{"id":677033,"date":"2025-06-24T16:50:19","date_gmt":"2025-06-24T13:50:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/travis-scott-announced-as-oakleys-first-ever-chief-visionary\/"},"modified":"2025-06-24T16:50:19","modified_gmt":"2025-06-24T13:50:19","slug":"travis-scott-announced-as-oakleys-first-ever-chief-visionary","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/travis-scott-announced-as-oakleys-first-ever-chief-visionary\/","title":{"rendered":"Travis Scott Announced As Oakley&#039;s First Ever &#039;Chief Visionary&#039;"},"content":{"rendered":"<div class=\"body-copy js-entry-text \" itemprop=\"articleBody\">\n<p>Travis Scott has been announced as sunglasses brand Oakley\u2019s first ever \u201cchief visionary\u201d.<\/p>\n<p>Scott is known to have been a long time fan of the label and he has joined Oakley on a contract that is set to last a number of years.<\/p>\n<p>While it is not entirely clear what the role of chief visionary entails, Scott said in a statement: \u201cI\u2019m inspired by what people think can\u2019t be done. It\u2019s about pushing culture and reworking ideas to see how far they can go. Oakley\u2019s design <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> is next level, and I had to be part of that. We\u2019re building something that blends legacy with the future. This is just the beginning.\u201d<\/p>\n<p>Caio Amato, Global President of Oakley, also said: \u201cToday marks a bold new chapter in Oakley\u2019s history as we proudly welcome Travis Scott as our Chief Visionary\u2014a title that speaks to creativity, belief, and purpose, to forge something that\u2019s not only different, it\u2019s defining.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"instagram-embed\" src=\"https:\/\/www.instagram.com\/reel\/DLP_aXCNRdG\/embed\" width=\"320\" height=\"600\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>To celebrate the announcement, Oakley have already unveiled a number of new items including hoodies, shirts and posters.<\/p>\n<div class=\"video-player\"><img decoding=\"async\" class=\"ad-background\" src=\"https:\/\/hiphopdx.com\/assets\/img\/DX-City_Silhouette.png\" alt=\"HipHopDX | Rap &amp; Hip Hop News | Ad Placeholder\"><\/p>\n<div class=\"ad-indicator-container\">\n<div class=\"ad-indicator\">AD<\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"border\">\n<div class=\"ad-border-top\">\n<div class=\"left-border\"><\/div>\n<div class=\"ad-loading-text\">\n<p>AD LOADING&#8230;<\/p>\n<\/div>\n<div class=\"right-border\"><\/div>\n<\/div>\n<div class=\"ad-border-bottom\"><\/div>\n<\/div>\n<div id=\"vc-player\" class=\"video-player-ad\"><\/div>\n<div class=\"ad-indicator\">AD<\/div>\n<\/div>\n<\/div>\n<p>On the music side of things, Scott has had to deal with Pusha T sending a number of shots his way.<\/p>\n<p>Pusha recently eviscerated Scott on the latest Clipse single \u201cSo Be It\u201d, spitting:\u00a0<em>\u201cYou cried in front of me, you died in front of me \/ Calabasas took your bitch and your pride in front of me \/ Her utopia had moved right up the street \/ And her lip gloss was poppin\u2019, she ain\u2019t need you to eat.\u201d<\/em><\/p>\n<p>In an interview with\u00a0<em>GQ<\/em>,\u00a0Pusha then explained that his reasons for dissing Scott\u00a0were a result of him shading Pharrell Williams on \u201cMeltdown\u201d which features a Drake verse with lines aimed at the legendary producer.<\/p>\n<p>He said: \u201cThe true context of that is we were in Paris, literally working, and he was calling to play P his new album. He came to [Pharrell\u2019s] studio. He interrupted a session,\u201d<\/p>\n<p>\u201cHe sees me and Malice there. He\u2019s like, \u2018Oh, man, everybody\u2019s here,\u2019 he\u2019s smiling, laughing, jumping around, doing his fucking monkey dance. We weren\u2019t into the music, but he wanted to play it, wanted to film [us and Pharrell listening to it]. And then a week later you hear Meltdown, which he didn\u2019t play. He played the song, but not [Drake\u2019s verse].\u201d<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/social-mediaa\/\" target=\"_blank\" >Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/hiphopdx.com\/news\/travis-scott-announced-as-oakley-first-ever-chief-visionary\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travis Scott has been announced as sunglasses brand Oakley\u2019s first ever \u201cchief visionary\u201d. Scott is known to have been a long time fan of the label and he has joined Oakley on a contract that is set to last a number of years. While it is not entirely clear what the role of chief visionary&#8230;<\/p>\n","protected":false},"author":1,"featured_media":677034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/app.hiphopdx.com\/wp-content\/uploads\/2025\/04\/travis-scott-coachella-set-fine.jpg?w=1200","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[55160],"class_list":["post-677033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-travis-scott"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/677033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=677033"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/677033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/677034"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=677033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=677033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=677033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}