\/p>\n

Scrollers are the ones who come to Reddit\u2019s core product, which is community conversation and engaging about topics they\u2019re passionate about, from r\/sourdough to r\/popculturechat. Then there are the Seekers; the people who might type their specific query into Google Search and tack \u201cReddit\u201d on the end so they can find real advice and opinions from real people.\u00a0<\/p>\n

Reddit Answers, the company\u2019s AI-powered chatbot that surfaces verbatim answers and summaries from existing Reddit posts, is for the Seekers.\u00a0And early results suggest it is already gaining traction. <\/p>\n

\u201cUp until very recently, we haven\u2019t built a product for them,\u201d Reddit CEO Steve Huffman said Thursday on the company\u2019s first-quarter earnings call. \u201cThose users are not coming to Reddit for a community in that moment. They\u2019re coming for an answer. And I think we can [acknowledge] the use case that the user\u2019s bringing us and be more effective at solving it.\u201d<\/p>\n

Reddit announced during the call that its Answers product already has 1 million weekly active users since it launched in beta in December. Last month, Reddit expanded Answers beyond the U.S. and into Australia, the U.K., Canada, and India.\u00a0<\/p>\n

The feature, which is still in beta, currently lives in the navigation bar of the app<\/a> as its own separate experience. Going into 2025, Reddit plans to integrate Answers more deeply into the platform in a few different ways.\u00a0<\/p>\n

Huffman said the most obvious way to do this would be to integrate Answers into the primary search box, which could allow users to type in a full query rather than just a few keywords.\u00a0<\/p>\n

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\t\t\t\t\tBOOK NOW<\/span><\/p><\/div>\n<\/p><\/div>\n<\/div>\n

The executive also said the company is exploring ways to integrate Answers into the beginning of the user journey.<\/p>\n

\u201cSo you\u2019re a new user opening Reddit for the first time, using Answers to see what\u2019s in Reddit and learn that Reddit almost certainly has what you\u2019re looking for,\u201d he said.<\/p>\n

Another \u201cpoint of entry\u201d for Answers would be through external search, \u201chelping [users] get a more summarized or easy-to-parse version of the answer on Reddit,\u201d Huffman said.<\/p>\n

That could also protect Reddit from being at the mercy of Google Search. In the fourth quarter of 2024, a Google Search algorithm change caused some \u201cvolatility\u201d with Reddit\u2019s user growth, which spooked investors at the time, despite beating earnings estimates.\u00a0\u00a0<\/p>\n

\u201cWe\u2019re an open platform, and we want people to find Reddit content in [Google] Search,\u201d Huffman said. \u201cBeing open drives awareness and visibility. It can also create variability, and we do expect some bumps along the way from Google, because we\u2019ve already seen a few this year. This is expected in any year, but given that the Search ecosystem is under heavy construction, the near term could be more bumpy than usual.\u201d<\/p>\n

Reddit\u2019s stock soared in after-hours trading as the company beat analyst earnings expectations and strong user growth. The company reported revenue of $392.4 million, up 61% year-over-year, an adjusted EBITDA of $115.3 million, and daily active unique users of 108.1 million, a 31% YoY increase.\u00a0<\/p>\n

In the second quarter, Reddit estimates revenue in the range of $410 million to $430 million and adjusted EBITDA between $110 million and $130 million.<\/p>\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

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If you want to read more like this article, you can visit our Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Reddit CEO Steve Huffman says there are two kinds of people who come to the social media platform: Scrollers and seekers. Scrollers are the ones who come to Reddit\u2019s core product, which is community conversation and engaging about topics they\u2019re passionate about, from r\/sourdough to r\/popculturechat. Then there are the Seekers; the people who might…<\/p>\n","protected":false},"author":1,"featured_media":666452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/02\/GettyImages-1048288996.jpg?resize=1200,675","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[77337,5055,5005],"class_list":["post-666451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-apps","tag-reddit"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/666451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=666451"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/666451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/666452"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=666451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=666451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=666451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}