{"id":673423,"date":"2025-06-04T11:05:15","date_gmt":"2025-06-04T08:05:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tnw-backstage-meets-the-founder-who-reinvented-flower-delivery\/"},"modified":"2025-06-04T11:05:15","modified_gmt":"2025-06-04T08:05:15","slug":"tnw-backstage-meets-the-founder-who-reinvented-flower-delivery","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tnw-backstage-meets-the-founder-who-reinvented-flower-delivery\/","title":{"rendered":"TNW Backstage meets the founder who reinvented flower delivery"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e07b250b55\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e07b250b55\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tnw-backstage-meets-the-founder-who-reinvented-flower-delivery\/#Catch_up_on_TNW_Backstage\" >Catch up on TNW Backstage<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"article-main-content\">\n<p>TNW Backstage this week peeks behind the petals of the flower business \u2014 but not as you know it. In the latest episode of our podcast, we dig beyond beautiful bouquets to unearth the digital trends, disruptive models, and market moves reshaping the industry.<\/p>\n<p>Guiding us through the changes is Aron Gelbard, co-founder and CEO of Bloom &amp; Wild \u2014 the UK\u2019s top-rated online flower delivery company.<\/p>\n<p>Founded in 2013, Bloom &amp; Wild transformed the traditional flower industry by moving it online and pioneering its now-famous letterbox delivery model. Aron shared the scaleup\u2019s story, business strategy, and tips for fellow founders during a talk at last year\u2019s TNW Conference. We revisit the session in the latest episode of TNW Backstage \u2014 and preview the founders and insights featured at this year\u2019s event.<\/p>\n<p>You can listen to the show <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/episode\/39T1UFUCPD9VAY2gKRSkF9?si=5d1d1aed8f5646a5\" target=\"_blank\" rel=\"nofollow noopener\">on Spotify<\/a>, on our <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/fast.wistia.net\/embed\/channel\/hckmzyzq7e?wchannelid=hckmzyzq7e&amp;wmediaid=ohvmi9yafa\" target=\"_blank\" rel=\"nofollow noopener\">dedicated podcast site<\/a>, or via the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> player at the bottom of this article.<\/p>\n<h2 data-start=\"1419\" data-end=\"1448\"><span class=\"ez-toc-section\" id=\"Catch_up_on_TNW_Backstage\"><\/span>Catch up on TNW Backstage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"inarticle-wrapper latest channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" class=\"js-lazy\" src=\"https:\/\/s3.eu-west-1.amazonaws.com\/tnw.events\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"\/><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/s3.eu-west-1.amazonaws.com\/tnw.events\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"\/><\/p>\n<div class=\"channel-cta-input\">\n<p class=\"channel-cta-title\">The \ud83d\udc9c of EU tech<\/p>\n<p class=\"channel-cta-tagline\">The latest rumblings from the EU tech scene, a story from our wise ol&#8217; founder Boris, and some questionable AI art. It&#8217;s free, every week, in your inbox. Sign up now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1450\" data-end=\"1587\">TNW Backstage takes you behind the scenes of TNW Conference \u2014 and the tech\u00a0shaping our world. Missed an episode? You can catch up below:<\/p>\n<ul>\n<li>In our debut episode, we explored data privacy and Meta\u2019s controversial \u201cpay or consent\u201d model with Ron de Jesus, the world\u2019s first Field Chief Privacy Officer.<\/li>\n<li>Episode two featured\u00a0comedy creator Derek Mitchell and TNW co-founder Boris Veldhuijzen van Zanten on the power of humour in tech.<\/li>\n<li>Our third episode dove into brain-computer\u00a0interfaces\u00a0with MindAffect CEO Jennifer Goodall.<\/li>\n<li>Episode four examined the future of personal audio with Xander de Buisonj\u00e9, a musician and the founder of Breggz.<\/li>\n<\/ul>\n<p>To celebrate the podcast\u2019s launch, we\u2019re offering an exclusive discount on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/bit.ly\/4hueZwX\" target=\"_blank\" rel=\"nofollow noopener\">tickets<\/a> for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/bit.ly\/41IbD3D\" target=\"_blank\" rel=\"nofollow noopener\">TNW Conference<\/a>, which takes place in Amsterdam on June 19 and 20. You\u2019ll find the offer hidden in each episode of TNW Backstage.<br \/><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/39T1UFUCPD9VAY2gKRSkF9?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" sandbox=\"allow-scripts\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/tnw-backstage-flower-delivery-bloom-wild-ceo\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TNW Backstage this week peeks behind the petals of the flower business \u2014 but not as you know it. In the latest episode of our podcast, we dig beyond beautiful bouquets to unearth the digital trends, disruptive models, and market moves reshaping the industry. Guiding us through the changes is Aron Gelbard, co-founder and CEO&#8230;<\/p>\n","protected":false},"author":1,"featured_media":673424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw-blurple?filter_last=1&fit=1280%2C640&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2025%2F06%2FUntitled-design-55.jpg&signature=689c3cf48ffdc32f82fbf9518f4ae449","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-673423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/673423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=673423"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/673423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/673424"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=673423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=673423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=673423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}