{"id":666467,"date":"2025-05-02T06:00:33","date_gmt":"2025-05-02T03:00:33","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/despite-paying-900m-in-tariffs-apples-tim-cook-isnt-announcing-price-increases-yet\/"},"modified":"2025-05-02T06:00:33","modified_gmt":"2025-05-02T03:00:33","slug":"despite-paying-900m-in-tariffs-apples-tim-cook-isnt-announcing-price-increases-yet","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/despite-paying-900m-in-tariffs-apples-tim-cook-isnt-announcing-price-increases-yet\/","title":{"rendered":"Despite paying $900M in tariffs, Apple\u2019s Tim Cook isn\u2019t announcing price increases \u2014 yet"},"content":{"rendered":"
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Increased tariffs cost App<\/a>le $900 million last quarter, the company said when it announced solid first quarter results.<\/p>\n

While almost a $1 billion in extra fees paid to the government is nothing to sneeze at, Apple is so enormous that one analyst on the quarterly earnings call described the hit as surprisingly low.<\/p>\n

Apple reported first quarter revenue of $95.4 billion. And even with the tariff payment, it still reported earnings per share profit of $1.65, a first-quarter record, it said.<\/a><\/p>\n

The big question on the minds of tech users \u2014 as well as many tech startups that prefers to outfit employees with Macs \u2014 is if Cook foresees ongoing tariffs increasing Apple\u2019s prices.<\/p>\n

At least as far as the next quarter is concerned, this is unlikely. When asked outright about tariff-induced price increases, Cook said he had \u201cnothing to announce at this time.\u201d<\/p>\n

He explained that Apple is now importing a larger portion of its iPhones from India, rather than China, keeping the tariff hit reduced. As for Macs, a bigger portion of those are coming from Vietnam, he said. The devices produced in China are largely being sent to Apple\u2019s customers outside the U.S., he added.<\/p>\n

The biggest hit in tariff costs for Apple, he said, was with the AppleCare and the accessories businesses \u2014 aka spare parts to fix a broken device covered under its warranty program, and things like iPhone cases. For those businesses, the tariff rate hit \u201cat least 145%,\u201d he said.\u00a0<\/p>\n

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Techcrunch event<\/p>\n

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\n\t\t\t\t\t\t\t\t\tBerkeley, CA<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 5<\/span>\n\t\t\t\t\t\t\t<\/p>\n

\t\t\t\t\tBOOK NOW<\/span><\/p><\/div>\n<\/p><\/div>\n<\/div>\n

He didn\u2019t imply that costs would be increased to cover that\u00a0hit, yet, either.\u00a0<\/p>\n

But he did explain that Apple hasn\u2019t been hit as hard as it could have been. That was largely because its products \u201cincluding iPhone, Mac, iPad, Apple Watch and Vision Pro\u201d aren\u2019t currently subject \u201cto global reciprocal tariffs\u201d while the Commerce Department conducts an investigation<\/a> into how tariffs affect imports of semiconductors and the products that use them.<\/p>\n

So should consumers and startups buy their Macs now rather the later? Cook says Apple is doing what it can to keep costs in check, including influencing the tariff policy itself. <\/p>\n

\u201cObviously, we\u2019re very engaged on the tariff discussions. We believe in engagement and will continue to engage. On the pricing piece, we have nothing to announce today,\u201d Cook said.<\/p>\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

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If you want to read more like this article, you can visit our Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Increased tariffs cost Apple $900 million last quarter, the company said when it announced solid first quarter results. While almost a $1 billion in extra fees paid to the government is nothing to sneeze at, Apple is so enormous that one analyst on the quarterly earnings call described the hit as surprisingly low. Apple reported…<\/p>\n","protected":false},"author":1,"featured_media":666468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2018\/06\/GettyImages-618584212.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[75885,5029,52711,5030,93342],"class_list":["post-666467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-enterprise","tag-apple","tag-hardware","tag-iphone","tag-tariffs"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/666467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=666467"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/666467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/666468"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=666467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=666467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=666467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}