{"id":679118,"date":"2025-07-08T23:35:16","date_gmt":"2025-07-08T20:35:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/genai-as-a-shopping-assistant-set-to-explode-during-prime-day-sales\/"},"modified":"2025-07-08T23:35:16","modified_gmt":"2025-07-08T20:35:16","slug":"genai-as-a-shopping-assistant-set-to-explode-during-prime-day-sales","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/genai-as-a-shopping-assistant-set-to-explode-during-prime-day-sales\/","title":{"rendered":"GenAI as a shopping assistant set to explode during Prime Day sales"},"content":{"rendered":"
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A new report estimates that AI will be a larger-than-ever part of the online shopping process during Amazon\u2019s Prime Day sale, which began Tuesday morning. Amazon\u2019s annual sale, which this year spans four days (July 8-11), is predicted to drive $23.8 billion in online spending across U.S. e-commerce retailers, as other businesses run their own competing sales alongside the popular shopping event.<\/p>\n

Adobe, whose e-commerce division regularly releases estimates for online shopping events like Black Friday and others, offers a view into online commerce by tracking transactions online. The firm\u2019s analysis encompasses over 1 trillion visits to U.S. retail websites, including 100 million SKUs across 18 product categories.<\/p>\n

This year, Adobe forecasts that Prime Day will be the equivalent of \u201ctwo Black Fridays.\u201d The $23.8 billion spent over the four-day period will represent 28.4% year-over-year growth and $9.6 billion more than the comparable period last year.<\/p>\n

Mobile will be a large part of that equation, accounting for more than half (52.5%) of sales, but this year, generative AI will also play a role.<\/p>\n

During the Prime Day event, Adobe estimates that traffic from generative AI sources will increase 3,200% year-over-year. This is still a much smaller source than other channels, like paid search and email, but Adobe believes it will continue to grow as consumers see the value in using AI for shopping.<\/p>\n

The company noted that gen AI-powered chatbots and browsers saw an initial surge in use during the 2024 holiday season, when traffic from those sources jumped 1,300% compared with the prior year from Nov. 1 through Dec. 31, 2024.<\/p>\n

The company also cited a survey of 5,000 U.S. consumers, which indicated that people were using gen AI for research (55% of respondents), product recommendations (47%), finding deals (43%), getting gift ideas (35%), finding unique products (35%), and creating shopping lists (33%).<\/p>\n

Of those who used gen AI, 92% said it enhanced their purchase experience, and 87% said they are more likely to use AI for larger or more complex purchases. <\/p>\n

AI providers have been capitalizing on this trend by integrating AI into shopping, as Google has with Gemini-enhanced product search, and OpenAI has with the addition of shopping features in ChatGPT, for example. <\/p>\n

Adobe\u2019s forecast says that consumers this Prime Day will be focused on discounts, with app<\/a>arel having the biggest deals. Back-to-school needs will also drive sales this year. <\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A new report estimates that AI will be a larger-than-ever part of the online shopping process during Amazon\u2019s Prime Day sale, which began Tuesday morning. Amazon\u2019s annual sale, which this year spans four days (July 8-11), is predicted to drive $23.8 billion in online spending across U.S. e-commerce retailers, as other businesses run their own…<\/p>\n","protected":false},"author":1,"featured_media":679119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/03\/JPM-hero-GettyImages-1492413753.jpg?resize=1200,800","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[77337,151451,78093,72282],"class_list":["post-679118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-commerce","tag-ecommerce","tag-prime-day"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/679118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=679118"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/679118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/679119"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=679118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=679118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=679118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}