{"id":668065,"date":"2025-05-09T07:34:14","date_gmt":"2025-05-09T04:34:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/appfigures-apple-made-over-10b-from-us-app-store-commissions-last-year\/"},"modified":"2025-05-09T07:34:14","modified_gmt":"2025-05-09T04:34:14","slug":"appfigures-apple-made-over-10b-from-us-app-store-commissions-last-year","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/appfigures-apple-made-over-10b-from-us-app-store-commissions-last-year\/","title":{"rendered":"Appfigures: Apple made over $10B from US App Store commissions last year"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2c60029c798\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2c60029c798\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/appfigures-apple-made-over-10b-from-us-app-store-commissions-last-year\/#%E2%80%9CGrave_Irreparable_Harm%E2%80%9D\" >\u201cGrave Irreparable Harm?\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Over $10 billion \u2014 that\u2019s how much revenue <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le\u2019s U.S. App Store raked in last year, according to a new analysis by app intelligence provider <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/appfigures.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Appfigures<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">The firm\u2019s estimates indicate that U.S. App Store revenue from commissions more than doubled between 2020 and 2024. In 2020, Apple\u2019s share of App Store commissions was approximately $4.76 billion, growing to over $10.1 billion by 2024.<\/p>\n<p class=\"wp-block-paragraph\">Based on Appfigures\u2019 data, U.S. App Store developers generated $33.68 billion in gross revenue from their apps and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s using Apple\u2019s payments system in 2024, and took home $23.57 billion after Apple\u2019s cut.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"1290\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?w=480\" alt=\"\" class=\"wp-image-3004749\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg 910w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=106,150 106w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=212,300 212w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=768,1089 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=480,680 480w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=847,1200 847w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=903,1280 903w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=303,430 303w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=508,720 508w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=635,900 635w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=564,800 564w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=471,668 471w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=265,375 265w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=435,617 435w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/05\/appfigures-app-store-estimates.jpg?resize=375,531 375w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Appfigures<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Though Apple doesn\u2019t typically break out its App Store revenue during earnings, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.apple.com\/newsroom\/pdfs\/the-continued-growth-and-resilience-of-apples-app-store-ecosystem.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">it did publish a report in May 2023<\/a> where it said the App Store globally generated $104 billion in estimated billings for digital goods and services in 2022.<\/p>\n<p class=\"wp-block-paragraph\">However, Appfigures\u2019 analysis found the App Store made $61.5 billion globally in 2022, which grew to $91.3 billion in 2024. From this, Apple made more than $27.39 billion in commissions globally last year, Appfigures also said.<\/p>\n<p class=\"wp-block-paragraph\">That leads to a discrepancy between Appfigures\u2019 analysis and Apple\u2019s own. <\/p>\n<p class=\"wp-block-paragraph\">This can be explained by an important caveat found in Apple\u2019s report. Under Apple\u2019s chart, it states that its \u201cbillings and sales\u201d figures are <em>\u201cnot the same as App Store billings.\u201d<\/em> That\u2019s important here. <\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">Berkeley, CA<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">June 5<\/span>\n\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t<span>BOOK NOW<\/span><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">When Apple wrote its report, the company was trying to show how big the App Store is and how key it is to the overall economy, so it merged App Store revenue with revenue generated outside the App Store to generate its total for the \u201cBillings and Sales\u201d category.<\/p>\n<p class=\"wp-block-paragraph\">In the report, Apple calculated the portion of an app\u2019s total revenue that is facilitated by the App Store, even if the purchase was made elsewhere. For instance, if a user buys a subscription to Hulu on the web, but then spends 60% of their time streaming Hulu on Apple devices, Apple credits itself with facilitating 60% of that user\u2019s spend. (To determine usage, the report relied on third-party sources, like market research firms, to estimate how much usage occurred on smartphones versus tablets, desktops, or TVs.)<\/p>\n<p class=\"wp-block-paragraph\">Apple also allows enterprises to distribute apps with in-app purchases, but these aren\u2019t visible in the App Store.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-grave-irreparable-harm\"><span class=\"ez-toc-section\" id=\"%E2%80%9CGrave_Irreparable_Harm%E2%80%9D\"><\/span><strong>\u201cGrave Irreparable Harm?\u201d <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Examining the numbers around U.S. Apple App Store revenue is more relevant than ever in the wake of the recent court ruling that now prevents Apple from charging a 27% commission on transactions that take place outside the App Store.<\/p>\n<p class=\"wp-block-paragraph\">Apple initially attempted to comply with the court\u2019s injunction resulting from its antitrust battle with Fortnite maker Epic Games by making changes that wouldn\u2019t harm App Store profits.<\/p>\n<p class=\"wp-block-paragraph\">To do so, Apple last year gave developers a way to apply for an exception to its App Store rules so they could add web links inside their apps that directed customers to external purchases. However, Apple continued to charge a 27% commission on those purchases and dictated how the website links should appear. (This even included the use of \u201cscare screens\u201d to warn consumers of the dangers of making purchases outside the App Store.)<\/p>\n<p class=\"wp-block-paragraph\">Last week, a judge ruled that Apple was in \u201cwillful violation\u201d of the 2021 injunction by continuing to collect fees on purchases made outside apps and by creating new anticompetitive barriers.<\/p>\n<p class=\"wp-block-paragraph\">This decision forced Apple to update its U.S. App Store rules, which now allow developers to link out to other ways for consumers to make purchases, without obstacles or commissions. Since then, several apps have taken advantage of the ability to introduce web payments, including Spotify,\u00a0Amazon Kindle, and\u00a0Patreon. One small game emulator called Delta is now supporting itself via Patreon memberships, too.<\/p>\n<p class=\"wp-block-paragraph\">Apple is appealing the decision, arguing in its most recent filing that the ruling causes Apple \u201cgrave irreparable harm.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cThese restrictions, which will cost Apple substantial sums annually, are based on conduct that has never been adjudicated to be (and is not) unlawful,\u201d Apple\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-05-08\/apple-asks-court-to-pause-order-that-would-upend-its-us-app-store-business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">filing stated<\/a>. \u201cRather, they were imposed to punish Apple for purported non-compliance with an earlier state-law injunction that is itself invalid.\u201d<\/p>\n<p class=\"wp-block-paragraph\">This argument won\u2019t likely go over well with developers, as many believe Apple should have lowered commissions for everyone years ago, not just for small business developers.  <\/p>\n<p class=\"wp-block-paragraph\">Appfigures\u2019 analysis also broke down U.S. App Store revenue by apps and games, which generated Apple approximately $6.28 billion and $3.83 billion, respectively, in 2024.<\/p>\n<p class=\"wp-block-paragraph\">Together, these figures highlight how critical App Store revenue remains to Apple\u2019s bottom line, and why it\u2019s fighting so hard to retain control. <\/p>\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-techcrunch wp-block-embed-techcrunch\"\/>\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-techcrunch wp-block-embed-techcrunch\"\/>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techcrunch.com\/2025\/05\/08\/appfigures-apple-made-over-10b-from-us-app-store-comissions-last-year\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over $10 billion \u2014 that\u2019s how much revenue Apple\u2019s U.S. App Store raked in last year, according to a new analysis by app intelligence provider Appfigures. The firm\u2019s estimates indicate that U.S. App Store revenue from commissions more than doubled between 2020 and 2024. In 2020, Apple\u2019s share of App Store commissions was approximately $4.76&#8230;<\/p>\n","protected":false},"author":1,"featured_media":668066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/02\/Apple-logo-Getty.jpg?resize=1200,800","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[90974,5029,5055,73821],"class_list":["post-668065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-app-store","tag-apple","tag-apps","tag-developers"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/668065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=668065"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/668065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/668066"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=668065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=668065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=668065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}