{"id":672463,"date":"2025-05-30T06:11:40","date_gmt":"2025-05-30T03:11:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tinder-tests-letting-users-set-a-height-preference\/"},"modified":"2025-05-30T06:11:40","modified_gmt":"2025-05-30T03:11:40","slug":"tinder-tests-letting-users-set-a-height-preference","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tinder-tests-letting-users-set-a-height-preference\/","title":{"rendered":"Tinder tests letting users set a ‘height preference’"},"content":{"rendered":"
\n

Tinder is leaning into dating app<\/a>s\u2019 reputation for superficiality with the launch of a new feature that lets paid subscribers add their height preferences to their profiles.<\/p>\n

After a Reddit<\/a> user posted a photo<\/a> of the new height setting in the Tinder app, a company spokesperson confirmed to TechCrunch that the discovery setting has been launched as a global test.<\/p>\n

Tinder Gold and Premium subscribers in the test group will have access to the feature, but not free users, we\u2019re told. In addition, the setting will indicate a preference, rather than functioning as a \u201chard filter,\u201d the company says. That means it won\u2019t actually block or exclude profiles but instead inform recommendations.<\/p>\n

\"\"
Image Credits:<\/strong>Reddit user Extra_Barracudaaaa (opens in a new window)<\/span><\/a><\/span><\/figcaption><\/figure>\n

\u201cWe\u2019re always listening to what matters most to our Tinder users \u2014 and testing the paid height preference is a great example of how we\u2019re building with urgency, clarity, and focus,\u201d said Phil Price Fry, VP Comms at Tinder, in an emailed statement. \u201cThis is part of a broader effort to help people connect more intentionally on Tinder. Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly. Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward.\u201d<\/p>\n

While typically dating apps let users filter for people by more traditional concerns, like someone\u2019s age or whether they want a long-term relationship or kids, the height setting is likely to cause more controversy and concern.<\/p>\n

Since the rise of online dating, a focus on someone\u2019s physicality \u2014 like their looks or size \u2014 has become a primary factor in determining who\u2019s worth a match. Tinder helped accelerate this trend thanks to its user interface, which puts a heavy emphasis on looking through people\u2019s photos. Other Tinder users often quickly react to those photos with left or right swipes to indicate interest. <\/p>\n

In addition to exposing people\u2019s preferences for the conventionally attractive, dating apps\u2019 popularity led to a culture where a bias toward taller men<\/a> became the norm. It\u2019s not uncommon to come across profiles<\/a> where women state they\u2019re only looking for matches who are at least 6 feet tall, for instance \u2014 even if in real life they\u2019d be more flexible about this requirement.<\/p>\n

Tinder has even poked fun at this trend in previous years, like when it made an April Fools\u2019 Day announcement<\/a> that it would introduce<\/a> a \u201cheight verification\u201d feature in its app. (Many men didn\u2019t find <\/a>this particular joke funny.) The height bias has also been the subject of other parodies, like when designer Soren Iverson imagined<\/a> a version of Tinder that let men override users\u2019 height requirements for a fee.<\/p>\n

The company may hope that the addition of a height setting could encourage more women to use and pay for the app, which tends to be more heavily dominated by men both in the U.S.<\/a> and internationally<\/a>.<\/p>\n

The test\u2019s launch follows Tinder parent Match\u2019s recent earnings, which revealed a 5% fall in paying users<\/a>. Paid subscribers across Match\u2019s dating apps fell to 14.2 million in the first quarter, down from 14.9 million users a year ago. The company is in the middle of another CEO transition, with Match CEO Spencer Rascoff set to run Tinder too later this summer.<\/p>\n

\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

If you want to read more like this article, you can visit our Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tinder is leaning into dating apps\u2019 reputation for superficiality with the launch of a new feature that lets paid subscribers add their height preferences to their profiles. After a Reddit user posted a photo of the new height setting in the Tinder app, a company spokesperson confirmed to TechCrunch that the discovery setting has been…<\/p>\n","protected":false},"author":1,"featured_media":672466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/09\/tinder-icon-ios.jpg?resize=1200,674","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[5055,70706,75253,21087],"class_list":["post-672463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apps","tag-dating","tag-online-dating","tag-tinder"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/672463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=672463"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/672463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/672466"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=672463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=672463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=672463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}