{"id":669129,"date":"2025-05-14T17:55:19","date_gmt":"2025-05-14T14:55:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/warners-reverses-course-changes-maxs-name-back-to-hbo-max\/"},"modified":"2025-05-14T17:55:19","modified_gmt":"2025-05-14T14:55:19","slug":"warners-reverses-course-changes-maxs-name-back-to-hbo-max","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/warners-reverses-course-changes-maxs-name-back-to-hbo-max\/","title":{"rendered":"Warners Reverses Course: Changes Max\u2019s Name Back to HBO Max"},"content":{"rendered":"
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\n\tWarner Bros. Discovery is changing the name of its streaming service again.<\/p>\n

\n\tYou\u2019ll never guess what its executives came up with. <\/p>\n

\n\tOriginally, the service launched as HBO Max in 2020.<\/p>\n

\n\tIn 2023, the company controversially changed the streaming service to simply Max \u2014 ditching the most venerated network brand name in television in favor of the most popular name for male dogs. <\/p>\n

\n\tAhead the company\u2019s upfront presentation in New York at Madison Square Garden on Wednesday, WBD President and CEO David Zaslav said the name will change once again \u2026 back to HBO Max.<\/p>\n

\n\t\u201cThe powerful growth we have seen in our global streaming service is built around the quality of our programming,\u201d Zaslav said in a statement. \u201cToday, we are bringing back HBO, the brand that represents the highest quality in media<\/a>, to further accelerate that growth in the years ahead.\u201d<\/p>\n

\n\tAdded chairman and CEO of HBO and Max Content Casey Bloys: \u201cWith the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition. And it clearly states our implicit promise to deliver content that is recognized as unique and, to steal a line we always said at HBO, worth paying for.\u201d<\/p>\n

\n\tThirty minutes into Wednesday\u2019s Warner Bros. Discovery upfront, Bloys revealed the name change to media buyers. The news<\/a> was met with laughter, light app<\/a>lause and exactly one whistle. Bloys did follow with a solid joke: \u201cI know you\u2019re all shocked, but the good news is I have a drawer full of stationery from the last time around.\u201d<\/p>\n

\n\tThe company further explained the move in a statement by noting \u2014 in what sounds like a clear shot at industry leader Netflix \u2014 \u201cThis evolution has been influenced by changing consumer needs, and the fact that no consumer today is saying they want more content, but most consumers are saying they want better content. With other services filling the more basic needs with volume, WBD has clearly distinguished itself through its quality and distinct stories, and no brand has done that better and more consistently over 50+ years than HBO.\u201d<\/p>\n

\n\tContinued the statement: \u201cReturning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD\u2019s willingness to keep boldly iterating its strategy and approach \u2013 leaning heavily on consumer data and insights \u2013 to best position itself for success.\u201d <\/p>\n

\n\tThe history of the streaming service is actually even more tangled if you look back to early efforts to bring HBO content to streaming, since HBO Max replaced an SVOD service titled HBO Now and a nascent streaming service for cable subscribers called HBO Go. So, in a sense, watching the company\u2019s content on demand has changed from HBO Now to HBO Go to HBO Max to Max to HBO Max. <\/p>\n

\n\tRecognizing the inherent humor of the situation, Warners\u2019 press packet for the announcement included a meme from Friends<\/em>, with Ross famously declaring, \u201cWe were on a break!\u201d <\/p>\n

\n\tHere\u2019s the new logo:<\/p>\n

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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThe move comes follows WBD framing its streaming business as its growth engine in its first-quarter 2025 earnings report last week, beating Wall Street expectations. The company had added 5.3 million subscribers to a total of 122.3 million, and grew streaming revenue by 8 percent to $2.7 billion and adjusted EBITDA to $339 million.<\/p>\n

\n\tDuring an earnings call with analysts, Zaslav signaled that the company was going to try to pivot back to a less-is-more strategy compared to a high-and-broad volume provider like Netflix.<\/p>\n

\n\t\u201cThe idea is it\u2019s not how much, it\u2019s how good is something we\u2019ve identified,\u201d he said. \u201cWe\u2019re not going to flood the zone. We want to be telling the best stories, and we want to also be taking advantage of all the great quality content over the years.\u201d <\/p>\n

\n\tThe move is a shift from back in 2023, when Zaslav emphasized a breadth and depth of content after announcing Max during an interview with CNBC<\/a>. \u201cBy increasing the amount of content we have on the platform \u2013 content for kids, content for families, nonfiction content, food, home, the biggest motion picture and TV library \u2013 by putting that whole bouquet of content, we think the broadest array of content available, that the churn will come down.\u201d <\/p>\n

\n\tEarlier this month, Bloys reflected back on previous name change during an interview with Puck. \u201cWhen you go back to when AT&T first launched HBO Max, putting HBO in\u00a0that<\/em>\u00a0title was controversial,\u201d he said. \u201cThere were a lot of,\u00a0\u2018Oh my God, HBO is gonna be next to\u00a0Friends<\/em>\u00a0in the TV library\u2019 \u2026 The thinking at the time was that once you put HBO in the title, it defines everything that comes on the platform.\u201d <\/p>\n

\n\tContinued Bloys: \u201cEven two years ago, the idea was still that we were gonna be something for everybody. Everybody wanted to be the next Netflix, and it\u2019s so incredibly expensive to do that \u2026We have accepted and understand that the majority of our subscribers at this point are going to have Netflix, and they\u2019re going to have Amazon \u2026 So when someone is putting together their media diet, it\u2019s about what you add to that \u2026 We did a lot of research and focus groups. The things subscribers want from us are HBO programming, scripted dramas, comedies, documentaries, the pay-one [licensing window] movies<\/a>, library movies, and basically the Warner Bros. TV library. We went through all this data and showed it to David. The great thing about David\u2014he looked at it and said,\u00a0\u2018Okay, let\u2019s figure out what we\u2019re gonna do.’\u201d <\/p>\n

\n\tAnd, it seems, reverting back to HBO Max is one result of those discussions. <\/p>\n

\n\tMax will officially change to HBO Max sometime this summer. <\/p>\n

\n\tTony Maglio contributed to this report.<\/em><\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Warner Bros. Discovery is changing the name of its streaming service again. You\u2019ll never guess what its executives came up with. Originally, the service launched as HBO Max in 2020. In 2023, the company controversially changed the streaming service to simply Max \u2014 ditching the most venerated network brand name in television in favor of…<\/p>\n","protected":false},"author":1,"featured_media":669130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2024\/09\/GettyImages-2155946414.jpg?w=1296&h=730&crop=1","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[87539,1524,640],"class_list":["post-669129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-david-zaslav","tag-hbo","tag-hbo-max"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/669129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=669129"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/669129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/669130"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=669129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=669129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=669129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}