{"id":678150,"date":"2025-07-01T19:00:32","date_gmt":"2025-07-01T16:00:32","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/threads-launches-its-own-dm-inbox-as-app-moves-further-away-from-instagram\/"},"modified":"2025-07-01T19:00:32","modified_gmt":"2025-07-01T16:00:32","slug":"threads-launches-its-own-dm-inbox-as-app-moves-further-away-from-instagram","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/threads-launches-its-own-dm-inbox-as-app-moves-further-away-from-instagram\/","title":{"rendered":"Threads launches its own DM inbox, as app moves further away from Instagram"},"content":{"rendered":"
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Instagram Threads is rolling out users\u2019 most-requested feature to date: the ability to message people directly, without having to switch to another app<\/a>, like Instagram. The company said direct messages (DMs) will begin rolling out to users globally beginning on Tuesday, alongside a new visual element called highlighter.<\/p>\n

The latter will emphasize interesting perspectives and conversations, Meta says, starting with Trending Topics.<\/p>\n

At launch, Threads DMs offer a basic set of features. They\u2019ll support one-on-one chats, preset emoji reactions, the ability to report spam, and mute DMs (as on Instagram). Other features, like group messaging, inbox filters, and more advanced message controls, will arrive in a later release. <\/p>\n

That means today, you can\u2019t block a follower or mutual from messaging you \u2014 you can only block them on Threads, which will also block them on Instagram. To control who can message you, you have to choose whether or not you follow the user.<\/p>\n

At launch, DMs will be available in most markets where Threads is available, except for Japan, Australia, the U.K., and the E.U. <\/p>\n

With the addition of DMs, Threads becomes more competitive with other text-first social<\/a> apps like X and Bluesky, where users can engage with one another directly or even in group chats, as in X\u2019s case. <\/p>\n

However, while X is working on encrypted direct messages<\/a> within X Chat, Threads has no intention of tightly securing its private messaging feature. <\/p>\n

\"\"
Image Credits:<\/strong>Meta\/Threads<\/span><\/figcaption><\/figure>\n

\u201cWe\u2019re not encrypting our DMs,\u201d said Emily Dalton Smith<\/a>, Threads VP of Product. \u201cIt\u2019s really about just connecting directly and talking to people about whatever is happening now, which I think makes encryption less core to the experience.\u201d<\/p>\n

Instead, she said that DMs are meant to build on the community people have created in the public space on Threads \u2014 a network that\u2019s shaping up to be entirely different from its parent app, Instagram, Smith pointed out.<\/p>\n

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Image Credits:<\/strong>Meta\/Threads<\/span><\/figcaption><\/figure>\n

\u201cOne thing that\u2019s been particularly exciting is that we have seen that people are building their own graphs on Threads,\u201d she said. \u201cThey\u2019re building up what we think of as an interest graph that is new and distinct from the social graph that underlies their account on Instagram.\u201d<\/p>\n

Despite having been built on top of Instagram\u2019s social graph, over a third of the people who come to Threads daily have less than a 50% overlap between their Instagram connections and Threads connections, Meta said.<\/p>\n

\u201cInstagram is really for creativity and Threads is really for perspectives,\u201d Smith noted.<\/p>\n

The company also found that users are following different sets of people across the two apps, Instagram and Threads, and are engaging in different interests and conversations.<\/p>\n

Because of this growing disconnect between the apps, Meta aims to test other ways for people to use Threads without an Instagram account. <\/p>\n

For instance, it\u2019s testing the ability for users to log in with their Facebook account in Europe or create a Threads-only account. It\u2019s also testing the ability to use Threads from the web while not logged in at all. <\/p>\n

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Image Credits:<\/strong>Meta\/Threads<\/span><\/figcaption><\/figure>\n

The Threads creator community is unique, too. Although it may include those who are popular creators on other platforms, some have become creators on Threads itself. One example is David Rushing, a passionate fan who built up the NBA Threads<\/a> community. <\/p>\n

Smith said Threads would like to make it easier for its users to find communities like this and others, and this is an important part of the app\u2019s upcoming roadmap.<\/p>\n

On this front, Threads initially introduced tags (like hashtags without the hash # symbol) to organize conversations. It then created topic feeds so you could see everything that was being discussed around that area of interest. Now, the focus will be on identifying the people who are active and top contributors within a community. <\/p>\n

Threads expects to show more suggested users to follow in search and recommendations over the next couple of months, Smith said.<\/p>\n

\"\"<\/figure>\n

The new highlight feature could also help here. <\/p>\n

While today, the feature will highlight trending topics related to the content you are reading while scrolling your For You feed, over time, Threads could highlight perspectives from users or active conversations that you might want to jump into, including within various topic feeds. <\/p>\n

There are currently no other plans to monetize Threads beyond ads, Smith confirmed, even though Meta has an AI feature that could be integrated into the experience the way xAI\u2019s AI chatbot, Grok, is used to sell X Premium subscriptions.<\/p>\n

Instead, Meta is first focused on getting ads right, while using AI to power things in the background, like trending topics\u2019 headlines and summaries, for instance. <\/p>\n

That doesn\u2019t mean the team will rule out AI features further down the road. <\/p>\n

\u201cWe consider, probably, all ideas,\u201d Smith said, \u201cbut we\u2019re really just building on what our community tells us and trying to prioritize such a small and growing app.\u201d<\/p>\n

Threads is not small, to be clear; the app has 350 million monthly active users, far more than newcomers like Bluesky, which has 37 million registered users<\/a>. But compared with Meta\u2019s family of apps, where user bases are counted in billions, Threads still has much to prove to its corporate parent.<\/p>\n

Ahead of the global launch, DMs were tested earlier this month in a few markets, including Hong Kong, Thailand, Argentina, and Brazil. <\/p>\n<\/div>\n

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If you want to read more like this article, you can visit our Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram Threads is rolling out users\u2019 most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct messages (DMs) will begin rolling out to users globally beginning on Tuesday, alongside a new visual element called highlighter. The latter will emphasize interesting perspectives and…<\/p>\n","protected":false},"author":1,"featured_media":678151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/06\/threads-dms-highlight.jpg?resize=1200,675","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,5055,157427,31059,4976,144373],"class_list":["post-678150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-apps","tag-dms","tag-social","tag-social-media","tag-threads"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/678150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=678150"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/678150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/678151"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=678150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=678150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=678150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}