{"id":674727,"date":"2025-06-12T17:54:37","date_gmt":"2025-06-12T14:54:37","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/vidcons-new-owner-has-big-plans-for-the-creator-economys-flagship-convention\/"},"modified":"2025-06-12T17:54:37","modified_gmt":"2025-06-12T14:54:37","slug":"vidcons-new-owner-has-big-plans-for-the-creator-economys-flagship-convention","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/vidcons-new-owner-has-big-plans-for-the-creator-economys-flagship-convention\/","title":{"rendered":"VidCon\u2019s New Owner Has Big Plans for the Creator Economy\u2019s Flagship Convention"},"content":{"rendered":"
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\n\tIn a video posted to his YouTube<\/a> channel in 2009, the popular YouTube creator Hank Green had a big announcement to make.<\/p>\n

\n\t\u201cA couple of months ago, [my brother] John and I decided that we were really interested in the possibility of getting a real life online video conference happ<\/a>ening, in order to get all of the best online video creators together in one place,\u201d Green said, explaining why he thought an online video conference made sense. \u201cOnline video is a really huge deal now, we have people on YouTube that have a bigger audience than Oprah or Anderson Cooper.\u201d<\/p>\n

\n\tThe first VidCon was held in the summer of 2010 in Century City, with speakers that included the Green brothers, Shane Dawson, Autotune the News<\/a>, and Philip DeFranco, among others. <\/p>\n

\n\tIt may have been ahead of its time. <\/p>\n

\n\tWhile everyone could see the vibrant communities forming through online video, the creator economy was still so nascent that its ambitions remained somewhat muted. A 2018 sale to Viacom kept the convention going, and last year its successor company Paramount sold VidCon to Informa, which will now operate it through Fan Expo, the operator of events like Megacon and Toronto Comicon.<\/p>\n

\n\tThe creator landscape has changed dramatically over the last 15 years, with YouTube now the dominant video platform, social platforms like TikTok and Instagram still surging, and creators now building out a professional studio system of their own. In other words, the time may be right or VidCon to make another expansion push.<\/p>\n

\n\tSo for the first VidCon under its new ownership, Fan Expo wants to set the stage for what it thinks can be a new period of growth and expansion for the brand, one that can live up to the original hopes of the Green brothers.<\/p>\n

\n\t\u201cWe really want to set the foundation for the future. We have a lot of big, exciting things that we have planned,\u201d says Aman Gupta, Fan Expo\u2019s president. \u201cHonestly, we want to bring VidCon to the world. What that means is still to be determined, there\u2019s still lots of work to be done in this space. But what excites me the most about adding VidCon to our portfolio is, I look at at this as the Super Bowl for creators, for the online community, and to be able to have an event of this prestige in our portfolio is amazing.\u201d<\/p>\n

\n\tOf course, first they have to execute on this year\u2019s convention, which kicks off June 19 in Anaheim. This year the convention will add industry and community tracks that will lean heavily on the business of the creator economy, and the communities and brands sparked by digital media. There will be an event celebrating the 20th anniversary of YouTube, and an inaugural VidCon Hall of Fame, meant to honor and celebrate the pioneers of online video (the inaugural list of honorees includes Hank Green, Grace Helbig and Rhett & Link) \u201cbecause of the impact that they\u2019ve had on the digital ecosystem,\u201d according to Sarah Tortoreti, vp of VidCon.<\/p>\n

\n\t\u201cThe confines or boundaries of traditional entertainment are now completely blurred at this point, and creators are coming to the forefront of entertainment,\u201d Tortoreti says. \u201cCreators are at the center of all culture and commerce right now, and VidCon has been recognizing that that was going to be the future for quite some time.\u201d<\/p>\n

\n\tVidCon is unique not only due to the participation of the digital and traditional media companies \u2014 \u201cAll of the big platforms show up,\u201d Tortoreti notes, including YouTube, TikTok and companies like NBCUniversal \u2014\u00a0 but the active participation from attendees.<\/p>\n

\n\tIt is a convention of content creators, after all, and VidCon seeks to encourage them to create content or seek out collabs from the Anaheim Convention Center floor.<\/p>\n

\n\t\u201cThey get an experience with each other, something that you cannot do online, it can only happen in person,\u201d Gupta says.<\/p>\n

\n\t\u201cWe give creators as much flexibility as we can in terms of filming content,\u201d Tortoreti adds. \u201cWe want that to happen, that\u2019s part of the experience. The creators themselves also come not only to do business, they meet with friends, they meet with sponsors, they meet with the industry executives, because they get business done at VidCon. <\/p>\n

\n\t\u201cBut they also come to meet their fans, and they love to capture that content because it\u2019s fun for them too,\u201d she says. \u201cThey build these online communities, and they feel like they have a one-to-one relationship with so many people, and then this is the only place really that they get the chance to actually have that one-to-one relationship come to life.\u201d<\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In a video posted to his YouTube channel in 2009, the popular YouTube creator Hank Green had a big announcement to make. \u201cA couple of months ago, [my brother] John and I decided that we were really interested in the possibility of getting a real life online video conference happening, in order to get all…<\/p>\n","protected":false},"author":1,"featured_media":674728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2025\/06\/240628_Hadji_Vidcon_131148_21177.jpg?crop=0px%2C154px%2C2500px%2C1399px&resize=1440%2C810","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[138505],"class_list":["post-674727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-vidcon"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/674727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=674727"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/674727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/674728"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=674727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=674727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=674727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}