{"id":670324,"date":"2025-05-20T15:00:42","date_gmt":"2025-05-20T12:00:42","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/streaming-hits-another-high-in-april-cable-and-broadcast-rise-too\/"},"modified":"2025-05-20T15:00:42","modified_gmt":"2025-05-20T12:00:42","slug":"streaming-hits-another-high-in-april-cable-and-broadcast-rise-too","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/streaming-hits-another-high-in-april-cable-and-broadcast-rise-too\/","title":{"rendered":"Streaming Hits Another High in April, Cable and Broadcast Rise Too"},"content":{"rendered":"
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\n\tStreaming continued its upward trajectory in April, but linear TV platforms also saw an increase in their share of viewing time. <\/p>\n

\n\tNielsen\u2019s monthly Gauge report shows streaming taking up 44.3 percent of all TV use in the United States, up from 43.8 percent in March. The April period (which ran from March 31-April 27 in Nielsen\u2019s books) is the third straight month in which streaming platforms set a new high in share of TV use. <\/p>\n

\n\tStreamers did not steal viewing time from cable or broadcast outlets, however, as both improved a little on their March numbers. Cable accounted for 24.5 percent of all TV use in April (vs. 24 percent in March), and broadcast networks had 20.8 percent (up from 20.5 percent a month earlier). Other TV usage (including gaming and physical media<\/a> viewing) fell from 11.7 percent in March to 10.3 percent in April. <\/p>\n

\n\tThe NFL draft and the opening rounds of the NBA and NHL playoffs helped lift cable\u2019s share of viewing for the month, while CBS\u2019 broadcast of the NCAA men\u2019s basketball championship had the largest network audience with 18.3 million viewers. <\/p>\n

\n\tGrey\u2019s Anatomy<\/em> was the most streamed title of the month with 3.9 billion minutes of viewing on Hulu and Netflix. The ABC show\u2019s 21st season, which is exclusive to Hulu at the moment, accounted for about 10 percent of that total despite having just 15 episodes of the 445-episode Grey\u2019s<\/em> library by the end of April. About 60 percent of the total time for the show (roughly 2.34 billion minutes) came from Netflix, with the remaining 30 percent (about 1.17 billion minutes) from past seasons on Hulu. (The streaming total for Grey\u2019s Anatomy<\/em> doesn\u2019t include on-air viewing on ABC.)<\/p>\n

\n\tThe White Lotus<\/em> finished a close second among streaming series<\/a> with 3.7 billion viewing minutes on Max in April (again, not including on-air viewing on HBO). <\/p>\n

\n\tYouTube remained the biggest individual streaming platform for TV users, capturing a new high of 12.4 percent of all TV use (up from 12 percent in March). The Roku Channel also hit a high of 2.4 percent and has grown by 21 percent since November 2024, when it began offering Max and other streamers through the channel. <\/p>\n

\n\tNielsen\u2019s Gauge figures for April are below.<\/p>\n

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